Arts and Humanities Commons^™

Women's Perception Of Fashion Comparing Viewers And Non-Viewers Of Evening Soap Operas : The Cultivation Effect, Elliot Paul Bloom

University of the Pacific Theses and Dissertations

The cultivation effect is defined as the distorted view of reality which results from the heavy viewing exposure to a certain type of programming content. The assumption behind the cultivation hypothesis is that the more hours an individual exposes himself or herself to a particular type of program content. the more the individual's view of reality will be consistent with the "reality" shown in the program.

It is no mystery that for the past half-century, millions of Americans have made the broadcast soap opera a daily habit. In response to the heavy interest exhibited by this strong audience, social scientists …

Personality And Television Program Preference, Scott Joseph Patterson

University of the Pacific Theses and Dissertations

The first step in this process is to define what is implied by the term "Uses and Gratifications" and to elaborate on current perspectives of the uses and gratifications paradigm in order to understand the need for the present research. As the second step in this process. a discussion of the variable of audience personality will be explored in order to describe why some of the people exhibit different preferences for different television program content. The end result of this discussion on personality and program preference will be a contribution to the body or heuristic knowledge surrounding the reasons for …