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Full-Text Articles in Arts and Humanities
Library Home Page Design: The Artist-Librarian Perspective, Virginia C. Feher
Library Home Page Design: The Artist-Librarian Perspective, Virginia C. Feher
Georgia Library Quarterly
The article focuses on a library home page that is designed from the artist-librarian perspective. It cites the need to include promotional features on a page to advertise resources available from the Web site and sponsored events. It notes that the application of the basic principles of art such as emphasis, harmony and movement is important for a successful composition of the page. Also stated is the use of color on a home page which, according to the author, can result in a page that is vibrant while supportive of the delivery of information.
Facilitators And Obstacles Of Intercultural Business Communication For American Companies In China: Lessons Learned From The Ups Case, Hongmei Gao, Penelope Prime
Facilitators And Obstacles Of Intercultural Business Communication For American Companies In China: Lessons Learned From The Ups Case, Hongmei Gao, Penelope Prime
Faculty and Research Publications
This article analyzes how the execution of business strategy for global enterprises is shaped by the dual challenges of communicating in a different national culture and working in a changing economic environment. The article develops a framework from the UPS case in China to illustrate the key components of strategy for US companies operating businesses in China. The article proposes that Chinese-American communication effectiveness can be achieved through overcoming five obstacles: cultural multiplicity, relationship/ task orientation, time concept, business style difference, and language use, while utilizing five facilitators:pragmatism, gender equality, English, American pop culture, and a "big country mentality."