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Fashioning A Rhetoric Of Style: A Rhetorical Analysis Of Urban Street Style Representations In New York City, Amber Pineda

Theses and Dissertations

This thesis examines how urban street styles are used rhetorically within local boroughs in New York City as a form of resistance to the dominant fashion industry that dictates what is "in fashion" through media. A total of fifteen video blogs developed by The New York Times were analyzed, each containing a representation of one of the five boroughs of New York City: Staten Island, Manhattan, Brooklyn, Bronx, and Queens. The analysis identified themes of a rhetoric of style, consisting of primacy of text, imaginary communities, aesthetic rationales, market contexts, and stylistic homologies. These themes were then analyzed by drawing …