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Full-Text Articles in Arts and Humanities
An Exploration Of Communication Ethics Scholarship And Economic Spheres, Andrew Tinker
An Exploration Of Communication Ethics Scholarship And Economic Spheres, Andrew Tinker
Electronic Theses and Dissertations
This project examines communication ethics scholarship to understand how economics is understood within the field and to establish coordinates for scholars to discuss economic spheres as phenomena that affect communication ethics. Scholars draw from the tradition of virtue ethics to mark communication ethics inquiry as that which explores the practices that protect and promote the “good.” Philosophers of communication and communication ethicists have developed paradigmatic metaphors for the field that allow us to understand the formation of ethical guidelines within communities both familial, corporate, and national, that promote and protect various goods. These metaphors include “hierarchy” and “sameness” from Charles …
When Humanity Meets Technology: Contemplating Neil Postman's Critique Of Advertising, Yingwen Wang
When Humanity Meets Technology: Contemplating Neil Postman's Critique Of Advertising, Yingwen Wang
Electronic Theses and Dissertations
This project aims to contemplate Postman’s critique of advertising and offer insights to understand Integrated Marketing Communication (IMC) in today’s mediated environment. As an essential component of IMC, the history of advertising demonstrates and documents that the medium of communication has an extensive influence on IMC practices. The concern about how communication media affect human perception, understanding, and behavior, resides within the central claim of the study of media ecology. Thus, this project investigates IMC through the lens of Postman’s media ecology perspectives, and argues that Postman’s prescient ideas provide both hope and constructive insights. Moreover, Postman’s thermostatic perspective, rooted …