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Visuals In Music Promotion: Developing An Effective Visual Marketing Campaign Within The Musical Brand Of The Bluegrass Genre, Grant Cochran
Visuals In Music Promotion: Developing An Effective Visual Marketing Campaign Within The Musical Brand Of The Bluegrass Genre, Grant Cochran
Masters Theses
The American genre of bluegrass music is a style of music that is not widely commercial and is not supported by large promotional budgets. This thesis researched historical and current visual designs for the promotion of bluegrass music. A research survey was also conducted to determine what kind of promotional design would most effectively appeal to fans of the genre. The results of that research survey was applied to promotional materials that are to be made available to a newly started bluegrass music festival.
Inform: A Mobile App To Teach Untrained Listeners Of Classical Music About Fugue, Sonata, And Rondo Form Through Interactive Information Graphics, Miranda Finn
Honors Theses
This thesis introduces adult non-musicians to large-scale structural components of three fundamental musical forms (fugue, sonata, and rondo) through a mobile application containing interactive information graphics and audio examples. This provides the knowledge and vocabulary necessary to discuss and listen critically to classical music, as well as enhance the overall listening experience. The written component of this project describes the content of the app and how it is presented, as well as the reasoning behind creative decisions such as color palette, page design, and development of the information graphics. Also reviewed are the programs used in the creation of the …