Arts and Humanities Commons^™

Manor & Meadow, Sydney Schultz

Graphic Communication

With the prevalence of DIY content on platforms like TikTok, many projects lack detailed guidance, making them challenging for individuals to replicate. By offering pre-packaged kits tailored to various interests and skill levels, this project seeks to democratize the DIY experience and empower users to unleash their creativity in a hassle-free manner.

Expanding Learn By Doing: Creating A Culture Of Extracurricular Lab Work In The Graphic Communication Department, Miriam Gabai, Isis Dominguez

Graphic Communication

The existing Graphic Communication (GrC) curriculum immerses students in print production through hands-on labs, exposing them to a variety of industrial machinery.

However, outside the context of required labs, students will rarely use the department’s equipment, which is a lost learning opportunity.

This project proposes exploring opportunities for students to use machinery outside the context of required classes, in order to both foster familiarity with industry tools and generate new industry knowledge. The aim is to research and develop a plan for implementing a program that helps to encourage students to further develop skills and pursue research projects using department …

High Frequency: A Graphic Anthology Of Music, Cindy Nguyen

Graphic Communication

High Frequency experiments with the production of both non-traditional book design and graphic design in order to explore the personal relationship that can exist between an individual and music. Key areas of experimentation lie in typography, graphic design, and layout in order to result in a specialized, hand-crafted book featuring custom posters of twenty-five albums that have had particular significance to my personal musical journey. How can one visually represent their emotional connection, journey, and relationship to a body of music? Though this is the primary focus of this project, a secondary goal is to explore how an individual interacts …

Touch By Angels Café Rebrand, Hailey Choi

Graphic Communication

Touch By Angels, a local Korean-dessert café in San Luis Obispo, CA, specializing in bingsoo, taiyaki, and specialty teas, has struggled since its December 2023 opening to establish a cohesive visual identity across its B2C interaction spaces, including its website, social media pages, and on-site signage. This rebranding project aims to develop a comprehensive visual identity for Touch By Angels by enhancing its logo design, color palette, typography, and photography, revamping its social media, and on-site signage to create a unified and appealing brand image. The expected outcome is improved customer engagement, enhanced brand recognition, and business growth, positioning Touch …

Ux/Ui Hub: User Experience/User Interface Information Hub For Navigating College, Sydney Yae-Rhee Leia Kong

Graphic Communication

The User Experience, User Interface (UX/UI) industry has grown exponentially in the last couple of years. According to a PubMed Central journal article, Understanding UX Better, UX has attracted an increasing interest in recent years, extending the views on usability. This growth exists both in academic institutions and the technology industry, evidenced by increasing numbers of UX-related degrees at undergraduate and graduate levels and also by high job demand (Marques). With this new emergence, the Graphic Communication (GrC) major, specifically the concentration in UX/UI, has caught the attention of numerous prospective Cal Poly SLO students interested in front-end design and …

Grc: A Mustang Quest, Jackson T. Alexander

Graphic Communication

The main purpose of this study is to define the overall effectiveness of visual marketing through animation and storytelling narration. California Polytechnic State University, San Luis Obispo has dozens of potential majors that interest students, thus leading to specific programs such as Graphic Communication (GRC) gaining fewer numbers compared to other College of Liberal Arts (CLA) fields. By analyzing what key elements are necessary for gaining outside attention and intrigue about a college program, I can better understand what information needs to be presented in my video project. This video will focus on defining what Graphic Communication is as a …

Long Story Short, Hannah M. Varghese

Graphic Communication

Long Story Short and is a vintage up-cycling art brand. Our mission is to breathe new life into vintage pieces, crafting them into modern wearable art. As the name suggests, each creation tells a story while being revitalized for today’s fashion forward community.

Fast fashion and trend cycling has been a growing problem in today’s society. Things are going ‘in’ and ‘out’ quicker than they ever have. Trend cycling usually operates on a 20-year timeline. But, today’s sped up cycle encourages people to constantly over-consume in chase of the next cool thing. It’s unsustainable and an impossible chase. With a …

Sustainable Packaging For Sundae School, Emiko L. Visscher

Graphic Communication

Sundae School is a relatively new and creative brand producing cannabis products and smoke wear clothing. Sundae School has made an impression within the market due to their strong brand identity that translates through their packaging and design choices. I have decided to create two versions of an alternative package design for their line of Mochi gummy edibles. Their current packaging is purposeful, but I plan to design focused around minimizing packaging waste and utilizing sustainable packaging materials while keeping their brand identity at the forefront.

Defining Her Future Conference Application, Michaela Stauber

Graphic Communication

The Women and Business club hosts the Defining Her Future Conference every year in order to empower young women and aid in their professional development. The conference has many opportunities for students to connect with professionals and learn from inspiring women but it does not currently have an application to enrich the experience. An application with all current conference information would minimize waste, provide conference information and logistics, and allow participants to network.

A Taste Of Home, Mia Schneider

Graphic Communication

The focus of my GrC 462 project is to preserve and celebrate my family's cherished recipes passed down through generations by transforming a collection of notecards into a comprehensive Holiday cookbook.

This cookbook will serve as a modern and lasting alternative to the fragile notecards, providing a tangible and shareable heirloom for future generations to enjoy and carry forward the rich culinary traditions of my family.

Clueless: Revolutionizing Sustainable Fashion And Combating Overconsumption, Tanya Ravichandran

Graphic Communication

“Clueless” revolutionizes sustainable fashion by combating wardrobe overconsumption and the industry’s carbon footprint, using AI to suggest personalized outfits from existing wardrobes tailored to weather and wear history. It enhances user engagement through features like outfit ‘shuffle’ and provides insights into wardrobe utilization and carbon impact.

It’s more than an app; it’s a step towards a greener wardrobe and a healthier planet.

The Integration Of Interactive Packaging Within Firestone Brewery Ipa Beverage Cans, Lauren Nicole Gibson

Graphic Communication

The use of interactive packaging to pair music with india pale ale would enhance and the customer experience.

Battaglini Winery: Marketing Collateral Development & Rebranding, Lexi L. Battaglini

Graphic Communication

The Battaglini Winery is a small family-run winery located in Sonoma County. The winery has no existing brand guidelines and any marketing collateral in current use has outdated information and design elements. The purpose of this project is to provide the winery with cohesive and refreshed brand guidelines while using these guidelines to generate relevant marketing materials for consumers.

The Center For Centering Dome, Olek Piechaczek, Ryan M. Scharf

Architectural Engineering

The Center for Centering seeks to create a large-scale healing center, conducive to individual centering of the mind and body. This mobile installation provides a relaxing, enclosed space while still maintaining a connection to the outdoors. The clients liked the idea of having a pop-up installation that could be easily set up as a touring display. With a deadline for installation looming in June 2022, a team of students had five months to design and manufacture the structure.

In winter 2022, the students developed custom geometry to minimize the number of individual parts and built a ¼ scale model of …

Branding And Designing A Website Mockup For A New Curly Hair Brand, Sophie Isabelle Shif

Graphic Communication

For this project I created a fictitious curly hair brand named Twirl. Twirl’s mission is to make curly hair care fun and easy. I started by making a logo and creating branding guidelines. Next I designed some labels and put them on packaging mockups. I wanted this project to have a UX/UI element so I made a landing page wireframe and then converted it into a mockup that incorporated the branding guidelines and packaging mockup. Throughout the design process I kept the brand’s mission in mind, and prioritized the user’s experience with the products and website.

Dhf Conference Marketing And Branding, Anna Christine Haller

Graphic Communication

The focus for my GRC 462 Senior project is to dive into my role as Director of Marketing for the annual Women In Business conference. As the Director of Marketing for the event my goal is to develop visual branding and an event identity, develop a digital marketing strategy, create marketing collateral, and present promotional marketing to increase event sign ups. My role also includes managing a marketing creative team as well as marketing strategy team. I will also discuss how the branding and marketing initiatives reflect the Women In Business community values and add to the conference experience.

Barbershop Brand Redesign, Fady Tawfik

Graphic Communication

My friend Julz has been a barber for 6 years and I recognized the opportunity to assist him in rebranding his barber business. I faced challenges such as finding a brand identity that aligned with the business owner’s preferences while effectively representing the business to the target audience. Despite encountering some delays in completing initial deliverables, such as logo design and brand guidelines, these challenges were essential to ensure thorough research and crafting of a compelling brand strategy. The project encompassed redesigning the website, creating an enticing logo and brand identity, developing a cohesive color palette, and selecting appropriate typefaces. …

Moondoggie's Ad, Mia Horvath

Graphic Communication

I created a 2 minute ad for Moondoggies that defines the brands “attitude” as well as establishes its demographic, highlights the products they sell, and showcases the natural beauty of the region Moondoggies was founded in.

Rebranding Lauren Hope Photography, Lauren H. Toomey

Graphic Communication

Lauren Toomey has been building her business, Lauren Hope Photography, for the past six years. During this time, she has developed a website as well as a social media presence, but has yet to establish a clear brand identity. This project served as motivation for Lauren to define her brand identity, which allowed her to create branding guidelines that could then be implemented across print and digital media.

Bite Cookbook And Business Cards, Olivia W. Otten

Graphic Communication

This project aims to create a visually appealing and functional cookbook along with an accompanying business card design. The cookbook will serve as a comprehensive guide for culinary enthusiasts, featuring a diverse range of recipes from various cuisines, while the business card design will effectively represent the chef or the business behind the cookbook.

Dunites Wine Company: Digital Redesign, Alexandra Messner

Graphic Communication

This project is a digital redesign for Dunites Wine Company, a small San Luis Obispo wine brand. By improving their website usability and consistency, Dunites Wine Co. can generate excitement and awareness about their brand. The end deliverables will include photography, refreshed branding, and an updated website.

Descent Music Festival, Avery S. Ahern

Graphic Communication

I developed the cohesive branding, marketing posts, and merchandise for a proposed music festival that features my favorite EDM artists and integrates culture and community values. For this project, I combined personal experience and research to develop the most effective design strategy for a new festival.

The final deliverables include lineup announcement posters, brand guidelines, social media posts, and merchandise mockups. To maximize the festival’s marketing potential, I utilize content marketing and eye-catching social media posts to reach the target audience. The cohesive branding and marketing strategy incorporates consumer buying behavior, color psychology, and current industry trends into strategic and …

Laguna Love: A Sustainable Bikini Collection, Aubrianna L. Davenport

Graphic Communication

Graphic Communication can be applied to various industries of design. As a Cal Poly student I had the opportunity to study abroad in Florence, Italy. During that time I studied fashion and product development, which sparked my desire to become a textile designer one day; I specifically hope to work in the surf apparel industry. Whilst taking textile design classes abroad, I learned that I could apply my love for graphic design to the fashion industry quite seamlessly; I am thankful that Graphic Communication has provided me with the skill sets in Adobe Creative Cloud, especially, when applying my knowledge …

Spotify: The Addiction, Madison Skye Jackson

Graphic Communication

The redesign of the Swedish digital music streaming service called Spotify gives it the potential to play an even larger role in the world by becoming its own social media platform. Even with Spotify's successes, Spotify currently still lacks the best social experience because of the limited ability to share music within the mobile app.

A redesign of the Spotify app offers interaction opportunities between users to make it a solid form of social media and a stronger competitor to the rising TikTok app. Combined with user experience criteria and new visualizations, I was able to build a prototype that …

The High Tide Inn Rebrand, Caroline Turnbull

Graphic Communication

For my Senior Project, I found a small Inn in Maine that was just purchased by a new owner. The previous owner of The High Tide Inn was very old and had owned the Inn for a long time, running on word of mouth and the quaint charm of the location. Their website was not a priority and had not been updated in decades. It was not mobile friendly, up to date, or easy to navigate. The logo reflects a charming sign on the property, but does not translate well digitally. In addition to this, there is no vector file …

Agora: App Prototype To Improve The Live Event Experience, Taylor L. Leslie, Lexi Berryhill

Graphic Communication

Agora is a mobile application that aims to connect live event-goers with safety protocol and information about the event’s safety measures and plans. We are targeting live events with many attendees because there is a need for more safety and group planning support. Through initial conversations with friends, family, and peers, we discovered that it is constantly challenging to coordinate schedules, determine meeting points, message group members, and find medical and safety protocols at live events. This app will improve the user experience of live events and benefit attendees and event holders.

Agora’s prototype will feature solutions such as planned …

Poked Zine, Geneva Lindsley

Graphic Communication

It is well-known that a stigma exists toward tattooed individuals. In the corporate world, many employers have asked their employees to cover any skin ink to preserve the image the company may have. Even in the U.S. Army, recruits are restricted in the placement of their tattoos, not being able to have designs on their face or certain sizes on their neck and hands (Lacdan, 2022). Studies show that “people view tattooed individuals as possessing a number of negative character attributes'' (Broussard & Harton, 2018). The question we must ask ourselves is why these stigmas exist. Not only are the …

Goodreads App Redesign, Lily Atazai

Graphic Communication

This project will be working on a redesign of the app, GoodReads. This app is used for readers to rate and comment on the books that they are currently reading or have finished. It allows for a community for readers to interact with one another, which essentially acts as a social media. All the users contribute to the rating of each book, which helps others decide if they would like to read it or not. There is also a filter function that allows readers to find new popular books, as well as search for them based on the genres they …

Immerse, Interact, Impact: A Comparative Analysis On Selected Experiential Marketing Activations At Outside Lands Music And Arts Festival 2022, Phoebe R. Saul

Experience Industry Management

The commercial marketplace is becoming increasingly experiential. Experiential marketing activations, particularly those done at music festivals, are emerging as a highly valuable marketing tool to impact brand recognition and loyalty through the creation of unique branded experiences. The purpose of this study was to examine the experiential marketing design practices utilized at selected branded activations within Outside Lands Music and Arts Festival 2022. A comparative analysis was conducted on three selected experiential marketing activations at Outside Lands: The House by Heineken, the Music Den by Toyota, and the Ocean Love Tour by Gray Whale Gin. The findings concluded that the …

An Exploration Into The Design Of A Portable Music Player For People With Alzheimer’S And Dementia, Jaxon V. Silva

Liberal Arts and Engineering Studies

An exploration into the design of a portable music player for people with Alzheimer's and dementia.