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Art and Design

California Polytechnic State University, San Luis Obispo

Communication Studies

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A Taste Of Design: Incorporating Semiotics Into Flavor Of Slo 2011, Michael B. Leibovich Jun 2011

A Taste Of Design: Incorporating Semiotics Into Flavor Of Slo 2011, Michael B. Leibovich

Communication Studies

This paper explores the use of semiotics in designing a logo, brand, and website for Flavor of SLO 2011: a non-profit food, wine, and beer tasting event benefiting United Way of San Luis Obispo County.

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