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Architectural History and Criticism Commons

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Masters Theses

2023

Consumerism

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Unpacked: Consumer Culture In Suburban Spaces, Jaime Dunlap Jun 2023

Unpacked: Consumer Culture In Suburban Spaces, Jaime Dunlap

Masters Theses

The thesis critically analyzes the ways in which the sacredness of man-made goods and consumption culture have shaped the American home and the ways in which the single-family American home acts as both an architectural enforcer and container of consumer culture.

Consumption culture is the never-ending yearning to purchase our right of being in this world. The idea that, through the ownership of things, we feel connected to, equal to, and even above others. This can be examined not only through the relationships and constant acquisition of things but also through the relationships and acquisitions to the built environment.

There …


Illusion Of Consumption, Architectural Rebellion: Unraveling The Maze Of Consumption, Xinjie Xiang Jun 2023

Illusion Of Consumption, Architectural Rebellion: Unraveling The Maze Of Consumption, Xinjie Xiang

Masters Theses

Consumerism was born in the industrial age, and has been criticized since that time, but it still exists and flourishes in new forms with the information age. Consumption affects values and life, spurring economic growth and causing ecological crises. Therefore, a critical discussion of consumerism must continue.

This thesis proposes a space within an existing mall that raises people's awareness to be vigilant against the control of consumerism by exposing how marketing packages goods and manipulates people's psychology to guide consumption. An ideal mall to host this program is the Changsha International Finance Square, a large mixed-use building in the …