Architectural Engineering Commons^™

Exploring Conscious And Unconscious Emotional Affordances Of Traditional Versus International Architectural Styles, Ala’ Faleh Ahmad Albdour

Architectural Engineering Theses

This thesis is concerned with investigating the effect of contemporary architectural styles on the human emotion both conscious and unconscious. In particular, it looks at the traditional visual context versus the international visual context within the built environment. United Arab Emirates (UAE) is one of the countries that has applied little restrictions on the adoption of the architectural styles, the case that makes it an appropriate place to conduct this kind of studies. The main aim of this thesis is to investigate the emotional affordance of a number of participants when they observe a visual context of a ‘Brand Image’ …