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Articles 6121 - 6150 of 794273
Full-Text Articles in Entire DC Network
When Can Asmr Sound Improve Consumer Product Evaluation? Exploring The Joint Influences Of Asmr Sound And Visual Richness, Huan Chen, Peiyao Cheng
When Can Asmr Sound Improve Consumer Product Evaluation? Exploring The Joint Influences Of Asmr Sound And Visual Richness, Huan Chen, Peiyao Cheng
DRS Biennial Conference Series
As immersive media grows, brands increasingly adopt multisensory design, with ASMR emerging as a key auditory tool. How ASMR interacts with visual content to influence consumer product evaluation remains underexplored. Grounded in multisensory integration and processing fluency theory, this study employed three experiments (N=630) to examine their joint effects on immersive experience and purchase intention. Results indicate that ASMR generally enhances consumer evaluation, but its effect depends on visual richness. With low visual richness (color), ASMR adds sensory cues and enhances immersive experience. With moderate visual richness (3D), ASMR’s effect diminished. With high visual richness (close-up), ASMR may induce overload …
Reflecting With Eco Material Libraries: Bridging Material Experimentation, Teaching, And Sustainability Discourse, Beth Ferguson, Sam Edens, Eldy S. Lazaro Vasquez
Reflecting With Eco Material Libraries: Bridging Material Experimentation, Teaching, And Sustainability Discourse, Beth Ferguson, Sam Edens, Eldy S. Lazaro Vasquez
DRS Biennial Conference Series
Eco material libraries are emerging in design education as more than repositories of samples. We define them as pedagogical material infrastructures that combine samples, recipes, documentation, and situated curation to support hands-on experimentation and reflection. Drawing on two case studies at the University of California Davis and Amsterdam University of Applied Sciences, we examine how these libraries are built, maintained, and engaged in practice through interviews with faculty curators and a preliminary student survey. Across both sites, the findings suggest that eco material libraries extend conventional material-library models by linking material selection to making, comparison, documentation, and student contribution. They …
Transforming A Precarious Equilibrium: Embracing Complexity In Public Design Practices, Thomas Van Arkel, Nynke Tromp, Deger Ozkaramanli
Transforming A Precarious Equilibrium: Embracing Complexity In Public Design Practices, Thomas Van Arkel, Nynke Tromp, Deger Ozkaramanli
DRS Biennial Conference Series
This paper examines how design space for engaging with complexity was constrained, negotiated and expanded within a Dutch public sector organisation providing occupational disability services. While systemic design calls for transformation and embracing complexity, practical understanding of enacting this within a political-administrative context remains limited. Through critical analysis of a participatory action research project, we trace six key moments where possibilities for transformation were opened up or constrained: from processing the initial individual-centric framing, through recognising relational complexity, to translating insights into interventions. Our analysis reveals tensions between systemic aspirations and organisational realities: while the project successfully reframed reintegration from …
A Perceived Value Framework For Automotive Design Innovation: Rethinking Strategic Transition Of Incumbent Oems In The Post-Ice Era, Zikun Song, Shizhu Lu, Yaqin Peng, Lixin Song
A Perceived Value Framework For Automotive Design Innovation: Rethinking Strategic Transition Of Incumbent Oems In The Post-Ice Era, Zikun Song, Shizhu Lu, Yaqin Peng, Lixin Song
DRS Biennial Conference Series
As the industry moves beyond the internal combustion engine, incumbent original equipment manufacturers (incumbent OEMs) need a systematic, experience perception-centred way to evaluate design. We introduce a Perceived Value Framework (PVF) derived from a 2015–2025 review that defines six dimensions: perceived functionality, performance, intelligence, aesthetics, brand, and sustainability, each linked to sensory indicators. These dimensions are mapped to the emotional design model’s visceral, behavioral, and reflective levels to connect first impressions, in-use experience, and long-term meaning. Comparative case analyses of four OEMs’ 2024–2025 products validate how these dimensions operate across distinct value orchestration and design transformation initiatives. Cross-case results reveal …
Older Adults As A Critical Group In The Design Of A Mobile Application For Hearing Screening And Monitoring, Emilene Zitkus, Leonardo Morgadona Tosi Rodrigues, Vinicius Dantas, Leticia Santos, Patricia Campos, Ana Laura Oliveira, Rikarla Sales, Lucas Vieira, Sheila Andreoli Balen, Deborah Ferrari
Older Adults As A Critical Group In The Design Of A Mobile Application For Hearing Screening And Monitoring, Emilene Zitkus, Leonardo Morgadona Tosi Rodrigues, Vinicius Dantas, Leticia Santos, Patricia Campos, Ana Laura Oliveira, Rikarla Sales, Lucas Vieira, Sheila Andreoli Balen, Deborah Ferrari
DRS Biennial Conference Series
The global population is aging rapidly. Hearing loss (HL) constitutes the leading cause of years lived with disability for individuals over 70. With 42% of the 430 million people experiencing disabling HL aged 60 or older, and the majority of them residing in less developed regions, accessible intervention strategies are essential. This paper details an initial study from an ongoing project to develop a digital health intervention (DHI) for hearing screening and monitoring, specifically considering the difficulties faced by older users living in Brazil. User needs revealed critical design requirements, including simplified language, the need for adding images for guidance, …
Crafting Legacies With Care: Speculative Frameworks For The Digital Afterlife, Sara Bilić, Jessica Sorenson
Crafting Legacies With Care: Speculative Frameworks For The Digital Afterlife, Sara Bilić, Jessica Sorenson
DRS Biennial Conference Series
Emerging grief technologies promise to preserve the dead through data, yet often neglect the relational, ethical, and spiritual dimensions of memory and identity. This paper proposes a care-centred framework for digital legacy design, grounded in the speculative concept of A Living Will, which uses augmented reality to enable co-created posthumous memories between the living and the deceased. Through autoethnography, participatory workshops, and theoretical analysis, the study critically examines how care ethics and co-authorship can transform digital legacy from an act of preservation to one of participation. By treating identity as distributed and legacy as relational, we reframe grief technology as …
The Who Cares? Approach: Materializing Values In Community-Based Participatory Research, Logan Wilkinson, Collen Reid, Caylee Raber, Jon Hannan
The Who Cares? Approach: Materializing Values In Community-Based Participatory Research, Logan Wilkinson, Collen Reid, Caylee Raber, Jon Hannan
DRS Biennial Conference Series
Emerging from a three-year arts-based participatory design and research collaboration, the Who Cares? Approach is a framework for social change developed to understand how a community in rural British Columbia could cultivate a system of support for aging. Through iterative cycles of team retreats, including creative engagement and group interviews, project members developed a framework grounded in values of trust, presence, creativity, storytelling, relationality, and acknowledgement of the unknown. By transforming value statements into diagrams, installations, and participatory events, the project demonstrated how design artifacts can act as mediators of shared meaning and catalysts for ethical reflection. The resulting visual …
Is This The “Me” They Want To See? Exploring Near-Future Adaptations Of Ai For Professional Visibility And Self-Presentation, Forouzan Ebrahimi, Mahan Mehrvarz, Nazli Cila
Is This The “Me” They Want To See? Exploring Near-Future Adaptations Of Ai For Professional Visibility And Self-Presentation, Forouzan Ebrahimi, Mahan Mehrvarz, Nazli Cila
DRS Biennial Conference Series
As professional collaboration increasingly shifts to digital and asynchronous modes, workers use collaboration technologies not only to coordinate tasks but also to manage their professional visibility and reputation. To examine how these practices could evolve as AI becomes more embedded in the collaboration environment, a speculative design approach was adopted to make near-future scenarios experiential. We prototyped speculative AI systems that support visibility through employee self-report reflection, performance scoring, AI-enhanced meeting appearance, communication delegation, and AI-use disclosure as probes for a series of immersive and interactive scenario-based interviews. The findings uncover selective disclosure of AI use to manage professional image, …
A Slow Ethos In A Fast World: Persistence And Compromise In Craft Commercialization, Shih Chieh Shen, Yueh Hsiu Giffen Cheng
A Slow Ethos In A Fast World: Persistence And Compromise In Craft Commercialization, Shih Chieh Shen, Yueh Hsiu Giffen Cheng
DRS Biennial Conference Series
This study explores how a micro craft brand sustains its original sincerity toward craftsmanship while confronting the challenges posed by industrialized production processes and economic constraints. Based on a fifteen-year practice-led case of craft entrepreneurship, it analyzes reflective negotiations between persistence and compromise, ideal and capital, craft and industry. Employing the Double Diamond model and Aristotle’s Four Causes, the research interprets the process of craft commercialization and examines the underlying motivations that sustain the existence of micro craft brands. The findings reveal that practical limitations can be transformed into drivers of creativity. “Compromise” no longer signifies failure but, when approached …
Speculative Socially Engaged Design Interventions In Menopause Health And Post-Extractive Environmental Regeneration, Chantelle Baistow, Katherine Moline
Speculative Socially Engaged Design Interventions In Menopause Health And Post-Extractive Environmental Regeneration, Chantelle Baistow, Katherine Moline
DRS Biennial Conference Series
Rarely does speculative socially engaged design reflectively compare different approaches. This paper reflects on two speculative socially engaged design projects that employ materials-based participatory methods to explore the supports and barriers to the continuity of healthcare and the remediation of environmental pollution. The first project, TheChange@Work, engaged hospital staff and outpatients in exploring menopause-related workplace stigma through colour, collage, and textiles, to reflect on diverse experiences of dynamic hormones. The second project, From Waste to Care, involved communities in 3D-printing ceramics from coal ash waste, addressing the remediation of toxic materials remaining from energy production. We analyse the blind spots …
Between Consumption And Care: Restorative Design And Cultural Memory In Hong Kong Coffee Shops, Ada Ying Man Chan, Victor Manuel Serrano
Between Consumption And Care: Restorative Design And Cultural Memory In Hong Kong Coffee Shops, Ada Ying Man Chan, Victor Manuel Serrano
DRS Biennial Conference Series
Hong Kong’s specialty coffee shops embody a paradox in the city’s cultural landscape. They are products of consumption with atmospheres curated to attract customers while many also draw on “Old Hong Kong” material culture to invoke a sense of care for the past. This paper explores the tension between consumption and responsibility by investigating how coffee shops in Hong Kong mobilise adaptive reuse design practices. Building on a previous survey of 706 coffee shops, the study identifies four interlinked modes of practice: material reuse, spatial staging, narrative framing, and participatory engagement. These modes enact forms of restorative design, revealing how …
Is The Trend Your Friend? Exploring The Interior Shape And Material Use Across Australian ‘Car Of The Year’ Winners, Jesse Goddard, Rafael Gomez, Shayne Beaver, Robbie Napper
Is The Trend Your Friend? Exploring The Interior Shape And Material Use Across Australian ‘Car Of The Year’ Winners, Jesse Goddard, Rafael Gomez, Shayne Beaver, Robbie Napper
DRS Biennial Conference Series
As car interiors transition toward emerging sustainable materials, exploring historical patterns of material use may inform future iteration and adoption. While automotive exterior literature is abundant, historical studies of interior trend evolution are rare. This study investigates over 60 years of interior material and form trends using Australian Wheels magazine’s annual ‘Car of the Year’ winners (1963-2024). Objective visual observations of 57 car interior image-sets built an abductive-coded matrix, followed by visual pattern analysis. This identified a cyclical trend in metal usage, and an evolutionary transition of gloss to matte surface finishes. Subjective scoring of interior shape using scales of …
Whose Voice Is It Anyway?: Design Resources For Safely Navigating Deceptive Ai Voice Scams, Dominique Carlon, Awais Hameed Khan, Anthony Mccosker, Tracy De Cotta
Whose Voice Is It Anyway?: Design Resources For Safely Navigating Deceptive Ai Voice Scams, Dominique Carlon, Awais Hameed Khan, Anthony Mccosker, Tracy De Cotta
DRS Biennial Conference Series
AI-powered voice scams are a fast-evolving public threat, combining rapid advances in synthetic speech technologies with sophisticated social engineering tactics. These scams are difficult to detect, exploit trust and familiarity, often resulting in deeply stigmatising experiences for those targeted. While anyone can be affected by scams, building awareness and confidence in navigating AI-related risks requires approaches tailored to the needs of diverse communities, particularly those who are more digitally excluded or marginalised. To address this, we developed AI & You—a suite of accessible, modular, and adaptable public education resources, collaboratively designed with the digital advocacy group Tactical Tech. We evaluated …
Design-Driven Reflection: A Children's Metacognitive Cultivation System Integrating Physical Interaction And Digital Narrative, Yi Li, Yanfei Xu, Yu Gao, Zihui Jiang, Xinming Zhou, Xiaofang Jiang
Design-Driven Reflection: A Children's Metacognitive Cultivation System Integrating Physical Interaction And Digital Narrative, Yi Li, Yanfei Xu, Yu Gao, Zihui Jiang, Xinming Zhou, Xiaofang Jiang
DRS Biennial Conference Series
Reflection is a crucial component for the development of children's metacognitive abilities, which is foundational for their overall growth. However, current preschool practices often lack structured approaches for facilitating reflection. To promote children's reflection after autonomous play and thereby foster their metacognitive abilities, this study introduces a reflection system that integrates physical interaction and digital narrative. Using tangible icons, the system guides children in reconstructing their play experiences, which are then converted into personalized digital comics. Implementation in kindergarten settings demonstrates the system's high usability and its effectiveness in eliciting children's metacognitive statements. Furthermore, the socially shared reflective situations significantly …
How Can A Participatory Process Improve The Patient Experience During Oncology Consultations? An Emotional Design Approach, Yeray Sañudo, Laura Aguado-González, Alba Medina-Castillo, Erika Renedo Illarregi, Anne M. Stiggelbout, Jorge Sierra-Pérez
How Can A Participatory Process Improve The Patient Experience During Oncology Consultations? An Emotional Design Approach, Yeray Sañudo, Laura Aguado-González, Alba Medina-Castillo, Erika Renedo Illarregi, Anne M. Stiggelbout, Jorge Sierra-Pérez
DRS Biennial Conference Series
This study explores how participatory and emotional service design can improve patient experiences and equity. Conducted in a Spanish public hospital, it involved breast and melanoma oncology patients as well as healthcare professionals, highlighting the importance of effective communication during initial consultations to help patients better cope with treatment and engage in self-care. The objective of this study is to analyse how oncology patients’ experiences change, from an emotional perspective, when a co-designed prototype is introduced in initial consultations. A comparative analysis between the initial state and post-redesign process was conducted using the EMPATHS methodology, which identifies patients’ emotional variations …
Pedagogies Under Pressure In A Design-For-Transitions Era, Rebecca Price
Pedagogies Under Pressure In A Design-For-Transitions Era, Rebecca Price
DRS Biennial Conference Series
Designers are increasingly called upon to address complex systemic crises, yet these expanding ambitions for impact risk overburdening both practitioners and students. This paper draws attention to the mounting pedagogical pressures within design education as students navigate problem-based, project-based, inquiry-based and transformative learning frameworks. I argue that as systemic aspirations for impact are integrated into curricula, the emotional and cognitive demands on learners intensify, threatening discovery, joy, and sustained engagement. Drawing upon care-based pedagogy and educational scaffolding, I propose approaches to support emerging designers learning to work amidst uncertainty, vulnerability and urgency. Positioned in contrast to design-for-transition literature that emphasises …
Making With Virtual Materials: Reframing “Making As Knowing” For Situated Narratives In Large-Scale Vr, Shijie Ming, Ziqiang He, Ning Zhao, Haopeng Yuan, Furui Sun, Ke Jiang
Making With Virtual Materials: Reframing “Making As Knowing” For Situated Narratives In Large-Scale Vr, Shijie Ming, Ziqiang He, Ning Zhao, Haopeng Yuan, Furui Sun, Ke Jiang
DRS Biennial Conference Series
Classic “Making as Knowing” relies on tangible resistance from physical materials, but this framework is insufficient for intangible virtual materials in Large-Scale VR, often leading to the “problem of spectacle.” This research explores how “Making as Knowing” is reframed in this context, using a Research through Design (RtD) approach with a novel “Mandated Design Rationale Protocol.” The paper argues that “making” transforms into a rigorous epistemic practice of “systemic and experiential tuning” to generate “Knowledge of Experience” (K-OF). A reception study (N=31) confirmed a strong alignment between the designer’s K-OF targets and visitors’ takeaways. This work offers a traceable RtD …
Perceived Quality And Future Applications Of Transparent Wood: Insights From An International Focus Group, Eva Vanessa Bruno, Beatrice Lerma, Doriana Dal Palù
Perceived Quality And Future Applications Of Transparent Wood: Insights From An International Focus Group, Eva Vanessa Bruno, Beatrice Lerma, Doriana Dal Palù
DRS Biennial Conference Series
Transparent wood (TW), obtained by removing lignin from natural wood and infiltrating it with bio-resin or bioplastic, has attracted renewed scientific and industrial interest over the past fifteen years as an effective alternative to plastics and glass. The research explores how this perceptual hybrid can be meaningfully presented in professional design contexts to support future use of TW. A twofold action was carried out during a focus group involving 12 international project professionals. On one hand, a sensory–perceptual analysis was conducted to identify the distinctive characteristics of the material; on the other, future application scenarios were explored through creative techniques …
Toward An Ecology Of Imagination In Benwell, Ivan Pecorari, Clara Crivellaro, Usue Ruiz Arana, Ahmed Kharrufa, Vasilis Vlachokyriakos
Toward An Ecology Of Imagination In Benwell, Ivan Pecorari, Clara Crivellaro, Usue Ruiz Arana, Ahmed Kharrufa, Vasilis Vlachokyriakos
DRS Biennial Conference Series
This paper investigates the emergence of imagination as a participatory ecological process among children and adolescents in a deprived post-industrial area of Benwell, Newcastle upon Tyne, UK. Responding to ongoing debates about representation and agency in More-than-Human design, we advance an ecology of imagination as a theoretical framework. We situate imagination as a dynamic, evolving network of relations among diverse and ephemeral spatial-temporal actors. Drawing on a summer of ethnographic fieldwork, the paper analyses three examples of imaginative play to illustrate how spatial, material, and affective interactions generate conditions for collective creative play between humans and non-humans. The discussion explores …
Can The Thumb Point Effectively In Vr? An Evaluation Of Different 3d Pointing Techniques, Haoran Wei, Hanjia Zheng, Ningfeng Tang, Boyi Lian, Chen Feng, Xintang Wang, Chunlei Chai
Can The Thumb Point Effectively In Vr? An Evaluation Of Different 3d Pointing Techniques, Haoran Wei, Hanjia Zheng, Ningfeng Tang, Boyi Lian, Chen Feng, Xintang Wang, Chunlei Chai
DRS Biennial Conference Series
Technological advances have made VR interactions more natural, yet fatigue and social awkwardness persist. Microgestures offer a promising solution. However, prior research has focused mainly on the index finger, leaving the thumb’s potential as a stable, low-fatigue ray-casting modality underexplored. This study conducted two experiments to examine whether the thumb can function as an effective technique for 3D pointing in VR. Experiment 1 compared four input methods: VR controller, hand tracking, index-finger pointing, and thumb pointing. The controller was most efficient, while hand tracking provided greater stability but higher fatigue. Both microgestures outperformed hand tracking in efficiency and fatigue reduction. …
From Edgeland To Gentrified-Land: Graphic Communication As Intermediary For Negotiating Place Identity In Hackney Wick, London, Angelina Hang Pan, Jennifer Mchugn, Jingnan Bian
From Edgeland To Gentrified-Land: Graphic Communication As Intermediary For Negotiating Place Identity In Hackney Wick, London, Angelina Hang Pan, Jennifer Mchugn, Jingnan Bian
DRS Biennial Conference Series
Hackney Wick has long been regarded as an urban edgeland, marked by significant poverty since the 1860s, with distinctive topographic and socio- economic features. Yet in the early 2000s, it saw a rapid transformation into a creative space as artists began to occupy abandoned warehouses, building a live- work culture and quickly establishing itself as one of Europe’s most vibrant artistic communities. More recently, the development of the London Olympic infrastructure and government-led urban regeneration initiatives have accelerated gentrification and drive for social capital, whilst intensifying social exclusion and community marginalisation amongst disadvantaged communities. This paper integrates visual ethnography (graphic …
When Play Becomes Language: Transforming International Student Experience Through Environmental Art And Eco-Social Design, Nina Luostarinen, Melanie Sarantou
When Play Becomes Language: Transforming International Student Experience Through Environmental Art And Eco-Social Design, Nina Luostarinen, Melanie Sarantou
DRS Biennial Conference Series
This study explores the Miyanohara participatory land art project in Ōmuta City, Japan, as an innovative teaching method for integrating international exchange students into new cultural and environmental settings within higher education institutions (HEIs). By creating a 74-metre installation depicting the Kasumi salamander at a former coal mine site, eleven international students from Kyushu University's Strategic Design course engaged in embodied learning that transcended linguistic and cultural barriers. Using arts-based methodologies and an eco-social design approach, we demonstrate how land art can serve as a powerful tool for HEIs to foster environmental awareness, cultural integration, and transformational learning experiences for …
Designing For Learning Rhythms: A Taxonomy Of Trajectory-Aware Interventions In Online Learning, Seulgi Sylvia Kim, Zach Pino, Paige Safyer, August Neyrey, Richa Sharma, Tzu-Chi Huang, Maria Sekyi
Designing For Learning Rhythms: A Taxonomy Of Trajectory-Aware Interventions In Online Learning, Seulgi Sylvia Kim, Zach Pino, Paige Safyer, August Neyrey, Richa Sharma, Tzu-Chi Huang, Maria Sekyi
DRS Biennial Conference Series
Online learning platforms give learners unprecedented control over pacing, yet this flexibility often leaves students without support at the moments when they need it most—during transitions between activities, cognitive states, or levels of engagement. Existing self-regulated learning (SRL) interventions tend to rely on fixed schedules or simplistic triggers, overlooking how learners’ trajectories unfold and where they begin to diverge toward productive or unproductive pathways. This paper introduces a framework for trajectory-aware interventions, an approach that integrates temporal design with real-time behavioral diagnostics to identify and support critical transition moments. Through a comparative analysis of major online learning platforms and a …
Designing Digital Ghosts: Creative Access To Web Archives, Dorsey Kaufmann, Andrea Kocsis
Designing Digital Ghosts: Creative Access To Web Archives, Dorsey Kaufmann, Andrea Kocsis
DRS Biennial Conference Series
This paper presents Digital Ghosts, a practice-based research project exploring how creative and tactile approaches to web archives can reimagine engagement with digital cultural heritage and GLAM collections. Using exploratory visualisation of metadata, the project transforms the digital into interactive multimedia installations. Operating within the “post-digital” condition of GLAM, the project investigates how design can mediate between the technical infrastructures of preservation, traditional archivist practice, and the experiential, interpretive needs of users. Rather than treating messy humanities data as a failure, the project frames absence and inconsistency as evidence of the web’s fluid temporality and of institutional decisions about what …
Driving Public Service Innovation Through Internal Ecosystem Development: Reconfiguring The Internal Management And Service System Of Nanhai Bus Station, Liwen Zhang, Yiqi Liu, Zheng Wang, Jingya Li, Yuexi Dong
Driving Public Service Innovation Through Internal Ecosystem Development: Reconfiguring The Internal Management And Service System Of Nanhai Bus Station, Liwen Zhang, Yiqi Liu, Zheng Wang, Jingya Li, Yuexi Dong
DRS Biennial Conference Series
As public sectors worldwide increasingly adopt design-driven approaches to address complex public service and management challenges, existing research predominantly focuses on citizen-facing experiences while overlooking the critical importance of internal ecosystems as the core of service delivery. This paper examines the Nanhai Bus Station Design Consultation Project in China as a case study, exploring how systematic design interventions originating from within can drive holistic public service innovation through the internal ecosystem. The research conducted in-depth participatory action research through blended research, co-design, and stakeholder engagement methodologies. Addressing challenges such as fragmented internal workflows, ambiguous division of responsibilities, and outdated service …
Re-Configuring Body Perception: Colour And Dynamic Pattern Strategies To Challenge Aesthetic Norms, Hongyi Xiao, Dongdong Zhang, Yitong Zheng
Re-Configuring Body Perception: Colour And Dynamic Pattern Strategies To Challenge Aesthetic Norms, Hongyi Xiao, Dongdong Zhang, Yitong Zheng
DRS Biennial Conference Series
This research frames colour and print as responsive strategies to challenge entrenched aesthetic norms and empower diverse bodies. It explores how dynamic visual patterns and colour psychology can disrupt static perceptions of body shape, moving beyond the confines of normative ideals. Through an iterative, research-through-design process, the study develops motifs and colourways that foster aesthetic agency, self-confidence, and vitality. By treating surface design as an embodied material interface, dynamic visual elements (such as moiré effects and gradients) are integrated to sustain novelty and reduce aesthetic fatigue. This approach re-frames emotional durability not just as longevity, but as the capacity for …
Historicising Speculative Design With Mcluhan’S Tetrad, Soyoun Jang, Jay David David Bolter
Historicising Speculative Design With Mcluhan’S Tetrad, Soyoun Jang, Jay David David Bolter
DRS Biennial Conference Series
This paper introduces and applies Marshall McLuhan’s Tetrad model, grounded in critical media studies, as an interpretative framework for analysing corporate concept videos as design fictions. Through a close reading of seven videos, we identify three recurring themes: present as future, the rhetoric of the new and socio-economic utopia. In parallel, the two diagonals of the Tetrad reveal contrasting orientations: the enhances-obsolesces diagonal reflects a corporate anticipatory (non-radical) future, whereas the retrieves-reverses diagonal is more critical and disruptive. We discuss figure-ground reversal as a key strategy for historicising corporate concept videos and suggest how the Tetrad can foster historical reflexivity …
Constructing A Scenario-Driven Model For Contextual Brand Experience: The Case Of Chain Coffee Brands, Yi Jui Hsu, Yu Ting Zeng, Hsien Hui Tang
Constructing A Scenario-Driven Model For Contextual Brand Experience: The Case Of Chain Coffee Brands, Yi Jui Hsu, Yu Ting Zeng, Hsien Hui Tang
DRS Biennial Conference Series
Brand experience is frequently theorized as a set of fixed domain attributes, yet how consumption context reorganizes the structural priority of these domains remains largely unmeasured. This paper argues that brand experience is a contextually generated design phenomenon that cannot be adequately addressed through static frameworks or single-context evaluation. Focusing on chain coffee brands in Taiwan, we conceptualize dine-in and take-out as distinct behavioral ecologies and apply the Analytic Hierarchy Process (AHP) to construct comparable experiential hierarchies across both contexts. Our findings reveal divergent experiential logics—dine-in privileging environmental immersion, take-out foregrounding product reliability and service rhythm—and non-obvious sub-criteria priorities only …
Narrataive: Using Narrative For Human–Ai Co-Creation In Intelligent Cockpits, Danhua Zhao, Yufei Liu, Yuhao Jiang, Zhongjie Xue
Narrataive: Using Narrative For Human–Ai Co-Creation In Intelligent Cockpits, Danhua Zhao, Yufei Liu, Yuhao Jiang, Zhongjie Xue
DRS Biennial Conference Series
As intelligent cockpits transition toward experience-centered scenario design, designers must organize increasingly complex relationships among users, behaviors, and system responses. While Generative AI (GenAI) accelerates early-stage exploration, it often struggles to interpret designers’ intentions, resulting in semantic drift and inconsistencies. This study proposes NarratAIve, a structured narrative–driven framework for human–AI co-creation in intelligent cockpit design. The framework encodes users, actions, contexts, and feedback into computable narrative units that serve as clear semantic inputs for cross-modal AI generation. Through two workshops with 24 participants (including graduate students and industry experts), six cockpit concepts were produced, demonstrating how narrative acts as a …
Understanding Food Waste Practices In Cross-Cultural Food Adaptation: The Case Of Chinese Students In The Uk, Xuecheng Dai, Emmanuel Tsekleves, Yekta Bakırlıoğlu
Understanding Food Waste Practices In Cross-Cultural Food Adaptation: The Case Of Chinese Students In The Uk, Xuecheng Dai, Emmanuel Tsekleves, Yekta Bakırlıoğlu
DRS Biennial Conference Series
Food waste is a global sustainability concern, yet its connection to cross-cultural adaptation remains underexplored. For international students, adapting to unfamiliar food environments involves cycles of trial, error and waste. Among Chinese students in the UK (one of the largest international student populations), cultural differences and short stays intensify these processes, resulting in distinct forms of waste. This study explores how food adaptation relates to waste among first-time Chinese students in the UK, attempting to reveal areas for design interventions. Seventeen students completed seven-day cultural probes, combining daily tasks with self-reflection on food practices. The analysis revealed various types of …