Digital Commons Network^™

Perceived Authority Of Ai-Generated Videos And Consumer Vulnerability, Kungpo Paul Tao

AMTP Proceedings 2026

The rapid integration of artificial intelligence (AI) into social media has transformed how consumers watch, interpret, and engage with video content. While AI-driven personalization enhances engagement, the growing realism of AI-generated videos blurs the boundary between authentic and fabricated content, increasing consumer vulnerability. This study examines how creativity influences consumer attention, interpretation, and interaction with AI-generated videos, and how it moderates the relationship between perceived authority and consumer engagement. Using secondary data collected from YouTube, the study analyzes publicly available AI-generated videos and user responses, including engagement metrics and comment-based sentiment indicators. The findings reveal that most consumers struggle to …

Emotional Exhaustion In Entrepreneurs: The Role Of Family Support, Coping Strategies, And Cultural Moderators In Shaping Venture Success And Work–Family Spillovers, Franklin Velasco, Cintya Lanchimba

AMTP Proceedings 2026

Entrepreneurs operate at the intersection of intense business demands and family responsibilities, making them particularly vulnerable to emotional exhaustion—a condition that undermines both venture performance and family wellbeing. This study examines how instrumental family support and maladaptive coping strategies shape emotional exhaustion among entrepreneurs, and how such exhaustion influences economic performance and cross‑domain spillovers between work and family. Drawing on data from 1,495 entrepreneurs and tested through Structural Equation Modeling, the findings reveal that family support significantly reduces emotional exhaustion, whereas maladaptive coping amplifies it. Cultural values centered on achievement moderate both effects, weakening the benefits of support and exacerbating …

Cute, Collectible, And Contagious: Understanding The Starbucks Bear Cup Phenomenon, Natalya Vodopyanova

AMTP Proceedings 2026

This study examines the Starbucks Bear Cup phenomenon to understand how identity expression, scarcity perceptions, and fear of missing out (FOMO) shaped consumer engagement during a highly publicized limited-edition product drop. Using Consumer Culture Theory and scarcity/FOMO frameworks, the research investigates how consumers constructed meaning around the Bear Cup through social media displays, community rituals, and symbolic participation. A qualitative content analysis of Instagram posts revealed five dominant patterns: celebratory acquisition posts, expressions of scarcity frustration, curated identity displays, community interaction, and creative substitution using bear-shaped alternatives. Findings show that consumers used the cup as a vehicle for identity signaling …

Marketing Mindsets Abroad: A Longitudinal Qualitative Study Of Reflective Learning, Brand Meaning-Making, And Career Readiness In An Oxford-Based Study Abroad Program, Kari Wood, Kelly La Venture

AMTP Proceedings 2026

Marketing education faces a persistent transfer challenge; students may master concepts yet struggle to apply them in judgment, ethics, and persuasive communication in ambiguous contexts. This study reports early findings from a longitudinal qualitative case study of EuroSpring, an Oxford-based study abroad program that integrates cultural heritage learning with progressively stronger marketing experiences. Data include weekly reflections and course artifacts from two cohorts: 2024 (n = 15; heritage emphasis) and 2025 (n = 13; marketing-integrated commerce experiences including Harrods, Cadbury World, Borough Market, and an Indian Motorcycle heritage brand experience at Krazy Horse). Using reflexive thematic analysis, students framed place …

Consumer Willingness To Pay In The Metaverse: A Case Of Digital Vs Phygital, Shivam Agarwal, Jaehoon Lee, Umair Usman

AMTP Proceedings 2026

This research examines how brand strategy influences consumer willingness to pay for digital fashion in the Metaverse, focusing on differences between digital-only and physical-first (phygital) brands. Grounded in the Theory of Consumption Values, the study investigates the role of emotional value in shaping consumer behavior. Across five experimental studies (N > 800), results consistently show that consumers exhibit higher willingness to pay for phygital brands compared to digital-only brands. This effect is driven by enhanced emotional value, as phygital offerings connect virtual consumption with consumers’ real-world self-concept, increasing perceived authenticity. Mediation analyses confirm emotional value as a key underlying mechanism. Furthermore, …

Consumer Protest In A Hyperconnected World, Cara Lewis Levin, T. Andrew Poehlman, Angeline Scheinbaum

AMTP Proceedings 2026

Consumer protest in various forms—boycotts, negative word-of-mouth, brand sabotage—has largely been theorized within an “old” broadcast model of marketing, where firms spoke one-to-many and controlled most brand-related discourse. In contrast, today’s “hyperconnected” model embeds brands in dense human–technology networks, where social media, microtargeting, and always-on feeds shape how brands enter people’s lives and how protest unfolds. This paper argues that the informational substrate shift from broadcast to hyperconnectivity requires a fundamental rethinking of consumer protest. We first contrast the broadcast and hyperconnected models, then outline hyperconnectivity’s implications at the firm, consumer, and societal levels. We then revisit canonical constructs (e.g., …

Exploring System Wide Trust And Dependency Behavior Within An Aviation Environment, Austin Jackson

Psychology Theses & Dissertations

The present study examined the theory of system-wide trust within the context of a multi-tasking aviation environment. Previous research suggested that unreliable automation can negatively affect a human operator’s trust in reliable automation within the same system (Rice & Geels-Blair, 2010). However, previous studies have not looked at how trust develops in the context of a multi-tasking environment, nor how different types of errors may affect trust in and the use behavior of automation. The current study employed a 2 x 2 mixed design with drone reliability (60% reliable vs 90% reliable) and error bias (false alarm vs. miss errors) …

The War Poetry Map Project: Exploring The Physical And Emotional Geography Of Conflict, Colin D. Halloran

English Theses & Dissertations

There can be no question that war is shaped by and has shaped cultures, and yet as an object of study it is rarely looked at from a cultural studies perspective. It is the great epics of war that form the cornerstones of Western literary tradition. It is the impact of war that gave rise to fields like trauma and memory studies. It is the propaganda produced, the hijacking of cultural industries, that help perpetuate wars. The War Poetry Map Project and accompanying written dissertation seek to move beyond historical and political contexts and view war as a cultural object. …

Shadowrunning The Human: Harebrained Schemes' Shadowrun Series And Transhumanism, Alexander P. Orelup

English Theses & Dissertations

I argue that Harebrained Schemes’ video game series Shadowrun critiques transhumanism in three distinct yet related ways: in terms of religion, political control, and identity capitalism. In doing so, Shadowrun attempts to counter claims that video games are an inherently transhumanist medium and provides an opportunity for players to resist a potential transhuman future. This further elucidates the trends and perceptions of transhumanism within American culture around the time period. I utilize a variety of methodologies in my argument, ranging from cultural studies, narratology, ludology, and close reading in order to grasp all of the audio-visual and gameplay elements that …

The Impact Of Social-Emotional Learning On Student Academic Achievement And Outcomes, Tanya L. Fields

Dissertations

This mixed-methods study examined the impact of the Second Step social-emotional learning (SEL) program on student achievement and outcomes in Forest Elementary School District (FESD). Guided by Patton’s utilization-focused evaluation framework, the research addressed five questions: (1) How has Second Step implementation during SY23–24 and SY24–25 impacted behavioral referrals in K–5 students? (2) How has it influenced NWEA, ELA, and Math grades in SY23–24 and SY24–25? (3) To what extent do teachers and leaders feel prepared to implement SEL and the Second Step program? (4) How effective is the training and support provided by school leaders? and (5) What additional …

Beyond Interventions: District Design Of Multi-Tiered Systems Of Support As An Equity Framework To Address Inequitable Student Outcomes, Joyce Debrah

Dissertations

Although multi-tiered systems of support (MTSS) is often examined through the lens of school-level intervention systems and the fidelity of tiered academic and behavioral supports, this study approached MTSS from a district leadership and systems design perspective. Rather than evaluating the implementation of specific interventions within individual schools, the study investigated how district-level leadership structures, governance practices, and implementation infrastructure shape the capacity to operationalize MTSS as a coherent framework for advancing equitable student outcomes across a portfolio of schools. By examining district systems, structures, and decision-making processes, the study positioned the district as the primary unit of change and …

Black Men's Perception Of Mentorship In A Black Male Initiative Program, Caprice Butts

Dissertations

Black men in higher education often navigate systemic barriers, including underrepresentation, limited access to resources, and challenges related to belonging and identity within predominantly white institutions (PWIs). Mentorship programs, such as Black Male Initiative (BMI), have emerged as a key support mechanism; however, limited research explores how Black men experience these programs and how mentorship influences their personal and professional development. This study examined how Black men perceive the influence of a BMI mentorship program on their personal and professional development during and after their postsecondary journeys.

This qualitative phenomenological study explored the lived experiences of Black men who participated …

The Intersection Of Social Desirability And Cultural Competence In Counselors: Broaching Sexual Topics With Sexually Minoritized (Lgb) Clients, Jareb Kinney

Dissertations

Mental health counselors increasingly work with sexually minoritized clients, yet limited understanding exists regarding how social desirability shapes counselors' perceived cultural competence and their willingness to broach sensitive sexual topics in therapeutic settings. This gap can obscure the subtle ways personal conditioning and professional performance pressures influence clinical practice. This qualitative phenomenological study aimed to explore how social desirability influences mental health counselors' experiences and perceived cultural competence when discussing sex-related topics with sexually minoritized clients. Guided by symbolic interactionism, the study employed a purposive and snowball sampling strategy to recruit ten mental health counselors with direct clinical experience serving …

The Vital Role Of Communication In Elementary Education: Strategies For Bridging Language, Cultural, And Diversity Gaps To Strengthen Family-School Partnerships, Daniel H. Rack

Dissertations

This study examines how communication systems in elementary schools influence equitable family engagement within a linguistically and culturally diverse, Title I context. The purpose of this research is to evaluate how communication practices support or limit access, participation, and partnership between schools and families. The overarching research question guiding this study is: How do current communication systems support or constrain equitable family engagement? A convergent mixed-methods design was utilized to collect and analyze both quantitative and qualitative data. Data sources included educator surveys, family surveys, and focus group interviews, allowing for a comprehensive understanding of communication practices from multiple stakeholder …

Bug-In-Ear ECoaching To Enhance Parents' Use Of Embedded Learning Opportunities With Preschool-Age Children With Autism Spectrum Disorder, Aeshah Alturki

Human Movement Studies & Special Education Theses & Dissertations

The increasing prevalence of autism spectrum disorder (ASD) has heightened the need for effective communication interventions. Parents are key partners in intervention and, with appropriate support, can serve as effective intervention agents. However, parents often require ongoing support to implement evidence-based practices. The purpose of this study was to experimentally evaluate the effects of online Bug-in-Ear (BIE) eCoaching on parents’ fidelity of embedded choice-making during family routines with their preschool-aged children with ASD. This study also examined the generalization and maintenance, children’s communicative responses, and parents’ perceptions of the intervention. A single-subject nonconcurrent multiple baseline design across two parent–child dyads …

Modeling Early Indicators For Success In An Associate Degree In Nursing Program, Joseph D. Moss

Educational Leadership & Workforce Development Theses & Dissertations

Persistent nursing workforce shortages across the United States have increased the importance of Associate Degree in Nursing (ADN) programs as primary entry points into the profession. Community colleges prepare a substantial portion of the nursing workforce; however, attrition within ADN programs limits the number of graduates entering practice. Understanding factors associated with academic performance and program completion is essential for strengthening nursing education pathways and supporting workforce development. The purpose of this quantitative study was to examine early academic and sociodemographic factors associated with successful completion of an ADN program at a suburban community college.

Guided by Becker’s Human Capital …

The Leadership Lens: A Phenomenological Study Of The Lived Sensemaking Experiences Of School Leaders Implementing Virginia's New Standards Of Accreditation And Accountability, Paul M. Wilson Jr.

Educational Leadership & Workforce Development Theses & Dissertations

This phenomenological study exposes the complex cognitive and organizational processes school leaders navigate as they translate high-stakes state mandates into localized action. By examining the implementation of Virginia’s revised Standards of Accreditation and Accountability (SOA), this study challenges the prevailing managerial paradigm that views policy implementation as a linear, mechanical execution of directives. Instead, grounded in sensemaking theory and SDT, this research conceptualizes implementation as a situated and interpretive act shaped by leaders’ prior experiences, beliefs, and psychological needs for autonomy, competence, and relatedness.

Using a qualitative phenomenological design, data were collected through semi structured interviews with 12 school and …

The Physiology Of The Work: Chronic Stress, Allostatic Load, And Faculty Wellness In Counselor Education, Ajayla S. Evins

Counseling & Human Services Theses & Dissertations

Counselor educators embody multifaceted professional roles across teaching, supervision, research, leadership, and service, exerting a profound influence on the formation of counselors and the ongoing development of the profession (CACREP, 2024; Calley & Hawley, 2008). While wellness is recognized as a core professional value in counseling (ACA, 2014), research has focused almost exclusively on emotional and psychological dimensions, leaving the physiological consequences of chronic stress largely underexplored (Bovee, 2024; Faheem et al., 2025; Lewis et al., 2022). In neighboring fields, such as public health and medicine, chronic stress has been linked to dysregulation in cardiovascular, neuroendocrine, immune inflammatory, and metabolic …

Behavioral, System, And Informational Cyberattacks: A Human-In-The-Loop Driving Simulator Experiment, Samuel Petkac

Psychology Theses & Dissertations

Advanced technologies such as sensors and AI/ML algorithms have enabled increasing levels of automated driving system that detects, responds, and even predicts changes in a driving environment supported by wireless connectivity to nearby vehicles and infrastructure. Such connected and automated vehicles (CAVs) can be particularly vulnerable to cyberattacks targeting not only infotainment systems but also firmware and other applications, critically compromising driver safety. As we anticipate a “mixed” traffic where vehicles with various levels of automated technologies share the road for the foreseeable future, it is urgent to systematically examine types of possible cyberattacks and control human behaviors in such …

The Effects Of Covid 19 Job Demands On Public Sector Employees’ Organizational Commitment: The Mediating Roles Of Work Engagement And Job Burnout, And The Moderating Role Of Supervisor Support, Benjamin R. Kaufman

Psychology Theses & Dissertations

United States citizens rely on state government employees to provide essential public services. During the COVID-19 pandemic, these employees responded by administering both routine and novel procedures to protect public health, often placing them on the frontlines and at increased risk of contagion. Concurrently, the pandemic-driven economic downturn created budget shortfalls that threatened the job and financial security of the state workforce. Together, these conditions substantially increased job demands for state government employees.

Guided by the Job Demands–Resources (JDR) Model, this study examined how COVID‑19-related job demands influenced state employees’ work engagement, job burnout, and organizational commitment, and whether supervisor …

Ptsd Symptoms And Cannabis Use Among College Students: Examining The Role Of Trauma-Related Cannabis Use To Cope, Christopher T. Latourrette

Psychology Theses & Dissertations

Individuals with posttraumatic stress disorder (PTSD) are more than four times as likely to develop cannabis use disorder (CUD) as those without PTSD. This common co-occurrence is often interpreted through a self-medication framework in which cannabis is used to manage PTSD symptoms. Prior work has relied heavily on veteran samples, includes measures of cannabis coping that are not specific to PTSD, and has most commonly examined total PTSD symptom severity, limiting precision in understanding how discrete symptom clusters relate to cannabis outcomes. The present study sought to examine associations between individual PTSD symptom clusters and cannabis use severity and to …

Extending The Job Demands-Resource Model In Classified Work Environments: A Longitudinal Analysis Of Job Demands, Resources, Job Satisfaction, And Retention Among Engineers, Gregory Gooden

Engineering Management & Systems Engineering Theses & Dissertations

The Job Demands–Resources (JD-R) model is a widely used framework for understanding how work conditions influence employee attitudes and retention-related outcomes. However, empirical evidence testing JD-R dynamics in classified technical work environments remains limited, particularly using longitudinal designs that account for structural constraints, nonrandom participation, and outcome-specific measurement challenges. Classified work is characterized by persistent demands, restricted flexibility, and security-driven limitations on available resources, raising questions about whether and how JD-R processes generalize to this context.

This study examines whether job demands and job resources predict subsequent job satisfaction and retention intent in a classified technical workforce using multi-wave longitudinal …

Profiles Of Science Students’ Achievement Emotions: An Exploration Of Motivational Antecedents And Persistence Outcomes Over Time, Arianna White-Levatich

Educational Leadership & Workforce Development Theses & Dissertations

This is a longitudinal study focused on the importance of students’ beliefs and emotions for their persistence in science majors. The primary goals of this study are threefold. First, to examine how undergraduate science students’ academic achievement emotions combine into profiles across two time points in the context of introductory Chemistry and Biology Courses. Second, to examine how students’ beliefs and perceptions of belonging relate to profile membership and to the likelihood that students will transition between profiles of emotions over time. Third, to evaluate how emotion profile membership and transition are related to students’ intentions to pursue science and …

Herding Cats: The Behavioral Foundations Of Successful Multi-Sector Partnerships, Paul B. Olsen

School of Public Service Theses & Dissertations

Multi-sector partnerships (MSPs) are problem-solving groups composed of government agencies, nonprofit organizations, private firms, community groups, and individuals. These partnerships have often struggled to achieve consistent success, with performance rates estimated at 30%–50%, largely because MSPs are tailored to the specific interests, resources, and implementation contexts of the constellation of stakeholders involved in each project. This situation raised important questions regarding how MSP performance can be predicted and whether the likelihood of success can be enhanced during the early planning stages of partnership formation.

Social value orientation (SVO) is a behavioral public administration theory that may help explain variation in …

“Recollecting The Told Story”: Storytelling, Activism, And The Black Maternal Health Emergency, Lamaya C. Williams

English Theses & Dissertations

Storytelling is a foundational component of Black knowledge creation and transmission. This dissertation centers Black women’s stories of birth and mothering—drawing on both primary source birth stories and fictional narratives—to examine the United States’ Black Maternal Health Emergency (BMHE). The BMHE is a complex and urgent issue wherein structural racism, medical bias, and intersecting social determinants disproportionately endanger the health of Black mothers. As such, Black mothers in the United States are three times more likely to die from a pregnancy-related condition compared to their white counterparts.

This study examines the birth stories of women who survived the BMHE and …

Bioengineering The Future Of The Human Species: H+’S Ideological Iterations Of Trans-/Posthumanity As Exemplified By Futurist Literary Texts = (Bio)Technological Solutions For (And/Or) Reification Of Systemic Inequities?, Marjorie E. Bomhower

English Theses & Dissertations

While humanity has, throughout our species’ history, endeavored to dream and create astonishing, and ever-evolving, (bio)technologies with the utopian ideals of bettering our day-to day lives and achieving greater longevity, our endeavors have (thus far) not only produced remarkable, beneficial advances in longevity and quality of life, but have also yielded devastating and dire outcomes; often at the cost and victimization of marginalized communities. This dissertation focuses on select (bio)technologies – particularly, those promoted by H+ (the most current and popular technoutopianist non-profit, “educational,” organization) – with an investigation of current and nascent (bio)technological evolutions, futurist literary texts, and critical/digital …

Extending The Fuzzy-Trace Theory Informed Model Of Guilty Plea Decision Making: Accounting For Factual Guilt And Innocence, Rebecca K. Helm, Tina M. Zottoli

Department of Psychology Faculty Scholarship and Creative Works

Objective: Understanding how sentence differentials influence plea decision making is vital to identifying when plea offers might lead to convictions that conflict with normative goals (e.g., avoiding wrongful conviction). We clarify previous findings by introducing and testing predictions of a Fuzzy-Trace Theory informed model relating plea discount to plea acceptance in mock guilty defendants and extend the work to mock innocent defendants.

Hypotheses: We expected plea rates in guilty defendants to increase with increases in plea discount but to change more steeply when a change in plea discount created a categorically distinct change in sentence (vs. a less meaningful reduction). …

Behavioral Practice And Homework Completion As Predictors Of Outcome In A Transdiagnostic Brief Behavioral Therapy For Anxiety And Depression In Youth., Araceli Gonzalez, Pauline Goger, Melissa Escobar, Michelle Rozenman, Megan Jeffreys, Giovanna Porta, David A. Brent, Frances L. Lynch, John F. Dickerson, V. Robin Weersing

Department of Psychology Faculty Scholarship and Creative Works

Exposure and behavioral activation have been identified as key therapeutic components in evidence-based treatment for youths with anxiety and depression, respectively. The current study expanded this work to transdiagnostic treatment for youths with anxiety and depression and examined links between (a) amount of in-session exposure/behavioral activation, (b) out-of-session homework completion, and (c) anxiety, depression, and functioning outcomes of youths following a brief behavioral therapy. Therapy data were examined from 95 youths (ages 8-16; 56.8% female; 74.7% non-Hispanic White) with anxiety and/or depressive disorders who completed a transdiagnostic Brief Behavioral Therapy (BBT) as part of a randomized effectiveness trial. Observers recorded …

A Novel Nudt16-Based Strategy For Producing Defined Phosphoribosylated Substrates To Study Nampt Antiviral Activity Against Hsv-1, Steph Nivaggioli

Bioengineering Master's Theses

Herpes simplex virus (HSV) is a highly prevalent human pathogen whose symptoms are characterized by the formation of painful blisters and ulcers. There are two major families of HSV: HSV-1, primarily transmitted through oral contact, and HSV-2, predominantly spread through sexual contact. Periodic reactivation of the virus enables continued transmission and recurrent disease. Antiviral drugs that suppress viral replication are available to the public; however, no curative therapy exists.

Recent studies suggest that HSV reprograms host cellular metabolism to support its replication. Notably, this includes the manipulation of nicotinamide adenine dinucleotide (NAD⁺) homeostasis. Under standard physiological conditions, NAD⁺ is consumed …

Predictors Of Opioid Misuse And Abuse Among Pregnant Women In The Us, Henry Ofori Duah, Diane Von Ah, Ethan Morgan

College of Nursing Faculty Research and Publications

Introduction

Opioid misuse and abuse during pregnancy can adversely affect maternal and infant outcomes. Factors that drive the burden of opioid misuse and abuse are multifaceted and understudied. This study sought to explore predictors of opioid misuse and abuse among pregnant women in the United States.

Methods

Secondary data analysis of the National Survey on Drug Use and Health (NSDUH) data from 2015-2019 was performed. The primary outcomes were past-year opioid misuse, past-month misuse, and past-year opioid abuse. Data analysis included weight-adjusted univariate, bivariate, and multivariable logistic regression.

Results

The pooled weighted sample comprised 2,258,599 pregnant women. The prevalence of …