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2025 May, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for May of 2025.

Fostering Ai Literacy In Undergraduates: A Chatgpt Workshop Case Study, Susan G. Archambault, Nicole L. Murph, Shalini Ramachandran

Librarian Publications & Presentations

This case study explores the design and implementation of a Chat-GPT literacy workshop for undergraduate students, aiming to equip them with the skills and knowledge necessary to navigate the AI-driven information landscape responsibly and critically. Drawing from a comprehensive literature review on AI literacy and employing a postphenomenological lens, the workshop incorporated best practices for teaching ChatGPT skills, including an emphasis on ethical considerations and critical reflection on the human-technology relationship. The postphenomenological perspective allows for a deeper understanding of how ChatGPT shapes students' experiences and practices. Employing a mixed-methods approach, the study assessed the effectiveness of the workshop through …

An Exploration Of Bedside Critical Care Nurses’ Attitudes Towards The Teleicu, Theresa Marie Drucker

Theses & Dissertations

Background

Acute care facilities are seeing an increased demand for critical care resources, given the increasing aging population with more complex health problems, retiring healthcare professionals, and subsequent decreasing supply of new expertise (Shahpori et al., 2011). Telehealth in the ICU is a valuable resource that some hospitals have employed to bridge this gap. The use of the teleICU has been associated with improved outcomes for patients (Williams et al., 2019), and reduction in failure to rescue (FTR) events. Despite the increasing availability of teleICU programs and the associated potential benefits, there continue to be inconsistencies in terms of usage …

The Lived Experience Of Women Who Have Experienced Intimate Partner Violence In Trinidad And Tobago, Lyris Antoinette Greenidge

Theses & Dissertations

Background: Intimate partner violence (IPV) is an increasing public health issue worldwide and is predominantly committed by males against females. One in every three women worldwide has experienced IPV (World Health Organization [WHO], 2024). The Pan American Health Organization studied IPV in 12 Latin American and Caribbean countries (Bott et al., 2019), and the Republic of Trinidad and Tobago was included. At the inception of this study in 2018, the prevalence and effect of IPV, though captured in the media by Fraser (2014) and others, were recognized as a widespread monumental problem in Trinidad and Tobago. However, it appeared to …

The Efficacy Of Incorporating Artificial Intelligence (Ai) Chatbots In Brief Gratitude And Self-Affirmation Interventions: Evidence From Two Exploratory Experiments, Jing Wen Hung, Andree Hartanto, Adalia Y.H. Goh, Zoey K.Y. Eun, K. T. A. Sandeeshwara Kasturiratna, Zhi Xuan Lee, Nadyanna M. Majeed

Research Collection School of Social Sciences

Numerous studies have demonstrated that positive psychology interventions, including brief interventions, can significantly improve well-being outcomes. These findings are particularly important given that many of these interventions are brief and self-administered, making them both accessible and scalable for large populations. However, the efficacy of positive psychology interventions is often constrained by small effect sizes. In light of advancements in generative Artificial Intelligence (AI), this study explored whether integrating AI chatbots into positive psychology interventions could enhance their efficacy compared to traditional self-administered approaches. Study 1 examined the efficacy of a gratitude intervention delivered through Snapchat's My AI, while Study 2 …

The Rage, Spring 2025, Aspen Humphries, Savannah Moore, Lottie Taylor

The Rage Zine

The Rage zine is published in collaboration with Students Advocating Gender Equality and CCU Women's and Gender Studies. Volume 3, Issue 2.

The Effects Of Gibberellic Acid, Smoke Water, And Cold Stratification On The Germination Of Asclepias And Liatris Seeds, Jemima Essien

Electronic Theses and Dissertations

Seed dormancy presents a significant challenge in the propagation of many native perennial species, including members of the Asclepias and Liatris genera. This study evaluated the effects of cold stratification and chemical treatments on the germination performance of six Liatris species and five Asclepias species using water (control), gibberellic acid (GA), smoke water (SW), or a combination of both (GA+SW) as chemical treatments. The primary objective was to determine whether smoke water could significantly enhance germination and serve as a viable pre-treatment method for horticultural use. Results indicated that stratification significantly enhanced germination, with stratified seeds achieving an average germination …

Refractive Error And Axial Length (Real) Study: Feasibility Of A Population Study In The United States, Sarah E. Singh Dr, Lisa A. Ostrin, Kristen Kerber Dr, Concepcion Cayle, Celia Gong Dr, Lal Barsha Dr, Ian Flitcroft, Síofra Harrington, James Loughman, Kathryn Saunders Prof, Fuensanta Vera-Diaz Dr

Articles

Myopia is the most common eye disease and a leading cause of blindness. A contemporary, large, and ethnically and geographically diverse study of ocular biometry and refractive error in children in the United States is needed to help better describe differences between myopic and nonmyopic eyes.

This is an initial cross-sectional report from the Refractive Error and Axial Length Growth Curve Study that includes ocular component data as a function of age, gender, and geographic location. This feasibility report will inform a planned larger longitudinal ocular growth study in children in the United States.

Cross-sectional data on children, ages 3 …

2023 Annual Operations And Maintenance Report, Butte-Silver Bow Department Of Reclamation And Environmental Services

Silver Bow Creek/Butte Area Superfund Site

No abstract provided.

Why Do We Buy What They Recommend? Investigating The Effects Of Fashion Influencers’ Source Factors On Consumer Attitudes And Purchase Intentions, Faren Karimkhan, Sindy Chapa

Journal of Applied Marketing Theory

This study examined the effects of source factors (trustworthiness, expertise, attractiveness, similarity, and likability) among Social Media Fashion Influencers (SMFIs) on consumers’ attitudes toward SMFIs and attitudes toward endorsed products, as well as the influence of these attitude variables on consumers’ purchase intention. A one-shot single-group case study was conducted (n=440). PLS-SEM was used to analyze the data. Results indicated that trustworthiness, attractiveness, and likability influence attitudes toward SMFIs but not the product. Expertise, similarity, and likability influence attitudes toward the product but not attitudes toward SMFIs. Attitudes toward the product and similarity with SMFI significantly influence purchase intentions. Attitudes …

Unplanned In-Store Purchase Behavior Of Organic Grocery Product Users: Effect Of Consumer Innovativeness Traits And Traditional And Digital Promotional Stimuli, Dale A. Cake, Vikas Agrawal, Wooyang Kim

Journal of Applied Marketing Theory

The purpose of this study was to understand the relationship of consumer innovativeness traits and traditional or digital in-store promotional stimuli and their effect on in store unplanned shopping of organic products. Within a framework of trait theory, consumer buying behavior theory and decision-making processes, SEM and r software applied to U.S. retail organic user panel data showed a unique, positive relationship of hedonistic, price-consciousness and quality-seeking traits with domain-specific (organic products) consumer innovativeness. This had a direct, positive effect on traditional and digital stimuli use, as well as leading to unplanned shopping and spending of organic goods. Knowing the …

A Comparative Analysis Of Advertising Appeals In Anti- Smoking Advertisements (Print And Online Display Ads) From 1990s To 2020s In The U.K, Ayomide Adebare Mr, Jill Nash Dr

Journal of Applied Marketing Theory

This study provides a comparative analysis of advertising appeals in static anti-smoking advertisements in the U.K. from the 1990s to the 2020s, using quantitative content analysis. The research evaluates print and online display advertisements, focusing on the prevalence of rational (gain-framed and statistical) and emotional (fear and guilt) appeals. The study investigates shifts in appeal usage over time and the broader societal and regulatory influences driving these changes. Findings indicate a strategic shift in public health messaging, moving from fear-based appeals in the 1990s to increased reliance on gain-framed appeals by the 2020s. This study enhances academic understanding of how …

Identification, Removal, And Characterization Of Microplastics From Pvamu Wwtp Effluent Using Ceramic Membranes, Ogboru O. Chujor

All Theses

This study evaluated a 1.4 µm ceramic membrane's effectiveness in removing microplastics from wastewater, focusing on characterization via FTIR spectroscopy. Microplastics, including fibers, fragments, and microbeads (1-2500 µm), were visually identified and counted under an electron microscope, achieving a 94% TSS reduction and a 35.4% microplastic recovery rate. FTIR analysis identified key polymers like polyethylene, polypropylene, and polystyrene, with distinctive peaks for polyester (1624 cm−1, 1737 cm−1) and cotton (1095 cm−1, 1119 cm−1, 1151 cm−1), indicating polymer degradation through spectral signs of carbonyl groups. Micro-FTIR imaging, enhanced by dyes like DANs under fluorescence and Rose Bengal, pinpointed polymer sources and …

Creative Brief For North Shores Resort & Marina, Shelby B. King

Marketing Undergraduate Honors Theses

In today’s experience-driven travel market, destinations that offer authenticity, affordability, and a sense of community stand out. North Shores Resort and Marina, located on the scenic northeast end of Lake Ouachita, has long been a hidden gem offering a strong sense of family and community, prolonged camper stays, and more economical pricing compared to nearby marinas. Despite consistently high occupancy rates for boat slips and campsites, North Shores has an opportunity to expand its visibility and grow its customer base through improved marketing strategies. As a former employee with direct insight into the day-to-day operations, I identified key areas where …

Saving Grace Nwa & Immerse Arkansas Internships: An Analysis Of Arkansas Nonprofits Serving Youth In Crisis Situations, Raegan A. Mcelmurry

Marketing Undergraduate Honors Theses

In the United States, there are 23,000 youth each year who age out of foster care (Morris, 2021). Aging out occurs when the youth turn 18 and are no longer under the provision of child welfare, as they are considered legal adults. Most of these youth, however, do not have stable support systems to fall back on, due to not being adopted during their time in the system. Because of the lack of financial and emotional support, 20% will immediately encounter homelessness, 60% will engage in criminal activity, and 50% will have no steady income within four years removed from …

The Straining Effect Of House V Ncaa On College Athletics Departments, Sullivan W. Scott

Marketing Undergraduate Honors Theses

This thesis examines the implications of the House v. NCAA ruling on collegiate athletic departments, particularly in light of Name, Image, and Likeness (NIL) compensation and the NCAA's new revenue-sharing model. Through analysis of programs like Tennessee, Arkansas, and Auburn, this research reveals how schools are attempting to rethink revenue strategies, leveraging corporate partnerships, subscription models, and donor collectives to remain competitive. It also highlights disparities between Power 4 programs and smaller Division I schools, raising concerns over widening resource gaps, Title IX compliance, and roster reductions. Ultimately, this study concludes that while NIL reforms address athlete equity, they also …

Creative Brief For Reign Storm, Caroline F. Mccready

Marketing Undergraduate Honors Theses

This thesis presents a comprehensive creative strategy for Reign Storm, a health-conscious energy drink under the Monster Energy brand, aiming to capture the attention and loyalty of Gen Z consumers. Recognizing Gen Z’s prioritization of wellness, transparency, and authenticity, the project develops actionable marketing strategies tailored to their values and behaviors. Through competitive analysis, consumer research, and trend identification, the thesis identifies Reign Storm’s market opportunities and challenges in a rapidly growing clean energy sector dominated by brands like Celsius and Alani Nu.

Key deliverables include the creation of a Collegiate Ambassadors Program, a strategic content plan to maximize TikTok …

Balancing Tradition And Tourism: Crafting An Effective Marketing Strategy For Belize's National Parks, Kyler Marie King

Marketing Undergraduate Honors Theses

This thesis reflects on a summer internship in the small town of Dangriga, Belize. The author interned at Mayflower Bocawina National Park, a role made possible through Dr. Amy Farmer and Mr. Steve Darr. While tourism plays a significant role in Belize’s economic development, communities like Dangriga remain underdeveloped in their tourism strategies. The author and her partner collaborated to design a targeted marketing plan for Mayflower Bocawina National Park, aimed at increasing visitor engagement and boosting local tourism revenue.

Knockin’ On Music’S Door: A Cross-Generational Study Of The Formation Of Tastes, Roles, And Affinities For Music, Hannah B. Turner

Marketing Undergraduate Honors Theses

The music we love is a direct reflection of who we are. It shapes our identity, fuels our emotions, and connects us to the world around us. Whether it's the anthems of our youth, the lyrics that put our feelings into words, or the melodies that bring back memories, music is woven into every stage of life. It influences the way we dress, the communities we belong to, and the way we see ourselves. Our playlists may evolve, but the connection remains the same. Music is more than just something we listen to; it’s a part of us.

Sports Betting, The Gateway Drug To A Gambling Addiction: A Study Of The Implications Of Sports Gambling On Societal Well-Being And Its Effects On The Younger Generation, Ellison Lewis

Marketing Undergraduate Honors Theses

Introduction

It is everywhere you turn. In recent years we have seen unprecedented growth in the advertising, activities, and addiction of gambling. To put it into perspective “the AGA reported that total revenue from land-based casino games, sports betting and iGaming reached $66.52 billion for the calendar year, a 10% gain from the previous record set in 2022.” Of that, $10.92 billion came from sports betting specifically which was a 44.5% increase from the prior year (Reynolds, 2024). Factors contributing to the rise include the increase in gambling advertisements, the legalization of sports betting, and the removal of environmental barriers …

Under The Eyes Of The Oppressors: Exploring The Spatial Oppression Of African Nova Scotians, Lorenze L. Cromwell

Dalhousie Law Journal

Spatialization is a theoretical understanding of how space is used to enforce and replicate hierarchical power structures. Nova Scotia has used spatialized processes, such as enslavement, segregation, and panoptical power, to subjugate, oppress, and control African Nova Scotians for over 400 years. These practices of spatialization have been established and perpetuated by the law and legal mechanisms, creating a complex spatialized system of oppression against African Nova Scotians. This article defines spatialization, explores the historical and contemporary uses of spatialization, and analyzes the actuarial and symbolic effects created by spatialization. The author concludes by proposing remedial and reparative action that …

Divine Condemnation And Psychological Flexibility: Viewing Psychological Distress Through A Religious Lens, Abby Chittenden

Honors Theses

Recent research has shown the widespread prevalence of psychological distress. Religion can operate both as a resource as well as a problem or barrier to good mental health. Given that some individuals attribute mental distress to religious or spiritual causes, such as punishment from God or demonic involvement, this research examines how these beliefs influence emotional regulation and mental health outcomes. The study surveyed 1,304 participants, including 686 undergraduate students and 618 online participants, to assess their religious attributions, psychological flexibility, and level of distress. The results indicated that those in the general sample who viewed their mental health struggles …

Transcriptional Analysis Of Inflammatory Responses Of Mouse Trophoblast Stem Cells To Interferon Gamma, Arnaz Maryam Tariq

Honors Theses

The blastocyst faces significant immunological challenges during implantation, including heightened inflammation, which can contribute to implantation failure. Trophoblast stem cells (TSCs) and their differentiated forms (TSC-TBs), derived from the trophectoderm (TE) of the blastocyst, play a crucial role in immune modulation. Previous studies suggest that interferon-stimulated genes (ISGs) derived from TSC and TSC-TB provide antiviral protection to embryonic stem cells (ESCs). These findings show indication of a potential antiviral role for placental progenitors in shielding the blastocyst. Additionally, TSCs and TSC-TBs exhibit selectively attenuated immune responses to the proinflammatory cytokine interferon-gamma (IFN-γ) compared to mouse embryonic fibroblasts (MEFs). The attenuated …

Unraveling The Causal Influences Of Drought And Crop Production On Groundwater Levels Across The Contiguous United States, Nitin K. Singh, Sheila M. Saia, Ruchi Bhattacharya, Hoori Ajami, David M. Borrok

Geosciences and Geological and Petroleum Engineering Faculty Research & Creative Works

Groundwater depletion in agricultural-dominated regions is attributed to climate and irrigation withdrawals that support crop production. However, despite decades of effort, knowledge gaps remain in understanding the relative influence of drought and crop production on groundwater levels at the continental scale. Here, utilizing empirical observations, we simultaneously track how long-term trajectories of groundwater levels, crop production of seven crops, and drought have evolved over time, and then integrate these observations with a causality-based attribution framework to unravel the relative impact of drought and crop production on groundwater levels across the contiguous United States (CONUS). We find a dominant pattern of …

Navigating Challenges In Palliative Care: A Survey On Asco Guideline Adherence Among Health Care Providers In Low- And Middle-Income Countries., Cristiane Decat Bergerot, Enrique Soto-Perez-De-Celis, Chadane Thompson, Rushil Patel, Jafar Al-Mondhiry, Tingting Zhang, Nathasha Dhawan, Darcy Burbage, Joseph Mccollom Do, Mazie Tsang, Ramy Sedhom, William E Rosa

PCI Publications and Projects

PURPOSE: Integrating palliative care into oncology is essential, yet disparities in access and quality persist, particularly in low- and middle-income countries (LMICs). The ASCO guidelines advocate for early, routine, interdisciplinary palliative care for patients with advanced cancer. Barriers to implementing these recommendations include resource limitations, inadequate training, and cultural perceptions. Recognizing these challenges is essential for improving equitable access to palliative care worldwide.

METHODS: This prospective survey assessed adherence to ASCO recommendations for palliative care integration among LMIC health care providers (HCPs). Participants were recruited via e-mail, social media, and a list of members involved in the ASCO Palliative Care …

Procedural Justice In Parallel Lawsuits, Sarah Parks

Fordham Law Review

The American public places a high value on access to justice and having the opportunity to be heard. These values can either be upheld or diminished by routine procedural rules. The first-to-file rule is an example of an innocuous procedural rule that is a barrier to justice. Under the first-to-file rule, when two parallel suits are filed in different federal district courts, the first-filed suit will proceed, and the second-filed suit will ordinarily be dismissed or transferred to the venue of the other suit. Transfers often terminate an individual’s case because most people cannot afford to litigate far from home. …

The Conversation Continues: The Judiciary’S Evolving Role In Perpetuating Racial Disparities In Addiction Treatment, Sydney Crute

Fordham Law Review

Language is a powerful means of social control, an idea that resonates deeply with court rhetoric as it relates to race. This Note examines the language courts use when discussing cases related to drug use and addiction. During the crack epidemic, when Black individuals represented the race of the primary drug user and drug dealer, courts relied on racially coded language related to crime and fear. Alternatively, during the opioid epidemic, when White individuals represented the race of the primary drug user, courts relied on more neutral language related to the health and well-being of society. Finally, the language courts …

When Prenatal Care Becomes A Crime, Casey Hunter

Fordham Law Review

For decades, pregnant women have increasingly faced criminalization for their actions and conduct during pregnancy, with Alabama emerging as a focal point due to its aggressive use of section 26-15-3.2: Chemical Endangerment of Exposing a Child to an Environment in Which Controlled Substances Are Produced or Distributed. Originally intended to protect children from the dangers of methamphetamine labs, this law has been reinterpreted to prosecute pregnant women who test positive for controlled substances. Central to these prosecutions are positive drug tests obtained from prenatal health records, causing many women to avoid prenatal care for fear of legal consequences.

This Note …

Functional Consequences Of Lysine Acetylation Of Phosphofructokinase Isozymes, Xinyu Lin, Nour Fatema, Qinglei Gan, Chenguang Fan

Chemistry & Biochemistry Faculty Publications and Presentations

Phosphofructokinase (Pfk) catalyzes the phosphorylation of fructose 6-phosphate and is a key regulatory point in the glycolysis pathway. Multiple lysine residues in both Pfk isozymes, PfkA and PfkB, have been identified to be acetylated in Escherichia coli by proteomic studies, but no studies have been implemented to further characterize these acetylation events. To investigate the role of Pfk acetylation, the genetic code expansion strategy was used to generate homogeneously acetylated Pfk variants at target lysine sites that have been reported to be acetylated in nature. We found that acetylation of K309 of PfkA and K27 of PfkB decreased PfK enzyme …

Nudging Creativity In Typography With Font Pairing Prompts, Thomas Jockin

Masters Theses

Graphic designers face an overwhelming abundance of font choices in the digital marketplace, leading to difficulties in creating innovative typographic pairings and a tendency to rely on familiar options. Current industry practices and typography education lack effective methodologies to foster creative and diverse font use. This thesis addresses this knowledge gap by introducing Font Flow, a web application designed to enhance typography creativity through randomized font pairing prompts.

The proposed system leverages structured constraints to challenge designers, prompting them to work with unexpected font combinations that may initially appear incompatible. By engaging in this problem-solving process, designers develop a deeper …