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Conflicted Positioning: Product Positioning When Market Segments Have Conflicting Risk Goals, Richard Flight Apr 2024

Conflicted Positioning: Product Positioning When Market Segments Have Conflicting Risk Goals, Richard Flight

AMTP Proceedings 2024

ABSTRACT

In some product and service categories concern for physical risk as a result of the product or service rendered is an inherent barrier to purchase. Meanwhile, the same perceived danger attracts thrill seekers who want (or need) a sense of adventure. In this exploratory research, the question of motive for and emotions associated with learning how to fly a plane are explored. When prompted risk is cited oftentimes as both a deterrent to engage in the activity and a motive to pursue it. This presents product and brand managers with the question of how to simultaneously assuage risk-related fear …


Consumers' Brand Loyalty Towards Small Family-Owned Businesses, Christo A. Bisschoff Prof, Christoff Botha Prof, Marco Van Schoor Mr, Doret Botha Prof Apr 2024

Consumers' Brand Loyalty Towards Small Family-Owned Businesses, Christo A. Bisschoff Prof, Christoff Botha Prof, Marco Van Schoor Mr, Doret Botha Prof

AMTP Proceedings 2024

Family-owned businesses constitute a substantial portion of the workforce and GDP in South Africa and, with limited work opportunities in the public sector, play a significant role in job creation. As a result, family enterprises significantly influence South Africa's economy. This study aims to understand consumer loyalty towards family-owned businesses as brands by investigating family-owned businesses in the small mining town "Stilfontein" in the North-West Province, South Africa. Qualitative data collection involved semi-structured interviews with customers of family businesses to gather insights into brand loyalty. The identified themes and sub-themes highlight the importance of community bonds, personalized services, product quality, …


Radiation-Induced Lymphopenia: Understanding, Predictive Modelling And Developing Photon And Proton-Based Mitigation Strategies, Yan Chu Apr 2024

Radiation-Induced Lymphopenia: Understanding, Predictive Modelling And Developing Photon And Proton-Based Mitigation Strategies, Yan Chu

Dissertations and Theses (Open Access)

It is well recognized that the effectiveness of radiotherapy (RT) requires an intact adaptive immune system, while lymphocytes are highly radiosensitive and are prevalent in the “dose bath” of radiation surrounding the tumor volume. Furthermore, it has been shown that, for nearly all disease sites, radiation-induced lymphopenia (RIL) is associated with poor outcomes. Recently, we observed compelling evidence of significant differences in the lymphocyte-sparing effects of proton therapy (PT) vs. photon (or x-ray) therapy (XRT) attributable to the differences in magnitudes of the dose baths of the two modalities. In addition, previous work has further demonstrated that both patient-specific and …


Continuous Renal Replacement Therapy For Lithium Toxicity: A Worthy Treatment To Avoid Intradialytic Hypotension And Vasopressors., Pooya Zardoost, Zachary Buckman, Joseph Weaver, Sidney Elston, Alex Prouty, Ryan Stuart, Henry L Wehrum Apr 2024

Continuous Renal Replacement Therapy For Lithium Toxicity: A Worthy Treatment To Avoid Intradialytic Hypotension And Vasopressors., Pooya Zardoost, Zachary Buckman, Joseph Weaver, Sidney Elston, Alex Prouty, Ryan Stuart, Henry L Wehrum

Ambulatory and Primary Care Articles

While intermittent hemodialysis (HD) is the most efficient method of removing lithium in patients with lithium toxicity, continuous renal replacement therapy is an acceptable alternative in the setting of intradialytic hypotension. This form of dialysis can reduce the need for vasopressors during HD, which increases mortality.


Recent Snap Participation In Farmers Markets: Market Representatives’ Perspectives, Laura Fincher Apr 2024

Recent Snap Participation In Farmers Markets: Market Representatives’ Perspectives, Laura Fincher

Honors Theses

As the 2023 farmers market season is the first in three years without Supplemental Nutrition Assistance Program (SNAP) Emergency Allotments, SNAP participation in farmers markets is likely to decrease, which could have negative impacts for farmers market earnings and community relations. The purpose of this study was to examine farmers market SNAP participation and the impacts of the expiration of SNAP Emergency Allotments from the perspective of market representatives. Farmers market representatives from Central Arkansas and East Texas were interviewed in field testing, then representatives from North Texas were interviewed in target data collection. Observations of farmers market sites and …


Determining The Lightcurves And Rotational Periods Of Four Main Belt Asteroids, Kaitlyn Kalisek Apr 2024

Determining The Lightcurves And Rotational Periods Of Four Main Belt Asteroids, Kaitlyn Kalisek

Honors Theses

This research found lightcurves and rotational periods of four main belt asteroids, 2854 Rawson, 5142 Okutama, (14362) 1988 MH, and 28248 Barthelemy. The A&M-Commerce observatory 0.7 meter telescope equipped with a CCD camera was used to collect multiple nights of data for each asteroid which was then analyzed to determine the asteroid’s lightcurve, rotational period, and create a possible 3D model. The rotational periods were found to be 4.775 ± 0.001 h for 2854 Rawson, 3.803 ± 0.001 h for 5142 Okutama, 3.645 ± 0.001 h for (14362) 1988 MH, and 3.128 ± 0.002 h for 28248 Barthelemy.


Behavioral Response Of Commercial Cattle To Common Handling Methods In Pasture Settings, Agustin Angel Espinoza Apr 2024

Behavioral Response Of Commercial Cattle To Common Handling Methods In Pasture Settings, Agustin Angel Espinoza

Honors Theses

Flight zones can be described as the personal space bubble of cattle. Cattle will make attempts to retain this personal space bubble when being approached in a pasture setting. Flight zone distance can be used by producers to understand cattle temperament. A larger flight zone may indicate a more excitable temperament. In this study female cattle aged 1-12 were approached on foot, by utility vehicle and by feed truck in a pasture setting to record their flight zone. This study evaluated how differing methods of approach affect the flight zone. Low stress handling was the method of approach taken to …


Autoethnography For Professional Growth In Science And Social Studies Pedagogy, Grace E. White Apr 2024

Autoethnography For Professional Growth In Science And Social Studies Pedagogy, Grace E. White

Honors Theses

A large body of research shows that reading and math instruction receive significantly more time, attention, and instructional minutes than science and social studies instruction in elementary classrooms(VanFossen, 2005; Wilkens, 2009; Blank, 2013; Rosenshine, 2015). In this study, I use an autoethnographic reflective research framework to combat the challenges of science and social studies professional growth while student teaching at a rural texas elementary school that has chosen to require only math and reading instruction from their teachers. It was found that science and social studies is most easily incorporated through the existing reading and math curriculum. The autoethnographic process …


Lipprint: Using Lip Movements As A Silent Password, Ahmed Ketab, Nidhal K. El Abbadi Apr 2024

Lipprint: Using Lip Movements As A Silent Password, Ahmed Ketab, Nidhal K. El Abbadi

Mesopotamian Journal of CyberSecurity

Authentication and confidentiality are critical elements in many systems, and passwords are used to protect these systems. One way to enter the password into the system is via voice. The problem with this type of password is that people listen to it easily. The general purpose of this study was to make the password based on lip movement instead of sound. To address this problem, a visual speech recognition (VSR) system was proposed that detects speech from lip movement as a silent password. The proposed system consists of preprocessing the captured video via the proposed algorithms and feature extraction and …


Interactions Between Societal, Social, And Social Media Marketing, Jessica Holden, Ismet Anitsal, Melek Meral Anitsal Apr 2024

Interactions Between Societal, Social, And Social Media Marketing, Jessica Holden, Ismet Anitsal, Melek Meral Anitsal

AMTP Proceedings 2024

This research explores the interactions among societal, social, and social media marketing concepts to provide clarity and distinction. These concepts are often confused, causing misunderstanding and misuse in practice. Societal, social, and social media marketing concepts need to be differentiated from one another and linked to the appropriate marketing tactics for them to be understood and utilized effectively in practice.


Exploring Practical Measures As An Approach For Measuring Elementary Students’ Attitudes Towards Computer Science, Umar Shehzad, Mimi M. Recker, Jody E. Clarke-Midura Apr 2024

Exploring Practical Measures As An Approach For Measuring Elementary Students’ Attitudes Towards Computer Science, Umar Shehzad, Mimi M. Recker, Jody E. Clarke-Midura

Publications

This paper presents a novel approach for predicting the outcomes of elementary students’ participation in computer science (CS) instruction by using exit tickets, a type of practical measure, where students provide rapid feedback on their instructional experiences. Such feedback can help teachers to inform ongoing teaching and instructional practices. We fit a Structural Equation Model to examine whether students' perceptions of enjoyment, ease, and connections between mathematics and CS in an integrated lesson predicted their affective outcomes in self-efficacy, interest, and CS identity, collected in a pre- post- survey. We found that practical measures can validly measure student experiences.


Impact Of Temperature On The Bionomics And Geographical Range Margins Of The Two-Spotted Field Cricket Gryllus Bimaculatus In The World: Implications For Its Mass Farming, Henlay J.O. Magara, Chrysantus M. Tanga, Brian L. Fisher, Abdelmutalab G.A. Azrag, Saliou Niassy, James P. Egonyu, Sylvain Hugel, Nana Roos, Monica A. Ayieko, Subramanian Sevgan, Sunday Ekesi Apr 2024

Impact Of Temperature On The Bionomics And Geographical Range Margins Of The Two-Spotted Field Cricket Gryllus Bimaculatus In The World: Implications For Its Mass Farming, Henlay J.O. Magara, Chrysantus M. Tanga, Brian L. Fisher, Abdelmutalab G.A. Azrag, Saliou Niassy, James P. Egonyu, Sylvain Hugel, Nana Roos, Monica A. Ayieko, Subramanian Sevgan, Sunday Ekesi

All Peer-Reviewed Publications

Gryllus bimaculatus (Orthoptera: Gryllidae) is widely considered an excellent nutrient source for food and feed. Despite its economic importance, there is limited information on the impact of temperature on the bionomics of this cricket to guide its effective and sustainable mass production in its geographical range. The biological parameters of G. bimaculatus were investigated at eight different temperatures ranging from 20–40∘C. The Insect Life-Cycle Modelling (ILCYM) program was used to fit linear and non-linear functions to the data to describe the influence of temperature on life history parameters and its farmability under the current and projected climate for 2050. Our …


Enhancing Pre-Vocational Programs For High School Students With Disabilities: The Impact Of Occupational Therapy And Support Staff Education, Maria Calzada Apr 2024

Enhancing Pre-Vocational Programs For High School Students With Disabilities: The Impact Of Occupational Therapy And Support Staff Education, Maria Calzada

Capstone Projects

Pre-vocational programs in high school serve as a crucial platform for supporting students in the transition from education to the workplace. These programs provide classroom instruction, hands-on training, and practical experiences to maximize students’ vocational skills post-high school. Pre-vocational programs provide a crucial platform for the development of IADL skills, task analysis, and the promotion of occupational engagement among diverse populations. The purpose of this DCE was program development within the pre-vocational program and provide additional education for the support staff at the high school setting. The goal was to improve vocational skills, including problem solving, self-advocacy, sequencing, and sustained …


Holistic Education To Empower And Enhance Women's Health Throughout Pregnancy, Birth, And The Postpartum Period, Hannah Wilson Apr 2024

Holistic Education To Empower And Enhance Women's Health Throughout Pregnancy, Birth, And The Postpartum Period, Hannah Wilson

Capstone Projects

Making informed healthcare decisions on behalf of oneself for optimal outcomes first begins with comprehending basic health education about one’s own body, typical bodily functioning and bodily processes and ends with empowered decision making. Health literacy is the ability of an individual to understand and apply basic healthcare information to their personal healthcare decision making and is integral for any and all healthcare providers to comprehend when educating patients in practice. Occupational therapists (OTs) are healthcare professionals that work with any demographic of people to improve satisfaction with performance of everyday living activities and quality of life. OTs’ scope of …


The Pacifican April 2024, University Of The Pacific Apr 2024

The Pacifican April 2024, University Of The Pacific

All Issues - Student Newspaper, The Pacifican, Pacific Weekly

No abstract provided.


Richmond Law Magazine: Spring 2024 Apr 2024

Richmond Law Magazine: Spring 2024

Richmond Law Magazine

Courtney Paulk's endurance mindset

Come hell or high water

Reparations for Ukraine


Little Flower Church And School: A Digital History Of Westside San Antonio's Spirituality And The Dedication Of The Community, Ashton Jeffers Apr 2024

Little Flower Church And School: A Digital History Of Westside San Antonio's Spirituality And The Dedication Of The Community, Ashton Jeffers

Capstone Projects

This project utilizes digital and oral history methods to present a collective narrative on the Little Flower Basilica and School. It begins with the origins of the parish on the Westside of San Antonio to the present day, showing how the parish presents its history to the public. Using a StoryMap to create a digital exhibit, this multi-media project includes a comprehensive historical narrative along with primary source documents and photographs of the development of the parish and its school over time. The StoryMap also includes an oral history audio of Diane Gonzales Bertrand, a former member of the Little …


Mental Health Professionals' Perspectives On The Third Party When Treating Married Heterosexual Couples For Infidelity: An Interpretive Phenomenological Analysis, Suzanne M. Freid Apr 2024

Mental Health Professionals' Perspectives On The Third Party When Treating Married Heterosexual Couples For Infidelity: An Interpretive Phenomenological Analysis, Suzanne M. Freid

Dissertations

No research seems to exist that focuses on how the nonexclusive spouse and the exclusive spouse discuss the third party in couple therapy for infidelity. Similarly, we know almost nothing about mental health professionals' perceptions of what the couple says and does, how the therapist responds to them, and what they perceive about the third party and their work with married, heterosexual couples. Eight licensed and experienced mental health professionals from the Austin, Texas community participated in this study grounded in Interpretative Phenomenological Analysis. Findings suggest that training programs fail to provide information and evidenced-based techniques for working with couples …


Effects Of Confinement On Opposed-Flow Flame Spread Over Cellulose And Polymeric Solids In Microgravity, Ankit Sharma, Yanjun Li, Ya-Ting T. Liao Apr 2024

Effects Of Confinement On Opposed-Flow Flame Spread Over Cellulose And Polymeric Solids In Microgravity, Ankit Sharma, Yanjun Li, Ya-Ting T. Liao

Student Scholarship

Opposed-flow flame spread over solid materials has been investigated in the past few decades owing to its importance in the fundamental understanding of fires. These studies provided insights into the behavior of opposed-flow flames in different environmental conditions (e.g., flow speed, oxygen concentration). However, the effect of confinement on opposed-flow flames remains under-explored. It is known that confinement plays a critical role in concurrent-flow flame spread in normal and microgravity conditions. Hence, for a complete understanding, it becomes important to understand the effects of confinement for opposed-flow flames. In this study, microgravity experiments are conducted aboard the International Space Station …


Department Of Politics And Government News And Views, Spring 2024, Department Of Politics And Government Apr 2024

Department Of Politics And Government News And Views, Spring 2024, Department Of Politics And Government

Department of Politics and Government News and Views

Newsletter of the Department of Politics and Government at Illinois State University


Mandatory Disclosures And Organized Backlash: A Look At Litigation That Could Determine The Future Of Esg In Investing, Hana Vizcarra Apr 2024

Mandatory Disclosures And Organized Backlash: A Look At Litigation That Could Determine The Future Of Esg In Investing, Hana Vizcarra

North Carolina Journal of International Law

No abstract provided.


A Review On Irisin, The Beta 3-Adrenergic Receptor, And Zinc Alpha 2-Glycoprotein’S Impact On Metabolic Health, Dawson Troutman Apr 2024

A Review On Irisin, The Beta 3-Adrenergic Receptor, And Zinc Alpha 2-Glycoprotein’S Impact On Metabolic Health, Dawson Troutman

Honors College Theses

This thesis aims to provide insight into how Irisin, the beta 3-adrenergic receptor, and zinc alpha 2-glycoprotein can impact human metabolism. Analyzing studies on the impact these species have on thermogenesis and lipolysis help provide a clearer picture on their use in potential management of metabolic issues.


Surgical Navigation In Image-Guided Transoral Robotic Surgery, Yuan Shi Apr 2024

Surgical Navigation In Image-Guided Transoral Robotic Surgery, Yuan Shi

Dartmouth College Ph.D Dissertations

Transoral robotic surgery (TORS) is a minimally invasive approach in treating head and neck cancers and has demonstrated improved surgical outcomes with reduced morbidity when compared to traditional open surgery. However, the lack of haptic feedback makes it more difficult to assess the tumor extent and locate critical structures (e.g., artery and nerves). In standard-of-care TORS, preoperative imaging is used as guidance; however, it becomes inaccurate intraoperatively: the patient’s neck is hyper-extended, surgical instruments are introduced, and soft tissues deform significantly. As a result, the surgeon is required to mentally predict intraoperative deformation, which can lead to bleeding complications and …


Psychiatric Sequelae Of Chronic Pruritic Dermatoses, Kelly Frasier, Vivian Li, Kathleen Click, Christina Dudzik, Michelle Sobotka, Evadne Rodriguez, Karina Stech Apr 2024

Psychiatric Sequelae Of Chronic Pruritic Dermatoses, Kelly Frasier, Vivian Li, Kathleen Click, Christina Dudzik, Michelle Sobotka, Evadne Rodriguez, Karina Stech

Student Publications

This comprehensive review investigates the significant psychological impact and profound psychological comorbidities found in individuals suffering from chronic pruritic dermatoses, including atopic dermatitis, chronic urticaria, and prurigo nodularis. Highlighting the complex, reciprocal relationship between pruritus and psychiatric conditions such as depression, anxiety, and sleep disturbances, this paper elucidates the comprehensive impact of dermatological disorders on the skin in addition to the far-reaching effects on an individual’s psychological well-being. By evaluating the efficacy of integrated psychodermatological interventions, including cognitive behavioral therapy, mindfulness practices, pharmacological treatments, and innovative telepsychiatry and digital health solutions, this review aims to lay the foundation for a …


Does Emotional Distress Predict Worse Glycemic Control Over Time? Results From The Glycemia Reduction Approaches In Diabetes: A Comparative Effectiveness Study (Grade), Gladys Crespo-Ramos, Ashok Balasubramanyam, Michaela R Gramzinski, Tina Killean, Valerie L Arends, Jeffrey S Gonzalez Apr 2024

Does Emotional Distress Predict Worse Glycemic Control Over Time? Results From The Glycemia Reduction Approaches In Diabetes: A Comparative Effectiveness Study (Grade), Gladys Crespo-Ramos, Ashok Balasubramanyam, Michaela R Gramzinski, Tina Killean, Valerie L Arends, Jeffrey S Gonzalez

Faculty, Staff and Student Publications

Objective: To evaluate whether baseline levels of depressive symptoms and diabetes-specific distress are associated with glycemic control in Glycemia Reduction Approaches in Diabetes: A Comparative Effectiveness Study (GRADE), a large randomized controlled trial comparing the metabolic effects of four common glucose-lowering medications when combined with metformin in individuals with type 2 diabetes mellitus (T2DM).

Research design and methods: The primary and secondary outcomes were defined as an HbA1c value ≥7%, subsequently confirmed, and an HbA1c value >7.5%, subsequently confirmed, respectively. Separate Cox proportional hazards models assessed the association between baseline levels of each exposure of interest (depressive symptoms measured with …


The Peer To Career Pipeline: An Observational Study Of Peer Worker Trainee Characteristics And Training Completion Likelihood, Nalini Ranjit Apr 2024

The Peer To Career Pipeline: An Observational Study Of Peer Worker Trainee Characteristics And Training Completion Likelihood, Nalini Ranjit

Faculty, Staff and Student Publications

Introduction: Peer recovery support services (PRSS) for substance use disorder (SUD) are a flexible and evidence-based intervention employed across multiple settings and for a variety of populations. These services have expanded over the past two decades, but there is little research on recruitment and training of prospective peer workers - the peer to career pipeline. This study observed training outcomes for applicants to a peer worker scholarship program in Texas.

Methods: A total of 448 participants provided baseline personal history information, and a subset of participants (n = 239) completed optional psychosocial surveys. Logistic regression analysis tested associations of personal …


Documents From The May 1, 2024 Meeting Of The Associated Students Of The University Of Montana (Asum), University Of Montana--Missoula. Associated Students Apr 2024

Documents From The May 1, 2024 Meeting Of The Associated Students Of The University Of Montana (Asum), University Of Montana--Missoula. Associated Students

Senate Meeting Agendas and Minutes, 2007-Present

Agenda and meeting minutes from the May 1, 2024 meeting of the Associated Students of the University of Montana (ASUM). The following resolutions were discussed during the meeting:

SB31-23/24: Resolution Establishing Support for the Work World Languages and Cultures (“WLC”) Majors and Minors Contribute to Club Activities and Campus Culture


Preparing Nursing Students To Manage Acculturative Stress Experienced During Study Abroad Experiences: Novel Use Of Immersive Simulation And Cognitive Behavioral Strategies, Theresa Schnable, Christine A. Schindler, Jeffrey D. Roche, Karli Webster, Christopher E. Larkee, Maharaj Singh, John F. Ladisa Apr 2024

Preparing Nursing Students To Manage Acculturative Stress Experienced During Study Abroad Experiences: Novel Use Of Immersive Simulation And Cognitive Behavioral Strategies, Theresa Schnable, Christine A. Schindler, Jeffrey D. Roche, Karli Webster, Christopher E. Larkee, Maharaj Singh, John F. Ladisa

College of Nursing Faculty Research and Publications

This pilot study adds to the understanding of interventions to manage acculturative stress experienced during undergraduate study abroad programs. It was designed to evaluate the impact of cognitive behavioral strategy training combined with intentional practice during mixed reality (MR) simulations on acculturative stress. Participants included a convenience sample of undergraduate nursing students enrolled in a faculty-led study abroad course. Students participated in two MR simulations within a virtual environment over back-to-back days. Simulations were written by nursing faculty experts to reproduce realistic clinical situations students may encounter while studying in Peru. The Generalized Self-Efficacy Scale, State-Trait Anxiety Inventory, and Slater-Usoh-Steed …


Delayed Onset Of Neonatal Compartment Syndrome Associated With Compound Fetal Presentation, Nicholas Manini, Hayato Unno Apr 2024

Delayed Onset Of Neonatal Compartment Syndrome Associated With Compound Fetal Presentation, Nicholas Manini, Hayato Unno

Department of Medicine Faculty Papers

Neonatal compartment syndrome, although rare, has a classic presentation with sentinel skin findings and development of swelling, erythema, and tenderness of the affected extremity. Neonatal compartment syndrome requires prompt surgical intervention to preserve the affected limb and ensure its normal growth and development. Our patient was born at term via vaginal delivery complicated by a compound presentation involving the left upper extremity. No physical exam abnormalities were noted at birth, but she developed signs of neonatal compartment syndrome by 15 h of life. She was surgically treated at 22 h of life and recovered well. At one year of age, …


The Mercy Seat: An Artistic Grammar For Substitutionary Atonement, Justin Bailey, David Westfall Apr 2024

The Mercy Seat: An Artistic Grammar For Substitutionary Atonement, Justin Bailey, David Westfall

Faculty Work Comprehensive List

The "mercy seat" identifies a well-known artistic tradition that renders the Trinity for the sake of liturgical contemplation. While there is diversity in depiction, the motif visualizes God the Father holding forth God the Son while God the Spirit hovers as a dove. This essay explores the "mercy seat" tradition as visual theology, one that offers an imaginative grammar for apprehending the complexity of Trinitarian agency present in substitutionary atonement, while also respecting the triune mystery. The mercy seat motif thus offers a case study for how visual art might guide theological reflection and Christian spirituality in general.