Digital Commons Network^™

Feeling Giggity: Ambiguous Emojis In Teaching And Learning Communications, Mary Kynn, Nicole Reinke, Eva Hatje

Research outputs 2022 to 2026

There is an increase in the number of digital platforms used in higher education classrooms that promote using emojis to capture students’ emotions. However, there is little evidence to suggest that interpretation of emojis is reliable in this context. This pilot project explored if emojis can reliably signify the emotions expressed by first-year university students. Students were asked to record their emotions by selecting a representative emoji and using free text to describe its meaning. A total of 72 responses were recorded in an anonymous online survey. Happy face emojis were used more frequently than emojis representing neutral or unpleasant …

International Cardiac Advanced Life Support Course: A Cross-Sectional Descriptive Analysis, Nilufeur Mckay, Jody Ede, Jessica Stokes-Parish, Adrian Levine, Helen Walthall, Debbie Massey

Research outputs 2022 to 2026

Background: Recognising and responding to cardiac surgical deterioration requires a systematic, structured approach that encompasses monitoring, identifying and managing signs and symptoms of post-surgical complications. Cardiac Advanced Life Support (CALS) was originally developed in recognition of this educational requirement and consists of a series of protocols aimed at supporting clinicians’ recognition and response to the deteriorating cardiac surgical patient. Aim: The aim of this analysis was to evaluate participant perceptions of a CALS course using a descriptive online survey. Design: A cross-sectional analysis of post-course online survey responses assessing participant’ perceptions of the CALS course. Results: 331 surveys were returned …

Leading Against The Odds: School Leadership In Under-Resourced Community Schools In Nepal, Shankar Dhakal, Chet Nath Panta

Research outputs 2022 to 2026

Community schools in Nepal, particularly in remote areas, face persistent challenges in managing human, financial, and physical resources, which hinder educational quality and equity. Through a multiple case study design guided by Ecological Systems Theory, this research conducted semi-structured interviews with six headteachers from diverse geographical contexts, revealing critical issues including teacher shortages, financial instability, and inadequate infrastructure. Despite these barriers, headteachers demonstrate remarkable resilience through community engagement, strategic resource mobilization, and adaptive leadership strategies that paradoxically become more sophisticated under severe constraints. Positioning Nepal as a critical case for understanding educational leadership in resource-constrained environments globally, the study advances …

Midwifery Students' Definitions Of Normal Labor And Birth: A Study From Five Countries, Jalana Lazar, Juliet Wood, Jane Fry, Barbara Baranowska, Urszula Tataj-Puzyna, Debora Dole, Emma Ritchie, Clare Davison, Cindy L. Farley, Felicity Agwu Kalu, Maria Healy, Maria Węgrzynowska

Research outputs 2022 to 2026

Introduction: Internationally, many women and birthing people are receiving maternity care interventions as a routine with no medical indication for their use. This medicalized environment influences midwives' practice and, by extension, midwifery students' clinical learning experiences, gaining knowledge and confidence in facilitating normal labor and birth. To educate midwifery students in the provision of high-quality maternal and newborn care, it is important to explore their understanding of normal labor and birth, as this underpins their philosophy of care and will inform their future practice. Methods: An online survey was developed from a review of current evidence. Following ethical approval, the …

Numerically Evaluating The Effect Of Extrusion Angle On Material Flow And Thermal Behaviour During Additive Friction Extrusion Deposition (Afed), Numan Habib, Ferdinando Guzzomi, Ana Vafadar

Research outputs 2022 to 2026

Additive Friction Extrusion Deposition (AFED), also known as “SoftTouch”, is an emerging friction-based Additive Manufacturing (AM) technology allowing material to soften before the deposition, increasing the printing speed and reducing cost [1]. However, high power is required during the process, as excessive force is needed to extrude enough material through the printing head. This study investigates how extrusion angle and tool rotational speed affect thermal distribution and material flow in AFED to minimise power consumption. A three-dimensional computational fluid dynamics (CFD) model is proposed, and ANSYS ^® Workbench CFD code (Fluent) is used to discretise the CFD model. A User-Defined …

Obesity Indices As Predictors Of Metabolic Syndrome: 1-Year Findings From A Peruvian Cohort Of Private Educational Institution Workers, Vicente A. Benites-Zapata, Daniel Fernandez-Guzman, Percy Herrera-Añazco, Enrique Moncada-Mapelli, Diego Urrunaga-Pastor, Carlos J. Toro-Huamanchumo

Research outputs 2022 to 2026

Background: Metabolic syndrome (MetS) is a common condition marked by abdominal obesity, insulin resistance, hypertension, and hyperlipidemia. It has significant health and economic impacts, highlighting the need for early predictive markers. Objective: To compare the prognostic performance of various obesity indices in the 1-year incidence of MetS among adult employees of a private educational institution. Design: Cohort study. Methods: A prospective cohort study was conducted using data from adults employed at a private educational institution in Lima, Peru. Participants were enrolled in 2019 and followed for 1 year to monitor anthropometric and biochemical parameters. The outcome was the development of …

Personal Family-Centred Care For Lgbtq+ Individuals In Acute Hospital Settings: A Scoping Review, Gideon U. Johnson, Bianca Ysabelle Esmeralda, Stephen Pearson, Beverley Ewens, Louise Rose

Research outputs 2022 to 2026

Aim: To identify and synthesise existing evidence on family-centred care for Lesbian, Gay, Bisexual, Transgender, Queer and other diverse identities (LGBTQ+) people in acute hospital settings, including hospital-based palliative care, oncology, general in-patient and intensive care. Design: A scoping review guided by the JBI methodology. Methods: Nine databases and grey literature sources were searched. Inclusion criteria focused on LGBTQ+ adults and family-related care experiences in hospital-based acute settings. After screening, qualitative, quantitative, and narrative data were extracted. Thematic analysis synthesised findings, with quantitative data narratively integrated. Data Sources: Searches were conducted across nine databases and grey literature up to April …

Preparation Of Australian Nurses For Contemporary Disability Care: A Desktop Review, Lesley Andrew, Martina Costello

Research outputs 2022 to 2026

Approximately 18% of Australians experience disability, with significant health inequities documented in this population. Despite nursing’s crucial role in addressing these inequities, questions remain about nurses’ preparedness to work effectively with people with disability. The review assessed Australian nursing education’s approach to prepare its graduate nurses for disability care in today’s Australia. Using a rigorous desktop analysis methodology, the review evaluated the publicly available undergraduate nursing degree curricula materials from all 32 Australian public universities that offered a preregistration nursing degree in 2024. The review found 50% of nursing degree curricula course materials omitted to mention disability in their publicly …

Situating Australian Youth Work Within The Professions, John Sutcliffe

Research outputs 2022 to 2026

Youth work in Australia has moved towards greater professionalisation marked by the establishment and strengthening of state and national associations. This evolution is crucial for the development of youth work, although it has not been without its complexities. Historically, debates over the professionalisation of the field have been contested. Proponents have emphasised benefits including standardisation and increased accountability, while critics have expressed concern that bureaucratic processes could undermine the relational, practitioner-led core of youth work. This article moves beyond the ‘should we’ debate to focus on how youth work’s professional identity is evolving and how it fits within the broader …

Spatio-Temporal Responses Of A Migratory Shorebird Community Reflect Complex Trade-Offs Among Overabundance Of Predators And Disturbance, K. M. Aarif, Aymen Nefla, Zuzana Musilova, Petr Musil, Sora M. Estrella

Research outputs 2022 to 2026

Animal selection of foraging grounds is a trade-off among available feeding resources, intra and interspecific competition, disturbance and predation risks. The present study was carried out at Kadalundi-Vallikkunnu Community Reserve on the West coast of Kerala (India) in the Central Asian Flyway. The Reserve hosts different coastal habitats, including mudflats, mangroves and sand beaches, and although 31 species of shorebirds are commonly present, it is heavily impacted by human activities. The findings highlight the necessity of robust management of anthropogenic waste and reveal the detrimental impacts of human activities on species communities of conservation concern. We investigated how the densities …

Exploring How Young Consumers Construct Identities In Socially Restrictive Societies: Managing Impressions Through Fashion Clothing, Muhammad Abid, Aron O’Cass, Hormoz Ahmadi, Vida Siahtiri

Research outputs 2022 to 2026

In many societies, fashion serves as a medium of self-expression and a site of social regulation, where sartorial decisions can expose consumers to social censure and physical risk. Consequently, consumers must navigate the tension between adhering to local norms and participating in global fashion cultures. This study draws on impression management theory to examine how young consumers in a socially restrictive society use fashion as a means of identity expression while mitigating potential social risks. It uses data from in-depth interviews (n = 40) and open-ended surveys (n = 150) with consumers aged 18 to 35 years, analysed using an …

Priority Questions For The Next Decade Of Blue Carbon Science, Peter I. Macreadie, George E. Biddulph, Pere Masque, Hilary Kennedy, Jimena Samper-Villarreal, J. Patrick Megonigal, Hannah K. Morrissette, Tania E. Romero-Gonzalez, Vanessa Hatje, Jana Friedrich, Sigit D. Sasmito, Kenta Watanabe, Inés Mazarrasa, Dorte Krause-Jensen, Janine B. Adams, Miguel Cifuentes-Jara, Ariane Arias-Ortiz, Andre S. Rovai, Milica Stankovic, Kirsten Isensee, Ana M. Queirós, Luzhen Chen, Jorge Herrera-Silveira, Catriona L. Hurd, Rashid Ismail, Ken W. Krauss, Anna Lafratta, Maria M. Palacios, William E.N. Austin

Research outputs 2022 to 2026

Blue carbon ecosystems, classically defined as mangroves, tidal marshes and seagrasses, but increasingly expanded to include ecosystems such as tidal flats, macroalgal forests and shelf sediments, contribute to climate change mitigation and biodiversity support. Here, seven years after the last global assessment of research priorities, we conducted a priority-setting exercise to identify persistent knowledge and implementation gaps, and the strategic priorities that must be addressed to enable scalable, high-integrity and equitable management of blue carbon ecosystems in a rapidly evolving policy and finance landscape. The highest priority focuses on managing blue carbon ecosystems to support coastal communities while integrating traditional …

Sexuality Education In An Age Of Resistance: Reflections At The Nexus Of Education, Health And Rights, Sarah Vrankovich, Katrina Marson, Giselle Woodley, Jordina Quain, Hanna Saltis

Research outputs 2022 to 2026

Comprehensive sexuality education (CSE) is internationally recognised as essential to public health and young people’s rights. Yet its implementation in Australia and globally is increasingly undermined by conservative backlash, moral panic and political interference. This paper offers a critical reflection on the current landscape of CSE, drawing on insights from a panel discussion at the 2025 World Association for Sexual Health congress, and collaborative analysis. As early-career researchers, sexologists and practitioners working across education, communications, public health and sexual violence prevention, we utilise our collective experience to examine how various influences shape and constrain the delivery of CSE. We map …

Academic Librarians And Information Literacy Practice In An Age Of Mis/Disinformation, Nicole Johnston, Yerbury, Maureen Henninger

Research outputs 2022 to 2026

This paper presents findings from a study exploring Australian academic librarians' concerns about the impact of misinformation and disinformation on society, university students and access to reliable information. It also investigates strategies librarians consider effective for addressing mis/disinformation through information literacy programs. Sixty-two librarians responded to a survey comprising Likert scale and open-ended questions. Respondents expressed the greatest concern about the influence of mis/disinformation on news media and social media. There was strong agreement that mis/disinformation should be regulated on social media and that librarians play a key role in addressing it through information literacy. However, views on the importance …

Rethinking Australian Teacher Education: A Reflective Tool For Culturally And Linguistically Sustaining Pedagogies, Sasha Janes, Paolino, Jane Merewether, Christine Cunningham

Research outputs 2022 to 2026

Australia’s cultural and linguistic diversity highlights a pressing need for teacher education programs to prepare educators who can effectively support plurilingual learners. At the same time, existing programs often fall short in building the pedagogic and linguistic knowledge required to counter dominant English-only norms. This study draws on the framework of culturally and linguistically sustaining pedagogies (CLSP) to explicitly centre plurilingual practices. CLSP is particularly relevant in the Australian context, where English-centric policies continue to marginalise First Nations (Aboriginal and Torres Strait Islander) knowledges and perspectives and plurilingual ways of knowing and being. We present findings from a national study …

What Is Resistance Exercise? A Review Of Current Uses And Potential Ways Forward, Lars H. Lohmann, José Afonso, David G. Behm, Stanislaw D. Siegel, Michael Keiner, Klaus Wirth, Anthony J. Blazevich, Eric R. Helms, Alyssa Joy Spence, Konstantin Warneke

Research outputs 2022 to 2026

The resistance exercise (RE) literature highlights the importance and impact of RE in sports performance, daily life, and clinical outcomes. While RE research dates back to the 19th century, current definitions of what constitutes RE are varied and give rise to questions about the requisites of RE. For example, some definitions refer to movements or muscle contractions against external resistance whereas others consider all repeated actions against one’s bodyweight. Taken to the limit, this could introduce confusion between RE and endurance exercise, for example. Without a clear definition, systematic reviews (with meta-analysis) discuss outcomes of studies examining the effects of …

Barriers And Facilitators To Recruiting Older Adult Care Homeresidents Into Clinical Trials Of Medicines And Vaccines: A Scoping Review, Selvarani Subbarayan, Imogen A. Smith-Dodd, Gabriel Nicolson, Jennifer K. Burton, Janet T. Scott, Seshadri S. Vasan, Susan D. Shenkin, Roy L. Soiza, The Watch Consortium

Research outputs 2022 to 2026

Introduction: Excluding Care Home (CH) residents from clinical trials of medicines and vaccines has led to an evidence gap. Findings from younger adults may not be generalisable to CH residents with frailty and dementia. Therefore, it is essential to evaluate pharmacological treatments directly in CH residents to assess their safety and efficacy.

Methods: As part of the Widening Access to Trials in Care Homes project, we conducted a scoping review using Joanna Briggs Institute methodology to identify barriers and facilitators to recruiting CH residents into clinical trials of medicinal products. We searched EMBASE, MEDLINE, PsycINFO, CINAHL, and the Cochrane Library …

Association Between Protein Intake From Animal And Plant Sources And The Presence Of Frailty In Community-Dwelling Australian Women, Trent Bozanich, Jack Dalla Via, Simone Radavelli-Bagatini, Cassandra Smith, Elsa Dent, Anthony Villani, Robin M. Daly, Michael Tieland, Jonathan M. Hodgson, Kun Zhu, Richard L. Prince, Marc Sim

Research outputs 2022 to 2026

We investigated the cross-sectional association between total, animal and plant protein intake with the presence of a multidimensional measure of frailty in older women. Participants included 1380 community-dwelling Australian women, mean (SD) age 75.1 (2.7) years. A validated food frequency questionnaire was used to determine total, plant, and animal protein intake. Frailty was assessed using a frailty index across numerous health domains (scored 0–1, ≥0.25 indicating frailty). Cross-sectional associations were analysed using multivariable-adjusted logistic regression models. In total, 275 (19.9%) women were identified as frail. A non-linear inverse association was observed between higher intakes of total protein and the odds …

Diet, Gut Microbiota, And Intestinal Permeability: Emerging Mechanisms In Hypertension Pathogenesis, Esha Vashisht, Helen Nguyen, Francine Z. Marques, Matthew Snelson

Research outputs 2022 to 2026

Hypertension is a leading contributor to global morbidity and mortality, arising from the interplay of genetic and environmental risk factors together with the dysregulation of multiple physiological systems involved in blood pressure control. Recent advances have established the gut as a central regulator, implicating the intestinal microbiota and barrier integrity in the modulation of blood pressure. Alterations in the gut microbial consortium, along with changes in levels of metabolites produced by the microbiota, have been associated with blood pressure regulation in animal models and human studies. Key microbial metabolites, including short-chain fatty acids, trimethylamine-N-oxide, and bile acids influence endothelial function, …

Does Performing Partial Repetitions Beyond Momentary Failure Enhance Muscle Hypertrophy In Volume-Load-Equated Calf-Raise Resistance Training?, Amirali Goli, Parsa Attarieh, João Pedro Nunes, Saman Nehegadar, Saaed Khani, Mohmad Fashi, Sajjad Ahmadizad

Research outputs 2022 to 2026

The aim of this study was to determine whether extending traditional calf-raise resistance training sets with partial-range-of-motion (ROM) repetitions in the more dorsiflexed ROM enhances muscular hypertrophy. Sixteen untrained men (25.0±1.7y) completed 10 weeks of unilateral standing calf-raise training (2×/wk) in a within-subject design: one leg performed traditional 10-14RM sets to full-ROM momentary failure (MF; 4-6 sets/session) and the other leg performed half as many sets to full-ROM failure followed by partial-ROM repetitions to a second failure in the more dorsiflexed ROM (PBF; 2-3 sets/session). Total volume-load was equated between conditions; repetitions were counted the same way regardless of the …

Associations Between Modifiable Lifestyle Risk Factors And Abdominal Aortic Calcification In The Uk Biobank Imaging Study, Nicola P. Bondonno, Abadi K. Gebre, Benjamin H. Parmenter, Jonathan Hodgson, Lauren C. Blekkenhorst, Catherine P. Bondonno, Richard Woodman, John P. Kemp, James Webster, Carl Schultz, Cassandra Smith, Afsah Saleem, Syed Zulqarnain Gilani, Emma L. Duncan, Joseph Hung, Wai H. Lim, Parminder Raina, John T. Schousboe, Nicholas C. Harvey, Marc Sim, Joshua R. Lewis

Research outputs 2022 to 2026

Background and aims: Abdominal aortic calcification (AAC) reflects subclinical atherosclerotic cardiovascular disease (ASCVD), but its lifestyle determinants remain uncertain. We investigated how a Healthy Lifestyle Score (HLS) relates to AAC and whether AAC mediates the HLS-ASCVD association. Methods and results: Participants from the UK Biobank Imaging study were assessed for AAC from DXA images. A Healthy Lifestyle Score (HLS), based on smoking, physical activity, diet quality, alcohol consumption, sleep, and BMI was developed, and categorised as low, moderate and high. Cross-sectional associations with (i) any AAC (AAC≥1) and (ii) high AAC (AAC≥6) were analysed using multivariable-adjusted logistic regression models. The …

Blue Poppy Study: Frequency Of Ptsd In The West Australian Police Force, Daniel Talbot, Peter Drummond, Christopher Lee

Research outputs 2022 to 2026

Objective: As exposure of police officers to traumatic incidents has increased in recent years, the aim was to determine the prevalence of post-traumatic stress disorder (PTSD) and associated distress in the West Australian (WA) Police Force. Method: Participants were 1,278 sworn officers from the Western Australia (WA) Police Force, recruited via advertisements placed in the WA Police Union newsletter. This sample represented approximately 18.5% of the WA Police workforce. PTSD symptoms were assessed using the PTSD Checklist for DSM-5 (PCL-5), administered through an online survey platform. This study employed a cross-sectional correlational design. Factors related to PTSD were assessed using …

Cardiovascular–Kidney–Metabolic Syndrome Through The Lens Of Gut‑Derived Uremic Toxins, Chudan Xu, Matthew Snelson, Francine Z. Marques

Research outputs 2022 to 2026

Cardiovascular–Kidney–Metabolic (CKM) syndrome represents a complex, interconnected cluster of cardiovascular disease, chronic kidney disease, and metabolic disorders such as obesity and type 2 diabetes. These conditions share overlapping metabolic, inflammatory, and vascular pathways, with the gut microbiome increasingly recognised as a key contributor and common underlying risk factor. Uremic toxins, traditionally considered waste products of host and microbial metabolism, are now recognised as active mediators of tissue damage across the CKM spectrum, particularly in the context of impaired renal function. Their production and accumulation are amplified by disrupted intestinal barrier integrity, chronic inflammation, and reduced renal clearance, collectively driving systemic …

Does Class Ability Grouping In Secondary Schools Improve Students’ Literacy Scores On Australia’S Naplan Tests?, Olivia Johnston, Christa Norris, Peter Palamara

Research outputs 2022 to 2026

Many schools choose to use ability grouping, despite longstanding evidence that it is inequitable and does not improve overall academic outcomes. One reason that the practice of grouping students by ‘ability’ continues is because of pressure to perform on standardised tests. Educators hold beliefs that grouping students for English classes, for example, will improve their literacy scores. This paper presents findings from a study about class ability grouping for English in Australia and how different class grouping practices relate with students’ achievement on Australia’s standardised literacy test. The findings draw on data from our Class Ability Grouping Survey, where participant …

Exploring A Potential Link Between Personality Traits, Sexual Assault Attitudes And The Propensity To Create Deepfake Pornography, Lorna Marns, Ross Hollett

Research outputs 2022 to 2026

Deepfake pornography represents a rapidly expanding form of image-based sexual abuse (IBSA), yet little is known about the psychological factors that predict individuals’ willingness to create such material. This study examined whether rape myth acceptance (RMA) and Dark Tetrad traits (Machiavellianism, narcissism, psychopathy, and sadism) predicted heterosexual men’s proclivity to create deepfake pornography. Using an online self-report survey of 213 heterosexual men recruited from an Australian university and the surrounding community, participants completed measures of RMA, dark personality traits, and hypothetical scenarios assessing the likelihood of creating deepfake pornography. Hierarchical regression models showed that RMA attitudes that minimise or excuse …

Let’S Make The Change: Addressing The Knowledge Gaps And Building Confidence In Teaching Aboriginal Perspectives For Pre-Service Teachers, Sarah Booth, Libby Jackson-Barrett, Mary Anne Macdonald, Renae Isaacs-Guthridge, Sian Bennett

Research outputs 2022 to 2026

Teaching Aboriginal perspectives and Aboriginal students by non-Indigenous teachers can feel daunting; however, this need not be the case. This study focuses on two frameworks that can be used to motivate pre-service teachers to feel more confident in teaching Aboriginal perspectives even when starting with trepidation in this area. To explain further, this study explored the impact an Aboriginal Contexts in Education unit had on pre-service teachers’ readiness to teach Aboriginal students and Aboriginal curriculum. Through two frameworks pre-service teachers were exposed to a range of Aboriginal perspectives through Aboriginal educators, authors, and resources, and spoke of their appreciation of …

Measuring Teachers’ Beliefs In Their Capacity To Use Differentiated Instruction In Their Classrooms: Development, Validation And Confirmation Of A Self-Efficacy Scale, Kathryn Gibbs, Stuart Woodcock, Nicole Dargue, Leah Le, Eunjae Park, Tom Porter, Gemma Scarparolo

Research outputs 2022 to 2026

The purpose of this study was to develop, validate and confirm a scale to gain a better understanding of teachers’ beliefs in their capacity to use differentiated instruction in their classrooms. Differentiation is an effective approach to teaching, designed to enable equitable learning opportunities for every student. Teachers are recommended to differentiate aspects of teaching, instruction, learning, assessment and the learning environment due to the increasing student heterogeneity within classrooms worldwide. Emerging literature has suggested that teacher self-efficacy may influence how teachers use this teaching approach. It is unknown if there is an existing scale that measures teachers’ self-efficacy when …

Optimizing Subgroup Selection In Petrochemical Industries: A Robust Data Envelopment Analysis Approach For Uncertainty Management, Sadegh Niroomand, Hilda Saleh, Morteza Shafiee, Dragan Pamucar, Ali Mahmoodirad

Research outputs 2022 to 2026

This study addresses the critical challenge faced by organizations in selecting an optimal subgroup of decision-making units (DMUs). Such a selection procedure can significantly influence efficiency, profitability, and strategic development. Recognizing the limitations of existing methods in handling inexact data and incorporating managerial preferences, this study proposes a novel framework that integrates data envelopment analysis (DEA) with binary linear programming models. The model applies belief-degree–based representations of uncertainty to capture imprecise inputs and outputs. For this model, two solution approaches—namely, chance-constrained programming and expected value approaches—were developed. These approaches are suitable for real-world applications using standard optimization software. The effectiveness …

Patients’ And Health Professionals’ Perspectives On Transforming The Burden Of Haemodialysis (Hd) Treatment To An Opportunity: An In-Depth Qualitative Investigation, Haseeba Shouket, Eyal Gringart, Deirdre Drake, Ulrich Steinwandel

Research outputs 2022 to 2026

Most patients with End Stage Kidney Failure (ESKF) in Pakistan must undergo maintenance haemodialysis (HD) to survive. Session duration and the often lifelong nature of this treatment, along with other factors associated with HD, make it difficult to tolerate. This study took a positive psychological perspective and considered that HD sessions’ duration, which has been a major challenge for HD patients, can be turned to an opportunity for patients’ meaningful engagement. Such meaningful engagement can positively transform Pakistani patients’ experience of HD and extend into their lives outside HD. Twenty-four HD patients and six healthcare professionals were interviewed to explore …

Exploring The Use Of Strategic Influencer Leadership (Sil) In Health Communication: A Cross-Cultural, Multi-Case Study, Katharina Wolf, Catherine Archer, Syafiq B. Assegaff, Joseph Nalloor

Research outputs 2022 to 2026

Purpose This study challenges the social media-centric view of influencers, arguing that health communication benefits from diverse strategic influencers beyond commercial figures. Trust, credibility and cultural resonance are essential for effective public health messaging, yet contemporary approaches often prioritise engagement metrics over strategic influence. Design/methodology/approach This paper employs a multi-case study approach to examine the strategic use of influencers in health communication across Indonesia, the United Arab Emirates and Australia during the COVID-19 pandemic. It explores how health professionals, royal representatives and a politician shaped public health messaging within culturally specific contexts. A mixed-methods approach, incorporating ethnographic research and thematic …