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Inflation And Interest Rates, Consequences And Prospects For Marketing, Francis R. Whitehouse Jr. Apr 2026

Inflation And Interest Rates, Consequences And Prospects For Marketing, Francis R. Whitehouse Jr.

Atlantic Marketing Association Proceedings

No abstract provided.


Brand Voice: A Proposed Integrative Model Approach, Stephen Carlson Apr 2026

Brand Voice: A Proposed Integrative Model Approach, Stephen Carlson

Atlantic Marketing Association Proceedings

No abstract provided.


‘Ghost Franchises’ And Their Branding Challenges: Have They Eliminated Too Many ‘Touchpoints’?, Marko Grunhagen Apr 2026

‘Ghost Franchises’ And Their Branding Challenges: Have They Eliminated Too Many ‘Touchpoints’?, Marko Grunhagen

Atlantic Marketing Association Proceedings

No abstract provided.


Overcoming Negative Perceptions Of The Sport Of Hockey When Promoting Hockey To African American Parents Of Young Athletes: An Exploratory Study Of Potential Obstacles, George W. Stone Apr 2026

Overcoming Negative Perceptions Of The Sport Of Hockey When Promoting Hockey To African American Parents Of Young Athletes: An Exploratory Study Of Potential Obstacles, George W. Stone

Atlantic Marketing Association Proceedings

No abstract provided.


An Exploratory Investigation Of College Student Betting Behaviors: How Pervasive Is Sports Betting In The Age Of Legalized Gambling?, George W. Stone, Kirsten Passyn, Michael A. Jones Apr 2026

An Exploratory Investigation Of College Student Betting Behaviors: How Pervasive Is Sports Betting In The Age Of Legalized Gambling?, George W. Stone, Kirsten Passyn, Michael A. Jones

Atlantic Marketing Association Proceedings

No abstract provided.


The Effective Use Of Social Media By Universities May Be More Complicated Than We Think: Toward A Better Understanding Of Social Media’S Impact On College-Related Decisions, Julie M. Pharr Apr 2026

The Effective Use Of Social Media By Universities May Be More Complicated Than We Think: Toward A Better Understanding Of Social Media’S Impact On College-Related Decisions, Julie M. Pharr

Atlantic Marketing Association Proceedings

No abstract provided.


Beyond The Screen: Unveiling Ethical Dimensions Of Consumer Relationships With Virtual Influencers, Heather Morgan, La Toya M. Russell Apr 2026

Beyond The Screen: Unveiling Ethical Dimensions Of Consumer Relationships With Virtual Influencers, Heather Morgan, La Toya M. Russell

Atlantic Marketing Association Proceedings

No abstract provided.


Brokerage Competition In Demographically Differing Neighborhoods: A 25-City Study, Jason Beck Apr 2026

Brokerage Competition In Demographically Differing Neighborhoods: A 25-City Study, Jason Beck

Atlantic Marketing Association Proceedings

No abstract provided.


Cross-Cultural Insights For Customer Engagement With Access And Lateral Services Systems, Michael Peasley Apr 2026

Cross-Cultural Insights For Customer Engagement With Access And Lateral Services Systems, Michael Peasley

Atlantic Marketing Association Proceedings

No abstract provided.


Insights On How To Align Sales Curriculum With The Modern Sales Environment, Lisa Scribner, Duleep Delpechitre, Matthew Lastner Apr 2026

Insights On How To Align Sales Curriculum With The Modern Sales Environment, Lisa Scribner, Duleep Delpechitre, Matthew Lastner

Atlantic Marketing Association Proceedings

No abstract provided.


Team Selection Applications Using Subjective And Objective Factors: An Analytic Approach, Alan D. Smith Apr 2026

Team Selection Applications Using Subjective And Objective Factors: An Analytic Approach, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.


Examining Digital Transformation In Maritime Logistics: A Big Data Perspective, Jiyoon An Apr 2026

Examining Digital Transformation In Maritime Logistics: A Big Data Perspective, Jiyoon An

Atlantic Marketing Association Proceedings

No abstract provided.


Global Apparel Companies Adjusting Their Supply Chain Strategies To Post-Covid-19, Alan D. Smith Apr 2026

Global Apparel Companies Adjusting Their Supply Chain Strategies To Post-Covid-19, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.


The Courier, Winter 2024, Tennessee. Historical Commission. Apr 2026

The Courier, Winter 2024, Tennessee. Historical Commission.

Tennessee Historical Commission

No abstract provided.


The Courier, Summer 2024, Tennessee. Historical Commission. Apr 2026

The Courier, Summer 2024, Tennessee. Historical Commission.

Tennessee Historical Commission

No abstract provided.


Inventory Management And Radio Frequency Identification Utilization In Healthcare, Alan D. Smith Apr 2026

Inventory Management And Radio Frequency Identification Utilization In Healthcare, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.


Maladaptive Influences Of Direct-To-Consumer Pharmaceutical Advertising: The Moderating Influence Of Age And Consumer Loneliness, Sanjay Puligadda Apr 2026

Maladaptive Influences Of Direct-To-Consumer Pharmaceutical Advertising: The Moderating Influence Of Age And Consumer Loneliness, Sanjay Puligadda

Atlantic Marketing Association Proceedings

No abstract provided.


The Courier, Winter 2026, Tennessee. Historical Commission. Apr 2026

The Courier, Winter 2026, Tennessee. Historical Commission.

Tennessee Historical Commission

No abstract provided.


Unlocking The Potential Of Social Media And Networks: Meditation Practices, Terry Damron, Dr. Joseph Cangelosi Apr 2026

Unlocking The Potential Of Social Media And Networks: Meditation Practices, Terry Damron, Dr. Joseph Cangelosi

Atlantic Marketing Association Proceedings

No abstract provided.


Online Sexual And Reproductive Health Information: Consumer Dissemination On Social Media And Networks, Terry Damron, Joe Cangelosi Apr 2026

Online Sexual And Reproductive Health Information: Consumer Dissemination On Social Media And Networks, Terry Damron, Joe Cangelosi

Atlantic Marketing Association Proceedings

No abstract provided.


Geomarketing: Revolutionizing Market Strategies And Enhancing Spatial Decision-Making Through Ai-Driven Insights, Mark J. Sciuchetti Dr., Jianping Huang Apr 2026

Geomarketing: Revolutionizing Market Strategies And Enhancing Spatial Decision-Making Through Ai-Driven Insights, Mark J. Sciuchetti Dr., Jianping Huang

Atlantic Marketing Association Proceedings

No abstract provided.


Sustainability And Technology Aspects Of Supplier Performance, Alan D. Smith Apr 2026

Sustainability And Technology Aspects Of Supplier Performance, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.


Collective Enactment Of Myth: The Case Of D&D, Isaiah Waterhouse, Jon Littlefield Apr 2026

Collective Enactment Of Myth: The Case Of D&D, Isaiah Waterhouse, Jon Littlefield

Atlantic Marketing Association Proceedings

No abstract provided.


Chatgpt In Higher Ed: How To Navigate And Incorporate, Emory Hiott, Darin Gerdes Apr 2026

Chatgpt In Higher Ed: How To Navigate And Incorporate, Emory Hiott, Darin Gerdes

Atlantic Marketing Association Proceedings

No abstract provided.


Building Community Through Service Learning: Textual Analysis Of Students’ Blogs In Pr Education, Mark Borchert Apr 2026

Building Community Through Service Learning: Textual Analysis Of Students’ Blogs In Pr Education, Mark Borchert

Atlantic Marketing Association Proceedings

No abstract provided.


Adding Relevance With Experiential Learning: Engaging Alumni In The Development And Implementation Of Selling Role Plays, Bill Bergman, Jeff Carlson Dr. Apr 2026

Adding Relevance With Experiential Learning: Engaging Alumni In The Development And Implementation Of Selling Role Plays, Bill Bergman, Jeff Carlson Dr.

Atlantic Marketing Association Proceedings

No abstract provided.


Faculty, Be The Nudge For Your Students’ Personal Brand!, Michelle Carpenter Apr 2026

Faculty, Be The Nudge For Your Students’ Personal Brand!, Michelle Carpenter

Atlantic Marketing Association Proceedings

No abstract provided.


Keys To Utilizing Teamwork Effectively In College Courses, Kelly G. Atkins, Michelle S. Freeman Apr 2026

Keys To Utilizing Teamwork Effectively In College Courses, Kelly G. Atkins, Michelle S. Freeman

Atlantic Marketing Association Proceedings

No abstract provided.


Country Image In The Age Of Ai And Recruitment Of International Students, Helena F. Allman, Hilmi A. Atadil, Anton P. Fenik Apr 2026

Country Image In The Age Of Ai And Recruitment Of International Students, Helena F. Allman, Hilmi A. Atadil, Anton P. Fenik

Atlantic Marketing Association Proceedings

No abstract provided.


Exploring The Impact Of Online Reviews Perceived Trustworthiness And Consumer Engagement On Buying Behaviors, Ronda Mariani, Heather Morgan Apr 2026

Exploring The Impact Of Online Reviews Perceived Trustworthiness And Consumer Engagement On Buying Behaviors, Ronda Mariani, Heather Morgan

Atlantic Marketing Association Proceedings

No abstract provided.