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Advancing Theory In Psychographic Market Segmentation Research, Jack A. Lesser, Suanne M. Barthol Dec 2024

Advancing Theory In Psychographic Market Segmentation Research, Jack A. Lesser, Suanne M. Barthol

Journal of Applied Marketing Theory

For decades, marketing research has focused on identifying psychographic segments to develop corporate strategy. However, as this article contends, psychographic segmentation research has often lacked sufficient theoretical grounding, particularly in the selection of variables and underlying theories guiding these studies. To address this gap, the present study systematically reviews a broad range of segmentation studies to evaluate their theoretical contributions and identify promising directions for future research. The analysis begins by examining the theories in a comprehensive psychographic segmentation study by Lesser and Hughes (1986a), followed by a review of 38 additional studies to uncover relevant underlying theories. The study …


Understanding Global Street Food Consumer Behavior And Experience: A Narrative Review Of Literature And Development Of Framework, Samit Chakravorti Dec 2024

Understanding Global Street Food Consumer Behavior And Experience: A Narrative Review Of Literature And Development Of Framework, Samit Chakravorti

Journal of Applied Marketing Theory

This paper explores global street food consumer behavior and consumption experience. The aim of this paper is to gain a holistic comprehension of street food consumption decision making and experience through exploring nature and sources of perceptions, attitude and expectations surrounding street food, the characteristics of the product offering and the domain within which it is served and consumed. To achieve this aim the author engages in a narrative review of academic research on consumer behavior of street food, provides a holistic picture of consumption experience of street food through consolidating and interpreting research findings, and extends the theoretical understanding …


Measuring Social Influence In Online Social Networks - Focused Literature Review On Human Behaviors, Shyamala N. Chalakudi, Gnana Bharathy, Dildar Hussain, Dakshinamurthy Kolluru Dec 2024

Measuring Social Influence In Online Social Networks - Focused Literature Review On Human Behaviors, Shyamala N. Chalakudi, Gnana Bharathy, Dildar Hussain, Dakshinamurthy Kolluru

Journal of Applied Marketing Theory

Measuring an individual's social influence (SI) capability is gaining traction with the rapid growth and expansive reach of online social networks (OSN). However, most existing frameworks and methods are confined to graphical theories or the structural properties of these networks. Even behavioral investigations are often limited to a narrow set of influencing behaviors and confront significant challenges in encompassing the breadth of human psychological characteristics. This study aims to address this gap through an exhaustive and focused literature review, concentrating on the definitions of human behavior characteristics rooted in established sociology and psychology theories. Beyond providing a comprehensive overview, the …


Aid Or Abuse? A Review Of U.S. Police Assistance Programs In Latin America During The Early Cold War, Brianna Mcnally Dec 2024

Aid Or Abuse? A Review Of U.S. Police Assistance Programs In Latin America During The Early Cold War, Brianna Mcnally

War, Diplomacy, and Society (MA) Theses

During the Cold War, the United States used police assistance programs in under-developed countries to stop the spread of communism. Police aid aimed to improve a country’s economic stability and internal security to curb the rise of communist revolutions. The U.S. government charged the Office of Public Safety (OPS) within the U.S. Agency for International Development (USAID) with managing police assistance programs around the world, including in Asia, Africa, and Latin America.

Despite its seemingly good intentions, the OPS became a short-lived program now known today for its ties to human rights abuses, especially throughout Latin America. Several Latin American …


Front Matter, University Of Michigan Law School Dec 2024

Front Matter, University Of Michigan Law School

Michigan Law Review

Front Matter for Volume 123, Issue 3 of Michigan Law Review


Perceived Stigma's Influence On The Association Between Suicide Risk Severity And Help-Seeking For Suicidal Crises, Donna Zastrow Dec 2024

Perceived Stigma's Influence On The Association Between Suicide Risk Severity And Help-Seeking For Suicidal Crises, Donna Zastrow

Electronic Theses and Dissertations

Introduction: Unfortunately, research examining help-seeking for suicide is limited. This study examined age, race, gender, suicide risk severity, and perceived stigma as predictors of formal and informal help-seeking behaviors individuals engage in during suicidal crises, and explored perceived stigma as a moderator of the relationship between risk severity and help-seeking. Method: Data from 80 college students who had experienced a past suicidal crisis were analyzed using two moderation analyses. Results: Rates of formal (67.5%) and informal (86.2%) help-seeking were high in the study sample. Higher suicide risk severity was positively associated with formal help-seeking (b = …


Behaviorism Literature Review On School Suspension And The School To Prison Pipeline, Joelle Tidwell Dec 2024

Behaviorism Literature Review On School Suspension And The School To Prison Pipeline, Joelle Tidwell

Curriculum and Instruction Undergraduate Honors Theses

An analysis of the current body of research about the school to prison pipeline demonstrates that exclusionary practices are indicators for which students will encounter the criminal justice system in their youth and adulthood. Moreover, exclusionary practices are associated with a variety of other negative outcomes such as poor mental health, poor physical health, and lower wages. This research demonstrates the need for exclusionary practices to be replaced with school-wide behavioral supports that will provide intervention and strategies for students that help keep them in the classroom instead of simply punishing them with isolation.


Demystifying Research Paradigms: Navigating Ontology, Epistemology, And Axiology In Research, Lynette Pretorius Dec 2024

Demystifying Research Paradigms: Navigating Ontology, Epistemology, And Axiology In Research, Lynette Pretorius

The Qualitative Report

A sound understanding of research paradigms is crucial for developing coherent and philosophically grounded research designs, particularly in the humanities and social sciences. This paper offers an accessible overview of the most common research paradigms: positivism, post-positivism, constructivism, social constructionism, interpretivism, pragmatism, and critical realism. These paradigms differ in their approaches to ontology (the nature of reality), epistemology (the nature of knowledge), and axiology (the role of values in research). The paper also discusses the methodological and ethical implications of these paradigms. Reflexivity and ethical responsibility are emphasised, where researchers must account for how their own biases and values influence …


Generating A Reflexive Ai-Assisted Workflow For Academic Writing, Corey W. Johnson, Trena M. Paulus Dec 2024

Generating A Reflexive Ai-Assisted Workflow For Academic Writing, Corey W. Johnson, Trena M. Paulus

The Qualitative Report

Digital research workflows are study designs that intentionally consider the use of technology in meaningful and reflexive ways. While most scholars use digital tools and spaces in their research process, doing so has consequences that are infrequently considered in an intentional way. Especially in this age of generative AI, technology integration into research studies will have an even greater impact and consequences on study outcomes. This paper documents one digital research workflow, the academic writing process, to demonstrate how inviting generative AI to be a writing partner can be done in a reflexive manner. Drawing on Paulus and Lester’s (2023) …


“Engaging With Paradigmatic Stances In Social Science Research”: A Book Review Of Bunmi Omodan’S Research Paradigms And Their Methodological Alignment In Social Sciences, Norma R. Romm Prof. Dec 2024

“Engaging With Paradigmatic Stances In Social Science Research”: A Book Review Of Bunmi Omodan’S Research Paradigms And Their Methodological Alignment In Social Sciences, Norma R. Romm Prof.

The Qualitative Report

IIn the book, Research Paradigms and Their Methodological Alignment in Social Sciences, Bunmi Omodan explores in depth the philosophical foundations of five paradigms (which he points out are not fixed or univocal in their content), namely positivism; interpretivism/constructivism; transformative paradigm; postcolonial Indigenous paradigm; and pragmatism. Examples of the kinds of research questions, research designs, and attendant data collection and analytic processes, as well as ethical positions, that align with paradigmatic positions are presented to us. At the same time, we are urged to “engage with critiques and debates surrounding each paradigm” (Omodan, 2024, p. xii). The book thus hopes …


The Effects Of Covid-19 Lockdowns On Cybersecurity, Natalie Sanders Dec 2024

The Effects Of Covid-19 Lockdowns On Cybersecurity, Natalie Sanders

Electronic Theses, Projects, and Dissertations

The COVID-19 pandemic and subsequent lockdowns forced many Americans to quickly adapt to working from home, many of which had never done so in the past. In addition, organizations were forced to modify security policies and protocols to allow for remote access to sensitive information. The rapid change in security policies as well as the sudden growth of remote access during the pandemic presented a broader landscape for cyber criminals to attack. In this report, we review the number and type of cyberattacks reported from two (2) years before the pandemic through two (2) years after (1998 through 2023), to …


Unveiling Barriers And Breakthroughs: A Qualitative Exploration Of Women In Educational Leadership Roles, Tara Grudzielanek Dec 2024

Unveiling Barriers And Breakthroughs: A Qualitative Exploration Of Women In Educational Leadership Roles, Tara Grudzielanek

All Dissertations

This study explores gender disparities in educational leadership, focusing on the experiences of five women who successfully transitioned from teaching to principal roles. While women represent the majority of the teaching workforce, they remain underrepresented in leadership positions, facing unique barriers shaped by gendered expectations, cultural stereotypes, and institutional biases. This research investigates the challenges and breakthroughs encountered by these women, offering insights into how they navigated their journeys to leadership.

Guided by critical feminist theory and transformational leadership, this study explores how gendered power structures and inclusive leadership practices influence the paths of women in educational leadership. Critical feminist …


Foster Care, Substance Use, And Social Determinants Of Health In South Carolina: A Geographic Approach, Patricia Carbajales-Dale Dec 2024

Foster Care, Substance Use, And Social Determinants Of Health In South Carolina: A Geographic Approach, Patricia Carbajales-Dale

All Dissertations

Foster care is a critical intervention for vulnerable children, with approximately 400,000 children entering the system annually in the United States. Parental substance use, second only to neglect, is now a leading cause of foster care entry. While previous research has explored the relationship between socioeconomic factors and foster care, few studies have incorporated spatial approaches at the neighborhood level to understand how factors such as economic inequality, healthcare disparities, and substance use influence foster care entries. This study addresses that gap by integrating spatial analysis and machine learning techniques to examine the geographic and social dynamics underlying foster care …


A Modern Moral Dilemma: A Utilization Of Culture Wars For Political Gain Within The United States Government, Abigail K. Lowry Dec 2024

A Modern Moral Dilemma: A Utilization Of Culture Wars For Political Gain Within The United States Government, Abigail K. Lowry

Honors Theses

The present study researches the background of culture wars within the United States and showcases how these culture wars are being utilized by political entrepreneurs in order to achieve a goal separate from resolving the expressed policy issue. In an effort to investigate this phenomenon, this paper analyzes the historical timeline of several prominent culture wars within the United States and then uses this background as a lens to examine the political successes and failures of two United States governors who attempted to utilize culture wars in order to advance themselves politically. By examining the rhetoric used by Ron DeSantis …


Voices Of Departure: A Phenomenological Study On African American College Students’ First-Year Decisions To Drop Out In Predominantly White Instutions, Adrianne Leigh Meade Dec 2024

Voices Of Departure: A Phenomenological Study On African American College Students’ First-Year Decisions To Drop Out In Predominantly White Instutions, Adrianne Leigh Meade

All Dissertations

This study explored the lived experiences of first- year African American college dropouts from predominantly White institutions (PWIs). Guided by Swail’s Geometric Model of Student Persistence and Achievement, the study examined the factors influencing dropout rates among first- year African American PWI students. The study sought to foster dialogue and drive positive change in higher education, aiming to prevent further dropout rates among this student demographic. This study revealed that African American students who dropped out of predominantly white institutions (PWIs) within their first year faced significant barriers across social, cognitive, and institutional dimensions. By amplifying student narratives, this study …


Professional Portfolio: Assessment Of And Strategies For Improving A Middle School Student’S Mathematics Performance, Gwenyth O. Falck Dec 2024

Professional Portfolio: Assessment Of And Strategies For Improving A Middle School Student’S Mathematics Performance, Gwenyth O. Falck

All Graduate Reports and Creative Projects, Fall 2023 to Present

This project explores strategies to help secondary students with disabilities improve their mathematics performance. With eighth-grade math scores trending downward and algebra serving as a critical gateway to higher education, target interventions are needed. The literature review highlights two main instructional methods: the Explicit Inquiry Routine (EIR) and the Concrete-Representational-Abstract Integration (CRA-I). Both incorporate physical and virtual manipulatives. These approaches have been shown to help students grasp algebraic concepts, retain what they have learned and apply the skills to new types of problems.

In addition to the research review, this paper includes assessment and intervention reports for a seventh-grade student …


Maternal Adverse Childhood Experiences And Non-Live Births, Mudasir Mustafa Dec 2024

Maternal Adverse Childhood Experiences And Non-Live Births, Mudasir Mustafa

All Graduate Theses and Dissertations, Fall 2023 to Present

Around 62 percent of adults in the United States have endured at least one type of Adverse Childhood Experience (ACE), and 25 percent of women reported experiencing three or more ACEs in their lifetime. This study explored whether maternal exposure to ACEs was associated with pregnancy loss or abortion, utilizing the National Longitudinal Study of Adolescent to Adult Health (known as Add Health) to explore this association. I found that cumulative ACEs, assessed through either the conventional ACE scale (reflecting 10 types of ACEs) or the extended ACE scale (reflecting 14 types of ACEs), are associated with a higher likelihood …


Peer Relationships, Social Identity, And Motivational Experiences In Youth Sport, Justin T. Worley Dec 2024

Peer Relationships, Social Identity, And Motivational Experiences In Youth Sport, Justin T. Worley

All Graduate Theses and Dissertations, Fall 2023 to Present

Organized sport is a setting in which youth can make friends and explore their identity. Teammate relationships may make important contributions to athletes’ social identity (i.e., their psychological connection to their sport team) and their motivation for sport. This idea was tested across three studies. A review of literature was conducted in study one to identify factors that may contribute to athlete social identity. Seven categories were identified across 60 studies including leadership factors, environmental factors, personal factors, team factors, interventions, moral factors, and interpersonal factors. Less than a third of these studies were conducted with youth athletes and interpersonal …


Agriculture In The Urbanizing Chesapeake Bay Watershed: Views On Water Quality, Agricultural-Related Conflicts, And The Adoption Of Nutrient Management Plans, Edem Avemegah Dec 2024

Agriculture In The Urbanizing Chesapeake Bay Watershed: Views On Water Quality, Agricultural-Related Conflicts, And The Adoption Of Nutrient Management Plans, Edem Avemegah

All Graduate Theses and Dissertations, Fall 2023 to Present

This dissertation analyzes Chesapeake Bay Watershed (CBW) agriculture by exploring residents' views on water quality issues, agriculture-related conflict, and farmers' adoption of nutrient management plans. The following questions were asked: What is the level of concern among non-agricultural and agricultural residents about water quality issues in local streams and waterways and the CBW, and to whom do the two groups attribute water quality problems? What are nonfarming residents' and farmers' levels of support for various interventions outlined in previous research on water quality issues in local streams and waterways and the CBW? What is the level of nonfarming residents' and …


Detecting Community-Level Ethnic Variation Through Classic Vernal Style Rock Art, Victoria Ramirez Dec 2024

Detecting Community-Level Ethnic Variation Through Classic Vernal Style Rock Art, Victoria Ramirez

All Graduate Theses and Dissertations, Fall 2023 to Present

The Uinta Basin in Northeastern Utah was where farming first took hold in the far north of western North America. This shift from hunting to farming saw the rise of many farming communities among the Fremont people. These communities left behind stunning rock art known as the Classic Vernal style. Recent studies suggest that these communities were made up of two different groups who came from the Four-Corners area around AD 300, bringing farming with them. This idea means that different cultural groups may have created the Classic Vernal style rock art in the Uinta Basin. By looking closely at …


Are Universities Adequately Preparing Undergraduate Students For Careers As Professional Wildlife Biologists?, Trevon D. Strange Dec 2024

Are Universities Adequately Preparing Undergraduate Students For Careers As Professional Wildlife Biologists?, Trevon D. Strange

All Graduate Theses and Dissertations, Fall 2023 to Present

The demands for diversely skilled wildlife biologists and scientific researchers in the wildlife profession are projected to increase. Increasing urbanization has affected wildlife management, and the recruitment of future wildlife professionals. Thus, state and federal supervisors in agencies that hire wildlife professionals are concerned that recent graduates of university wildlife programs lack the necessary skill-sets to address these complex contemporary wildlife management issues. My research sought to identify where the educational performance gaps may exist between university wildlife programs, wildlife agencies, and student expectations. To conduct my research, I evaluated undergraduate wildlife curricula offered by 42 accredited universities listed on …


Adolescent Mental Health And Social Media: The Roles Of Psychosocial Development And Online Interaction, Mark L. Ferguson Dec 2024

Adolescent Mental Health And Social Media: The Roles Of Psychosocial Development And Online Interaction, Mark L. Ferguson

All Graduate Theses and Dissertations, Fall 2023 to Present

Social media has become an integral part of adolescent life, and its effects on adolescents’ mental health has been studied for over twenty years. However, the research approaches used to discover connections between adolescent social media use and their mental health have been diverse, and findings have varied over time. This study sought to explore the potential relationships between adolescent social media use and mental health by including several different variables that aren’t typically accounted for in the same study, such as attachment to parents and peers, internal psychological development, emotional intensity towards social media use, and how adolescents feel …


The Geoarchaeology Of An Early Agricultural Landscape On Clear Creek, Fremont Indian State Park, Utah, Michael D. Bianchini Dec 2024

The Geoarchaeology Of An Early Agricultural Landscape On Clear Creek, Fremont Indian State Park, Utah, Michael D. Bianchini

All Graduate Theses and Dissertations, Fall 2023 to Present

Clear Creek is a major Fremont early agricultural landscape in central Utah. The Fremont culture occupied the northern Colorado Plateau and the eastern Great Basin for approximately 1,000 years between AD 300–1300. This study builds an alluvial chronology that details the local history of alluvial fan development and erosion and examines the geoarchaeological context at Five Finger Ridge, the major occupation site in the valley. Geochronologic dating of sediment deposits, analyses of sediment types, AMS radiocarbon dating, and optically stimulated luminescence dating (OSL) ages has helped identify geomorphic contexts of Fremont agriculture in Clear Creek Canyon. This study focuses on …


The Feminist Cultural Exchange Between Japan And The United States: A Study Of Articles 14 And 24 In The Japanese Constitution, Kiara Adams Dec 2024

The Feminist Cultural Exchange Between Japan And The United States: A Study Of Articles 14 And 24 In The Japanese Constitution, Kiara Adams

Undergraduate Honors Capstone Projects

This paper explores the feminist cultural exchange between the United States and Japan, focusing on how this exchange has shaped each country’s respective feminist movement. A central component of the paper is its examination of the histories of women’s rights in both nations, shaped by key historical events such as war, economic crises, and feminist activism, and how these histories have influenced current gender policies. It also explores how cultural narratives, including the creation myths of Japan and the U.S., have defined gender roles and women’s rights in each country. Through historical analysis, the paper examines the reciprocal influence between …


Storytelling Through Usu's 10-Minute Play Festival, Sarah Anne Polizzotto Dec 2024

Storytelling Through Usu's 10-Minute Play Festival, Sarah Anne Polizzotto

Undergraduate Honors Capstone Projects

The 10-Minute Play Festival served as the culminating experience of my undergraduate education, combining my skills in stage management, directing, dramaturgy, and arts administration. The project aimed to create an accessible, student-led theatrical event that celebrated inclusion, storytelling, and collaboration. This portfolio highlights both the creative and administrative aspects of my work, showcasing the planning, research, and execution necessary to bring the festival to life. As the festival’s student organizer, I handled administrative tasks such as securing performance rights, designing promotional materials, and coordinating rehearsals. Drawing from dramaturgical research, I developed a vision for my directed play, Three Drunk Poets …


Pretrial Release Decision-Making: Understanding The Factors Contributing To Pretrial Release Bond Information, Chelsea Sierra Queen Dec 2024

Pretrial Release Decision-Making: Understanding The Factors Contributing To Pretrial Release Bond Information, Chelsea Sierra Queen

Open Access Theses & Dissertations

At initial appearance, judges and magistrates must strike a balance between a defendantâ??s likelihood of returning to court and the safety of the community when determining pretrial release bonds, using limited available information in short periods of time. Across two complementary studies, factorsâ??both established by literature and novelâ??are assessed to further understand judicial decision-making in pretrial settings. Study 1 was a secondary data analysis to determine whether established factors considered at release are replicated in El Paso, Texas. Study 2 used observational data to review characteristics specific to defendants and the initial hearing interaction, while similarly analyzing established factors considered …


Preparing Educators To Effectively Engage With Postsecondary Stem Students With Autism, Luzconsuelo Gavaldon Dec 2024

Preparing Educators To Effectively Engage With Postsecondary Stem Students With Autism, Luzconsuelo Gavaldon

Open Access Theses & Dissertations

Autism spectrum disorder (ASD) is a lifetime mental disability (Boucher, 2009). Because the brains of people with autism work differently than their non-neurodiverse peers (Kuzminskaite et al., 2020), they tend to respond to external stimuli in a hypo- or hyper-sensory fashion. One of the primary considerations that must be accounted for when working with individuals with autism is that the brains of these persons are each neurologically distinct. In other words, there is no "one-size-fits-all" means by which individuals with ASD learn and develop and, consequently, no single way to therefore engage with said individuals (Anderson & Butt, 2017; Kuzminski …


Unequal Struggles: The Heightened Burdens Of First-Generation College Students During The Covid-19 Pandemic, Kristen Nichole Branch Dec 2024

Unequal Struggles: The Heightened Burdens Of First-Generation College Students During The Covid-19 Pandemic, Kristen Nichole Branch

Open Access Theses & Dissertations

This narrative literature review explores the current research and data on the COVID-19 pandemic and its effects on first-generation college students. From academics to mental, emotional, and social effects, the COVID-19 pandemic took the hurdles that this unique group of students already faces and amplified their challenges. This narrative literature review looks at different studies starting at the peak of the pandemic, 2020, to the current year, 2024, where we are beginning to see mitigation strategies and changes to policies to assist the flaws within the education system for first-generation students.


Critical Analysis Of Archival Data: The Alvarado V. Episd Case, Mauro Alfredo Hinojosa Dec 2024

Critical Analysis Of Archival Data: The Alvarado V. Episd Case, Mauro Alfredo Hinojosa

Open Access Theses & Dissertations

This research analyses the Alvarado vs. El Paso Independent School District legal files, housed at the Sonnichsen Special Collections Department, The University of Texas at El Paso Library. This dissertation explored the following questions: Research question 1 (RQ1): What are the political and social-cultural contexts of the Alvarado case based on the Archives?; and Research Question 2 (RQ2): impact on school education, to include themes in policy and leadership. A qualitative research approach framed through Latino Critical Race Theory exposes how the U.S. education system has historically reinforced White perspectives and marginalized Latino groups, specifically focusing on Mexican-American students in …


A Qualitative Study Of School Resource Officers In A Borderland School, Myrna Lozano Dec 2024

A Qualitative Study Of School Resource Officers In A Borderland School, Myrna Lozano

Open Access Theses & Dissertations

In recent years, there has been growing concern over the role of school resource officers (SROs) in enforcing discipline in K-12 public schools. This qualitative study aims to explore the experiences of SROs involved with discipline issues at schools. By conducting interviews with SROs and examining official school documents, this study will shed light on how these officers navigate the complexities of the job while balancing the need for security with the goal of promoting positive outcomes for students. It is crucial to explore the perspectives and experiences of SROs to better understand their involvement with the K-12 public school …