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The Role Of Strategic Marketing In In Increasing The Competitiveness Of Kosovar Businesses In The Market Regional, Hamëz Rama Oct 2025

The Role Of Strategic Marketing In In Increasing The Competitiveness Of Kosovar Businesses In The Market Regional, Hamëz Rama

UBT International Conference

In the context of the modern economy and globalization, strategic marketing plays a fundamental role in creating competitive advantage for businesses aiming to expand beyond the domestic market. This study analyzes the impact of strategic marketing approaches on enhancing the competitiveness of Kosovar businesses in the regional market of the Western Balkans. Through a combination of theoretical analysis and empirical data, the paper examines how brand positioning strategies, product differentiation, and customer communication influence the perception of value among consumers outside Kosovo. Preliminary findings suggest that enterprises implementing clear strategic marketing approaches—supported by market research and innovation—achieve greater brand recognition …


Project Cycle Management In Ngos: Challenges And Best Practices, Laurita Morina, Kujtim Zylfijaj Oct 2025

Project Cycle Management In Ngos: Challenges And Best Practices, Laurita Morina, Kujtim Zylfijaj

UBT International Conference

Project Cycle Management (PCM) in non-governmental organizations (NGOs) is a complex process often accompanied by challenges such as insufficient funding, limited human resources, and difficulties in measuring project impact. The aim of this study is to examine the most common obstacles faced by NGOs in managing projects and to identify effective practices that contribute to better outcomes. The research employed a qualitative approach, with data collected through a semi-structured questionnaire distributed to seven NGOs operating in Kosovo. The questionnaire primarily included open-ended questions designed to capture insights into the main phases of the project cycle: identification, planning, implementation, monitoring, and …


The Impact Of Transformational Leadership On Employee Performance, Rubjana Zguro, Kujtim Zylfijaj Oct 2025

The Impact Of Transformational Leadership On Employee Performance, Rubjana Zguro, Kujtim Zylfijaj

UBT International Conference

Transformational leadership is one of the most influential leadership models, directly affecting employee motivation, engagement, and performance, and playing a key role in organizational success. This study examines its impact in Kosovo and Albania, focusing on its application across both public and private sectors. Drawing on the four core dimensions of transformational leadership-idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration-the research investigates their relationship with employee outcomes such as job satisfaction, productivity, and organizational commitment. The study employs a quantitative approach, using a Likert-scale questionnaire administered to employees in various organizations. Statistical methods, including correlation and regression analysis, were …


The Impact Of Stress Factors On Employee Performance, Blerina Gerbeshi, Kujtim Zylfijaj Oct 2025

The Impact Of Stress Factors On Employee Performance, Blerina Gerbeshi, Kujtim Zylfijaj

UBT International Conference

This study provides empirical insights into the relationship between stress factors and employee performance, contributing to the development of effective stress management strategies and human resource policies. The main objective is to analyze and evaluate the impact of stressors on employee performance across different work sectors. A quantitative research method was employed using a structured questionnaire distributed to 122 randomly selected participants from both public and private sectors. Data were collected online via Google Forms, ensuring anonymity and confidentiality, and analyzed using SPSS software. The findings indicate that the correlations between work-related stress factors and employee performance, as well as …


Advancing Green Finance For Sustainable Development In Kosovo: Lessons And Regional Perspectives, Florida Beqiri, Shpresa Alija, Liridona Seferi, Driton Asani Oct 2025

Advancing Green Finance For Sustainable Development In Kosovo: Lessons And Regional Perspectives, Florida Beqiri, Shpresa Alija, Liridona Seferi, Driton Asani

UBT International Conference

Green finance is emerging as a key driver for sustainable development worldwide. This study examines its potential to accelerate Kosovo’s transition to a low-carbon, resilient economy. Drawing on international literature, illustrative case studies, and a 71% response survey from ministries, the EBRD, and commercial banks, the research identifies promising opportunities in renewable energy, energy efficiency, and circular economy initiatives. At the same time, institutional and regulatory barriers are highlighted, emphasizing the need for stronger governance, technical capacity, and cross-sector collaboration. Beyond national insights, the study extracts lessons relevant for neighboring countries, providing actionable guidance for policymakers and financial institutions aiming …


Leadership And Organizational Culture As Catalysts Of Innovation And Business Sustainability, Fisnik Ferizi, Kujtim Zylfijaj Oct 2025

Leadership And Organizational Culture As Catalysts Of Innovation And Business Sustainability, Fisnik Ferizi, Kujtim Zylfijaj

UBT International Conference

This paper examines how leadership and organizational culture jointly stimulate innovation and promote business sustainability, focusing on enterprises in Kosovo. Adopting a qualitative methodology, data were gathered from twelve firms across diverse sectors through open-ended questionnaires and analyzed thematically. The study identifies three dominant dimensions: leadership-driven innovation for efficiency and transformation, culture-based creativity and learning, and innovation as a collective pathway to sustainable growth. Findings demonstrate that transformational and inclusive leadership encourages experimentation, collaboration, and psychological safety, while innovation-oriented cultures reinforce adaptability and resilience. Furthermore, open innovation through partnerships with universities and external stakeholders enhances knowledge exchange and sustainable outcomes. …


Abusive Supervisors Make Me Quit: A Meta-Analytical Review Contribution Title, Ahmet Hakan Özkan Oct 2025

Abusive Supervisors Make Me Quit: A Meta-Analytical Review Contribution Title, Ahmet Hakan Özkan

UBT International Conference

The purpose of this research was to examine the relationship between abusive supervision and turnover intention by using the meta-analysis method. Among the screened 1,323 studies, 18 studies providing 21 correlation values were chosen for this meta-analysis. Comprehensive Meta-Analysis (CMA) Software was used to analyze the collected data. The reliability analysis process included publication bias tests and heterogeneity tests were applied to the collected data. The data was suitable for the moderator analysis and it was not necessary to make an artifact correction according to the aforementioned test results. The effect size of the surveyed relationship between abusive supervision and …


The Reciprocal Relationship Between Musical Hearing And Piano Performance: A Collaborative Student–Teacher Research Approach, Leutrina Pireva, Alorë Shala Oct 2025

The Reciprocal Relationship Between Musical Hearing And Piano Performance: A Collaborative Student–Teacher Research Approach, Leutrina Pireva, Alorë Shala

UBT International Conference

This study aims to explore the reciprocal relationship between the development of musical hearing and piano performance, with an emphasis on the importance of music notation literacy and technical practice as key elements in shaping musical sensitivity. Through the acquisition of notation skills and the regular practice of piano works from various styles, the student not only improves interpretative abilities but also develops relative hearing and recognition of musical structures. The research adopts a qualitative and exploratory approach, combining the experience of an outstanding student in piano performance with pedagogical observations and comparisons with other students. The analysis is enriched …


The Role Of The Music Manager In Building The Digital Identity Of Young Artists In The Age Of Social Media, Aida Gjikolli, Tomor Ispahiu Oct 2025

The Role Of The Music Manager In Building The Digital Identity Of Young Artists In The Age Of Social Media, Aida Gjikolli, Tomor Ispahiu

UBT International Conference

In an era of rapid technological transformations, social media has created new opportunities for the professional and artistic development of young artists. Platforms such as TikTok, Instagram, YouTube and Spotify are no longer just promotional tools, but indispensable spaces for presenting talent and building digital identity. This study examines the increasingly important role of the music manager as a strategic leader, mentor, negotiator and emotional supporter in this dynamic environment. Through a combination of theoretical analysis, concrete cases and digital data, the paper offers a clear overview of contemporary strategies for content management and audience interaction, contributing to building a …


Radon Concentration Measurements In Some Enclosed Environments In The Gjilan Region, Lulzim Thaqi, Inesë Basha Oct 2025

Radon Concentration Measurements In Some Enclosed Environments In The Gjilan Region, Lulzim Thaqi, Inesë Basha

UBT International Conference

The aim of this study was to assess the concentration of radon (²²²Rn) in 31 locations, including schools, public buildings, and private residences in the municipalities of Gjilan, Kamenica, and Viti, to compare the results with international standards and identify potential public health risks. Measurements were conducted during May–June 2025 using the portable AMES PRM-145 device, which detects alpha radiation through scintillation cells. The collected data were analyzed using descriptive statistical methods, calculating the average radon concentration and the annual effective dose according to UNSCEAR and ICRP (2009) models. The results revealed elevated concentrations in several sites, with the highest …


The Role Of The Media In Health Education And Disease Prevention, Laura Binxhija, Diana Sejdiu, Bislim Krasniqi Oct 2025

The Role Of The Media In Health Education And Disease Prevention, Laura Binxhija, Diana Sejdiu, Bislim Krasniqi

UBT International Conference

This study examines the role of media in health education and disease prevention through a combined approach of literature review and empirical analysis. The survey was conducted through a structured questionnaire administered to a representative sample of 160 people. The data showed that 91.7% consider media an influential factor in shaping their health behaviors, while 85% reported making significant health-related decisions—such as visiting a doctor or changing dietary habits—based on information obtained from media sources. Social media (45%) and online portals (35%) emerged as the dominant channels for accessing health information. Despite a high perceived level of trustworthiness (48.5% considered …


Bioaqua Cost Action: Biomolecular Pathways To Sustainable Aquaculture – Transforming European Fish Farming Through Innovation And Collaboration, Besa Shahini Oct 2025

Bioaqua Cost Action: Biomolecular Pathways To Sustainable Aquaculture – Transforming European Fish Farming Through Innovation And Collaboration, Besa Shahini

UBT International Conference

European aquaculture is at a turning point. The sector is growing fast, but it also faces heavy disease pressure, rising costs, and stricter environmental demands. The BIOAQUA COST Action (CA22160) offers a new way forward. Instead of treating problems after they appear, it focuses on biomolecular tools that prevent them from the start. This paper looks at how continuous pathogen monitoring, water prophylaxis, eco-friendly treatments, and noninvasive welfare checks can cut losses, reduce antibiotic use, and strengthen biosecurity while keeping consumer trust. It also introduces BIOAQUA’s five working groups, which cover water prophylaxis, alternative treatments, fish welfare, sustainability pathways, and …


The Impact Of Demographic Characteristics On The Development Of Formal Settlements And Spatial Planning Management In Kosovo: A Comparative Analysis With Eastern Europe, Venera Gonxha, Jetmire Gallopeni Oct 2025

The Impact Of Demographic Characteristics On The Development Of Formal Settlements And Spatial Planning Management In Kosovo: A Comparative Analysis With Eastern Europe, Venera Gonxha, Jetmire Gallopeni

UBT International Conference

This study investigates the critical relationship between demographic dynamics and urban development in post-conflict Kosovo, analyzing how population characteristics shape formal settlement growth and spatial planning efficacy. Using a mixed-methods approach, we integrated quantitative data from the Kosovo Agency of Statistics (2011-2024) with qualitative insights from expert interviews (n=15) and spatial analysis through GIS. Results indicate that Kosovo’s youthful demographic profile, rapid annual urbanization rate (1.8%), and intense internal migration have directly driven unregulated urban expansion, a proliferation of informal settlements, and significant strain on public infrastructure. Our analysis identifies a pronounced misalignment between demographic pressures and institutional planning capacities, …


Noise Pollution In Urban Environment – Comparison Between Czechia And Kosova And Lessons Learned, Egzon Bajraktari Oct 2025

Noise Pollution In Urban Environment – Comparison Between Czechia And Kosova And Lessons Learned, Egzon Bajraktari

UBT International Conference

In November 2024 a seminar was held addressing noise pollution and urban planning with the students of Czech Technical University in Prague (CTUP), Masaryk Institute of Advanced Studies (MIAS). During the course Urban Management the students are informed about sound, acoustics as the study of sound, environmental noise and measures and strategies for mitigation and control of noise pollution in urban environments. In particular the seminar addressed noise pollution in Czechia and Kosovo as separate case studies, compare the situation of noise pollution in both countries and derive lessons learned. With the students of, a small research study was initiated. …


Interpreting Post-1960 Turkish Modernism Through Architectural Journals: Pluralist Reflections, Luca Orlandi, Zeynep Sena Ekiz Oct 2025

Interpreting Post-1960 Turkish Modernism Through Architectural Journals: Pluralist Reflections, Luca Orlandi, Zeynep Sena Ekiz

UBT International Conference

This paper investigates how the idea of architectural pluralism was constructed in Turkish architectural journals and how this discourse contributed to the reinterpretation of modernism in the second half of the 20th century. Focusing on key publications such as Mimarlık, Arkitekt, Yapı, and Arredamento Mimarlık, it analyzes journals published between 1960 and 2000, with particular attention to articles that reflect on the architecture of the 1960s and 1970s and the emergence of pluralist discourse during that period, as seen through architectural and professional debates. Rather than approaching pluralism as merely a stylistic shift, this paper frames it as a multifaceted …


International Conference On Applied Medicine Nursing, University For Business And Technology (Ubt) In Kosovo Oct 2025

International Conference On Applied Medicine Nursing, University For Business And Technology (Ubt) In Kosovo

UBT International Conference

UBT Annual International Conference is the 14th international interdisciplinary peer reviewed conference which publishes works of the scientists as well as practitioners in the area where UBT is active in Education, Research and Development. The UBT aims to implement an integrated strategy to establish itself as an internationally competitive, research-intensive university, committed to the transfer of knowledge and the provision of a world-class education to the most talented students from all background. The main perspective of the conference is to connect the scientists and practitioners from different disciplines in the same place and make them be aware of the recent …


International Conference On Computer Science And Communication Engineering, University For Business And Technology (Ubt) In Kosovo Oct 2025

International Conference On Computer Science And Communication Engineering, University For Business And Technology (Ubt) In Kosovo

UBT International Conference

UBT Annual International Conference is the 14th international interdisciplinary peer reviewed conference which publishes works of the scientists as well as practitioners in the area where UBT is active in Education, Research and Development. The UBT aims to implement an integrated strategy to establish itself as an internationally competitive, research-intensive university, committed to the transfer of knowledge and the provision of a world-class education to the most talented students from all background. The main perspective of the conference is to connect the scientists and practitioners from different disciplines in the same place and make them be aware of the recent …


International Conference On Language And Culture, University For Business And Technology (Ubt) In Kosovo Oct 2025

International Conference On Language And Culture, University For Business And Technology (Ubt) In Kosovo

UBT International Conference

UBT Annual International Conference is the 14th international interdisciplinary peer reviewed conference which publishes works of the scientists as well as practitioners in the area where UBT is active in Education, Research and Development. The UBT aims to implement an integrated strategy to establish itself as an internationally competitive, research-intensive university, committed to the transfer of knowledge and the provision of a world-class education to the most talented students from all background. The main perspective of the conference is to connect the scientists and practitioners from different disciplines in the same place and make them be aware of the recent …


International Conference On Mechatronics, Systems Engineering And Robotics, University For Business And Technology (Ubt) In Kosovo Oct 2025

International Conference On Mechatronics, Systems Engineering And Robotics, University For Business And Technology (Ubt) In Kosovo

UBT International Conference

UBT Annual International Conference is the 14th international interdisciplinary peer reviewed conference which publishes works of the scientists as well as practitioners in the area where UBT is active in Education, Research and Development. The UBT aims to implement an integrated strategy to establish itself as an internationally competitive, research-intensive university, committed to the transfer of knowledge and the provision of a world-class education to the most talented students from all background. The main perspective of the conference is to connect the scientists and practitioners from different disciplines in the same place and make them be aware of the recent …


International Conference On Management, Business And Economics, University For Business And Technology (Ubt) In Kosovo Oct 2025

International Conference On Management, Business And Economics, University For Business And Technology (Ubt) In Kosovo

UBT International Conference

UBT Annual International Conference is the 14th international interdisciplinary peer reviewed conference which publishes works of the scientists as well as practitioners in the area where UBT is active in Education, Research and Development. The UBT aims to implement an integrated strategy to establish itself as an internationally competitive, research-intensive university, committed to the transfer of knowledge and the provision of a world-class education to the most talented students from all background. The main perspective of the conference is to connect the scientists and practitioners from different disciplines in the same place and make them be aware of the recent …


International Conference On Journalism, Media And Communication, University For Business And Technology (Ubt) In Kosovo Oct 2025

International Conference On Journalism, Media And Communication, University For Business And Technology (Ubt) In Kosovo

UBT International Conference

UBT Annual International Conference is the 14th international interdisciplinary peer reviewed conference which publishes works of the scientists as well as practitioners in the area where UBT is active in Education, Research and Development. The UBT aims to implement an integrated strategy to establish itself as an internationally competitive, research-intensive university, committed to the transfer of knowledge and the provision of a world-class education to the most talented students from all background. The main perspective of the conference is to connect the scientists and practitioners from different disciplines in the same place and make them be aware of the recent …


International Conference On Modern Music, Digital Production And Management, University For Business And Technology (Ubt) In Kosovo Oct 2025

International Conference On Modern Music, Digital Production And Management, University For Business And Technology (Ubt) In Kosovo

UBT International Conference

UBT Annual International Conference is the 14th international interdisciplinary peer reviewed conference which publishes works of the scientists as well as practitioners in the area where UBT is active in Education, Research and Development. The UBT aims to implement an integrated strategy to establish itself as an internationally competitive, research-intensive university, committed to the transfer of knowledge and the provision of a world-class education to the most talented students from all background. The main perspective of the conference is to connect the scientists and practitioners from different disciplines in the same place and make them be aware of the recent …


International Conference On Psychology, University For Business And Technology (Ubt) In Kosovo Oct 2025

International Conference On Psychology, University For Business And Technology (Ubt) In Kosovo

UBT International Conference

UBT Annual International Conference is the 14th international interdisciplinary peer reviewed conference which publishes works of the scientists as well as practitioners in the area where UBT is active in Education, Research and Development. The UBT aims to implement an integrated strategy to establish itself as an internationally competitive, research-intensive university, committed to the transfer of knowledge and the provision of a world-class education to the most talented students from all background. The main perspective of the conference is to connect the scientists and practitioners from different disciplines in the same place and make them be aware of the recent …


International Conference On Education And Development, University For Business And Technology (Ubt) In Kosovo Oct 2025

International Conference On Education And Development, University For Business And Technology (Ubt) In Kosovo

UBT International Conference

UBT Annual International Conference is the 14th international interdisciplinary peer reviewed conference which publishes works of the scientists as well as practitioners in the area where UBT is active in Education, Research and Development. The UBT aims to implement an integrated strategy to establish itself as an internationally competitive, research-intensive university, committed to the transfer of knowledge and the provision of a world-class education to the most talented students from all background. The main perspective of the conference is to connect the scientists and practitioners from different disciplines in the same place and make them be aware of the recent …


Role Of Transport Management In Workforce Wellbeing In A Time Of Green And Digital Transition, Neli Lalkovska Oct 2025

Role Of Transport Management In Workforce Wellbeing In A Time Of Green And Digital Transition, Neli Lalkovska

UBT International Conference

In the time of green and digital transition and AI invasion, human resource management needs to be transformed. New technologies optimize processes but also pose challenges as risks associated with remote work, social isolation, lack of communication, increased stress, and the need for continuous learning. This paper explores the level of awareness of rail, auto, logistics, and aviation transport management in Bulgaria to provide conditions for digital wellbeing - the physical and mental health of HR. For the study, 72 managers answered a questionnaire. A link is made between human and planetary health, climate change, and the level of green …


Comparatıve Performance Analysıs Of Data Storage Systems (Json, Sqlıte, Postgresql) In A Log Analysıs Applıcatıon, Edison Alushaj, Alma Novoberdaliu Oct 2025

Comparatıve Performance Analysıs Of Data Storage Systems (Json, Sqlıte, Postgresql) In A Log Analysıs Applıcatıon, Edison Alushaj, Alma Novoberdaliu

UBT International Conference

In this thesis, a comparative performance analysis of different data storage systems, namely: JSON, SQLite, and PostgreSQL, has been conducted within the framework of a log analysis application. For each technology—JSON, SQLite, and PostgreSQL—the analysis will follow an identical structure. Initially, the history and the philosophy behind their creation will be examined. Subsequently, the architecture and key technical characteristics that influence performance will be detailed. The main objective of this study is to evaluate the efficiency, response time, resource utilization, and the degree of scalability of each system in various processes of log data management and analysis. The use of …


Development Of Advanced Algorithms For Autonomous Vehicle Navigation, Liridon Hoti, Besnik Qehaja, Jeton Sllamniku Oct 2025

Development Of Advanced Algorithms For Autonomous Vehicle Navigation, Liridon Hoti, Besnik Qehaja, Jeton Sllamniku

UBT International Conference

This paper addresses the development of advanced algorithms for autonomous vehicle navigation, focusing on the creation of an intelligent platform capable of safely planning and managing vehicle movement without human intervention. The main objective is to design a functional and reliable system by applying modern artificial intelligence techniques, optimization methods, and sensor data processing (sensor fusion). The study begins with a review of the existing literature on autonomous navigation, identifying key approaches such as Machine Learning, Simultaneous Localization and Mapping (SLAM), and Path Planning. It then presents the development methods for the autonomous navigation system using machine learning through simulation, …


Continuous Integration And Continuous Deployment (Ci/Cd) In Modern Software Engineering: A Comparative Study Of Jenkins And Github Actions, Zana Sadiku, Lavdim Beqiri Oct 2025

Continuous Integration And Continuous Deployment (Ci/Cd) In Modern Software Engineering: A Comparative Study Of Jenkins And Github Actions, Zana Sadiku, Lavdim Beqiri

UBT International Conference

The rapid evolution of software delivery models has shifted the focus from manual releases toward fully automated pipelines. Continuous Integration and Continuous Deployment (CI/CD) have become central pillars of modern software engineering, enabling faster iterations, early defect detection, and consistent delivery across environments. Among the most widely adopted tools for implementing CI/CD are Jenkins, an open-source automation server known for its extensibility, and GitHub Actions, a cloud-native CI/CD platform tightly integrated with GitHub repositories. This paper provides a comparative analysis of Jenkins and GitHub Actions in the context of DevOps practices, focusing on setup complexity, scalability, customization, integration flexibility, and …


Computational Analysis Of Gdp, Inflation, And Unemployment Trends In The Western Balkans, Adea Krasniqi, Vehbi Neziri Oct 2025

Computational Analysis Of Gdp, Inflation, And Unemployment Trends In The Western Balkans, Adea Krasniqi, Vehbi Neziri

UBT International Conference

Using computational econometric techniques, this study examines three important macroeconomic indicators over a multi-year period: GDP growth, inflation, and unemployment. The study uses a Python-based analytical pipeline for data processing, visualization, and interpretation by integrating cross-sectional and time-series data from trustworthy sources. The methodology evaluates indicator behavior under different economic conditions by using statis- tical learning and segmentation across multiple temporal phases. Based on the research outcomes, traditional macroeconomic frameworks, such as Okun's Law and the Phillips Curve, exhibit limited predictive accuracy across heterogeneous economic environments, particularly when incorporating the effects of global disruptions. The research presents a modular analytical …


The Use Of Artificial Intelligence In Medicine: Benefits And Risks, Aurela Gashi, Faton Kabashi, Vehebi Sofiu, Mirlinda Selimaj, Laura Gjikokaj Oct 2025

The Use Of Artificial Intelligence In Medicine: Benefits And Risks, Aurela Gashi, Faton Kabashi, Vehebi Sofiu, Mirlinda Selimaj, Laura Gjikokaj

UBT International Conference

Artificial Intelligence (AI) is increasingly transforming the field of medicine by enabling rapid and precise diagnosis, personalized therapies, and advanced data management. From interpreting complex medical images to predicting chronic disease risks and tailoring treatments for individual patients, AI demonstrates unprecedented potential to enhance healthcare outcomes. However, alongside these opportunities emerge critical challenges and risks. Biased training datasets may lead to inaccurate diagnoses, while concerns over data privacy and ethical responsibility raise fundamental questions about the limits of automation in healthcare. This paper emphasizes that the integration of AI should not aim to replace physicians but rather to support them, …