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Articles 432481 - 432510 of 2914757
Full-Text Articles in Entire DC Network
Examining The Relationships Between Branding Factors And Likelihood Of Recommending: Determinants Of Net Promoter Score, Musa Pinar, Tulay Girard
Examining The Relationships Between Branding Factors And Likelihood Of Recommending: Determinants Of Net Promoter Score, Musa Pinar, Tulay Girard
AMTP Proceedings 2022
The study identifies the branding factors related to Net Promoter Score (NPS) that would predict the likelihood of recommending the two strategic business units of the company--convenience store and fuel. It investigates customer perceptions of branding factors of a convenience store/fuel station corporate chain and the relationships among them. The data were collected from the members of the company’s loyalty program. The results reveal that the company has been performing well in branding factors, where the loyalty program is perceived the highest, followed by friendly employees, likelihood to recommend fuel, satisfaction with fuel, and helpful employees. The correlation and regression …
How Cultural Factors Affect Chinese Americans’ Attitudes Towards Seeking Mental Health Services, Arlene Q. Chen, Xinji Xiao, Yueting Wu, Xuan Zhang, Sindy Chapa
How Cultural Factors Affect Chinese Americans’ Attitudes Towards Seeking Mental Health Services, Arlene Q. Chen, Xinji Xiao, Yueting Wu, Xuan Zhang, Sindy Chapa
AMTP Proceedings 2022
Chinese Americans are the largest ethnic group among Asian Americans. However, the treatment rate for mental illness among Chinese Americans is much lower compared to other ethnic groups. Studies have been conducted on cultural barriers that prevent Asian Americans from seeking mental health treatment, but there is a lack of research on specific ethnic groups, such as Chinese Americans or Korean Americans because they are frequently grouped into homogenous clusters. This study will identify the cultural factors that influence Chinese Americans’ attitudes towards seeking mental health treatment and analyze how these factors affect their behaviors in seeking mental health treatment.
The Unintended Effects Of Tamper-Evident Packaging, Marissa Orlowski, Sarah Lefebvre, Laura Boman
The Unintended Effects Of Tamper-Evident Packaging, Marissa Orlowski, Sarah Lefebvre, Laura Boman
AMTP Proceedings 2022
Third-party food delivery (TPFD) services such as DoorDash, Uber Eats, and Grubhub introduces increased opportunities for contamination through the introduction of unknown variables between the restaurant and consumer. Across two studies, we examine the effect of tamper-evident food packaging closures in a TPFD context, revealing a negative effect of a tamper-evident seal on willingness to pay through decreased satisfaction. This negative effect is robust across both food and beverages. Finally, consumers’ perception of risk of illness (PRI) from TPFD moderates this effect.
Is Sales Competition A Good Motivator Or A Bad Idea? The Underlying Mechanism Of Threat Appraisals, William J. Zahn Ph.D., Yi Peng, Willy Bolander, Bryan Hochstein, David Mathis
Is Sales Competition A Good Motivator Or A Bad Idea? The Underlying Mechanism Of Threat Appraisals, William J. Zahn Ph.D., Yi Peng, Willy Bolander, Bryan Hochstein, David Mathis
AMTP Proceedings 2022
The common logic for competition in sales organizations is simple: as salespeople compete with one another, the sales performance of the entire group should increase. Some prior research has supported this notion, while other studies suggested that competition may adversely affect employees. Our research finds both positions have merit, as a salesperson's perceptions of a competitive psychological climate (CPC) increase sales performance and turnover intentions. To explain this countervailing effect, we turn to cognitive appraisal theory to demonstrate that salesperson appraisal of the environment motivates their behavior. Specifically, salesperson threat appraisals act as a mediator between CPC to performance and …
Saving Face: Comparing The Effects Of Endorsement Marketing Strategies On Millennial Americans, Alessandra Noli, Sindy Chapa, Daniela Castillo, Tim O'Hara, Anna Dean, Tyler Trobert
Saving Face: Comparing The Effects Of Endorsement Marketing Strategies On Millennial Americans, Alessandra Noli, Sindy Chapa, Daniela Castillo, Tim O'Hara, Anna Dean, Tyler Trobert
AMTP Proceedings 2022
The rapid boom of social media in the 21st century has positioned it as a key instrument in the realm of marketing. Social media has also given rise to a new kind of endorser: the influencer. The present study tested the effects of expert influencers vs traditional celebrities on brand attitude and purchase intentions of makeup products, within a cohort of millennials. Results showed respondents tended to favor the expert influencer in terms of perceived expertise, brand attitude and purchase intention. This has important implications for marketers when it comes to deciding upon an endorser for their brand, with …
The Perils Of Using Self-Deprecating Humor: Customer Evaluations Of The Firm After A Service Failure, Hyunju Shin, Lindsay R. Levine
The Perils Of Using Self-Deprecating Humor: Customer Evaluations Of The Firm After A Service Failure, Hyunju Shin, Lindsay R. Levine
AMTP Proceedings 2022
The current study investigates the firm’s potential use of self-deprecating humor in response to a service failure and examines resulting consumer evaluations. This study utilizes two scenario-based experiments conducted in the contexts of online retailing and restaurant service. The findings indicate that self-deprecating humor leads to customers’ negative evaluations of the company by decreasing forgiveness intentions toward the company. The mechanism which explains low forgiveness intentions is found to involve heightened perception of dishonesty. Moreover, when perceived benignness of the failure is low (vs. high), self-deprecating humor has a stronger adverse effect on perceived dishonesty. This study suggests that firms …
Communicating Temporary Brick-And-Mortar Store Closures During Covid-19 Lockdowns In The Uk, Zsofia Toth, Tristan Emerson, Nikolina Koporcic, Sally Mckechnie, Muzna Shehzad
Communicating Temporary Brick-And-Mortar Store Closures During Covid-19 Lockdowns In The Uk, Zsofia Toth, Tristan Emerson, Nikolina Koporcic, Sally Mckechnie, Muzna Shehzad
AMTP Proceedings 2022
This research examines how retail businesses from central England’s Midlands region communicated temporary closure of their brick-and-mortar stores via shop window messages during the first two Covid-19 lockdowns in 2020. These closure notices represent important forms of crisis communication for businesses, which display various levels of information, emotional language, or functional intent, and offer signposts for business continuity. 417 shop window closure notices were photographed - 167 and 250 from the first and second periods of lockdown respectively. In order to analyse the data, a multimodal social semiotic framework was employed, allowing the study to examine the language, design and …
Anti-Consumption: A Preliminary Examination Of A Set Of Social Considerations That Impact A Consumer’S Decision To ‘Punish’ Marketers Deemed To Be Engaging In Irresponsible Behavior, Tammy Mccullough, Ania Izabela Rynarzewska, Sam Fullerton
Anti-Consumption: A Preliminary Examination Of A Set Of Social Considerations That Impact A Consumer’S Decision To ‘Punish’ Marketers Deemed To Be Engaging In Irresponsible Behavior, Tammy Mccullough, Ania Izabela Rynarzewska, Sam Fullerton
AMTP Proceedings 2022
A sample of 175 students from two universities provided insight regarding the rationale for engaging in anti-consumption behavior. A review of the literature identified myriad reasons why consumers engage in personal boycotts. This study examines 12 of these reasons: environmental concerns, political stance, religious orientation/affiliation, country-of-origin (COO), attitudes towards the LGBTQ community, the size of the marketer, the use of disliked celebrity endorsers, the use of offensive marketing tactics (e.g. advertising), animal cruelty including the use of live animal testing, perceived violations of basic human rights, employing a nonunionized workforce, and employment-related discrimination based on the gender, age, race, religion, …
Novel Signalling Pathways Resolving The Inflammatory Response During Peripheral Nerve Regeneration, Patricia Kate Woodley
Novel Signalling Pathways Resolving The Inflammatory Response During Peripheral Nerve Regeneration, Patricia Kate Woodley
Peninsula Medical School Theses
Introduction. The peripheral nervous system has the remarkable capacity to regenerate and restore function following damage or disease. Instrumental in this regenerative process are macrophages, Schwann cells and the production of inflammatory cytokines. The production of inflammatory cytokines from macrophages and Schwann cells needs to be tightly regulated to ensure efficient regeneration and to prevent chronic inflammation. Currently there is limited knowledge regarding which signalling pathways act to control both the inflammatory response and macrophage efflux that allows tissue homeostasis to resume within the peripheral nerves. This thesis aims to investigate the expression pattern and distinct function of VIP and …
Statistical Learning For Gene Expression Biomarker Detection In Neurodegenerative Diseases, Jack Kelly
Statistical Learning For Gene Expression Biomarker Detection In Neurodegenerative Diseases, Jack Kelly
Peninsula Medical School Theses
In this work, statistical learning approaches are used to detect biomarkers for neurodegenerative diseases (NDs). NDs are becoming increasingly prevalent as populations age, making understanding of disease and identification of biomarkers progressively important for facilitating early diagnosis and the screening of individuals for clinical trials. Advancements in gene expression profiling has enabled the exploration of disease biomarkers at an unprecedented scale. The work presented here demonstrates the value of gene expression data in understanding the underlying processes and detection of biomarkers of NDs. The value of novel approaches to previously collected -omics data is shown and it is demonstrated that …
Delayed Gastric Emptying In Ivor Lewis Gastro-Oesophagectomy, Ji Chung Tham
Delayed Gastric Emptying In Ivor Lewis Gastro-Oesophagectomy, Ji Chung Tham
Peninsula Medical School Theses
Delayed gastric emptying(DGE) affects 17.5% of Ivor Lewis Gastro-oesophagectomy(ILGO) patients in my unit. DGE diagnosis is varied globally due to definition subjectivity. Definition standardisation along with a diagnostic algorithm will assist clinicians in obtaining accurate diagnoses. Additionally, DGE pathophysiology is unknown and understanding it will guide treatment. 10 patients with and without DGE from our ILGO database between 1/12/2011 to 30/06/2017 had their chest X-ray and nasogastric tube(NG) algorithm from our enhance recovery protocol assessed. DGE was considered if net NG output and/or conduit size was >50% with its performance assessed. To assess treatment, those patients were divided into: patients …
Microbial Selenate Detoxification Linked To Elemental Sulfur Oxidation: Independent And Synergic Pathways, L Li, Baogang Zhang, L Li, Alistair G.L. Borthwick
Microbial Selenate Detoxification Linked To Elemental Sulfur Oxidation: Independent And Synergic Pathways, L Li, Baogang Zhang, L Li, Alistair G.L. Borthwick
School of Engineering, Computing and Mathematics
No abstract provided.
Anomaly Detection With Vision-Based Deep Learning For Epidemic Prevention And Control, Hooman Samani, Chan Yun Yang, C Li, Chia Ling Chung, S Li
Anomaly Detection With Vision-Based Deep Learning For Epidemic Prevention And Control, Hooman Samani, Chan Yun Yang, C Li, Chia Ling Chung, S Li
School of Engineering, Computing and Mathematics
During the COVID-19 pandemic, people were advised to keep a social distance from others. People’s behaviors will also be noticed, such as lying down because of illness, regarded as abnormal conditions. This paper proposes a visual anomaly analysis system based on deep learning to identify individuals with various anomaly types. In the study, two types of anomaly detections are concerned. The first is monitoring the anomaly in the case of falling in an open public area. The second is measuring the social distance of people in the area to warn the individuals under a short distance. By implementing a deep …
On Wave Impact Pressure Variability, Alison Raby, Geoffrey Bullock, Philip Jonathan, David Randell, Colin Whittaker
On Wave Impact Pressure Variability, Alison Raby, Geoffrey Bullock, Philip Jonathan, David Randell, Colin Whittaker
School of Engineering, Computing and Mathematics
The variability of the largest wave impacts, where nominally identical waves produce significantly different pressures, is widely known. However, the mechanisms are not well understood. Here we provide a review and investigation of factors affecting the variability of wave impact pressures on steep walls, quantifying the range of parameters that have been used in the literature. We then present two investigations: (i) Setup 1 on the effect of structure slope and (ii) Setup 2 on the effects of kinematics variability on pressure variability. Firstly, wave impacts arising from about 250 focused wave groups interacting with three values of wall steepness …
Investigating The Potential Of Eda Data From Biometric Wearables To Inform Inclusive Design Of The Built Environment, Katharine S. Willis, Elizabeth Cross
Investigating The Potential Of Eda Data From Biometric Wearables To Inform Inclusive Design Of The Built Environment, Katharine S. Willis, Elizabeth Cross
School of Art, Design and Architecture
No abstract provided.
Audit Adjustments Matter: What They Reveal About Companies' Financial Reporting, Themin Suwardy, Chu Yeong Lim
Audit Adjustments Matter: What They Reveal About Companies' Financial Reporting, Themin Suwardy, Chu Yeong Lim
Research Collection School Of Accountancy
This study investigates the characteristics, nature and extent of proposed audit adjustments to the financial statements of listed companies in Singapore. Data was gathered from the 2018 to 2020 financial statements of 412 companies, along with views of close to 280 audit committee chairs and heads of finance (or similar designations) on the effectiveness of their companies’ finance function.
Postmaterialism And Corporate Tax Avoidance, Yujia Cui, Jiwei Wang, Kangtao Ye
Postmaterialism And Corporate Tax Avoidance, Yujia Cui, Jiwei Wang, Kangtao Ye
Research Collection School Of Accountancy
This paper explores how postmaterialism culture influences corporate tax avoidance behavior. Using a proprietary dataset of China tax audits, we find that firms owned by investors from countries with higher postmaterialism values are less likely to engage in tax avoidance behavior in China. In addition, we find some evidence that the negative association between postmaterialism and tax avoidance is more pronounced when tax enforcement is stronger, indicating that national culture and formal institutions act as complements. To check the external validity of our main results, we further use a cross-country sample from 21 countries over 22 years. The evidence from …
A Bubble Of Protection: Examining Dispositional Optimism As A Psychological Buffer Of The Deleterious Association Between Negative Work-Family Spillover And Psychological Health, Sean T. H. Lee, Bryan K. C. Choy, Jose C. Yong
A Bubble Of Protection: Examining Dispositional Optimism As A Psychological Buffer Of The Deleterious Association Between Negative Work-Family Spillover And Psychological Health, Sean T. H. Lee, Bryan K. C. Choy, Jose C. Yong
Research Collection School of Social Sciences
Demands and stressors from work increasingly encroach upon people’s family lives in modern settings, resulting in poorer familial relationships and impaired psychological health. The current study proposed and examined dispositional optimism as a potential psychological buffer of the deleterious impact of negative work-to-family spillover (WFS) on psychological health. Based on a sample of employed midlife adults in the United States (N = 1,252) drawn from a large and nationally representative dataset, MIDUS 3, we found that dispositional optimism significantly moderated the relationship between negative WFS and subjective well-being, even after controlling for a variety of potential confounds. However, this moderation …
A Harbour In The Country, A City In The Sea: Infrastructural Conduits, Territorial Inversions And The Slippages Of Sovereignty In Sino-Sri Lankan Development Narratives, Orlando Woods
Research Collection School of Social Sciences
This paper adopts infrastructure as a lens through which new understandings of the inter-relationships between territory and sovereignty can be advanced. It argues that inverting the terrestrial assumption of territory can lead to “slippages” of sovereignty in which territorial sovereignty is indirectly claimed through the assertion of governance rights. For the purposes of this paper, I explore these inversions through the reclaiming of land from the ocean, and the removal of land by the ocean. Drawing on ethnographic research exploring the effects of China-backed infrastructure megaprojects in Sri Lanka, these territorial inversions are explored, respectively, through the Port City Colombo …
Producing Industrial Pigs In Southwestern China: The Rise Of Contract Farming As A Coevolutionary Process, Forrest Qian Zhang, Hongping Zeng
Producing Industrial Pigs In Southwestern China: The Rise Of Contract Farming As A Coevolutionary Process, Forrest Qian Zhang, Hongping Zeng
Research Collection School of Social Sciences
The literature on contract farming (CF) has to date focused on how outside capital uses CF to vertically integrate non-capitalist producers into agro-industrial value chains. We argue that in places where multiple dynamics of capitalist growth co-exist, CF relationships can also emerge between different types of capitalist producers that are already in capitalist production using other organizational forms. In this situation, the well-studied drivers that fuel the spread of CF become less consequential; the emergence of CF is instead more contingent on the complex interactions between producers and the specific conditions and events in the local environment. We conceptualize the …
The Associations Between Poor Antibiotic And Antimicrobial Resistance Knowledge And Inappropriate Antibiotic Use In The General Population Are Modified By Age, Huiling Guo, Zoe Jane-Lara Hildon, David Chien Boon Lye, Paulin Tay Straughan, Angela Chow
The Associations Between Poor Antibiotic And Antimicrobial Resistance Knowledge And Inappropriate Antibiotic Use In The General Population Are Modified By Age, Huiling Guo, Zoe Jane-Lara Hildon, David Chien Boon Lye, Paulin Tay Straughan, Angela Chow
Research Collection School of Social Sciences
Objectives: Understanding factors influencing inappropriate antibiotic use can guide the design of interventions to improve antibiotic practices and reduce antimicrobial resistance (AMR). Methods: A nationally representative cross-sectional survey (N = 2004) was conducted between November 2020 and January 2021. Knowledge of antibiotic use and AMR using the World Health Organization’s Multi-Country AMR Survey questionnaire, and antibiotic practices were examined. Multivariable logistic regression was performed to identify factors associated with inappropriate antibiotic use and examine effect measure modifications. Results: After adjusting for potential confounding, poor knowledge of antibiotic use was associated with a 3x increased odds of inappropriate antibiotic use in …
Financial Capacity And The Demand For Audit Quality, Chee Yeow Lim, Gerald J. Lobo, Pingui Rao, Heng Yue
Financial Capacity And The Demand For Audit Quality, Chee Yeow Lim, Gerald J. Lobo, Pingui Rao, Heng Yue
Research Collection School Of Accountancy
Prior research documents that financial capacity could be positively or negatively associated with the demand for audit quality. We re-examine this relation using changes in local real estate prices as exogenous shocks to corporate financial capacity. Using auditor size, auditor industry specialisation, and auditor fees as measures of audit quality, we find robust evidence that an increase (decrease) in financial capacity significantly reduces (increases) the demand for audit quality, and that this relation is more pronounced when firms are more financially constrained, when external monitoring by institutional investors and financial analysts is weaker, and when there is more negative news …
Media And Peer Culture: Young People Sharing Norms And Collective Identities With And Through Media, Sun Sun Lim
Media And Peer Culture: Young People Sharing Norms And Collective Identities With And Through Media, Sun Sun Lim
Research Collection College of Integrative Studies
When young people interact, they absorb the peer culture that underpins and sustains their relationships with each other. Peer culture encompasses norms and conventions, shared interests and activities, and the unique modes of communication deployed in the afore-mentioned elements. The ways in which young people integrate their media consumption into their peer culture is the focus of this chapter. Specifically, it examines how young people incorporate media content into their peer interactions and appropriate a variety of communication platforms to socialize with their peers, thus generating distinctive traits, norms, practices, codes and shared identities that make up their unique peer …
A Comparison Between The Eu Green Taxonomy And South Africa’S Green Taxonomy, Theodor Florian Cojoianu, Andreas G. F. Hoepner, Anh Vu
A Comparison Between The Eu Green Taxonomy And South Africa’S Green Taxonomy, Theodor Florian Cojoianu, Andreas G. F. Hoepner, Anh Vu
Research Collection College of Integrative Studies
Both South Africa and the European Union have introduced a common language and a clear definition of what is ‘sustainable’ through a taxonomy, a classification of environmentally sustainable economic activities, at the core of their sustainable finance ecosystem. Sustainable finance taxonomies provide transparency on what can be considered green and, hence, help investors, public authorities and policy makers make informed decisions, avoid green washing, and scale up sustainable investment. The purpose of the present report is to provide a comparison between the EU Taxonomy Regulation1 , including the respective EU Climate Delegated Act 2 and South Africa’s Green Finance Taxonomy3 …
Impact Investing Via Affiliation With Academia, Ngos, Or Other Collaborations?, Theodor Florian Cojoianu, Andreas G. F. Hoepnner, Yanan. Lin, Fabiola Schneider
Impact Investing Via Affiliation With Academia, Ngos, Or Other Collaborations?, Theodor Florian Cojoianu, Andreas G. F. Hoepnner, Yanan. Lin, Fabiola Schneider
Research Collection College of Integrative Studies
While ESG investing has become mainstream, impact investment has yet to be institutionalised and legitimized. We investigate how impact investment firms claim legitimacy compared to their ESG peers. Impact investment is still a nascent field and suffers from a heavier burden of proof. Legitimacy has been recognised as a strategy to overcome the liability of newness. Combining private market data with statements made by investment firms on their websites we investigate how they claim legitimacy. We find that impact investment firms are more likely to claim to be involved in partnerships, specifically with academia and corporations than their ESG peers. …
Russian Logics And The Culture Of Impossible: Part Ii: Reinterpreting Algorithmic Rationality, Ksenia Tatarchenko, Anya Yermakova, Liesbeth De Mol
Russian Logics And The Culture Of Impossible: Part Ii: Reinterpreting Algorithmic Rationality, Ksenia Tatarchenko, Anya Yermakova, Liesbeth De Mol
Research Collection School of Social Sciences
This article reinterprets algorithmic rationality by looking at the interaction between mathematical logic, mechanized reasoning, and, later, computing in the Russian Imperial and Soviet contexts to offer a history of the algorithm as a mathematical object bridging the inner and outer worlds, a humanistic vision that we, following logician Vladimir Uspensky, call the “culture of the impossible.” We unfold the deep roots of this vision as embodied in scientific intelligentsia. In Part I, we examine continuities between the turn-of-the-twentieth-century discussions of poznaniye—an epistemic orientation towards the process of knowledge acquisition—and the postwar rise of the Soviet school of mathematical logic. …
Associations Between Eight Earth Observation-Derived Climate Variables And Enteropathogen Infection: An Independent Participant Data Meta-Analysis Of Surveillance Studies With Broad Spectrum Nucleic Acid Diagnostics, Josh M. Colston, Benjamin F. Zaithcik, Hamada S. Badr, Eleanor Burnett, Syed Asad Ali, Ajit Rayamajhi, Syed M. Satter, Daniel Eibach, Ralf Krumkamp, M Imran Nisar, Anita K. M. Zaidi, Zulfiqar Ahmed Bhutta
Associations Between Eight Earth Observation-Derived Climate Variables And Enteropathogen Infection: An Independent Participant Data Meta-Analysis Of Surveillance Studies With Broad Spectrum Nucleic Acid Diagnostics, Josh M. Colston, Benjamin F. Zaithcik, Hamada S. Badr, Eleanor Burnett, Syed Asad Ali, Ajit Rayamajhi, Syed M. Satter, Daniel Eibach, Ralf Krumkamp, M Imran Nisar, Anita K. M. Zaidi, Zulfiqar Ahmed Bhutta
Department of Paediatrics and Child Health
Diarrheal disease, still a major cause of childhood illness, is caused by numerous, diverse infectious microorganisms, which are differentially sensitive to environmental conditions. Enteropathogen‐specific impacts of climate remain underexplored. Results from 15 studies that diagnosed enteropathogens in 64,788 stool samples from 20,760 children in 19 countries were combined. Infection status for 10 common enteropathogens—adenovirus, astrovirus, norovirus, rotavirus, sapovirus, Campylobacter, ETEC, Shigella, Cryptosporidium and Giardia—was matched by date with hydrometeorological variables from a global Earth observation dataset—precipitation and runoff volume, humidity, soil moisture, solar radiation, air pressure, temperature, and wind speed. Models were fitted for each pathogen, accounting …
Jiann-Ping Hsu College Of Public Health Magazine, Georgia Southern University
Jiann-Ping Hsu College Of Public Health Magazine, Georgia Southern University
College of Public Health: News & Publications
- Message from the Dean: Stuart H. Tedders, PhD
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Accessibility In Software Practice: A Practitioner's Perspective, Tingting Bi, Xin Xia, David Lo, John C. Grundy, Thomas Zimmermann, Denae Ford
Accessibility In Software Practice: A Practitioner's Perspective, Tingting Bi, Xin Xia, David Lo, John C. Grundy, Thomas Zimmermann, Denae Ford
Research Collection School Of Computing and Information Systems
Being able to access software in daily life is vital for everyone, and thus accessibility is a fundamental challenge for software development. However, given the number of accessibility issues reported by many users, e.g., in app reviews, it is not clear if accessibility is widely integrated into current software projects and how software projects address accessibility issues. In this article, we report a study of the critical challenges and benefits of incorporating accessibility into software development and design. We applied a mixed qualitative and quantitative approach for gathering data from 15 interviews and 365 survey respondents from 26 countries across …
Predicting Customer Loyalty In The Mobile Banking Setting: An Integrated Approach, Nhuong Bui, Zach Moore, Hayden Wimmer, Long Pham
Predicting Customer Loyalty In The Mobile Banking Setting: An Integrated Approach, Nhuong Bui, Zach Moore, Hayden Wimmer, Long Pham
Computing: Faculty Publications
This study uses a novel theoretical approach that combines two multidimensional service quality models that focus on customer satisfaction, perceived value, and customer loyalty as outcomes of service quality in the context of mobile banking. Additionally, the study assesses the potential moderating effects of switching costs between mobile banking service quality and customer loyalty. The study found a strong direct effect between service quality, perceived value, customer satisfaction, and loyalty. The moderating effect of switching costs was found to be inconsequential to customer loyalty. The study demonstrates that financial institutions should focus on building and maintaining functional, secure mobile banking …