Digital Commons Network^™

Transformational Leadership’S Impact On Employee Perceptions Of Interactional Justice In Crucial Workplace Conversations, Dana M. Mobley, Irina Toteva

AMTP Proceedings 2026

This study examined a transformational leadership style’s effect on interactional justice in crucial conversations between managers and employees, using perceived leader communication quality as a mediator and followership style as a moderator. Data was collected from an internet survey taken by 251 participants across the United States, and quantitative analysis was performed. Results indicated that perceived leader communication quality mediates the relationship between transformational leadership and interactional justice during crucial conversations. While followership style was not found to moderate this relationship, it was found to be negatively significant with interactional justice, indicating that more exemplary followers perceive slightly less interactional …

Understanding The Controversy Of Tipping Fairness: Insights From Paradox, Sensemaking, And Equity Theories, Madilynn Moen, Ralf Mehnert-Meland, Wooyang Kim

AMTP Proceedings 2026

Tipping in the U.S. has become increasingly controversial as widening disparities and “tip creep” intensify inequities among tipped employees who receive a certain amount of minimum tips in the U.S. This contradictory situation, a social issue among various stakeholders—including employees, employers, consumers, and public policymakers in labor law—raises a critical question: “Who should hold primary accountability for ensuring wage fairness and guaranteeing a livable income for minimum-wage workers?” As ongoing preliminary research, this study aims to explore potential answers to this question by examining the evolution of tipping contexts and cultures associated with various stakeholders by incorporating three theoretical grounds—paradox …

Understanding The Benefits Of The Choice Of Free Gifts In Consumer Sales Promotions, Atmadeep J. Mukherjee, Ronn J. Smith, Scot Burton

AMTP Proceedings 2026

Free gifts associated with a focal product have long been recognized as one effective form of sales promotion that is valued by consumers. However, in recent years, in contrast to offering a single fixed free gift to consumers, some marketers have begun to offer consumers the choice among several possible free gifts. In this research, consumer responses to the choice of a free gift are compared to the offer of a single fixed gift. We show how the choice offered to consumers attenuates greater risk associated with the promoted focal product and how the choice can reduce unfavorable effects of …

Subsidiary Autonomy, Internal Embeddedness, And Innovation: The Role Of Government Intervention In Brazilian And Mexican Multilatinas, Ji Eun Park, Dominic Buccieri

AMTP Proceedings 2026

This study examines innovation-based foreign direct investment of multilatinas. More specifically, how multilatinas utilize subsidiaries located to drive innovation performance. Partial least squares structural equation modeling is used to analyze a sample of 92 multilatinas from Brazil and Mexico. This study advances the multilatinas literature by examining how Brazilian and Mexican firms that experience varying levels of government intervention in their home countries related to internationalization and innovation pursue innovation-driven internationalization into developed markets. Our study contributes to the discussion that multilatinas are a heterogenous group despite the common history of the Latin American region.

Our results indicate that delegating …

Out Of Everything: Consumer Response To Extreme Scarcity, Melodie Philhours, Courtney Peters, John E. Mello

AMTP Proceedings 2026

Product shortages often evoke strong emotional reactions and subsequent behavioral responses that can amplify market disruptions. This research explores consumer behavior during two high-profile shortage events: the 2012 and 2020 U.S. ammunition shortage and the COVID-19 pandemic’s staple goods shortage. Using a comparative qualitative case study design, this research develops a psychologically grounded process model to explain how perceived scarcity can trigger emotional arousal, overreaction, and persistent marketplace behaviors. Drawing from reactance and self-determination theories, this research reveals how threats to autonomy, competence, and relatedness lead consumers to engage in coping tactics such as panic buying, hoarding, extended search, and …

Defining Cultural Credibility: Perceptions Of Authenticity, Representation, And Appropriation In Brand Campaigns, Santiago Reyes, Alessandra Noli, Ashley Johns, Hannah Trandle, Leticia Falcao

AMTP Proceedings 2026

As brands navigate increasingly diverse consumer markets, cultural authenticity has become essential for building trust and relevance. Yet marketing scholarship lacks a clear framework for understanding cultural credibility as distinct from traditional notions of source or brand credibility. This study addresses that gap by examining how consumers conceptualize and evaluate cultural credibility in brand campaigns and collaborations. Drawing on theories of authenticity, cultural identity, and persuasion, the research positions cultural credibility as a socially constructed judgment shaped by perceived authenticity, shared values, and relational alignment. Using semi‑structured interviews and focus groups with multicultural consumers, the study employs thematic analysis to …

When Brand Protection Leads To Brand Crisis: The Case Of Disposable Fashion, Priya Rangaswamy, Rohini Daraboina, Lizhihan Yu

AMTP Proceedings 2026

Firms in the fashion industry have a practice of disposing unsold inventory to protect their brand value. It has gained a lot of importance in the media due to increasing consumer awareness about sustainability and has led to consumer backlash. This research examines whether this practice negatively impacts firm value, contrary to the firm’s belief. Specifically, the authors examine the effects of news on inventory disposal on short-term cumulative abnormal returns using an event-study methodology. Results show that news of this practice has a negative relationship with firm value for both the focal firm engaged in the practice and rival …

Assessing The Impact Of Alumni Relations: Using The Theory Of Planned Behavior To Understand Fsu Students Motivation To Engage, Eldaneka Rolle, Richard Waters Phd, Ciara A. Lewis

AMTP Proceedings 2026

This study aimed to understand Florida State University graduate and upper-division undergraduate students in the College of Communication and Information, attitudes and perception of connection through the specific behavior, engagement with alumni relations. If individuals perceive a connection, is there perceived behavioral control (PBC), does PBC influence their intent to remain connected through one of the four key components, experience, communication, volunteer and philanthropy. Five focus group discussions were conducted using semi-structured interviews. Through thematic analysis, eight common themes were developed, Major, Minor or Certification Interest, Program Experience, Faculty, Advisors and Staff, Event Participation, Communication Preference, Volunteer Opportunities, Small Contributions …

Determinants Of E-Waste Recycling Intentions Among Us And Uk Consumers, Catherine A. Roster

AMTP Proceedings 2026

The amount of e-waste generated globally is rising faster than e-waste recycling rates and represents a danger to the environment and humans. The objective of this study was to investigate determinants of e-waste recycling intentions among a representative sample of 1,050 adult consumers from the US and the UK. Cross-national differences were also examined. A model integrating factors drawn from the theory of planned behavior and value-belief-norm theory was tested using PLS-SEM. Findings showed that values, awareness of consequences, ecological self-identity, and ascription of responsibility influenced personal norms toward e-waste recycling, and that personal norms partially mediated relationships between these …

Perceived Authority Of Ai-Generated Videos And Consumer Vulnerability, Kungpo Paul Tao

AMTP Proceedings 2026

The rapid integration of artificial intelligence (AI) into social media has transformed how consumers watch, interpret, and engage with video content. While AI-driven personalization enhances engagement, the growing realism of AI-generated videos blurs the boundary between authentic and fabricated content, increasing consumer vulnerability. This study examines how creativity influences consumer attention, interpretation, and interaction with AI-generated videos, and how it moderates the relationship between perceived authority and consumer engagement. Using secondary data collected from YouTube, the study analyzes publicly available AI-generated videos and user responses, including engagement metrics and comment-based sentiment indicators. The findings reveal that most consumers struggle to …

Cute, Collectible, And Contagious: Understanding The Starbucks Bear Cup Phenomenon, Natalya Vodopyanova

AMTP Proceedings 2026

This study examines the Starbucks Bear Cup phenomenon to understand how identity expression, scarcity perceptions, and fear of missing out (FOMO) shaped consumer engagement during a highly publicized limited-edition product drop. Using Consumer Culture Theory and scarcity/FOMO frameworks, the research investigates how consumers constructed meaning around the Bear Cup through social media displays, community rituals, and symbolic participation. A qualitative content analysis of Instagram posts revealed five dominant patterns: celebratory acquisition posts, expressions of scarcity frustration, curated identity displays, community interaction, and creative substitution using bear-shaped alternatives. Findings show that consumers used the cup as a vehicle for identity signaling …

Marketing Mindsets Abroad: A Longitudinal Qualitative Study Of Reflective Learning, Brand Meaning-Making, And Career Readiness In An Oxford-Based Study Abroad Program, Kari Wood, Kelly La Venture

AMTP Proceedings 2026

Marketing education faces a persistent transfer challenge; students may master concepts yet struggle to apply them in judgment, ethics, and persuasive communication in ambiguous contexts. This study reports early findings from a longitudinal qualitative case study of EuroSpring, an Oxford-based study abroad program that integrates cultural heritage learning with progressively stronger marketing experiences. Data include weekly reflections and course artifacts from two cohorts: 2024 (n = 15; heritage emphasis) and 2025 (n = 13; marketing-integrated commerce experiences including Harrods, Cadbury World, Borough Market, and an Indian Motorcycle heritage brand experience at Krazy Horse). Using reflexive thematic analysis, students framed place …

Selling The Self: Personal Branding And Impression Management On Linkedin, Matthew A. Gilbert

AMTP Proceedings 2026

Drawing on Erving Goffman's self-presentation theory, this study examines how professionals construct personal brands on LinkedIn through strategic identity performance. Using qualitative content analysis, the research analyzes 250 publicly available posts from 50 professionals across five occupational categories. The analysis employs deductive coding guided by Goffman's concepts of front-stage performance and impression management, examining visual elements, linguistic strategies, content themes, and engagement tactics. Data is analyzed using NVivo software. This study contributes to marketing theory by conceptualizing personal branding as both a communication practice and economic behavior, illuminating how professionals balance authenticity, visibility, and strategic positioning on career-focused platforms where …

Consumer Protest In A Hyperconnected World, Cara Lewis Levin, T. Andrew Poehlman, Angeline Scheinbaum

AMTP Proceedings 2026

Consumer protest in various forms—boycotts, negative word-of-mouth, brand sabotage—has largely been theorized within an “old” broadcast model of marketing, where firms spoke one-to-many and controlled most brand-related discourse. In contrast, today’s “hyperconnected” model embeds brands in dense human–technology networks, where social media, microtargeting, and always-on feeds shape how brands enter people’s lives and how protest unfolds. This paper argues that the informational substrate shift from broadcast to hyperconnectivity requires a fundamental rethinking of consumer protest. We first contrast the broadcast and hyperconnected models, then outline hyperconnectivity’s implications at the firm, consumer, and societal levels. We then revisit canonical constructs (e.g., …

Geography And Environmental Studies Apr 2025 Self-Study Report & Documents, Unm Academic Program Review

UNM Academic Program Review

NM Geography and Environmental Studies APR self-study report, review team report, response report, and initial action plan for AY2025, fulfilling requirements of the Higher Learning Commission.

Exploring System Wide Trust And Dependency Behavior Within An Aviation Environment, Austin Jackson

Psychology Theses & Dissertations

The present study examined the theory of system-wide trust within the context of a multi-tasking aviation environment. Previous research suggested that unreliable automation can negatively affect a human operator’s trust in reliable automation within the same system (Rice & Geels-Blair, 2010). However, previous studies have not looked at how trust develops in the context of a multi-tasking environment, nor how different types of errors may affect trust in and the use behavior of automation. The current study employed a 2 x 2 mixed design with drone reliability (60% reliable vs 90% reliable) and error bias (false alarm vs. miss errors) …

Exploring The Physical Education Experiences Of Blind And Visually Impaired Hispanic Multilingual Learners In Integrated Settings, Sheyla G. Martinez-Rivera

Human Movement Studies & Special Education Theses & Dissertations

Although students with visual impairments (VI) are increasingly placed in integrated physical education (PE) classes (U.S. Department of Education, 2023), the embodied experiences of those who also identify as multilingual learners (MLs) and as Hispanics remain largely unexplored. This retrospective qualitative study examined how these students experience integrated PE during their K-12 education, focusing on how language and disability identities shaped their participation. Participants included seven Hispanic students, all MLs, and identified under the Individuals with Disabilities Education Act (IDEA) as blind or visually impaired. At the time of the study, participants were between 18 and 33 years old and …

A Critical Discourse Analysis Of Community College Presidential Job Announcements And The American Association Of Community Colleges Competencies For Community College Leaders, Leslie M. Boon

Educational Leadership & Workforce Development Theses & Dissertations

Women are overrepresented as students and employees of community college, yet they are underrepresented in presidential leadership roles. Prior research has examined the career trajectories and experiences of women aspiring to community college presidencies; however, less research has examined how discourse shapes expectations of leadership. Because community colleges have been described as gendered, the language used to describe leadership competencies may reinforce gendered assumptions about effective leadership. The purpose of this study was to examine the discourse of community college presidential job announcements and the American Association of Community Colleges’ (AACC) Competencies for Community College Leaders (4th edition) to examine …

An Integrated Bayesian Network-Based Zero Trust Model To Quantify Cyber Risk In Small-Medium Businesses, Ahmed Abdelmagid

Engineering Management & Systems Engineering Theses & Dissertations

Small-medium businesses (SMBs) play a pivotal role in the worldwide economy as they constitute the most considerable portion of businesses in developed countries like the UK and the US. As such, SMBs are likely targets of cybercrimes by malicious agents because of their vulnerable IT systems. The digital infrastructure of SMBs is more likely to be hit by cyberattacks than large businesses due to many factors that facilitate hackers’ missions. These factors include a limited financial budget devoted to cybersecurity, a lack of knowledge, an underrating of how dangerous cyber threats are, and a shortage of IT expertise. The enormous …

The War Poetry Map Project: Exploring The Physical And Emotional Geography Of Conflict, Colin D. Halloran

English Theses & Dissertations

There can be no question that war is shaped by and has shaped cultures, and yet as an object of study it is rarely looked at from a cultural studies perspective. It is the great epics of war that form the cornerstones of Western literary tradition. It is the impact of war that gave rise to fields like trauma and memory studies. It is the propaganda produced, the hijacking of cultural industries, that help perpetuate wars. The War Poetry Map Project and accompanying written dissertation seek to move beyond historical and political contexts and view war as a cultural object. …

Women's Displacement And The Reclamation Of Identity: Navigating Landscapes Of Contestation In The Postcolonial Novel, Carol P. Harvest

English Theses & Dissertations

Landscapes affected by colonial domination are contested landscapes—places not only in danger of environmental destruction through colonial and neocolonial violence but also landscapes of struggle for people who survive in these precarious spaces. Historically, separate postcolonial and ecocritical literary analysis addressed contested landscapes; postcolonial critique centered on the lasting devastation of colonial violence on people and place, while ecocriticism, in its infancy, enjoyed the privilege of ignorance, focusing on endangered species and the preservation of land, but it did not consider the impact of landscapes on the very people who were largely forced to either leave or cross “natural” spaces. …

Mathematics In Crisis: Predictors Of Achievement For Black And Latino High School Students Post-Covid-19, David Mikel Etheridge

Dissertations

This quantitative study examines systemic factors predicting math achievement for Black and Latino high school students in Chicagoland's 2025 graduating class, using public Illinois School Report Card data. It identifies teacher qualifications, chronic absenteeism, and school ratings as statistically significant predictors, confirming systemic inequities. The study advocates for structural policy reform, targeted teacher investment, and culturally responsive pedagogy to achieve equity and disrupt barriers for marginalized students.

The Impact Of Social-Emotional Learning On Student Academic Achievement And Outcomes, Tanya L. Fields

Dissertations

This mixed-methods study examined the impact of the Second Step social-emotional learning (SEL) program on student achievement and outcomes in Forest Elementary School District (FESD). Guided by Patton’s utilization-focused evaluation framework, the research addressed five questions: (1) How has Second Step implementation during SY23–24 and SY24–25 impacted behavioral referrals in K–5 students? (2) How has it influenced NWEA, ELA, and Math grades in SY23–24 and SY24–25? (3) To what extent do teachers and leaders feel prepared to implement SEL and the Second Step program? (4) How effective is the training and support provided by school leaders? and (5) What additional …

Adapting The Alternative Program At Panther Community High School To Meet The Needs Of Its Students, Citlali J. Flores Hernandez

Dissertations

This study presents a comprehensive program evaluation of the PAGD alternative education program (a pseudonym) at Panther Community High School, a program that had not undergone formal revision since approximately 2015. The purpose of the study was to examine the effectiveness of the PAGD program in addressing students’ academic, behavioral, and social-emotional needs, and to identify areas in need of improvement to support both student success and long-term program sustainability. The evaluation was guided by four primary research questions: To what extent is the PAGD program meeting students’ needs? To what extent are PAGD program teachers receiving the necessary support? …

“I Should’Ve Listened!”: Lived Experiences Of Postsecondary Transitions Among Students With Emotional And Behavioral Disorders From Non-Traditional High Schools, Kristen De Rose

Dissertations

This phenomenological study explored the lived experiences of former students with EBD who attended a non-traditional high school. Eight semi-structured individual interviews were conducted to understand how students experienced emotional and academic supports during high school and throughout the transition into adulthood. Results revealed that participants appreciated attending a non-traditional school for its school connectedness, emotional and instructional supports, and school-based counseling. Additionally, findings suggest the school did not prepare them for the transition to post-secondary life. These findings suggest that emotional and academic support for students with EBD in non-traditional high school settings positively affected students’ sense of success …

Beyond Interventions: District Design Of Multi-Tiered Systems Of Support As An Equity Framework To Address Inequitable Student Outcomes, Joyce Debrah

Dissertations

Although multi-tiered systems of support (MTSS) is often examined through the lens of school-level intervention systems and the fidelity of tiered academic and behavioral supports, this study approached MTSS from a district leadership and systems design perspective. Rather than evaluating the implementation of specific interventions within individual schools, the study investigated how district-level leadership structures, governance practices, and implementation infrastructure shape the capacity to operationalize MTSS as a coherent framework for advancing equitable student outcomes across a portfolio of schools. By examining district systems, structures, and decision-making processes, the study positioned the district as the primary unit of change and …

Examining The Impact Of Restorative Practices On Student Behavior, Discipline, And Relationships In A K–5 Elementary School, Kathleen Tomaszewski

Dissertations

This study examined the implementation of restorative practices in a K–5 elementary school and their influence on student behavior, disciplinary actions, and teacher–student relationships. Restorative practices in schools focus on building a positive school climate and addressing student behavior through community and relationship-building rather than punitive measures. The rationale for the study was grounded in concerns regarding the use of exclusionary discipline practices and the need for proactive, student-centered approaches to improving school climate. Two main research questions guided the inquiry: To what extent do restorative practices impact student referrals and disciplinary actions in a K-5 elementary school? How do …

Black Men's Perception Of Mentorship In A Black Male Initiative Program, Caprice Butts

Dissertations

Black men in higher education often navigate systemic barriers, including underrepresentation, limited access to resources, and challenges related to belonging and identity within predominantly white institutions (PWIs). Mentorship programs, such as Black Male Initiative (BMI), have emerged as a key support mechanism; however, limited research explores how Black men experience these programs and how mentorship influences their personal and professional development. This study examined how Black men perceive the influence of a BMI mentorship program on their personal and professional development during and after their postsecondary journeys.

This qualitative phenomenological study explored the lived experiences of Black men who participated …

The Intersection Of Social Desirability And Cultural Competence In Counselors: Broaching Sexual Topics With Sexually Minoritized (Lgb) Clients, Jareb Kinney

Dissertations

Mental health counselors increasingly work with sexually minoritized clients, yet limited understanding exists regarding how social desirability shapes counselors' perceived cultural competence and their willingness to broach sensitive sexual topics in therapeutic settings. This gap can obscure the subtle ways personal conditioning and professional performance pressures influence clinical practice. This qualitative phenomenological study aimed to explore how social desirability influences mental health counselors' experiences and perceived cultural competence when discussing sex-related topics with sexually minoritized clients. Guided by symbolic interactionism, the study employed a purposive and snowball sampling strategy to recruit ten mental health counselors with direct clinical experience serving …

The Vital Role Of Communication In Elementary Education: Strategies For Bridging Language, Cultural, And Diversity Gaps To Strengthen Family-School Partnerships, Daniel H. Rack

Dissertations

This study examines how communication systems in elementary schools influence equitable family engagement within a linguistically and culturally diverse, Title I context. The purpose of this research is to evaluate how communication practices support or limit access, participation, and partnership between schools and families. The overarching research question guiding this study is: How do current communication systems support or constrain equitable family engagement? A convergent mixed-methods design was utilized to collect and analyze both quantitative and qualitative data. Data sources included educator surveys, family surveys, and focus group interviews, allowing for a comprehensive understanding of communication practices from multiple stakeholder …