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Articles 23311 - 23340 of 2913357
Full-Text Articles in Entire DC Network
Therepairer_Vol33no4_April1928
Therepairer_Vol33no3_March1928
Therepairer_Vol32no4_April1927
Therepairer_Vol32no3_March1927
Modern Retail Experience Design For Gen Z And Millennials In India: The Roles Of Convenience, Personalization, And Sustainability, Pratibha Rai, Om Jee Gupta
Modern Retail Experience Design For Gen Z And Millennials In India: The Roles Of Convenience, Personalization, And Sustainability, Pratibha Rai, Om Jee Gupta
Management Dynamics
India’s retail sector is undergoing dramatic change, increasingly defined as an omnichannel journey in which shoppers navigate marketplaces, social media, quick-commerce apps, and physical stores. Focusing on Gen Z and Millennial consumers, this study tests whether three retailer-controlled experience levers, consumer convenience, personalized shopping experience, and sustainability and social responsibility (SSR), are associated with Purchase Intention.
A cross-sectional survey was administered in Pune, Maharashtra, India. After data screening, 320 responses were retained and analyzed using multiple linear regression. All three predictors show positive, statistically significant relationships with purchase intention, and convenience has the largest standardized effect among the three factors …