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Examining The Impact Of Professional Development On Paraprofessional Self-Efficacy In Rural Settings, Elise Murray, Moriah Smothers, Tori L. Colson, Stacey Keown-Murray Apr 2026

Examining The Impact Of Professional Development On Paraprofessional Self-Efficacy In Rural Settings, Elise Murray, Moriah Smothers, Tori L. Colson, Stacey Keown-Murray

Kentucky Teacher Education Journal: The Journal of the Teacher Education Division of the Kentucky Council for Exceptional Children

Due to an increasing reliance on special education paraprofessionals in rural schools, this study examines their self-efficacy beliefs before and after professional development. Using a mixed-methods approach, findings suggest no significant change in self-efficacy post-training. Paraprofessionals’ confidence was more influenced by on-the-job experiences than by a single professional development session.


Uniting To Strengthen Reading Instruction Through Mixed-Reality Simulations, Todd Whitney, Kera B. Ackerman Apr 2026

Uniting To Strengthen Reading Instruction Through Mixed-Reality Simulations, Todd Whitney, Kera B. Ackerman

Kentucky Teacher Education Journal: The Journal of the Teacher Education Division of the Kentucky Council for Exceptional Children

Improving literacy outcomes in Kentucky requires professional learning models that effectively bridge the gap between research and classroom practice. The partnership between the Kentucky Reading Research Center (KYRRC) and the University of Kentucky SimLab (UK SimLab) represents an innovative approach to building teacher capacity through mixed-reality simulations aligned with statewide literacy initiatives. Grounded in evidence-based instructional practices, the partnership integrates professional learning and opportunities for deliberate practice in core literacy areas, including phonemic awareness, phonics, fluency, vocabulary, and comprehension. Mixed-reality simulations provide educators with structured, low-risk environments to rehearse instructional routines, receive feedback, and refine their teaching, addressing well-documented challenges …


Teaching Iep Development To Preservice Teachers Using Real-World Scenarios And Kentucky Resources, Laura S. Clarke, Dusty Columbia Embury Apr 2026

Teaching Iep Development To Preservice Teachers Using Real-World Scenarios And Kentucky Resources, Laura S. Clarke, Dusty Columbia Embury

Kentucky Teacher Education Journal: The Journal of the Teacher Education Division of the Kentucky Council for Exceptional Children

When considering all of the content and pedagogy required for preservice teachers to master before they begin teaching students with disabilities, candidates at public, regional university report that one of the most complex components is understanding Individualized Education Programs (IEPs) and how to write them. In this article, we will provide a program description of the structure, components, and outcomes of a model preservice personnel preparation program designed to address the pedagogical needs of university teacher education candidates in this rural state university. We will describe the plan and initial results from a small pilot study in which faculty in …


Critical Incident Analysis: A Methodological Approach For Teaching Trauma Informed Practices, Penny B. Howell, Mary S. Thomas, Shantel D. Crosby, Khirsten Scott Apr 2026

Critical Incident Analysis: A Methodological Approach For Teaching Trauma Informed Practices, Penny B. Howell, Mary S. Thomas, Shantel D. Crosby, Khirsten Scott

Kentucky Teacher Education Journal: The Journal of the Teacher Education Division of the Kentucky Council for Exceptional Children

Drawing on sociocultural theory, a transdisciplinary, multi-racial team of teacher educators, a social work educator, and a scholar of English and rhetoric, designed a study focused on developing teacher candidates’ understanding of trauma-informed practices during their teacher preparation program. Qualitative data from teacher candidates’ reflections on Critical Incident Descriptions (CID) completed during student teaching reveal their developing understanding of trauma-informed practice with Timing, Maintaining Relationships, Holding High Expectations, and Engaging Students so they Remain in the Classroom as prevalent themes across all CIDs. Findings suggest that Critical Incident Analysis promotes teacher candidates’ reflection practices as they make connections …


Does A Satisfied Customer Care About Price? A Study Of The Moderating Effects Of Switching Barriers On The Relationship Between Customer Satisfaction And Price Sensitivity In The Health And Fitness Club Industry, Lei Ouyang Apr 2026

Does A Satisfied Customer Care About Price? A Study Of The Moderating Effects Of Switching Barriers On The Relationship Between Customer Satisfaction And Price Sensitivity In The Health And Fitness Club Industry, Lei Ouyang

Atlantic Marketing Association Proceedings

No abstract provided.


Social Media Influencer Perceived Source Credibility Scale Validation And Consumer Attitudes Toward The Brand: An Exploratory Study In Urban India, James E. Stoddard, Christy M. Cook, Lubna Nafees Apr 2026

Social Media Influencer Perceived Source Credibility Scale Validation And Consumer Attitudes Toward The Brand: An Exploratory Study In Urban India, James E. Stoddard, Christy M. Cook, Lubna Nafees

Atlantic Marketing Association Proceedings

No abstract provided.


The Interaction Of Front-Of-Package Food Processing Claims And Disclosures For Ultra-Processed Products, Scot Burton, Garrett Rybak Apr 2026

The Interaction Of Front-Of-Package Food Processing Claims And Disclosures For Ultra-Processed Products, Scot Burton, Garrett Rybak

Atlantic Marketing Association Proceedings

No abstract provided.


Awareness Of College Of Business Student Professional Organizations Among Business Students At A Regional State University: 2021 And 2022., Michael A. Jones, Joe Cangelosi, Cally Berner, Julie Nunemacher Apr 2026

Awareness Of College Of Business Student Professional Organizations Among Business Students At A Regional State University: 2021 And 2022., Michael A. Jones, Joe Cangelosi, Cally Berner, Julie Nunemacher

Atlantic Marketing Association Proceedings

No abstract provided.


Bridging The Gap: Perception And Certainty, Elizabeth C. Alexander, Monisha Gupta, Paige Leonard Apr 2026

Bridging The Gap: Perception And Certainty, Elizabeth C. Alexander, Monisha Gupta, Paige Leonard

Atlantic Marketing Association Proceedings

No abstract provided.


Ceo Integrity And Entrepreneurial Orientation: Role Played By Marketing Power And Compensation, Prachi B. Gala, Saim Kashmiri Apr 2026

Ceo Integrity And Entrepreneurial Orientation: Role Played By Marketing Power And Compensation, Prachi B. Gala, Saim Kashmiri

Atlantic Marketing Association Proceedings

No abstract provided.


How Politics Affects Practitioner Attitudes Of Marketing Faculty Interns, William T. Neese, Frank Thompson, Charla Brown Apr 2026

How Politics Affects Practitioner Attitudes Of Marketing Faculty Interns, William T. Neese, Frank Thompson, Charla Brown

Atlantic Marketing Association Proceedings

No abstract provided.


A Nudge For Marketing Education To Be More Intentional About Inclusion, Mario Norman Apr 2026

A Nudge For Marketing Education To Be More Intentional About Inclusion, Mario Norman

Atlantic Marketing Association Proceedings

No abstract provided.


Generating Clicks: Display Advertising Within Social Media, Thomas Tanner, Ronda Mariani Apr 2026

Generating Clicks: Display Advertising Within Social Media, Thomas Tanner, Ronda Mariani

Atlantic Marketing Association Proceedings

No abstract provided.


Explaining The Privacy Paradox Using Social Justice Theory, Mona Sinha, Jennifer Hutchins, David Burns Apr 2026

Explaining The Privacy Paradox Using Social Justice Theory, Mona Sinha, Jennifer Hutchins, David Burns

Atlantic Marketing Association Proceedings

No abstract provided.


Do Your Boredom And Loneliness Lead You To Live- Stream Shopping?, Min Chung Han, Anastasia Manes, Katya Guerra Apr 2026

Do Your Boredom And Loneliness Lead You To Live- Stream Shopping?, Min Chung Han, Anastasia Manes, Katya Guerra

Atlantic Marketing Association Proceedings

No abstract provided.


Access-Based Consumption And Identity, Ayesha Tariq, Thomas L. Baker Apr 2026

Access-Based Consumption And Identity, Ayesha Tariq, Thomas L. Baker

Atlantic Marketing Association Proceedings

No abstract provided.


Analysis Of Consumer Response To Online Same-Day Grocery Delivery Service: The Case Of Korea, Hyun Sang An, Arim Park, Ju Myung Song, Christina Chung Apr 2026

Analysis Of Consumer Response To Online Same-Day Grocery Delivery Service: The Case Of Korea, Hyun Sang An, Arim Park, Ju Myung Song, Christina Chung

Atlantic Marketing Association Proceedings

No abstract provided.


How To Increase Visibility Of Black-Owned Business: The Impact Of Sharing Minority Identity And Owner’S Photo On Consumers’ Attitude In Online Shopping, Min Chung Han Apr 2026

How To Increase Visibility Of Black-Owned Business: The Impact Of Sharing Minority Identity And Owner’S Photo On Consumers’ Attitude In Online Shopping, Min Chung Han

Atlantic Marketing Association Proceedings

No abstract provided.


Can You Mix Emotions For Intensity & Intention?, Kirsten Passyn Apr 2026

Can You Mix Emotions For Intensity & Intention?, Kirsten Passyn

Atlantic Marketing Association Proceedings

No abstract provided.


Charm Pricing In Real Estate: Impact By Price Segment And Market Conditions, Jason Beck, Lindsay Levine, Michael Toma Apr 2026

Charm Pricing In Real Estate: Impact By Price Segment And Market Conditions, Jason Beck, Lindsay Levine, Michael Toma

Atlantic Marketing Association Proceedings

No abstract provided.


Promote Nonprofit Businesses Through Generative Ai, Jianping Coco Huang, Mark J. Sciuchetti Dr. Apr 2026

Promote Nonprofit Businesses Through Generative Ai, Jianping Coco Huang, Mark J. Sciuchetti Dr.

Atlantic Marketing Association Proceedings

No abstract provided.


Did Covid-19 Make Professional Sales Obsolete In Business-To-Business Transactions?, Laura Robinson Apr 2026

Did Covid-19 Make Professional Sales Obsolete In Business-To-Business Transactions?, Laura Robinson

Atlantic Marketing Association Proceedings

No abstract provided.


Gentrification, Poverty, And Investors’ Influence On Vulnerable Populations: A Market Perspective Case Study, Doreen E. Sams, Mary K. Rickard, Aruna Sadasivan Apr 2026

Gentrification, Poverty, And Investors’ Influence On Vulnerable Populations: A Market Perspective Case Study, Doreen E. Sams, Mary K. Rickard, Aruna Sadasivan

Atlantic Marketing Association Proceedings

No abstract provided.


Lgbt Inclusive Healthcare Advertising And Purchase Intention, Ilgim Benoit, Jeffrey Foreman Apr 2026

Lgbt Inclusive Healthcare Advertising And Purchase Intention, Ilgim Benoit, Jeffrey Foreman

Atlantic Marketing Association Proceedings

No abstract provided.


Stimulus Codability And Attribute Typicality On Attitudes, Tommy Hsu, Chris Shao Apr 2026

Stimulus Codability And Attribute Typicality On Attitudes, Tommy Hsu, Chris Shao

Atlantic Marketing Association Proceedings

No abstract provided.


Face Presence In User-Generated Photos And Its Effect On Review Helpfulness, Anh Dang, Bridget Nichols, Mark Nichols Apr 2026

Face Presence In User-Generated Photos And Its Effect On Review Helpfulness, Anh Dang, Bridget Nichols, Mark Nichols

Atlantic Marketing Association Proceedings

No abstract provided.


Unplanned Shopping And Spending Behavior Of Organic Grocery Product Users During In-Store Shopping: Effects Of Consumer Innovativeness Traits And Digital/Traditional Promotions, Dale A. Cake, Wooyang Kim, Vikas Agrawal, Douglass Johansen Apr 2026

Unplanned Shopping And Spending Behavior Of Organic Grocery Product Users During In-Store Shopping: Effects Of Consumer Innovativeness Traits And Digital/Traditional Promotions, Dale A. Cake, Wooyang Kim, Vikas Agrawal, Douglass Johansen

Atlantic Marketing Association Proceedings

No abstract provided.


What’S In A Name? Public Perceptions Of Multi-Level Marketing, Robert A. Peterson Apr 2026

What’S In A Name? Public Perceptions Of Multi-Level Marketing, Robert A. Peterson

Atlantic Marketing Association Proceedings

No abstract provided.


You Won’T Believe What She Looks Like Now! Celebrity Clickbait And The Knowledge Gap, Cynthia B. Hanson Apr 2026

You Won’T Believe What She Looks Like Now! Celebrity Clickbait And The Knowledge Gap, Cynthia B. Hanson

Atlantic Marketing Association Proceedings

No abstract provided.


Convincing Consumers To Get Jabbed Through Health Message Framing, James Reardon, Joseph French, Mike Martin, Anita Radon Apr 2026

Convincing Consumers To Get Jabbed Through Health Message Framing, James Reardon, Joseph French, Mike Martin, Anita Radon

Atlantic Marketing Association Proceedings

No abstract provided.