Digital Commons Network^™

The Purpose Death Serves: Trauma Analysis Of Human Sacrifices At El Pollo, Moche Valley, Peru, Rachel Witt, Gabriel Prieto, Alan Chachapoyas, John Verano, Luis Flores De La Oliva, Feren Castillo

Sociology and Anthropology Faculty Research

Human sacrifice is one of the most dramatic and enduring rituals known to ancient societies. Death of the victim represents the climax of the event because lethal violence produces vivid images that articulate power relations between the organizers, audience, and those sacrificed. This study reconstructs burial treatments, biological profiles, and trauma patterns on 49 human sacrifices excavated from the site El Pollo located 13 km from Chan Chan, the capital city of the Chimú Empire (AD 1050/1100–1450), in the Moche Valley, Peru. Children and adolescents (n = 31/37) exhibit cutmarks to the anterior chest, which mirror the victim profiles and …

Conceptualizing Cancel Culture In Marketing: Moral Policing In A Hyperconnected World, T. Andrew Poehlman, Sairah Abraham

AMTP Proceedings 2026

The dynamics of marketing in society have shifted. Brands no longer sit at a distance broadcasting messages; they now occupy the same social networks as people, speaking in a human voice and inviting quasi-personal relationships. In this environment, we argue that corporate cancel culture is best understood as moral policing of brands that have chosen to act like human nodes in social networks. Drawing on hierarchy research, we frame cancellations as “leveling” responses when high-status brands behave in ways that feel domineering, hypocritical, or extractive rather than prestige-based and service-oriented. Using Moral Foundations Theory, we show how diverse cancellations can …

Assessing The Impact Of Alumni Relations: Using The Theory Of Planned Behavior To Understand Fsu Students Motivation To Engage, Eldaneka Rolle, Richard Waters Phd, Ciara A. Lewis

AMTP Proceedings 2026

This study aimed to understand Florida State University graduate and upper-division undergraduate students in the College of Communication and Information, attitudes and perception of connection through the specific behavior, engagement with alumni relations. If individuals perceive a connection, is there perceived behavioral control (PBC), does PBC influence their intent to remain connected through one of the four key components, experience, communication, volunteer and philanthropy. Five focus group discussions were conducted using semi-structured interviews. Through thematic analysis, eight common themes were developed, Major, Minor or Certification Interest, Program Experience, Faculty, Advisors and Staff, Event Participation, Communication Preference, Volunteer Opportunities, Small Contributions …

Consumer Protest In A Hyperconnected World, Cara Lewis Levin, T. Andrew Poehlman, Angeline Scheinbaum

AMTP Proceedings 2026

Consumer protest in various forms—boycotts, negative word-of-mouth, brand sabotage—has largely been theorized within an “old” broadcast model of marketing, where firms spoke one-to-many and controlled most brand-related discourse. In contrast, today’s “hyperconnected” model embeds brands in dense human–technology networks, where social media, microtargeting, and always-on feeds shape how brands enter people’s lives and how protest unfolds. This paper argues that the informational substrate shift from broadcast to hyperconnectivity requires a fundamental rethinking of consumer protest. We first contrast the broadcast and hyperconnected models, then outline hyperconnectivity’s implications at the firm, consumer, and societal levels. We then revisit canonical constructs (e.g., …

Adultification Of Black Girls, Melanie Thompson

Dignity: A Journal of Analysis of Exploitation and Violence

No abstract provided.

Call To Action Against Sex Trafficking Of Black Women And Girls, Stephany Powell, Tracey Sylvester, Brenda Myers-Powell, Audrey Morrissey, Melanie Thompson

Dignity: A Journal of Analysis of Exploitation and Violence

No abstract provided.

Perceived Authority Of Ai-Generated Videos And Consumer Vulnerability, Kungpo Paul Tao

AMTP Proceedings 2026

The rapid integration of artificial intelligence (AI) into social media has transformed how consumers watch, interpret, and engage with video content. While AI-driven personalization enhances engagement, the growing realism of AI-generated videos blurs the boundary between authentic and fabricated content, increasing consumer vulnerability. This study examines how creativity influences consumer attention, interpretation, and interaction with AI-generated videos, and how it moderates the relationship between perceived authority and consumer engagement. Using secondary data collected from YouTube, the study analyzes publicly available AI-generated videos and user responses, including engagement metrics and comment-based sentiment indicators. The findings reveal that most consumers struggle to …

Facilitating Food Security Systems Change In Regional Australia Through A Strengths-Based, Co-Design Process, Isabelle Chiera, Doe, Melissa Stoneham, Amanda Devine, Stephanie L. Godrich

Research outputs 2022 to 2026

Food security is a multifaceted, ‘wicked’ issue that refers to the sufficient physical, social, and economic access to food at all times. Given its complexity, food security action requires a systems-based, collaborative, and adaptive approach. This paper outlines the application of a strengths-based, co-design process to support food security systems change among government and community-led initiatives operating in rural, regional, and remote areas of Western Australia. Baseline, semistructured interviews were conducted with leaders of food initiatives to understand whether and how the initiatives were contributing to food security systems change and identify the ‘windows of opportunity’ where initiatives could be …

Length And Framing Of Anti-Junk Food Ads Impact Inclinations To Consume Junk Food Among Normal Weight, Overweight, And Adults With Obesity, Ross C. Hollett, Brennen Mills, Stephanie L. Godrich, Julia Butt, Gina S.A. Trapp

Research outputs 2022 to 2026

Background: Unrestricted junk food advertising increases the risk of short-term junk food consumption among viewers. We aimed to estimate the impact of junk food and anti-junk food advertisements differing in length and framing on junk food consumption inclinations. Methods: Adult participants (N = 505) were exposed to a randomly selected junk food advertisement or anti-junk food advertisement and reported their immediate craving and consumption intentions. These responses were separately analysed for two groups based on Body Mass Index (BMI): participants classified as within the normal range (18.5–25), and a combined group with BMI values indicating either overweight (25+) or obesity …

The De-Influencingtrend On Social Media And Its Impact On Consumer Engagement, Lana Waschka, Andre Waschka

AMTP Proceedings 2026

Research has shown how influencer marketing in social media has been an effective way for companies to reach their target customers and advertise their products and services (Ahmad, 2018).   Brands rely on these influencers to promote products and encourage engagement and purchases.  De-Influencing, a seemingly antithetical concept, is a recent trend on social media where influencers are discouraging their followers from what they claim are unnecessary consumption.

By analyzing a data set of 216 observations from TikTok, we find evidence that influencers who use de-influencing appeals have higher post engagement. Specifics posts that use de-influencing strategies receive a higher number …

Internship Best Practices: A Comparative Analysis Of A Small Private University (Tiffin University) And A Large Public University (Kennesaw State University), Kellie Mcgilvray, Randy Stuart

AMTP Proceedings 2026

The balance of scholarship and professional practice is a hallmark of career preparation in higher education. While classroom instruction is essential for building foundational knowledge, experiential learning through internships allows students to apply theory in authentic professional contexts.

Are the requirements and administration of internship experiences the same at a small private university (Tiffin University-TU) (student population 3,726/687 business majors) as at a large public university (Kennesaw State University-KSU) (student population 50,000/10,000 business majors) and what best practices can be learned from both organizations? This paper will compare and contrast the practices at both schools and recommend best practices to …

Consumer Insights About Wood Pellets And The Heating Industry, Marlana Krug, Camille Gagnon, Harrison Synder, Ashton Rounsley

AMTP Proceedings 2026

This study investigates consumer purchasing behaviors and decisions within the wood pellet and heating industry with a focus on Central Pennsylvania. Research examined the decisions behind heating sources, pellet retailers, and pellet vendors. These findings are focused on understanding the purchasing habits of consumers, preferred retailers, and other considerations that influence pellet choice. Gaining an understanding of these purchasing choices and heating options is essential for improving marketing strategies. The Customer Engagement Theory served as the theoretical framework for this research, while the survey used quantitative questions to conduct and gather data on household decision-making.  Overall, the findings highlight the …

Exploring Tiktok Shop And The Correlation It Has With The Gen Z Consumers: Consumers Purchase Decisions Within The Beauty And Personal Care Product Category, Ciara A. Lewis, Richard Waters, Russell B. Clayton, Jaejin Lee

AMTP Proceedings 2026

The purpose of this paper is to understand the correlation between Gen Z consumers’ perceived level of attractiveness, credibility, trustworthiness, and relatability of a TikTok influencer and their intention to purchase beauty and personal care products from TikTok Shop. A quantitative research method was applied, using an online survey to gather data from 154 students between the ages of 18 and 27 from Florida State University. Pearson correlation analyses were used to investigate five hypotheses and one research question. Results indicated that credibility was the strongest correlation with behavioral intentions to purchase beauty and personal care products. There was a …

The Age Of Activewear: Understanding Women’S Casualized Athletic Apparel Habits Through Associations With Psychosocial And Body Image Factors, Ross C. Hollett, R. Sharman, Domenic D’Adamo

Research outputs 2022 to 2026

Activewear has become a common component of women’s everyday clothing, yet emerging evidence suggests that exposure to activewear imagery may adversely affect body image. This study aimed to describe women’s activewear engagement across contexts and to investigate how different markers of engagement correspond with positive outcomes such as fitness behavior, body appreciation, and self-esteem, as well as negative outcomes including media pressure, idealized appearance aspirations, and self-objectification. We collected survey data from student (N = 455) and community (N = 374) samples to assess activewear-related behaviors, including online browsing, social media following, purchasing, and wearing, as well as measures of …

The Robin Hood Effect In Transgressions Against Firms: How Political Ideology Shapes Consumer Justifications, Jason D. Lin, Anat Keinan, Hannah H. Chang, Donald R. Lehmann

Research Collection Lee Kong Chian School Of Business

Consumer transgressions against firms involve moral violations in which consumers take advantage of loopholes in companies’ return and satisfaction-guaranteed policies or the lack of strict enforcement against password sharing, piracy, shoplifting, wardrobing, coupon stacking, promotion abuse, and fraud. Drawing on the timeless tale of Robin Hood, the legendary outlaw who stands up against injustice, the authors demonstrate that consumers use a Robin Hood justification to legitimize their transgressions against firms. Building on moral foundations theory, this research demonstrates that political ideology impacts consumers’ transgression behavior and the perceived morality of these practices. Six studies show that under certain conditions in …

Cotheorizing Healing With Undergraduate Queer And Trans Latina Survivors Of Power-Based Violence, Kimberly Correa

Dissertations

Current research on healing from power-based violence highlights the importance of integrating victim-survivors’ personal culture and identities into healing approaches, yet few studies actually focus on the culturally distinct healing processes of victim-survivors (O’Brien & Macy, 2016; Sinko et al., 2023). Grounded in Jotería theory (Alvarez, 2023) and Latina/Chicana feminist frameworks (Garcia, 1989), this qualitative study employs queer pláticas as both a methodology and method to center culturally rooted dialogue, reciprocity, and cariño as a political praxis. This study explores how six queer and trans Latina undergraduate victim-survivors conceptualize healing from power-based violence and how their identities, cultural values, and …

Preface, Said Sulaiman Al Dhafri, Sumaira A. Chowdhury

Journal of Educational and Psychological Studies

No abstract provided.

Copley Connects | Fall 2025/Spring 2026, University Of San Diego

Copley Connects Library Newsletter

Message From the Dean | 3
Writing in Visual Form: noé olivas’ Neon Art Installation | 4
San Diego’s French Connection | 6
Instagrammable Moments: A Librarian’s Reflections on San Diego and USD | 8
Copley Celebrates the 3rd Annual Filipino American History Month Event | 10
Banned Books Week | 10
Copley Library Hosts the Inaugural Student Success Symposium | 11
Veterans/Armistice Day: Veterans for Peace Visit Copley Library | 11
UDEM and USD Sign Sister Libraries MOU | 12
Cruising Through History: The Lowrider Stamp Unveiling | 13
Copley Reads | 14
Cultural Mosaic: Celebrating Asian American and …

How Can Learning Management Systems Positively Impact Student Engagement In Online Courses?, Jerald P. Wilson

Electronic Theses and Dissertations

The topic of this dissertation is learning management systems, specifically Canvas. Research has proven that student engagement is a strong factor in student achievement in both online and inperson courses. The COVID-19 pandemic highlighted a deficit in instructors’ ability to acquire and maintain student engagement in online courses. This study details why this problem exists and how instructors have successfully addressed it in higher-level online courses. The primary purpose of this qualitative descriptive study was to examine how learning management systems, specifically Canvas, can increase student engagement in online courses in higher education. Qualitative research was the chosen paradigm for …

Propaganda Ai: An Analysis Of Semantic Divergence In Large Language Models, Nay Myat Min, Long H. Pham, Yige Li, Jun Sun

Research Collection School Of Computing and Information Systems

Large language models (LLMs) can exhibit concept-conditioned semantic divergence: common high-level cues (e.g., ideologies, public figures) elicit unusually uniform, stance-like responses that evade token-trigger audits. This behavior falls in a blind spot of current safety evaluations, yet carries major societal stakes, as such concept cues can steer content exposure at scale. We formalize this phenomenon and present RAVEN (Response Anomaly Vigilance), a black-box audit that flags cases where a model is simultaneously highly certain and atypical among peers by coupling semantic entropy over paraphrastic samples with cross-model disagreement. In a controlled LoRA fine-tuning study, we implant a concept-conditioned stance using …

Llmqua: Practical Backdoor Injection On Large Language Model Quantization, Xiangxiang Chen, Peixin Zhang, Jun Sun, Jin Song Dong, Wenhai Wang, Jingyi Wang

Research Collection School Of Computing and Information Systems

Quantization is widely used to enable local deployment of large language models (LLMs) on resource-constrained devices. Recent work (e.g., QuRA) shows quantization can be exploited via rounding manipulation to implant backdoors. However, such an attack has been evaluated only on small models and does not directly apply to LLMs due to three key constraints: (1) limited poisoning data from small, task-agnostic calibration sets; (2) layer-wise quantization restricting adversarial access to global representations; and (3) lack of gradient access in quantization pipelines, blocking gradient-based attacks.We propose LLMQuA, a practical quantization-phase backdoor attack tailored to the LLM setting. LLMQuA (i) injects backdoors …

Prompting Frameworks For Large Language Models: A Survey, Xiaoxia Liu, Jingyi Wang, Jun Sun, Xiaohan Yuan, Guoliang Dong, Peng Di, Wenhai Wang, Dongxia Wang

Research Collection School Of Computing and Information Systems

Since the launch of ChatGPT, a powerful AI Chatbot developed by OpenAI, large language models (LLMs) have made significant advancements in both academia and industry, bringing about a fundamental engineering paradigm shift in many areas. While LLMs are powerful, it is also crucial to best use their power where “prompt” plays a core role. However, the booming LLMs themselves, including excellent APIs like ChatGPT, have several inherent limitations: (1) temporal lag of training data, and (2) the lack of physical capabilities to perform external actions. Recently, we have observed the trend of utilizing prompt-based tools to better utilize the power …

Reasoning On Time-Series For Financial Technical Analysis, Kelvin J. L. Koa, Jan Chen, Yunshan Ma, Huanhuan Zheng, Tat-Seng Chua

Research Collection School Of Computing and Information Systems

While Large Language Models have been used to produce interpretable stock forecasts, they mainly focus on analyzing textual reports but not historical price data, also known as Technical Analysis. This task is challenging as it switches between domains: the stock price inputs and outputs lie in the time-series domain, while the reasoning step should be in natural language. In this work, we introduce Verbal Technical Analysis (VTA), a novel framework that combine verbal and latent reasoning to produce stock time-series forecasts that are both accurate and interpretable. To reason over time-series, we convert stock price data into textual annotations and …

J Mich Dent Assoc April 2026

The Journal of the Michigan Dental Association

Each month, the Journal of the Michigan Dental Association delivers news, information, and features about Michigan dentistry to our state's oral health community and the MDA's 6,200-plus members. It remains the main publication reaching Michigan dentists and is available worldwide through ADA Commons.

The April 2026 (Volume 108, No. 4) issue of the Journal is published in digital format to provide updates and insights for Michigan's oral health community and MDA members. Print editions occur every other month beginning with January.

This full issue provides a comprehensive overview of the Michigan dental landscape in 2026. Key features include a clinical …

2026 April, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April of 2026.

Dissent By Design: Graphic Communication And The Continuity Of Resistance As A Civic Practice In The United States, Ryan "Rain" Milligan

Theses

Graphic communication has played a role in shaping civic life in the United States throughout much of its history, influencing how individuals recognize injustice, understand systems of power, and participate in collective action. Typically associated with moments of protest or political upheaval, printed materials such as pamphlets, broadsides, newspapers, and posters have also functioned as everyday tools that structure public engagement. This project examines these materials through the framework of agitation, education, and organization, considering how graphic communication operates across different historical contexts to provoke recognition, make complex ideas accessible, and coordinate collective effort. Drawing from a range of historical …

The Magazine, Spring 2026, Morehead State University. Office Of Communications & Marketing.

Morehead State Alumni Association Publications

The Magazine of Morehead State University from spring of 2026.

Navigating The Ai Classroom: Integrating Ai In Education For Enhanced Learning And Career Readiness, Katryna M. Johnson

Journal of Applied Marketing Theory

This study employs an innovative approach by integrating AI and human endeavors in the research process. The examination provides a literature review and theoretical frameworks for integrating AI in education, focusing on three key stakeholder groups: students, faculty, and institutions. The analysis explores the benefits and challenges of AI in the classroom from each group’s perspective. The paper emphasizes hands-on AI experience for marketing students to remain competitive. The paper provides practical tips and suggestions for using AI in marketing classes and creating an institutional environment to support long-term AI growth. Additionally, the study presents widely used AI tools in …

Integrating Artificial Intelligence Into Marketing Education: A Conceptual Framework For Curriculum Enhancement, Aisha Ghimire, Gallayanee Yaoyuneyong

Journal of Applied Marketing Theory

This paper introduces a Constructivist–Experiential GenAI Integration Framework to embed Generative AI (GenAI) across undergraduate marketing curricula. Grounded in constructivist and experiential learning theories, the framework positions GenAI as a learning partner, through hands-on, reflective, and ethically informed learning. Discipline-specific vignettes illustrate how GenAI can enhance marketing courses through accessible and scalable activities that align with diverse class sizes, institutional resources, and delivery modes. By leveraging freely available GenAI platforms, the model promotes inclusivity while cultivating AI literacy, ethical reasoning, and strategic agility. The paper concludes with recommendations for empirical validation and cross-institutional collaboration to ensure that GenAI-driven marketing education …

"School Clubs Are Great Here, But They Are Not For Me" A Narrative Inquiry Of Students' Experiences With After-School And Extracurricular Activities, Janae Khadijah Baine

Theses & Dissertations

This study focused on the narratives of four high school students who did not participate in after-school or extracurricular activities at a suburban high school in the Northeast region of the United States. Understanding participant narratives supported a recognition of the problem that many students were opting out of beneficial non-compulsory school activities. The purpose of this study was to present the narratives and perceptions of students from Northridge High School who shared the reasons they did not participate in any of the available after-school and extracurricular activities. The selected site was nationally recognized by the U.S. Department of Education …