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A Research Typology For Investigating The Power Of Social Media On The College Choice Process, Julie M. Pharr Apr 2026

A Research Typology For Investigating The Power Of Social Media On The College Choice Process, Julie M. Pharr

Atlantic Marketing Association Proceedings

No abstract provided.


Examining The Long-Term Impacts Of The Covid-19 Disruptions On B2b Selling: A Review And A Scenario Analysis Framework For Planning, Memo Diriker, Denny Mccorkle, Joe Alexander Apr 2026

Examining The Long-Term Impacts Of The Covid-19 Disruptions On B2b Selling: A Review And A Scenario Analysis Framework For Planning, Memo Diriker, Denny Mccorkle, Joe Alexander

Atlantic Marketing Association Proceedings

No abstract provided.


Marketing Art To Children, Jon Littlefield, William P. Williams Apr 2026

Marketing Art To Children, Jon Littlefield, William P. Williams

Atlantic Marketing Association Proceedings

No abstract provided.


Video Streaming Services And Marketing Theory, Stephen Carlson Apr 2026

Video Streaming Services And Marketing Theory, Stephen Carlson

Atlantic Marketing Association Proceedings

No abstract provided.


Consumer Acquisition And Dissemination Of Covid-Related Phci On Social Media & Networks, Terry Damron, Joe Cangelosi Apr 2026

Consumer Acquisition And Dissemination Of Covid-Related Phci On Social Media & Networks, Terry Damron, Joe Cangelosi

Atlantic Marketing Association Proceedings

No abstract provided.


Ceo Integrity And Entrepreneurial Orientation: Role Played By Marketing Power And Compensation, Prachi B. Gala, Saim Kashmiri Apr 2026

Ceo Integrity And Entrepreneurial Orientation: Role Played By Marketing Power And Compensation, Prachi B. Gala, Saim Kashmiri

Atlantic Marketing Association Proceedings

No abstract provided.


Whose Job Is It To Foster Inclusivity In Higher Ed? Everyone!, Michelle Carpenter, Kaitlyn Ukleja Apr 2026

Whose Job Is It To Foster Inclusivity In Higher Ed? Everyone!, Michelle Carpenter, Kaitlyn Ukleja

Atlantic Marketing Association Proceedings

No abstract provided.


How Politics Affects Practitioner Attitudes Of Marketing Faculty Interns, William T. Neese, Frank Thompson, Charla Brown Apr 2026

How Politics Affects Practitioner Attitudes Of Marketing Faculty Interns, William T. Neese, Frank Thompson, Charla Brown

Atlantic Marketing Association Proceedings

No abstract provided.


A Nudge For Marketing Education To Be More Intentional About Inclusion, Mario Norman Apr 2026

A Nudge For Marketing Education To Be More Intentional About Inclusion, Mario Norman

Atlantic Marketing Association Proceedings

No abstract provided.


Why Students Recognize The Benefits Of Participating In Community Engagement Projects: A Case Study In A Social Media Marketing Class, Joie Hain, Anita Whiting Apr 2026

Why Students Recognize The Benefits Of Participating In Community Engagement Projects: A Case Study In A Social Media Marketing Class, Joie Hain, Anita Whiting

Atlantic Marketing Association Proceedings

No abstract provided.


Generating Clicks: Display Advertising Within Social Media, Thomas Tanner, Ronda Mariani Apr 2026

Generating Clicks: Display Advertising Within Social Media, Thomas Tanner, Ronda Mariani

Atlantic Marketing Association Proceedings

No abstract provided.


A Look At The Future Of Fashion In The Metaverse, Heather Morgan, Thomas Tanner Apr 2026

A Look At The Future Of Fashion In The Metaverse, Heather Morgan, Thomas Tanner

Atlantic Marketing Association Proceedings

No abstract provided.


Explaining The Privacy Paradox Using Social Justice Theory, Mona Sinha, Jennifer Hutchins, David Burns Apr 2026

Explaining The Privacy Paradox Using Social Justice Theory, Mona Sinha, Jennifer Hutchins, David Burns

Atlantic Marketing Association Proceedings

No abstract provided.


Exploration Of Dimensionality In Nfts, Blockchain, And Cryptocurrencies, George D. Shows Apr 2026

Exploration Of Dimensionality In Nfts, Blockchain, And Cryptocurrencies, George D. Shows

Atlantic Marketing Association Proceedings

No abstract provided.


Access-Based Consumption And Identity, Ayesha Tariq, Thomas L. Baker Apr 2026

Access-Based Consumption And Identity, Ayesha Tariq, Thomas L. Baker

Atlantic Marketing Association Proceedings

No abstract provided.


Analysis Of Consumer Response To Online Same-Day Grocery Delivery Service: The Case Of Korea, Hyun Sang An, Arim Park, Ju Myung Song, Christina Chung Apr 2026

Analysis Of Consumer Response To Online Same-Day Grocery Delivery Service: The Case Of Korea, Hyun Sang An, Arim Park, Ju Myung Song, Christina Chung

Atlantic Marketing Association Proceedings

No abstract provided.


How To Increase Visibility Of Black-Owned Business: The Impact Of Sharing Minority Identity And Owner’S Photo On Consumers’ Attitude In Online Shopping, Min Chung Han Apr 2026

How To Increase Visibility Of Black-Owned Business: The Impact Of Sharing Minority Identity And Owner’S Photo On Consumers’ Attitude In Online Shopping, Min Chung Han

Atlantic Marketing Association Proceedings

No abstract provided.


Can You Mix Emotions For Intensity & Intention?, Kirsten Passyn Apr 2026

Can You Mix Emotions For Intensity & Intention?, Kirsten Passyn

Atlantic Marketing Association Proceedings

No abstract provided.


Mental Model Dilemma Of Technological Shifts And Generational Gaps? Incorporated From The Musings Of An Octogenarian, Madhavi Chakrabarty Apr 2026

Mental Model Dilemma Of Technological Shifts And Generational Gaps? Incorporated From The Musings Of An Octogenarian, Madhavi Chakrabarty

Atlantic Marketing Association Proceedings

No abstract provided.


Centering Joy And Connection: Returning To Instruction After Hurricane Helene, Megan Keiser Apr 2026

Centering Joy And Connection: Returning To Instruction After Hurricane Helene, Megan Keiser

Current Issues in Middle Level Education

This descriptive essay focuses on one teacher educator's response to a disrupted academic semester after a natural disaster that threatened to erode a service-learning designated interdisciplinary methods course for middle grades educators. This essay shares the process of pivoting to retain critical elements of the course. Reinforcing the use of resilience-informed pedagogy and modeling use of advisories, the instructor focused on developing a cohesive classroom community. Other aspects of the course revamp include offering differentiated service-learning opportunities. Centering teacher candidates’ joy and modeling best practices for middle level educators, the instructor describes project-based learning, a multidisciplinary literacy experience with a …


The Impact Of User-Generated Content And Online Reaction Videos On The Marketing Of Video Games, Diane R. Edmondson, W. Randy Clark, Trevor Golter Apr 2026

The Impact Of User-Generated Content And Online Reaction Videos On The Marketing Of Video Games, Diane R. Edmondson, W. Randy Clark, Trevor Golter

Atlantic Marketing Association Proceedings

No abstract provided.


Promote Nonprofit Businesses Through Generative Ai, Jianping Coco Huang, Mark J. Sciuchetti Dr. Apr 2026

Promote Nonprofit Businesses Through Generative Ai, Jianping Coco Huang, Mark J. Sciuchetti Dr.

Atlantic Marketing Association Proceedings

No abstract provided.


Did Covid-19 Make Professional Sales Obsolete In Business-To-Business Transactions?, Laura Robinson Apr 2026

Did Covid-19 Make Professional Sales Obsolete In Business-To-Business Transactions?, Laura Robinson

Atlantic Marketing Association Proceedings

No abstract provided.


Lgbt Inclusive Healthcare Advertising And Purchase Intention, Ilgim Benoit, Jeffrey Foreman Apr 2026

Lgbt Inclusive Healthcare Advertising And Purchase Intention, Ilgim Benoit, Jeffrey Foreman

Atlantic Marketing Association Proceedings

No abstract provided.


Inclusive Marketing Campaigns: Building The Business And Social Cohesion, Yvette Lynne Bonaparte Dr. Apr 2026

Inclusive Marketing Campaigns: Building The Business And Social Cohesion, Yvette Lynne Bonaparte Dr.

Atlantic Marketing Association Proceedings

No abstract provided.


Small Value-Add Local Food Retailer’S Covid-19 And Post-Covid-19 Strategies, Timothy Schauer Apr 2026

Small Value-Add Local Food Retailer’S Covid-19 And Post-Covid-19 Strategies, Timothy Schauer

Atlantic Marketing Association Proceedings

No abstract provided.


Unplanned Shopping And Spending Behavior Of Organic Grocery Product Users During In-Store Shopping: Effects Of Consumer Innovativeness Traits And Digital/Traditional Promotions, Dale A. Cake, Wooyang Kim, Vikas Agrawal, Douglass Johansen Apr 2026

Unplanned Shopping And Spending Behavior Of Organic Grocery Product Users During In-Store Shopping: Effects Of Consumer Innovativeness Traits And Digital/Traditional Promotions, Dale A. Cake, Wooyang Kim, Vikas Agrawal, Douglass Johansen

Atlantic Marketing Association Proceedings

No abstract provided.


Supply Chain And Warehouse Management Strategies In The Western Pa Grocery Industry, Alan D. Smith Apr 2026

Supply Chain And Warehouse Management Strategies In The Western Pa Grocery Industry, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.


What’S In A Name? Public Perceptions Of Multi-Level Marketing, Robert A. Peterson Apr 2026

What’S In A Name? Public Perceptions Of Multi-Level Marketing, Robert A. Peterson

Atlantic Marketing Association Proceedings

No abstract provided.


You Won’T Believe What She Looks Like Now! Celebrity Clickbait And The Knowledge Gap, Cynthia B. Hanson Apr 2026

You Won’T Believe What She Looks Like Now! Celebrity Clickbait And The Knowledge Gap, Cynthia B. Hanson

Atlantic Marketing Association Proceedings

No abstract provided.