Digital Commons Network^™

Developing Aero-Floating Treatment Wetland (Aeroftw) Scaffolds: A Non-Plastic Alternative To Conventional Plastic-Based Ftws, Ada C. Montoya Gomez

All Theses

This research was conducted to explore the possibility of constructing floating treatment wetlands (FTWs) without using plastic materials. FTWs are floating platforms that hold plants on the water’s surface, letting roots dangle within the water column, to help remove contaminants from contaminated water, especially in stormwater ponds. Many conventional FTWs are made with plastic components, such as mats and plastic cup containers, which can release microplastics into the environment over time. The goal of this project was to design and test a new type of FTW that does not depend on plastics to support FTW flotation. The study took place …

Connection Through Crisis: A Thematic Analysis Of Dialogic Public Relations And Renewal In Social Media Posts From Nonprofit Organizations During Hurricane Helene, Cassidy L. Gruber

All Theses

During a crisis, nonprofit organizations must communicate quickly and ethically with their stakeholders to maintain a good relationship. Data was collected from nonprofit organizations’ Instagram and X accounts during a one-month period surrounding Hurricane Helene in 2024 to see how organizations were communicating with their stakeholders during a crisis. This study found that nonprofit organizations were implementing elements of dialogic communication and renewal into their social media messages. It was also found that national and global organizations were more vocal than local and regional organizations during the crisis. This research highlights the importance of communicating ethically with stakeholders during a …

Utilizing 3d Scanning Workflows For Interdisciplinary Applications: Processing, Optimizing, And Deployment Of Digital Models, Dakota J. Garrett

Master of Fine Arts in Digital Media Culminating Experience

This study explores the development of 3D scanning workflows focused on transforming raw scan data into high-quality, application-ready digital models. While scanning technologies have advanced significantly, the processes required for cleaning, reconstructing, and optimizing data remain complex and underrepresented. Through a series of applied case studies, this research examines geometry processing, AI-assisted texture enhancement, small artifact scanning workflows, and the integration of LiDAR with 3D Gaussian Splatting (3DGS). Each project emphasizes the decisions, challenges, and techniques used to move from raw capture to final output, highlighting the importance of adapting workflows based on object scale, material properties, and intended use. …

Transforming Legacy Brands Into Cultural Moments: The Power Of Transmedia Storytelling, Grace Goshert

Marketing Undergraduate Honors Theses

Throughout my internship, I was captivated by the company’s journey to being driven by

intellectual property rather than just being product driven. On my very first day, the Vice

President of Marketing for North America, Matt Brutocao, spoke to all the interns about his role

and the direction the company is going. My first notes from my internship and his presentation

are the words marketing is storytelling. Throughout the rest of my internship, this idea would

come into play during talks with executives, company people in all departments, and with my

peers. It was very clear that Mattel wanted to …

"Nobody Reads Books Anymore:" Challenges, Opportunities, And Recommendations For The Book Publishing Industry In A Digital World, Nathan D. Provencher

Marketing Undergraduate Honors Theses

This thesis analyzes the current challenges and opportunities facing the book publishing industry in the digital era. Although recent data suggests a decline in reading for pleasure among U.S. adults, industry revenues remain relatively stable, indicating that traditional measures of reading do not fully reflect industry performance. This thesis examines how digitization influences key aspects of the book publishing industry, including production, marketing, and consumption. Using a combination of secondary research and an interview with a self-published author, this thesis analyzes the impact of digital technology on the industry. The findings indicate key challenges, including increased competition for consumer attention, …

Not Just A Drink: The Cultural Evolution Of A Beverage Turned Lifestyle And Its Adaption To Spain, Ava Axtell

Marketing Undergraduate Honors Theses

This research explores the rise of dirty soda in the United States and how a simple customizable beverage evolved into a cultural ritual shaped by social media, treat culture, and the lifestyle norms of the LDS community. It analyzes the cultural meaning behind Swig’s popularity, including how influencers and online aesthetics transformed the drink into a status symbol and daily indulgence. This study also compares U.S. and Spanish cultural values, including individualism, indulgence, and social rituals, to determine how Swig must adapt its product, branding, and store model for successful expansion into Spain. Findings reveal that while dirty soda thrives …

Beautiful By Drew Advertising Campaign, Maddilyn R. Fairchild

Marketing Undergraduate Honors Theses

An Honors Thesis in partial fulfillment of the requirements for the degree Bachelor of Science in Business Administration in Marketing and Management-Organizational Leadership. This document includes a creative brief and pitch deck, presented to professionals from the Beautiful by Drew company. It is a comprehensive advertising campaign designed to reach Gen Z shoppers.

Behind The Game-Day Experience: Sports Marketing In Practice, Catherine S. Boyle

Marketing Undergraduate Honors Theses

This paper examines two internship experiences in sports marketing and athletics administration: one with the Houston Texans and one with the University of Arkansas Athletics Department. With the Texans, responsibilities included sponsorship activation, fan engagement at events such as the CONCACAF Gold Cup and Training Camp, and serving as a player care assistant for players' families. At Arkansas Athletics, work focused on NIL strategy, athlete profile development, basketball scouting, and managing a social media account dedicated to athlete branding. Both experiences made clear how much of sports marketing happens behind the scenes, and how much it depends on relationships.Working in …

Cultural Intelligence Recruitment: A Reflection Of Communication And Marketing At Wallace Myers International, Emily Salazar Coutino

Marketing Undergraduate Honors Theses

In an increasingly interconnected global economy, effective international talent acquisition hinges on the ability to navigate cultural diversity and communicate authentically across borders. This reflective thesis, anchored in a two-month internship at Wallace Myers International, a Dublin-based recruitment agency, examines how the cultural backgrounds of consultants and interns from Germany, France, Italy, Hong Kong, and the U.S. influence workplace communication, employer branding, and recruitment marketing. Drawing on Hofstede’s Cultural Dimensions Theory and Inglehart’s Theory of Cultural Transformation, the study analyzes observed communication dynamics among a diverse multinational team and their impact on candidate engagement and client relations. It explores the …

Creative Brief For Upkept, Angela Cheng

Marketing Undergraduate Honors Theses

The repair and alterations market is currently outdated and fragmented, despite the demand for repair services. Consumers are willing to spend money on repairs, but there isn’t currently a convenient solution that makes the process easy. Upkept is trying to change this market by offering a more modern, tech-enabled, online solution that makes garment repair simple and accessible. Instead of going to a tailor in person, the process is streamlined. The goal is to make clothing repair feel like an easy, everyday option rather than an expensive inconvenience. Helping consumers save time, be more sustainable, and get more value and …

Make Fashion Circular: Extending Brand Loyalty By Extending The Life Of Garments, Madelyn Schillinger

Marketing Undergraduate Honors Theses

This research targets the fashion industry and its journey towards sustainability and circularity, specifically through the rise of clothing resale. It discusses the environmental impact of the overall fashion industry, as well as how secondhand shopping can offset the production of new items. This research also compares third party marketplaces with private, brand-operated resale platforms, exploring how each one benefits both the environment and consumers. Each resale model provides variety in user experiences, profits, and sustainability outcomes. These findings reveal that peer-to-peer platforms have helped normalize secondhand shopping, but brand resale initiatives have a greater control over sustainability and customer …

Creative Brief For Upkept, Ashley A. Wheeler

Marketing Undergraduate Honors Theses

My thesis is a creative brief and pitch for the client Upkept along with an appendix. Upkept is a tech-enabled, affordable, sustainable, online repair and alterations service. The current market for the repair and alterations industry is fragmented and outdated. Consumers want a different solution like Upkept. Our goal was to help Upkept build trust, awareness, increase accessibility, and make repair feel easy, like an everyday option rather than an expensive inconvenience. Our three deliverables for the brand were partnerships with the university and influencers, in-person touchpoints, and expanded drop-off locations and lockers.

"Obsessive Myth:" Disturbing The Grammar Of The Lyric And Epic In Theresa Hak Kyung Cha's "Dictee", Noelle (Nell) Kriegel

All Theses

The archival text Dictée by Theresa Hak Kyung Cha spans many genres, making it a highly hybrid text. Cha uses personal letters, official government documents, images, prose, dictation exercises, translations, and poetry to create a composite identity of women neglected through history. Dictée’s hybrid form allows it to experiment with the lyric and epic traditions, challenging their forms to adequately reflect the lived experience of oppressed women. Dictée’s hybridity is but one aspect of its interrogation of literary form and language; the text also plays with grammar, specifically pronouns, to depict a genealogy of female voices as they relate to …

Communicating Sustainability: Exploring How Nongovernmental Organizations In Ghana Use Internal Communication For Philanthropic Development, Ama A. Assenso-Onyinah

All Theses

Internal communication is an important area in organizational structure. In the NGO sector, it can be used strategically to navigate resource constraints. The main objective of this study is to highlight the importance of internal communication and its role in navigating resource dependency in NGOs in Ghana. In recent times, NGOs in Ghana have been struggling as funding drops, especially after the stop order by the US government on USAID. Using qualitative data drawn from six participants who work with NGOs in Ghana, the study identified internal communication as a foundational structure to philanthropic partnerships. Through the lens of resource …

Fluorescence-Based Quantification Of Hepatic Ldl Uptake And Donor Hepatocyte Engraftment Using Atto 700–Labeled Ldl, Victor Agustin Cortes Flores

All Theses

Familial hypercholesterolemia (FH) is an inherited disorder characterized by elevated low-density lipoprotein cholesterol (LDL-C) that increases the risk of premature atherosclerotic cardiovascular disease. In severe FH, including low-density lipoprotein receptor (LDLR), hepatic LDL clearance is profoundly impaired and many lipid lowering treatment strategies have limited effectiveness. Current advances in ex vivo CRISPR–Cas9 hepatocyte gene editing in vivo and ex vivo approaches for treatment of FH are under development.

However, a central barrier to translation is the ability to quantitatively measure the percentage of healthy gen edited hepatocytes in the liver while simultaneously assessing functional hepatic LDL handling. This thesis establishes …

Rainbow Row: Tourism, Color, And The Making Of A Civic Icon, 1930s – 1960s, Samantha E. Threlkeld

All Theses

This thesis investigates the emergence of Rainbow Row in Charleston, South Carolina, as a civic and tourism icon through an integrated analysis of visual culture, preservation governance, and material evidence. While Rainbow Row has become one of the most recognizable images of Charleston’s historic district, the chronology and cultural mechanisms through which its colorful façades were produced, interpreted, and disseminated have remained largely unstudied. This study addresses the primary research question: How Rainbow Row’s painted façades were leveraged in marketing and tourism narratives between the 1930s and the 1960s, and what those representations reveal about the construction of Charleston’s civic …

Rooted In Purpose: Understanding Volunteer Motivations And Preferences In University Forest Stewardship, Lydia N. Heisel

All Theses

In an era of growing reliance on community support in public lands, this study explores the relationship between volunteer motivations and preferences for engagement in university forest management. The research draws from survey data collected from visitors to the Clemson University Forest (CUF), a 17,500-acre educational and research forest in South Carolina, incorporating the Volunteer Functions Inventory (VFI) to assess six motivational dimensions alongside preferences for volunteer program structures, activity types, communications, and sustained engagement intentions.

Using quantitative segmentation analysis, this study identified five distinct motivational profiles within the CUF visitor population through k-means cluster analysis of approximately 180 forest …

Beyond The Interface: Human Perceptions Of Generative-Ai Chatbots As Conversational Partners, Browning W.E. Blair

All Theses

Generative AI (gen-AI) chatbots are becoming embedded in everyday communicative life, yet it remains unclear whether users perceive these systems as socially reciprocative conversational partners. Therefore, this study examines how young adults understand and interact with gen-AI chatbots, focusing on perceptions of conversational partnership, anthropomorphism, politeness, discomfort, and technical understanding. Guided by the CASA framework, Media Equation Theory, and the uncanny valley hypothesis, this study employed four semi-structured, online focus groups with 15 undergraduate students and recent college graduates in the United States. Findings indicate that participants did not broadly perceive gen-AI chatbots as conversational partners in the interpersonal sense. …

The Invisible Toll: Black College Women And The Intersection Of Academic Stress, Rest Deficiency And Exhaustion At Clemson University, Jomya Ford

All Theses

Leisure has been an under-explored aspect of Black women’s lives in higher education, particularly within predominantly white institutions (PWIs), where limited culturally relevant opportunities and racialized isolation shape daily experiences. Constraints around rest, rooted in racism and gendered expectations, continue to influence how Black college women navigate academic pressure, deficiency narratives, and exhaustion. Guided by intersectionality, this qualitative study draws on semi‑structured interviews with Black undergraduate and graduate women at a PWI to explore how cultural upbringing, institutional climates, and internalized expectations shape their definitions and practices of rest. Findings show that while participants recognize rest as necessary, they rarely …

Campaign Finance And Democratic Integrity: Studying The Effects Of Campaign Finance On Elections, Abigail C. Johnson

Political Science Undergraduate Honors Theses

Using data collected from the Stanford Database on Ideology, Money in Politics, and Elections (DIME) this paper examines the connection between campaign finance results in independent expenditures. Focusing on 2022 and 2024 United States Senatorial election cycles, this research investigates whether or not female and male senatorial candidates receive higher or lower rates of supportive and opposing funding and how such funding effects the electoral outcomes of female candidates. Through logit regression analyses and descriptive statistics, like histogram and distribution graphs conducted in RStudio, this research measures how financial backing from outside groups affects probability in Senatorial primary electoral …

On The Trail, In The Towns: Visitor Use And Community Perspectives Along Montana’S Continental Divide Trail, Ava Worbets, Kika Bradford, Melissa Weddell

Institute for Tourism and Recreation Research Publications

As outdoor recreation participation has steadily increased nationwide over the past decade, reaching record levels in 2024 amid long‑term growth trends (OIA, 2025), the Continental Divide Trail (CDT) is drawing rising numbers of hikers traveling through Montana’s gateway communities. Yet little is known about who these hikers are or how their presence affects the towns that support them. This report examines CDT hikers and their relationships with Montana gateway communities from two complementary perspectives. First, understanding hikers’ demographics, spending patterns, and trail behaviors using data from 507 respondents who completed Montana’s CDT sections between 2022 and 2024. Second, exploring how …

Girl Grammar: A Syntactic And Pragmatic Analysis Of Girl And Miss Girl, Evelyn A. Powers

Senior Honors Papers / Undergraduate Theses

Based on observation, personal interaction, and informal interviews/linguistic judgements, this thesis presents the unique and asymmetrical grammaticality patterns of the terms Girl and Miss Girl. To account for these asymmetries, I provide a syntactic framework rooted in Minimalism and Rizzi’s (1997) expanded CP hypothesis, alongside a pragmatic explanation based on Barros and Frank’s (2023) attentional maintenance and attentional shift paradigm.

Miss Girl behaves as a typical R-expression when used as a 3rd person subject, but Girl has a very restricted distribution, inconsistent with either R-expressions or pronouns (it is acceptable as the subject of a main clause, ungrammatical in object …

Dissecting The Complex Genomic Landscape Underlying Oxidative Stress Resistance Using Natural Variation In Yeast, Sonali Lakshika Anne Lenaduwe

Graduate Theses and Dissertations

Stress is experienced across the tree of life. Survival in fluctuating environments depends on a robust genetic architecture. This dissertation examines the genetic and metabolic determinants underlying one such adaptive response: cross-protection. Leveraging natural variation in the stress responses of budding yeast, Saccharomyces cerevisiae, I examine the genetic variation contributing to ethanol-induced cross-protection against oxidative stress. Acquired stress resistance, in which mild pre-exposure improves survival to subsequent stresses, is prevalent across diverse organisms and can involve both same-stress and cross-protection. Using high-throughput bulk segregant analysis (BSA-seq) and advanced intercross mapping populations derived from natural yeast isolates, I identify quantitative trait …

Every Why Hath A Wherefore, Harrison Baxley

Graduate Theses and Dissertations

This thesis investigates techniques learned in classes at the University of Arkansas that would prepare me for my thesis role as both Dromio twins in The Comedy of Errors. The fast-paced production required a demanding performance from me mentally and physically, with rapid changes between each character. This project breaks down developmental training from One Person Show and Acting Studio classes that would prove essential to my thesis role. The result of this project has led to a toolbox for approaching a career in clowning, multi-character performance, and audience connection.

Mechanisms Of Bacterial Glucokinase Inactivation Through Site-Specific Lysine Modification And Chemical Inhibition, Joseph Robert Will Andrews

Graduate Theses and Dissertations

Glycolysis and related metabolic pathways are controlled by various post-translational modifications (PTMs) that affect enzyme activity and metabolic flow. In E. coli, glucokinase (GLK) sits at the crossroads of glycolysis and the pentose phosphate pathway and carries out the first committed step of glycolysis: ATP-dependent phosphorylation of glucose. While it's known that glucose binding causes GLK to close its domains, how phosphate binding, lysine modification, and small-molecule inhibitors regulate GLK's shape and function is still not fully understood. Here, I combine structural biochemistry and enzymology to figure out how phosphate binding, specific mutations, and chemical inhibitors affect E. coli GLK. …

Grace Under Pressure: An Analysis Of School Administrator Personal And Professional Stress And Self-Efficacy, Andrew Mcdaniel

All-Inclusive List of Electronic Theses and Dissertations

Indiana public school administrators are one of the most important factors for a school’s academic success. If those administrators are effective, they can help maintain an excellent school’s academic success or perhaps even turnaround a failing school. Without a doubt, their performance is critical for a school’s success. If they have confidence in their ability to help create positive outcomes, their school can achieve great things. Unfortunately, assistant principals and principals are facing significant challenges, not only from schools, but also at home. How do these personal and professional stressors affect their sense of self-efficacy? The purpose of this study …

Gender Identity, Political Alignment, And Views On “Man Or Bear” Trend Among Uconn Undergraduate Students, Erin Tumminello

Honors Scholar Theses

The “Man or Bear” debate, which became wildly popular online in 2024, asks whether someone would prefer encountering a random man or a random bear if alone in the woods. This question is meant to spark conversations around sexual and gender-based violence, and it created considerable discourse. Upon an exploration of the literature, findings include the fact that sexual violence often goes underreported among survivors, and that support of hegemonic masculinity and conservatism among men are associated with lower support for survivors. This study is meant to expand upon these findings, and to examine the ways in which gender identity …

Artificial Intelligence: Revolutionizing The Insurance Industry, Taylor Michaud

Honors Scholar Theses

Artificial Intelligence (AI) has evolved dramatically in the past century. It has become a powerful tool that can mimic human intelligence through algorithms that can learn from historical data and feedback. Some forms of AI need human intervention to keep them accurate, whereas others can autonomously refine themselves. The insurance sector will be greatly affected as AI will simplify and automate many processes, resulting in higher accuracy while using fewer company resources. Some key areas of insurance that will be impacted include sales and customer service, underwriting and pricing, claims, fraud detection, risk prevention, and actuarial analysis. However, to be …

Vertizontal Price Competition Between Social Media Platforms, Soumya Kanta Mishra, Sumit Sarkar

American Business Review

We model price competition between two horizontally  differentiated social media platforms, each offering basic and premium services. Users are either platform-anchored or quality-anchored. The platforms are two-sided, with users and advertisers as the two sides. We find a unique and symmetric equilibrium in the pricing game, where platforms earn revenue from both sides. As the quality difference increases, premium service prices rise, while basic service prices drop. Users are subsidized under strong network effects, but the platforms do not subsidize users if they are sufficiently differentiated. Vertical differentiation increases platform profits if sufficient quality difference is achieved for a given …

Building Inclusive Communities: Addressing Bullying And Supporting Lgbtq+ Youth In Monterey County, Mayra Luna

Capstone Projects and Master's Theses

Bullying among LGBTQ+ youth in Monterey County is a significant public health concern, contributing to increased rates of depression, anxiety, and suicidal ideation. Rainbow Connection, a program within Monterey County’s Child and Adolescent System of Care, works to improve school climate and promote inclusive environments through partnerships and community engagement. This capstone project implemented an anti-bullying event in Salinas, a prominent town in Monterey County. Pink Shirt Day event is to raise awareness of bullying prevention and promote LGBTQ+ inclusivity. The project included collaboration with community partners, distribution of anti-bullying educational materials, and engagement with youth, families, and school members. …