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Land-Use Changes Shape Mosquito Assemblages, Host-Feeding And Arbovirus Infection In Baringo County, Kenya, Caroline Getugi, Elizabeth Kokwaro, Anthony Nyamache, Inga Slothouwer, Gilbert Rotich, Rosemary Sang, Sandra Junglen, David P. Tchouassi Apr 2026

Land-Use Changes Shape Mosquito Assemblages, Host-Feeding And Arbovirus Infection In Baringo County, Kenya, Caroline Getugi, Elizabeth Kokwaro, Anthony Nyamache, Inga Slothouwer, Gilbert Rotich, Rosemary Sang, Sandra Junglen, David P. Tchouassi

All Peer-Reviewed Publications

Environmental transformation driven by human activity has profound implications for the ecology of mosquito vectors and the pathogens they transmit. This study investigated the influence of land-use change on mosquito assemblages, host-feeding patterns, and arbovirus infection across sylvatic-rural-peri-urban land-use types in Marigat subcounty, Rift Valley, Kenya. Adult mosquitoes were collected using CO₂-baited CDC light traps and BG-Sentinel traps across three sites: Kiborgoch conservancy (sylvatic), Ntepes village (rural) and Marigat town (peri-urban). Sampling was conducted during three sessions including September 2022, August 2023, and December 2023. The mosquitoes were morphologically identified to species, and indices of abundance, richness and diversity compared …

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Polyhydroxybutyrate (Phb) From Biofloc Systems Enhances The Growth And Immune Performance Of Genetically Improved Farmed Tilapia, Menaga Meenakshisundaram, Jimmy B. Mboya, Felix Sugantham Apr 2026

Polyhydroxybutyrate (Phb) From Biofloc Systems Enhances The Growth And Immune Performance Of Genetically Improved Farmed Tilapia, Menaga Meenakshisundaram, Jimmy B. Mboya, Felix Sugantham

All Peer-Reviewed Publications

This study characterised polyhydroxybutyrate (PHB)-producing bacteria from the culture water of genetically improved farmed tilapia (GIFT) in biofloc ponds and investigated the influence of PHB on the growth and immune performance of GIFT. Out of 40 bacterial isolates, Bacillus infantis, Exiguobacterium profundum, Bacillus subtilis, Bacillus megaterium, Klebsiella pneumoniae and Enterococcus hirae showed positive results for PHB against fluorescent stains. The PHB yield in the range of 5%–95.45% (w/w) was recorded, with the highest from K. pneumoniae (95.45% w/w). The experimental treatments included a basal diet as a control (C), a basal diet with PHB (5 g kg−1) from …

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High-Resolution Monitoring Of Intra-Seasonal Agricultural Drought Using Sentinel-2 And Machine Learning Across Bimodal Growing Seasons In Kenya, S. Mohammad Mirmazloumi, Harison Kipkulei, Rose Waswa, Tobias Landmann, Tom Dienya, Maximilian Schwarz, Fabrizio Ramoino, Clément Albergel, Gohar Ghazaryan Apr 2026

High-Resolution Monitoring Of Intra-Seasonal Agricultural Drought Using Sentinel-2 And Machine Learning Across Bimodal Growing Seasons In Kenya, S. Mohammad Mirmazloumi, Harison Kipkulei, Rose Waswa, Tobias Landmann, Tom Dienya, Maximilian Schwarz, Fabrizio Ramoino, Clément Albergel, Gohar Ghazaryan

All Peer-Reviewed Publications

Drought presents significant challenges to agriculture, threatening food security and livelihoods, across many regions. In Kenya, recurrent droughts across diverse agro-ecological zones emphasize the urgent need for reliable and scalable drought assessment methods. Although drought assessment with various datasets has been carried out for this region, many of them often use course or moderate resolution data. This study uses high-resolution Sentinel-2 observations and machine learning to monitor intra-seasonal crop conditions and assess drought impacts across bimodal growing seasons. Using pixel-based supervised random forest models trained with multiple vegetation indices as input, we classify croplands into drought-affected and unaffected areas. The …

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Reshaping Church Culture To Reflect The Imago Dei: A Genesis-Rooted Case Study Of Female Identity And Leadership In The Pacific Northwest, Cassandra Wilson Apr 2026

Reshaping Church Culture To Reflect The Imago Dei: A Genesis-Rooted Case Study Of Female Identity And Leadership In The Pacific Northwest, Cassandra Wilson

Doctor of Ministry (DMin)

Many Evangelical churches in the Pacific Northwest minister within a cultural environment marked by high individualism, religious disaffiliation, and contested narratives of gender and identity. This project explores how one Free Methodist congregation, Sage Hills Church in Wenatchee, Washington, has sought to embody a Genesis-anchored theological anthropology of imago Dei and ezer kenegdo in its leadership culture and congregational life. Using a qualitative case study design, the research examines how a single congregation navigates the tension between conservative church habits that restrict women’s roles and secular narratives that dissolve stable categories of gender. The study draws on an anonymous online …

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Digital Discipleship And Whole-Person Flourishing: A Mixed-Methods Study At Celebration Church, John W. Wyatt Apr 2026

Digital Discipleship And Whole-Person Flourishing: A Mixed-Methods Study At Celebration Church, John W. Wyatt

Doctor of Ministry (DMin)

This study examines how digital participation influences whole-person flourishing within the context of Celebration Church, a contemporary American megachurch, addressing a critical gap in empirical research on digital discipleship and its theological implications. Using a convergent mixed-methods design, quantitative data from the Barna ChurchPulse survey compared in-person and online participants, while qualitative data from semi-structured interviews with leaders from eighteen American megachurches were analyzed thematically. Findings indicate that flourishing outcomes are largely comparable across digital and in-person cohorts, challenging assumptions that embodied participation is inherently superior for spiritual formation; however, statistically significant differences emerged in leadership involvement, serving, and engagement …

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Collaborative Ministry Leadership: A Mixed-Methods Study Into The Application Of Collaborative Leadership In United Pentecostal Churches In The Southeastern United States., Omar A. Williams Apr 2026

Collaborative Ministry Leadership: A Mixed-Methods Study Into The Application Of Collaborative Leadership In United Pentecostal Churches In The Southeastern United States., Omar A. Williams

Doctor of Ministry (DMin)

This dissertation examines how collaborative leadership, grounded in theological and practical applications, impacts ministry effectiveness in United Pentecostal Churches (UPCI) in the Southeastern United States. It employed a mixed-methods design, with in-depth qualitative interviews conducted with twelve senior UPCI pastors, and quantitative surveys administered to 63 members of their core leadership teams. Although collaborative leadership is a widely held ideal in ministry, a gap often exists between its theory and its practical implementation. The findings reveal a significant convergence in the relational, visionary, and developmental dimensions of collaboration. The pastors are theologically committed to rejecting autocratic models. They are perceived …

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A Kingdom-Centric Spiritual Formation Model: Developing Churchwide Strategies For Forming People Into Christlikeness, Justin Adams Apr 2026

A Kingdom-Centric Spiritual Formation Model: Developing Churchwide Strategies For Forming People Into Christlikeness, Justin Adams

Doctor of Ministry (DMin)

This dissertation explores how churches can better form people by examining the central research question: “What strategies can churches use to develop a Kingdom-centric spiritual formation model that prioritizes shaping individuals into Christlikeness as the church’s primary vision and mission?” Drawing on Paul’s desire to see Christ formed in the Galatian church (Gal 4:19), as well as exploring Jesus’s mandate in Matt 28:19 in connection with Acts 2:42-46, these texts show the connection between the spiritual formation of early believers and the Church. The researcher employed a quantitative methodology at The Worship Center in Leesburg, Virginia. Research revealed significant perceptions …

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Developing A Church Growth Strategy For Church Revitalizations In Suburban Communities Within The U.S. Assemblies Of God, Thomas A. Galban Apr 2026

Developing A Church Growth Strategy For Church Revitalizations In Suburban Communities Within The U.S. Assemblies Of God, Thomas A. Galban

Doctor of Ministry (DMin)

Suburban communities are experiencing demographic and socioeconomic shifts that have presented challenges for the local church. These changes have correlated with the decline and plateau of many suburban churches within the U.S. Assemblies of God. This dissertation explores which successful models of church revitalization can be adapted, learned from, and created for suburban church contexts within the U.S. Assemblies of God. Using a qualitative research approach utilizing interviews, this study examined seven suburban churches and the pastors who successfully led through a revitalization process. Each pastor was interviewed concerning their leadership approach, strategies that were employed, contextual realities, funding models, …

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Do Not Sit Or Quit: From Marginalized To Mobilized In The Third Stage Of Life: A Theological And Pastoral Response To The Rebirth Of Purpose, Dignity, And Calling Among Aging Believers, Brent M. Nordan Apr 2026

Do Not Sit Or Quit: From Marginalized To Mobilized In The Third Stage Of Life: A Theological And Pastoral Response To The Rebirth Of Purpose, Dignity, And Calling Among Aging Believers, Brent M. Nordan

Doctor of Ministry (DMin)

This project examines how senior citizens can rediscover purpose, productivity, and spiritual vitality in the third stage of life through intentional pastoral engagement and church-based ministry models. The study addresses the growing demographic of aging adults who often face social marginalization and spiritual neglect within local congregations. Using a qualitative research approach, this project incorporates biblical and theological reflection, case study analysis, and ministry fieldwork conducted within an active church context. Grounded in the biblical doctrine of the imago Dei, the research affirms that senior adults retain divine purpose and value regardless of age. Key passages of Scripture form the …

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The Indian River Lagoon Through The Lens Of An Artist: Examining The Impact Of Growth And Development On The Lagoon's Water Quality, Lisa K. Skelly Apr 2026

The Indian River Lagoon Through The Lens Of An Artist: Examining The Impact Of Growth And Development On The Lagoon's Water Quality, Lisa K. Skelly

Theses

This project investigates the ecological degradation of the Indian River Lagoon, a vital estuary on central Florida’s east coast. The research focuses on the intersection of habitat loss and water quality degradation, specifically as they relate to anthropogenic factors such as land development and nutrient pollution. Furthermore, the study evaluates the effectiveness of environmental art in fostering environmentally conscious behavior. I translated these findings into a cohesive body of work, including ceramics, fiber arts, and oil painting, utilizing site-specific materials sourced from the lagoon. By integrating these organic elements, the work aims to showcase the estuary’s natural beauty while highlighting …

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Branding Through Semiotics, Minimalism, & Branding Psychology: The Eurekafit Brand, Torri Salem Apr 2026

Branding Through Semiotics, Minimalism, & Branding Psychology: The Eurekafit Brand, Torri Salem

Theses

This paper examines how the combination of minimalism, semiotics, and branding psychology work seamlessly together to create an inclusive brand with an emotionally resonate visual identity system-- a brand that is cohesive and bridges the sub-brands of EurekaFit and Eureka CrossFit. What initially started as a logo redesign of Eureka CrossFit has now expanded into this dual-branding visual system, that communicates approachability, a sense of belonging and fitness, without being intimated, to its audience. This study investigates visual signifiers like color, typography and imagery, through a semiotic analysis and approach. I reduced clutter and visual noise and was able to …

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Beyond The Nude: Reimagining Feminist Agency In The Art Of Suzanne Valadon, Sofia Harris Apr 2026

Beyond The Nude: Reimagining Feminist Agency In The Art Of Suzanne Valadon, Sofia Harris

Theses

This thesis examines the work of Suzanne Valadon (1865–1938) through a feminist art historical lens, challenging long-standing interpretations of her female nudes as inherently resistant to the conventions of Western art. Structured as a three-part lecture series, the project situates Valadon within a visual tradition in which women have been overwhelmingly represented by men, arguing that her engagement with the nude remains embedded in the same systems of objectification it is often said to subvert. Lecture One establishes the historical framework by tracing enduring archetypes of femininity, demonstrating how representations of women have functioned as projections of gendered power. Lecture …

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Petals Of The Mind: A Digital Floral Interpretation Of Mental States, Corine D. Arrington Apr 2026

Petals Of The Mind: A Digital Floral Interpretation Of Mental States, Corine D. Arrington

Theses

Petals of the Mind is an applied studio art project that explores the use of symbolic floral imagery to visually represent internal emotional states, specifically depression, anxiety, and ADHD. This project consists of six large format digital posters created in Procreate. Each emotional category is represented by a pair of flowers selected for their symbolic and structural characteristics: Blue Poppy and Black Rose for depression, Tulip and Aster for anxiety, and Honeysuckle and Wildflower Mix for ADHD. These flowers are intentionally deconstructed through layering, fragmentation, and motion cues to mirror common internal experiences such as emotional heaviness, vigilance, cognitive scattering, …

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The Woah Global Wildlife Health Collaborating Centre Network (Woah-Wildnet): A Coordinated And Transformative Approach To Global Wildlife Health Challenges, David T.S. Hayman, Steve Unwin, Kelly Bateman, Casey Barton Behravesh, Charlotte Berg, Jemma Bergfeld, Cristina Casalone, Claire Cayol, Erin Davis, Sunday Ekesi, Johan Esterhuizen, Merid Getahun, Federica Giorda, Keith Hamilton, Damien O. Joly, Christa Kühn, Jean Claude Manuguerra, Daniel Masiga, Anita Michel, Paolo Mulatti, Misheck Mulumba, Annah Njui, Richard Paley, Antonio Fernández, Sascha Knauf, David P. Tchouassi, Youming Wang, Nathalie Vachiery, Jandouwe Villinger Apr 2026

The Woah Global Wildlife Health Collaborating Centre Network (Woah-Wildnet): A Coordinated And Transformative Approach To Global Wildlife Health Challenges, David T.S. Hayman, Steve Unwin, Kelly Bateman, Casey Barton Behravesh, Charlotte Berg, Jemma Bergfeld, Cristina Casalone, Claire Cayol, Erin Davis, Sunday Ekesi, Johan Esterhuizen, Merid Getahun, Federica Giorda, Keith Hamilton, Damien O. Joly, Christa Kühn, Jean Claude Manuguerra, Daniel Masiga, Anita Michel, Paolo Mulatti, Misheck Mulumba, Annah Njui, Richard Paley, Antonio Fernández, Sascha Knauf, David P. Tchouassi, Youming Wang, Nathalie Vachiery, Jandouwe Villinger

All Peer-Reviewed Publications

Introduction Wildlife health is integral to functioning, complex ecosystems [1], directly and indirectly influencing the health of people, animals, plants, and the environment [2–4]. Healthy wildlife populations are essential for ecosystem services and are at the heart of the One Health approach [3,4], which aims to sustainably balance and optimize the health of people, animals, and ecosystems through multisectoral and transdisciplinary collaboration [5]. Despite its importance, wildlife health initiatives often operate in silos, limiting capacity to address transboundary threats such as emerging diseases, pollution, and environmental changes. Anthropogenic changes, including habitat loss, degradation, fragmentation, and unsustainable harvesting, exacerbate wildlife health …

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From Conversations To Mechanisms: Aligning Advertiser Incentives In Ai-Powered Product Recommendations, Dirk Bergemann, Marek Bojko, Paul Dütting, Renato Paes Leme, Haifeng Xu, Song Zuo Apr 2026

From Conversations To Mechanisms: Aligning Advertiser Incentives In Ai-Powered Product Recommendations, Dirk Bergemann, Marek Bojko, Paul Dütting, Renato Paes Leme, Haifeng Xu, Song Zuo

Cowles Foundation Discussion Papers

We study the design of efficient dynamic recommendation systems, such as AI shopping assistants, in which a platform interacts with a user over multiple rounds to identify the most suitable product among those offered by advertisers. Advertisers have multi-dimensional private information: their private value from a purchase and private information about the user’s preferences. In each round, the platform displays recommendations; the user learns product characteristics of the shown items and then chooses whether to purchase, exit without purchasing, or submit a new query. These actions generate a stream of feedback—purchase, exit, and follow-up queries—that is informative about the user’s …

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Measuring Atonomy: Local Llms Orchestrating Reconnaissance And Exploitation, Bryston Ahrendt Apr 2026

Measuring Atonomy: Local Llms Orchestrating Reconnaissance And Exploitation, Bryston Ahrendt

Honors

This study evaluates the ability of locally hosted large language models (LLMs) to autonomously preform multi-step offensive tasks against a vulnerable target. Tested in this study are three publicly obtainable LLMs; Qwen3.5, Llama3.1, and Gemma4 configured to use Model Context Protocol (MCP) in a host-only virtual network comprising of a Kali Linux attacker system and a Metasploitable 2 target. Each model executed five independent attempts across two phases; reconnaissance (service and port discovery) and exploitation (attempt to open a session). This study measured phase success rate, tool call counts, redundant and erroneous calls, and human interventions. Results indicate that all …

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Can Collegiate Success Be Accurately Predicted From High School Metrics?, Reese Henrie Apr 2026

Can Collegiate Success Be Accurately Predicted From High School Metrics?, Reese Henrie

Honors

This study examines how accurately collegiate success can be predicted using high school academic metrics. Using an anonymized dataset, statistical and artificial intelligence–based models are applied to high school and early collegiate data to predict performance based on a constructed college success metric. Model predictions are compared to observed student outcomes to evaluate predictive accuracy and identify limitations.

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Reexamining Consumer Memory In The Age Of Artificial Intelligence, Suwakitti Amornpan, Sasawan Heingraj, Manisha Mathur Apr 2026

Reexamining Consumer Memory In The Age Of Artificial Intelligence, Suwakitti Amornpan, Sasawan Heingraj, Manisha Mathur

AMTP Proceedings 2026

This conceptual paper reexamines consumer memory in the age of artificial intelligence (AI) by proposing a comparative framework of memory practices across three eras: pre-technological embodied memory, technologically mediated memory, and AI-mediated memory co-creation. We argue that generative AI transforms memory from a primarily archival practice into an interactive, generative, and sometimes synthetic process. Drawing on consumer research, psychology, and media studies, we develop a trichotomy of memory practices along key dimensions, including primary memory artifacts, mode of validation, emotional logic, friction in remembering, and identity implications. We theorize how AI’s participation in memory reconstruction reshapes consumer behavior in practice, …

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A Parsimonious Model Of Social Crm And Reciprocal Social Media Behaviors Among Colombian Consumers, Ainsworth Anthony Bailey Phd, Carolyn M. Bonifield Phd, Juliana Villegas Phd, Alejandro Arias Phd Apr 2026

A Parsimonious Model Of Social Crm And Reciprocal Social Media Behaviors Among Colombian Consumers, Ainsworth Anthony Bailey Phd, Carolyn M. Bonifield Phd, Juliana Villegas Phd, Alejandro Arias Phd

AMTP Proceedings 2026

The current study explored Colombian consumers interactions and engagement with marketers on social media and the outcome of those interactions and engagement. In particular, the study explored the impact of marketers' support for social media interactions on perceived social customer relationship marketing (SCRM) commitment and consumer satisfaction, as well as their impact on eWOM and consumer social media engagement. The study's model had social exchange theory, commitment-trust theory of relationship marketing, and the S-O-R framework as theoretical underpinnings. Data to test the model's nine (9) hypotheses were collected by survey from among Colombian consumers. Analysis showed support for eight of …

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Thirty-Five Years Of Positioning Research: A Bibliometric Review Of Master's And Doctoral Dissertations, Charles Blankson, Wendy Chen Apr 2026

Thirty-Five Years Of Positioning Research: A Bibliometric Review Of Master's And Doctoral Dissertations, Charles Blankson, Wendy Chen

AMTP Proceedings 2026

This paper presents a bibliometric review of 39 master's and doctoral dissertations on positioning, defended at various universities between 1989 and 2024. Using systematic searches and content analysis, the study identifies major theoretical, methodological, and content patterns and trends in positioning research. Findings indicate a sharp rise in the number of dissertations on the concept of positioning over the past 25 years, with most work concentrated in Western institutions and heavily oriented toward brand and product-based applications. Content analysis reveals that most dissertations focus on managerial or applied perspectives, while few engage with positioning theories and digital contexts. Methodologically, earlier …

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A Model For Professional Organization Membership Support: Trust, Commitment, Membership Value, And Relationship Quality Commitment, Shawn F. Clouse, Nader H. Shooshtari, Simona Stan, Liz Kohl Apr 2026

A Model For Professional Organization Membership Support: Trust, Commitment, Membership Value, And Relationship Quality Commitment, Shawn F. Clouse, Nader H. Shooshtari, Simona Stan, Liz Kohl

AMTP Proceedings 2026

Members of professional associations join these organizations for reasons that include benefits and services to members, advocacy and lobbying on behalf of members and their interests, networking opportunities, and a sense of community and identification with fellow association members. Members are likely to commit to the association and remain as members to the extent they are satisfied with what the association provides and if they perceive the benefits to exceed the costs (not just monetary) of membership. This survey of members of a professional association investigates the relationship between trust, relationship quality commitment, membership dues value and commitment (normative, affective, …

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Ai Benefits In Education And Peer Recommendation: The Role Of Student Demographics, Haydar Cukurtepe, Musa Pinar, Faruk Guder, Aysegul Yayimli Apr 2026

Ai Benefits In Education And Peer Recommendation: The Role Of Student Demographics, Haydar Cukurtepe, Musa Pinar, Faruk Guder, Aysegul Yayimli

AMTP Proceedings 2026

Artificial intelligence (AI) has rapidly expanded its use in higher education. This study investigates whether students are willing to recommend AI tools for academic purposes, given their growing use and recognized educational benefits. The specific objectives of the study are to: 1) Determine the extent to which students are likely to recommend the use of AI tools to other students for their coursework; 2) Examine whether this likelihood is correlated with perceived benefits and ethical concerns; 3) Identify whether perceived benefits and ethical concerns are significant predictors of students’ likelihood of recommending AI tools; and 4) Assess whether students’ likelihood …

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The Impact Of Temporal Location On Persuasiveness, Ruiqi Dong, Yanliu Huang Apr 2026

The Impact Of Temporal Location On Persuasiveness, Ruiqi Dong, Yanliu Huang

AMTP Proceedings 2026

Driven by the popularity of online shopping and social media platforms, consumers’ purchase decisions are significantly influenced by reviews from other consumers. When sharing product experiences, reviewers may focus on the past or the future. However, it remains unclear how the temporal focus of reviews affects their persuasiveness. In this research, we propose that consumers are more likely to be persuaded by past-focused (vs. future-focused) reviews. This effect is explained by perceived expertise. Four studies provide convergent evidence supporting our hypotheses. This research contributes to the literature on word-of-mouth, consumer expertise, and temporal framing.

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Evaluating The Role Of Social Media And Consumer Preferences In The Food Truck Industry, David Farabaugh, Kayla Weslager, Noah Kohan, Anthony George Apr 2026

Evaluating The Role Of Social Media And Consumer Preferences In The Food Truck Industry, David Farabaugh, Kayla Weslager, Noah Kohan, Anthony George

AMTP Proceedings 2026

This study examines how a mobile food business, specifically a local food truck operating throughout Cambria County, Pennsylvania, can use market insights and strategic marketing to attract new customers and maintain a loyal following. As food trucks continue to grow in popularity and competition increases, offering good food alone is no longer enough to stand out. Instead, success often depends on delivering a memorable overall experience, including efficient service, convenience, brand personality, and consistent customer engagement. Using the featured food truck as a case example, this research analyzes customer preferences, travel patterns, and the influence of social media platforms such …

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Coping Under Constraint: How Consumer Vulnerability And Caregiver Status Shape Food Choice And Well-Being, Kerry-Ann V. Forbes, Prachi Gala Apr 2026

Coping Under Constraint: How Consumer Vulnerability And Caregiver Status Shape Food Choice And Well-Being, Kerry-Ann V. Forbes, Prachi Gala

AMTP Proceedings 2026

Caregiving is a chronic and understudied form of consumer vulnerability that reshapes everyday decision-making, particularly in food contexts. This research conceptualizes caregiving as a sustained role-based vulnerability. It proposes a moderated-mediation model in which consumer vulnerability influences coping strategies that subsequently affect food choice and consumer well-being. Drawing on the Theory of Planned Behavior, Coping Theory, and Transformative Consumer Research, the study examines how caregiver status (familial, professional, or non-caregiver) serves as a boundary condition that shapes these relationships. A three-phase mixed-methods design is employed: qualitative interviews to refine constructs, a survey–experiment to test the moderated-mediation model, and an experimental …

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Dressed For Judgment: What Should Celebrities Wear To Court?, Alaina Jean, Emily Lesmes, Hyunju Shin Apr 2026

Dressed For Judgment: What Should Celebrities Wear To Court?, Alaina Jean, Emily Lesmes, Hyunju Shin

AMTP Proceedings 2026

This project explores consumers’ perceptions of celebrities facing criminal charges based on their choice of outfit. On the basis of Weiner’s attribution theory, we argue that when celebrities facing criminal charges are attired in traditional/professional outfits such as a black suit for males or a black knee-length dress for females in court compared with non-traditional/casual outfits such as a casual shirt with a defiant print and sneakers, consumers are likely to infer their remorse for their wrongdoings, which in turn may lead to more favorable attitudes toward the celebrity and higher forgiveness intentions. This research expands understanding of how consumers’ …

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Consumer Insights About Art Workshop And Art Boutique Preferences, Lucia M. Johnson, Richard Kaminski, Megan E. Marlin, Craig B. Joyner Apr 2026

Consumer Insights About Art Workshop And Art Boutique Preferences, Lucia M. Johnson, Richard Kaminski, Megan E. Marlin, Craig B. Joyner

AMTP Proceedings 2026

This research explores customer preferences, the effects of local demographics, purchasing habits, and the impact of social media platforms in driving customer engagement and loyalty. By surveying consumers, the study identifies the key qualities necessary to further engage potential and return customers, including pricing, location, and accessibility. The findings suggest a deep appreciation for creating artwork rather than buying artwork, distinct social media opportunities through the utilization of apps such as Instagram, Pinterest, and TikTok, as well as focusing their current offerings while broadening and segmenting their marketing initiatives. However, the study also notes limitations such as a convenience-based sample …

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Bias In Generative Ai: Amplified Stereotypes And Their Impact On Decision-Making, Jaymo Kim, Mi Zhou, Vibhanshu Abhishek, Tim Derdenger, Kannan Srinivasan Apr 2026

Bias In Generative Ai: Amplified Stereotypes And Their Impact On Decision-Making, Jaymo Kim, Mi Zhou, Vibhanshu Abhishek, Tim Derdenger, Kannan Srinivasan

AMTP Proceedings 2026

This study examines bias in generative AI through an analysis of approximately 8,000 occupational portraits created by Midjourney, Stable Diffusion, and DALL·E 2. We document significant underrepresentation of women and Black individuals compared to real-world benchmarks. The research identifies two primary manifestations of bias: systematic gender and racial disparities, and subtle biases in facial expressions that influence perceptions of competence and trustworthiness. Through an iterative "Creative Lab" involving a fictional brand, we employ a three-phase experimental design to test whether AI disclosure labels—as proposed in the AI Disclosure Act of 2023—can mitigate the impact of these biases on consumer evaluations. …

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Transactional Platforms Under Goal Duality: Managing Tensions With Coordination Strategies, Nikolina Koporcic, Vesna Damnjanovic, Johan Frishammar, Vinit Parida Apr 2026

Transactional Platforms Under Goal Duality: Managing Tensions With Coordination Strategies, Nikolina Koporcic, Vesna Damnjanovic, Johan Frishammar, Vinit Parida

AMTP Proceedings 2026

While traditional transaction platforms like Airbnb emphasize economic value creation, some emerging platforms increasingly strive to pursue both economic and social goals. Balancing these dual goals creates tensions, especially in resource-constrained contexts, requiring innovative coordination strategies. Drawing on collective action theory and platform literature, we investigate how four start-up platforms pursuing dual goals manage these tensions. Using case study data from 64 interviews and extensive secondary sources, we identify six core tensions related to mission, user inclusion, scalability, operational control, community engagement, and stakeholder communication. We demonstrate how three key coordination strategies—framing, convening, and multivocality—help alleviate these tensions. Our study …

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Consumer Insights About Wood Pellets And The Heating Industry, Marlana Krug, Camille Gagnon, Harrison Synder, Ashton Rounsley Apr 2026

Consumer Insights About Wood Pellets And The Heating Industry, Marlana Krug, Camille Gagnon, Harrison Synder, Ashton Rounsley

AMTP Proceedings 2026

This study investigates consumer purchasing behaviors and decisions within the wood pellet and heating industry with a focus on Central Pennsylvania. Research examined the decisions behind heating sources, pellet retailers, and pellet vendors. These findings are focused on understanding the purchasing habits of consumers, preferred retailers, and other considerations that influence pellet choice. Gaining an understanding of these purchasing choices and heating options is essential for improving marketing strategies. The Customer Engagement Theory served as the theoretical framework for this research, while the survey used quantitative questions to conduct and gather data on household decision-making.  Overall, the findings highlight the …

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