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Principles Of Biomedical Research, Faina Linkov, Matthew C. Kostek Jan 2025

Principles Of Biomedical Research, Faina Linkov, Matthew C. Kostek

Open Education Materials

HLT 430/530

CC BY-NC-SA


Collaboration In Practice: Perspectives On Interprofessional Care Teams For Treating Children With Intellectual And Developmental Disabilities, Morgan E. Heiser Jan 2025

Collaboration In Practice: Perspectives On Interprofessional Care Teams For Treating Children With Intellectual And Developmental Disabilities, Morgan E. Heiser

PCOM Psychology Dissertations

With increased focus on interprofessional collaboration in healthcare and education, best practices for patient and student care are often top priority. However, little is known about the effectiveness of using team-based approaches when working with children with intellectual and developmental disabilities. This study examined professionals' perspectives on their team practices, burnout, and attitudes towards collaboration. Additionally, the research looked at practitioners’ ability to identify their team. A survey was conducted using input from various healthcare and education professionals across multiple settings and education backgrounds who work with children with intellectual and developmental disabilities. The survey found considerable differences in team …


Romantic Beliefs And Their Effect On Relationship Satisfaction, Psychological Well-Being, And Psychological Distress, John D. Pinsky Jan 2025

Romantic Beliefs And Their Effect On Relationship Satisfaction, Psychological Well-Being, And Psychological Distress, John D. Pinsky

PCOM Psychology Dissertations

Relationship satisfaction has been shown to have a powerful effect on both individual psychological well-being and psychological distress. One factor that influences an individual’s relationship satisfaction is their endorsement of romantic beliefs. This finding has not been replicated in the U.S. in the past 20 years and the influence of romantic beliefs on relationship satisfaction, psychological well-being, and psychological distress has not been studied in depth. This study implemented a quasi-experimental design using online self-report measures to test whether level of endorsement of romantic beliefs can predict relationship satisfaction, psychological well-being, or psychological distress. It was hypothesized that romantic beliefs …


Examining The Relationships Among Childbirth Satisfaction, Maternal Functioning, And Psychological Flexibility In Postpartum Mothers, Ryanne N. Schaad Jan 2025

Examining The Relationships Among Childbirth Satisfaction, Maternal Functioning, And Psychological Flexibility In Postpartum Mothers, Ryanne N. Schaad

PCOM Psychology Dissertations

Childbirth dissatisfaction, defined as a woman’s negative evaluation of the labor and delivery experience, is common and can have significant consequences for women and their infants, particularly in terms of maternal functioning. Given that childbirth satisfaction is related to maternal functioning in the postpartum period, a better understanding of modifiable factors that could be targeted to bolster maternal functioning is warranted. Psychological flexibility, a construct from Acceptance and Commitment Therapy, has gained increasing empirical support as a modifiable factor for psychological distress and could serve as a potential construct to further examine the relationship between childbirth satisfaction and maternal functioning. …


Truth, Reconciliation, And Neoliberalism: Remembering And Forgetting Pinochet’S Chile, Aimee Leigh Gallagher Jan 2025

Truth, Reconciliation, And Neoliberalism: Remembering And Forgetting Pinochet’S Chile, Aimee Leigh Gallagher

History - Master of Arts in Teaching

I. Synthesis Essay………………..................4

III. Primary Documents and Headnotes.....26

IV. Textbook Critique……………….............36

V. Textbook Entry…………………………....42


Occupied Lands, Occupied Histories: Activist-Historians And The Red Power Movement, Elena Rose Paz Thompson Jan 2025

Occupied Lands, Occupied Histories: Activist-Historians And The Red Power Movement, Elena Rose Paz Thompson

History - Master of Arts in Teaching

I. Synthesis Essay.............................4

II. Primary Document Collection......25

III. Textbook Critique........................37

IV. New Textbook Writing.................42


Expertise Or Experience: Comparing Discussion Of Drought Between Audiences And Agencies In Nebraska, Kansas, Iowa, And Missouri, Cory L. Armstrong, Sharon E. Baldinelli, Kelly Helm Smith, Sharon J. Medcalf Jan 2025

Expertise Or Experience: Comparing Discussion Of Drought Between Audiences And Agencies In Nebraska, Kansas, Iowa, And Missouri, Cory L. Armstrong, Sharon E. Baldinelli, Kelly Helm Smith, Sharon J. Medcalf

Journal Articles: Epidemiology

Significant portions of the states in FEMA region 7 (Kansas, Nebraska, Missouri, and Iowa) were in drought in 2022–23. Culling data gathered from a prominent social media platform and from focus group discussions, this research examines how drought information was communicated between the public officials and the general public. Through the lens of the two-step flow of communication theory, the central research question explored the differences between public conversations about drought among individuals experiencing it and the viewpoints of experts who work on drought-related issues. Results from social media conversations were examined, along with insights from focus group discussions involving …


Reframing Recovery: Comparing Music Interventions And Traditional Rehabilitation Methods For Cognitive Function In Traumatic Brain Injury Patients, Laura Velez Jan 2025

Reframing Recovery: Comparing Music Interventions And Traditional Rehabilitation Methods For Cognitive Function In Traumatic Brain Injury Patients, Laura Velez

Honors Undergraduate Theses

Traumatic brain injury (TBI) affects millions annually, often resulting in long-term cognitive deficits that hinder independence and quality of life. While traditional rehabilitation methods address many physical and functional limitations, cognitive impairments—such as deficits in attention, memory, and executive function—often persist. Emerging evidence highlights music-based interventions as a promising complement to standard therapies, yet comparative research remains limited. This integrative literature review examined the effects of music interventions versus traditional rehabilitation methods on cognitive function in adults with TBI. Using a systematic search of databases including MEDLINE, CINAHL Ultimate, APA PsycInfo, and Music Index, eight peer-reviewed studies were selected for …


Consequences Of Artificial Intelligence In Health Insurance: Lawsuits, Policy, And Ethics, Alyssa N. Roberts Jan 2025

Consequences Of Artificial Intelligence In Health Insurance: Lawsuits, Policy, And Ethics, Alyssa N. Roberts

Honors Undergraduate Theses

In recent years, the healthcare system has been burdened by a multitude of obstacles that hinder the ability to provide effective, affordable, and timely care. Among these, one of the most significant challenges is the role that health insurance plays in shaping the quality of care. Health insurance companies are designed to decrease financial strain on patients, but they have introduced inefficiencies through delayed coverage approvals, increased denials, and administrative costs. Artificial intelligence (AI) has started to play an integral role in resolving these issues for the health insurance industry. Through its quick automated claim processing, fraud screening, and reduced …


Institutions And Economic Development, Ezra Rosser Jan 2025

Institutions And Economic Development, Ezra Rosser

Scholarly Articles in Law Reviews & Journals

INTRODUCTION: Though forty years have passed since the American Indian Law Review published Economic Development in Indian Country: What Are the Questions? by Professor Frank Pommersheim, many of the same challenges and questions about economic development remain. This brief Essay looks back at Pommersheim’s work, surveys the state of scholarship on economic development today, and offers a few ideas about the future of such work. To this day, economic development remains a backwater among law professors compared to sexier topics like criminal jurisdiction, civil authority over nonIndians, and whatever is the most recent opinion from the U.S. Supreme Court. But …


Critical Constitutional Law And The Alito Palimpsest, William J. Aceves Jan 2025

Critical Constitutional Law And The Alito Palimpsest, William J. Aceves

Faculty Scholarship

This article uses an innovative metaphor—the palimpsest—and a provocative philosophical tradition—genealogy—to generate a new theory of critical constitutional law. It is a theory born from this unique moment in time.

Originalism is now ascendant at the Supreme Court. Its search for essential origins in history as a method for grounding extant constitutional values was used in Dobbs v. Jackson Women’s Health Organization to end recognition of the fundamental right to abortion. The Court’s conservative majority has made clear that Dobbs is only the beginning.

Critical constitutional law uses the metaphor of the palimpsest to study law and the search for …


(Non)Police Brutality, Shawn E. Fields Jan 2025

(Non)Police Brutality, Shawn E. Fields

Faculty Scholarship

Local governments increasingly rely on unarmed, nonpolice experts to provide public safety services. In response to demands to reduce police violence, many municipalities have empowered paramedics, mental health counselors, social workers, and homeless outreach personnel, to triage health and safety issues without police involvement. Pilot programs reallocating police funds to these alternate responders appear to reduce arrest rates and rates of police violence. But they have not eliminated acts of violence committed by these nonpolice actors themselves. Shocking stories of paramedics chemically sedating motionless patients to death, social workers assaulting clients, and homelessness response units brutally dispersing unhoused persons after …


Shortage To Surge - Studying The Post-Covid-19 Guitar Retail Market, Jed Kim, Emmale Davis Jan 2025

Shortage To Surge - Studying The Post-Covid-19 Guitar Retail Market, Jed Kim, Emmale Davis

2025 Research Poster Competition

The COVID-19 pandemic was one of the most catalyzing events of the 21st century, leading to supply chain disruptions, lifestyle changes, and a massive shift towards digital technologies. During the COVID-19 lockdown, many people had more time, and over 16 million people learned guitar in the first 2 years of the pandemic. According to a study by Fender, 62% of these new guitar learners cited the pandemic as their primary reason for learning the instrument. However, pandemic policies and supply chain disruptions meant that many guitar retailers were unable to satisfy demand, and backorders began to accumulate. Since both guitars …


Poison! An Africana Legal Studies Investigation Into Enslaved Africans And Their Deadly Roots, Angi Porter Jan 2025

Poison! An Africana Legal Studies Investigation Into Enslaved Africans And Their Deadly Roots, Angi Porter

Scholarly Articles in Law Reviews & Journals

This article is a murder investigation.

And a strange one, as the victims might be the suspects, and the suspects might be the victims. Or, even stranger, who we are calling the victims might be the enforcers of an entirely different justice system we did not initially see.

This is a cold case: we are investigating African people enslaved in the Province of Maryland during the eighteenth century. It is really a collection of cases—all cases of poisoning. These enslaved Africans were poisoning their enslavers. The incidents are described in legal records and newspapers. But what do these poisonings really …


Forward Progress: The Rooney Rule And Its Post-Sffa Relevance, N. Jeremi Duru Jan 2025

Forward Progress: The Rooney Rule And Its Post-Sffa Relevance, N. Jeremi Duru

Scholarly Articles in Law Reviews & Journals

In 2003, the National Football League (NFL), which had long struggled with racial inequity both on and off the field, implemented a policy known as the Rooney Rule, requiring that any league club searching for a head coach interview at least one person of color before making a hire. In the over two decades since, employers of all sorts seeking to increase opportunities for people of color and women have adopted a form of the Rule. Indeed, it has gained traction from coast to coast. Hundreds of American employers utilize the Rooney Rule or a policy derived therefrom. In the …


Beyond Involuntary Movements: A Case Of Diabetic Striatopathy Complicated By Cardiac Arrest, Deepa M Jan 2025

Beyond Involuntary Movements: A Case Of Diabetic Striatopathy Complicated By Cardiac Arrest, Deepa M

Manipal Journal of Nursing and Health Sciences

Abstract

Diabetic striatopathy (DS) is a rare neurological manifestation of poorly controlled diabetes mellitus, typically characterized by hemichorea–hemiballismus and distinctive basal ganglia abnormalities on neuroimaging. We report the case of a 57-year-old woman with type 2 diabetes mellitus who presented with generalized choreiform and ballistic movements and subsequently developed an in-hospital cardiac arrest. Diagnostic evaluation revealed uncontrolled hyperglycemia (random blood glucose 243 mg/dL; HbA1c 8.3%) without ketosis, with neuroimaging findings consistent with DS. The patient was initially managed in the casualty department and subsequently admitted to a neuro stepdown intensive care unit, where she remained for 10 days. Comprehensive medical, …


Effects Of Starter Cultures On The Metabolite Profile, Antioxidant Activities, And Anti-Aging Properties Of Tapuy Lees, Edward Kevin B. Bragais, Paul Mark B. Medina Jan 2025

Effects Of Starter Cultures On The Metabolite Profile, Antioxidant Activities, And Anti-Aging Properties Of Tapuy Lees, Edward Kevin B. Bragais, Paul Mark B. Medina

Biology Faculty Publications

The Philippine rice wine (tapuy) and tapuy lees making process utilizes bubod, the traditional starter culture. The bubod contains variable number and species of microorganisms and influences the physical and chemical properties of tapuy and tapuy lees, resulting in inconsistent quality products. Hence, improvement and standardization of local starter culture are significant. Here, we examined the effects of well-defined starter cultures (Rhizopus oryzae (RO), Mucor indicus (MI), and Saccharomyces cerevisiae (SC)) and bubod on the metabolite profile, antioxidant, and anti-aging activities of tapuy lees. Our results showed the presence of polyphenols (102.36 ± 2.84 to 173.92 …


In Silico Screening And Identification Of Ctl And Htl Epitopes In The Secreted Virulence Factors Of Mycobacterium Tuberculosis, Edward Kevin B. Bragais, F. M. Heralde Iii, K. C. Fernandez, S. E. Caoili Jan 2025

In Silico Screening And Identification Of Ctl And Htl Epitopes In The Secreted Virulence Factors Of Mycobacterium Tuberculosis, Edward Kevin B. Bragais, F. M. Heralde Iii, K. C. Fernandez, S. E. Caoili

Biology Faculty Publications

Background: Mycobacterium tuberculosis (MTb) is a highly infectious pathogen and a global health threat due to its resilient cell wall and immune evasion strategies. Despite the availability of the antituberculosis Bacille Calmette-Guérin (BCG) vaccine, its efficacy varies (0%–80%) and gradually decreases over time. This study aimed to identify cytotoxic T-lymphocyte (CTL) and helper T-lymphocyte (HTL) epitopes in MTb secretory proteins using immunoinformatics tools. Material and methods: The Protein Variability Server was used to identify highly conserved sequences, and epitope population coverage was estimated for the Southeast Asian (SEA) region. Selected epitopes were also docked to their major histocompatibility complex alleles. …


In Silico Prediction Of Cytotoxic T-Cell Epitopes From Helicobacter Pylori Virulence Factors Using An Immunoinformatics Approach, Demy Valerie Chacon, Kiana Alika Co, Daphne Noreen Enriquez, Aubrey Love Labarda Jan 2025

In Silico Prediction Of Cytotoxic T-Cell Epitopes From Helicobacter Pylori Virulence Factors Using An Immunoinformatics Approach, Demy Valerie Chacon, Kiana Alika Co, Daphne Noreen Enriquez, Aubrey Love Labarda

Biology Faculty Publications

Background: Helicobacter pylori infects approximately half of the global population, leading to gastric and duodenal ulcers. Despite the availability of antibiotics, challenges such as patient reluctance, high treatment costs, and antibiotic resistance limit their effectiveness, making vaccination a promising alternative. This study used immunoinformatics to identify candidate epitopes for a multiepitope vaccine construct against H. pylori. Material and methods: The protein variability server was utilized for conservation analysis. The epitopes were screened for antigenicity, allergenicity, toxicity, cross-reactivity, and population coverage. Selected epitopes were docked with their corresponding human leukocyte antigen (HLA) alleles, and thermodynamic quantities were determined. Five virulence factors …


Development And Pilot Of A Microgreens Project To Integrate Food Security In Grade 8 Science Using Systems Thinking, Iris Mae L. Caidic, C. K. Gonzales Jan 2025

Development And Pilot Of A Microgreens Project To Integrate Food Security In Grade 8 Science Using Systems Thinking, Iris Mae L. Caidic, C. K. Gonzales

Biology Faculty Publications

Among other countries, the Philippines faces the issue of food security, which must be addressed through education. However, the lack of coherence in teaching science content hinders Filipino junior high school students’ holistic understanding that science lessons are interconnected to food security. This study explores how systems thinking can be utilized to integrate food security into science topics. The pilot of the developed module on a microgreens project was implemented using systems thinking tools to tackle lessons on biodiversity, ecosystems, and the human digestive system within the context of food security. Data from end-of-scaffold check-ins, individual scaffold assessments, group performance …


A Concoction Pipeline For Generating Molecular Operational Taxonomic Units (Motus) Among Riparian And Aquatic Beetles, Emmanuel D. Delocado, Voltaire Rafael H. Banzon, Enrico Gerard S. Sanchez Jan 2025

A Concoction Pipeline For Generating Molecular Operational Taxonomic Units (Motus) Among Riparian And Aquatic Beetles, Emmanuel D. Delocado, Voltaire Rafael H. Banzon, Enrico Gerard S. Sanchez

Biology Faculty Publications

No abstract provided.


A Low-Cost Production Method For Bst Dna Polymerase (Large Fragment), Crisanto M. Lopez, M. V. San Pedro, V. A. Cañas, J. R. Garcia Jan 2025

A Low-Cost Production Method For Bst Dna Polymerase (Large Fragment), Crisanto M. Lopez, M. V. San Pedro, V. A. Cañas, J. R. Garcia

Biology Faculty Publications

BstLF, the large fragment of Bst DNA polymerase, is a recombinant strand-displacing DNA polymerase derived from Geobacillus stearothermophilus and serves as the primary enzyme utilized in loopmediated isothermal amplification (LAMP). Recently, the application of LAMP as a convenient and accessible diagnostic tool has gained considerable attention. However, the high cost of reagents presents a significant barrier to the development of LAMP diagnostic kits, limiting accessibility for laboratories in low-resource settings. In this study, we report a low-cost production method for BstLF utilizing more readily available alternative reagents coupled with a simplified purification process. The resulting homebrewed BstLF demonstrated comparable amplification …


Assessment Of Validity And Reliability Of Survey Tool For Good Aquaculture Practices Of Philippine Shellfish Farmers, Crisanto M. Lopez, A. Rustia, E. Barrios, D. Tanay Jan 2025

Assessment Of Validity And Reliability Of Survey Tool For Good Aquaculture Practices Of Philippine Shellfish Farmers, Crisanto M. Lopez, A. Rustia, E. Barrios, D. Tanay

Biology Faculty Publications

Food safety farm-to-fork model compliance to good aquaculture practices (GAqP) of Filipino shellfish farmers placed a special consideration in the validation and reliability of the developed survey tool that consisted of 11 sections of GAqP provisions based on Philippine National Standards 207:2017 and CXS 52-2003 standards. Validation [content validity index (CVI) and impact factor (IF)] and reliability (Cronbach’s alpha) included pre-testing (item difficulty and discrimination index) (n = 7 shellfish farmers; n = 7 technical personnel on fisheries), validation (n = 30 shellfish farmers and five experts), and pilot testing (n = 30 shellfish farmers) to measure the reliability. Pre-testing …


The Use Of Synthesized Stabilized Nanoparticles Of Selenium As A Feed Additive In Shrimp Litopenaeus Vannamei Diets: Performance, Antibacterial Activity, Gut Microbiota And Immune-Related Genes Expression, Janice A. Ragaza, F. Mustafa, S. Hassan, O. Ashary Jan 2025

The Use Of Synthesized Stabilized Nanoparticles Of Selenium As A Feed Additive In Shrimp Litopenaeus Vannamei Diets: Performance, Antibacterial Activity, Gut Microbiota And Immune-Related Genes Expression, Janice A. Ragaza, F. Mustafa, S. Hassan, O. Ashary

Biology Faculty Publications

The shrimp aquaculture industry faces challenges that hinder production, including pathogens and infections from bacteria-causing diseases. The present study aimed to examine the impact of dietary synthesized chitosan stabilized selenium nanoparticles (CSSeNPs) on the growth performance of gut microbiota and immuneassociated genes for shrimp L. vannamei aquaculture. The experiments were accomplished for 12 weeks in triplicate fiberglass circular tanks (200 L). A 300 shrimp post-larvae (PL) weighing an average of 0.14 ± 0.001 g was utilized. Four experimental groups were assigned to 12 tanks. Each tank contained 25 PL. Each group fed with one of the following diets: control (C), …


Native No More? The Catfish Dilemma In The Philippines, Janice A. Ragaza, Alexis Faye A. Olarte, James Darren R. Pelaez Jan 2025

Native No More? The Catfish Dilemma In The Philippines, Janice A. Ragaza, Alexis Faye A. Olarte, James Darren R. Pelaez

Biology Faculty Publications

The shrimp aquaculture industry faces challenges that hinder production, including pathogens and infections from bacteria-causing diseases. The present study aimed to examine the impact of dietary synthesized chitosan stabilized selenium nanoparticles (CSSeNPs) on the growth performance of gut microbiota and immuneassociated genes for shrimp L. vannamei aquaculture. The experiments were accomplished for 12 weeks in triplicate fiberglass circular tanks (200 L). A 300 shrimp post-larvae (PL) weighing an average of 0.14 ± 0.001 g was utilized. Four experimental groups were assigned to 12 tanks. Each tank contained 25 PL. Each group fed with one of the following diets: control (C), …


From Bait To Breakthrough: How Polychaetes Are Revolutionizing Philippine Aquaculture, Janice A. Ragaza, Irnes Rebien H. Bailon, Rochelle A. Jabines Jan 2025

From Bait To Breakthrough: How Polychaetes Are Revolutionizing Philippine Aquaculture, Janice A. Ragaza, Irnes Rebien H. Bailon, Rochelle A. Jabines

Biology Faculty Publications

No abstract provided.


Ptp1b Inhibitors Of Marine Sponge-Derived Secondary Metabolites From Dysidea, Irvin B. Rondolo, G. A. Lasam, M. N. Aguila, A. J. De Jesus Jan 2025

Ptp1b Inhibitors Of Marine Sponge-Derived Secondary Metabolites From Dysidea, Irvin B. Rondolo, G. A. Lasam, M. N. Aguila, A. J. De Jesus

Biology Faculty Publications

Diabetes is a chronic metabolic disease with high morbidity and mortality due to its complications. Recently, there has been growing interest in identifying new bioactive compounds, including marinederived secondary metabolites, for potential antidiabetic activities. This study focuses on secondary metabolites from marine sponges from the genus Dysidea that show strong inhibition of protein tyrosine phosphatase 1B (PTP1B), a key target in antidiabetic therapy. Thirteen out of the thirty-one compounds were identified to have promising in silico potentials vs PTP1B: avarol (1), avarone (2), furodysin (3), nakafuran 8 (4), haterumadysin A (5), pyrodysinoic acid (6), avinosol (7), puupehenone (8), α-santonin (9), …


Clerodendrum Kelli (Lamiaceae), A New Species From Carranglan, Nueva Ecija, Philippines, And Lectotypification Of Clerodendrum Mindorense, Adriane B. Tobias, D. J. Ples, J. Patykowski, L. C. Udasco Jan 2025

Clerodendrum Kelli (Lamiaceae), A New Species From Carranglan, Nueva Ecija, Philippines, And Lectotypification Of Clerodendrum Mindorense, Adriane B. Tobias, D. J. Ples, J. Patykowski, L. C. Udasco

Biology Faculty Publications

Clerodendrum kelli R.Bustam., A.B.Tobias & Ples—a new species of the genus Clerodendrum L. (Lamiaceae) from the montane forests of Carranglan, Nueva Ecija, Luzon Island, Philippines—is described and illustrated. The species shares morphological features that are uncommon for the genus with both Clerodendrum quadriloculare (Blanco) Merr. (purple abaxial leaf surfaces) and C. mindorense Merr. (reduced fruiting calyx lobes), but differs from both in having lax (vs dense/compact) inflorescences bearing flowers with shorter corolla tubes and reddish-pink (vs green or purple) calyces with ovate (vs triangular or lanceolate) lobes. Additionally, a lectotype for C. mindorense is assigned. Preliminary assessment of its conservation …


Evaluation Of A Customer Development Simulator Using Large Language Model-Based Multi-Agent System And Synthetic Respondents, Lois Abigail To, Zachary Matthew C. Alabastro, Joseph Benjamin R. Ilagan Jan 2025

Evaluation Of A Customer Development Simulator Using Large Language Model-Based Multi-Agent System And Synthetic Respondents, Lois Abigail To, Zachary Matthew C. Alabastro, Joseph Benjamin R. Ilagan

Quantitative Methods and Information Technology Faculty Publications

Customer development (CD) is a Lean Startup (LS) methodology for startups to validate their business hypotheses and refine their business model based on customer feedback. This paper proposes designing a large language model-based multi-agent system (LLM MAS) to enhance the customer development process by simulating customer feedback. Using LLMs’ natural language understanding (NLU) and synthetic multi-agent capabilities, startups can conduct faster validation while obtaining preliminary insights that may help refine their business model before engaging with the real market. The study presents a model in which the LLM MAS simulates customer discovery interactions between a startup founder and potential customers, …


Collaborative Product Innovation Model With Large Language Models And Agentic Systems, Zachary Matthew C. Alabastro, Stephen Daeniel Mansueto, Joseph Benjamin R. Ilagan Jan 2025

Collaborative Product Innovation Model With Large Language Models And Agentic Systems, Zachary Matthew C. Alabastro, Stephen Daeniel Mansueto, Joseph Benjamin R. Ilagan

Quantitative Methods and Information Technology Faculty Publications

Product innovation is critical in strategizing business decisions in highly-competitive markets. For product enhancements, the entrepreneur must garner data from a target demographic through research. A solution to this involves qualitative customer feedback. The study proposes the viability of artificial intelligence (AI) as a co-pilot model to simulate synthetic customer feedback with agentic systems. Prompting with ChatGPT-4o’s homo silicus attribute can generate feedback on certain business contexts. Results show that large language models (LLM) can generate qualitative insights to utilize in product innovation. Results seem to generate human-like responses through few-shot techniques and Chain-of-Thought (CoT) prompting. Data was validated with …