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Articles 50911 - 50940 of 1441032
Full-Text Articles in Entire DC Network
The Shorthorn: October 8, 1946
The Shorthorn: October 8, 1946
The Shorthorn Newspaper Collection: 1940s
No abstract provided.
The Shorthorn: May 22, 1946
The Shorthorn Newspaper Collection: 1940s
No abstract provided.
The Shorthorn: May 15, 1946
The Shorthorn Newspaper Collection: 1940s
No abstract provided.
The Shorthorn: May 1, 1946
The Shorthorn Newspaper Collection: 1940s
No abstract provided.
The Shorthorn: May 8, 1946
The Shorthorn Newspaper Collection: 1940s
No abstract provided.
The Shorthorn: April 17, 1946
The Shorthorn Newspaper Collection: 1940s
No abstract provided.
The Shorthorn: April 3, 1946
The Shorthorn Newspaper Collection: 1940s
No abstract provided.
The Shorthorn: April 10, 1946
The Shorthorn Newspaper Collection: 1940s
No abstract provided.
The Shorthorn: March 20, 1946
The Shorthorn Newspaper Collection: 1940s
No abstract provided.
The Shorthorn: March 27, 1946
The Shorthorn Newspaper Collection: 1940s
No abstract provided.
The Shorthorn: March 13, 1946
The Shorthorn Newspaper Collection: 1940s
No abstract provided.
The Shorthorn: March 6, 1946
The Shorthorn Newspaper Collection: 1940s
No abstract provided.
The Shorthorn: February 27, 1946
The Shorthorn: February 27, 1946
The Shorthorn Newspaper Collection: 1940s
No abstract provided.
The Shorthorn: February 20, 1946
The Shorthorn: February 20, 1946
The Shorthorn Newspaper Collection: 1940s
No abstract provided.
The Shorthorn: February 6, 1946
The Shorthorn: February 6, 1946
The Shorthorn Newspaper Collection: 1940s
No abstract provided.
The Shorthorn: February 13, 1946
The Shorthorn: February 13, 1946
The Shorthorn Newspaper Collection: 1940s
No abstract provided.
The Shorthorn: January 16, 1946
The Shorthorn: January 16, 1946
The Shorthorn Newspaper Collection: 1940s
No abstract provided.
The Shorthorn: January 23, 1946
The Shorthorn: January 23, 1946
The Shorthorn Newspaper Collection: 1940s
No abstract provided.
The Shorthorn: January 9, 1946
The Shorthorn: January 9, 1946
The Shorthorn Newspaper Collection: 1940s
No abstract provided.
The Shorthorn: December 19, 1945
The Shorthorn: December 19, 1945
The Shorthorn Newspaper Collection: 1940s
No abstract provided.
The Shorthorn: December 5, 1945
The Shorthorn: December 5, 1945
The Shorthorn Newspaper Collection: 1940s
No abstract provided.
The Shorthorn: November 21, 1945
The Shorthorn: November 21, 1945
The Shorthorn Newspaper Collection: 1940s
No abstract provided.
The Shorthorn: November 14, 1945
The Shorthorn: November 14, 1945
The Shorthorn Newspaper Collection: 1940s
No abstract provided.
The Shorthorn: October 31, 1945
The Shorthorn: October 31, 1945
The Shorthorn Newspaper Collection: 1940s
No abstract provided.
The Shorthorn: November 7, 1945
The Shorthorn: November 7, 1945
The Shorthorn Newspaper Collection: 1940s
No abstract provided.
The Shorthorn: October 24, 1945
The Shorthorn: October 24, 1945
The Shorthorn Newspaper Collection: 1940s
No abstract provided.
The Shorthorn: October 17, 1945
The Shorthorn: October 17, 1945
The Shorthorn Newspaper Collection: 1940s
No abstract provided.
The Shorthorn: October 10, 1945
The Shorthorn: October 10, 1945
The Shorthorn Newspaper Collection: 1940s
No abstract provided.
Exploring The Impact Of Negative Brand Experiences On Consumer Emotions And Behavior, Li Mei Liu, Seong Ho Lee
Exploring The Impact Of Negative Brand Experiences On Consumer Emotions And Behavior, Li Mei Liu, Seong Ho Lee
Asia Marketing Journal
With the continuous development of social media, negative brand emotions have emerged as a significant social phenomenon. However, existing marketing research predominantly focuses on positive emotions. This study aims to explore how the sensory, emotional, behavioral, intellectual, and social dimensions of negative brand experiences elicit consumer regret and brand hate, which subsequently drive the spread of NWOM. Using SEM to analyze data from 1,000 Chinese consumers, this study finds that all dimensions of negative brand experiences significantly influence both regret and brand hate. Consumer regret further amplifies brand hate, intensifying its emotional impact, and drives the dissemination of NWOM. This …