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Rfid Occupied Advanced Framework For Specialized Vehicle Access, Operating System, And Wireless Data Transmission Without Human Intervention, Abdullah Al Mamun Anik, Mosammet Sadia Akter Moon, Fahim Faysal Arnob, Mehedi Hasan, S. A. Naimal Hoque, Mohammad Mashhunar Rahman, Tahzin Bin Ahmed, Tonmoy Barua Jan 2025

Rfid Occupied Advanced Framework For Specialized Vehicle Access, Operating System, And Wireless Data Transmission Without Human Intervention, Abdullah Al Mamun Anik, Mosammet Sadia Akter Moon, Fahim Faysal Arnob, Mehedi Hasan, S. A. Naimal Hoque, Mohammad Mashhunar Rahman, Tahzin Bin Ahmed, Tonmoy Barua

Mechanical Engineering Faculty Publications and Presentations

Radio frequency identification system (RFID) tags are tiny electronic devices that include a distinctive code that can be detected by a reader that supports RFID. The string of characters is used for recognizing and monitoring the object to which the tag is connected. RFID tags interact with RFID readers using radio frequency. While the tag comes into close proximity to the scanner, that device sends a radio signal that triggers the tag. The tag then responds by sending its unique identity. RFID pinpointing ability is verified experimentally in two different techniques, one utilizing radar and the other a photosensitive transition. …


Providing Safe Gastric Feedings In Pediatric Patients On High Flow Nasal Cannula Respiratory Support, Olivia Joyce Chan Jan 2025

Providing Safe Gastric Feedings In Pediatric Patients On High Flow Nasal Cannula Respiratory Support, Olivia Joyce Chan

Yale School of Nursing Digital Theses

Purpose: HFNC is used to manage pediatric respiratory distress, but concerns aboutgastric air insufflation and aspiration risk lead to delayed feedings. There is no standardized practice guiding gastric feedings in children on HFNC. This project developed and implemented a decision tree to guide clinical decision-making for gastric feedings for children on HFNC. Methods: A HFNC feeding safety decision tree was developed following literature review and implemented in a Pediatric Intensive Care Unit (PICU). The primary outcome evaluated HFNC flow rates when starting gastric feeds. Secondary outcomes include adverse events (AEs), physiologic distress, and PICU/hospital LOS. Data were analyzed using Chi-Square …


Changing The Paradigm For Newly Graduated Nurses’ Intent To Leave Through An Emeritus Rn Virtual Mentoring Program In An Acute Care Hospital Setting, Lacy Eynon Jan 2025

Changing The Paradigm For Newly Graduated Nurses’ Intent To Leave Through An Emeritus Rn Virtual Mentoring Program In An Acute Care Hospital Setting, Lacy Eynon

Yale School of Nursing Digital Theses

The U.S. nursing shortage presents a critical challenge to healthcare organizations, withwide-reaching implications for patient safety and financial sustainability. High nurse turnover contributes to increased staffing costs, estimated at $56,300 average cost per nurse replaced. This shortage directly impacts patient outcomes including increased rates of medical errors, patient mortality and decreased overall quality of care. Supporting early-career nurses through mentorship programs is a promising strategy to improve professional development and retention, thereby addressing clinical and economic consequences workforce shortages. This DNP Project developed and implemented an Emeritus RN Virtual Mentoring Program utilizing experienced emeritus nurses to mentor nurses with less …


Empowering Emerging Air Medical Leaders Through A Novel Professional Development Program Adapting National Nursing And Healthcare Management Competencies To A Multi-State Air Medical Service, Christopher Hardman Jan 2025

Empowering Emerging Air Medical Leaders Through A Novel Professional Development Program Adapting National Nursing And Healthcare Management Competencies To A Multi-State Air Medical Service, Christopher Hardman

Yale School of Nursing Digital Theses

Empowering Emerging Air Medical Leaders through a Novel Professional Development Program Adapting National Nursing and Healthcare Management Competencies to a Multi-State Air Medical ServiceHigh turnover in the nursing workforce has led to clinicians with limited experience being promoted to leadership roles without proper training or support. Nurse leaders directly impact clinical outcomes and retention. The financial burden of turnover is significant, as health systems must continually replace employees. Despite this, limited evidence exists on effective professional development and retention strategies in non-traditional, non-hospital settings. This DNP project sought to adapt and implement a novel professional development program, derived from the …


Transgender And Gender Diverse People – Inclusive Healthcare System Access, Dakota Denielle Lawtum Jan 2025

Transgender And Gender Diverse People – Inclusive Healthcare System Access, Dakota Denielle Lawtum

Yale School of Nursing Digital Theses

Transgender and Gender Diverse People – Inclusive Healthcare System AccessPurpose: This DNP project implemented a dual strategy to increase system-wide access to care and awareness of the needs of transgender and gender diverse people. Background: The 2015 U.S. Transgender Survey is the most recent and largest survey of its kind in the United States comprising a total of 27,715 responses. (National Center for Transgender Equality, 2015, U.S. Transgender Survey). The results of this survey are as follows: 1) 26% of the total national respondents experienced insurance issues for gender affirming healthcare or being denied coverage for routine care; 2) 32% …


Developing A Decision Tree To Address Behavioral And Psychological Symptoms Of Dementia In The Primary Care Setting, Lolita Tramel Jan 2025

Developing A Decision Tree To Address Behavioral And Psychological Symptoms Of Dementia In The Primary Care Setting, Lolita Tramel

Yale School of Nursing Digital Theses

AbstractDeveloping a Decision Tree to Address Behavioral and Psychological Symptoms of Dementia in the Primary Care Setting There are 55 million people living with dementia worldwide. In the United States, there are approximately 7.2 million people living with Alzheimer’s dementia and these numbers are expected to rise. The U.S. Department of Health and Human Services (2022) identified there is a shortage of behavioral health clinicians nationwide. As the population ages, demand for behavioral health clinicians will be high and supply will remain low. Primary care providers (PCPs) will be required to see an influx of dementia patients despite finding it …


Myopia Correction, Myopia Control And Myopia Management: Definitions And Recommended Usage, International Myopia Institute (Imi), Ian Flitcroft, Mark A. Bullimore, Kate L. Gifford, Jost B. Jonas, Deborah Jones, Lyndon W. Jones, Pauline Kang, Serge Resnikoff, Jeffrey Walline, Christine F. Wildsoet Jan 2025

Myopia Correction, Myopia Control And Myopia Management: Definitions And Recommended Usage, International Myopia Institute (Imi), Ian Flitcroft, Mark A. Bullimore, Kate L. Gifford, Jost B. Jonas, Deborah Jones, Lyndon W. Jones, Pauline Kang, Serge Resnikoff, Jeffrey Walline, Christine F. Wildsoet

Research Outputs: 2025-Present

No abstract provided.


Bragg Compensated Non-Normal Incidence Hoe Fabrication For Occlusion Capable Near Eye Display, Chun Wei Ooi, Dipanjan Chakraborty, Owen Kearney, Izabela Naydenova, John Dingliana, Suzanne Martin Jan 2025

Bragg Compensated Non-Normal Incidence Hoe Fabrication For Occlusion Capable Near Eye Display, Chun Wei Ooi, Dipanjan Chakraborty, Owen Kearney, Izabela Naydenova, John Dingliana, Suzanne Martin

Research Outputs: 2025-Present

volume Holographic Optical Elements (VHOE) are being developed for use in image combiners and waveguide couplers within the near eye display(NED). VHOEs have the potential to replace conventional geometric optics and can perform multiple functions in a lightweight thin layer, depending on the recorded hologram design. However, due to high dispersion and the angular and spectral selectivity of VHOEs, bespoke solutions are needed for every new system design and it is important to be able to fabricate at a given recording wavelength (with available lasers) regardless of the intended operating wavelength of the VHOE. To alleviate the problem, we have …


Imi—2025 Digest, Nina Tahhan, Mark A. Bullimore, Xiangui He, Lisa A. Ostrin, Timothy J. Gawne, Kate L. Gifford, Pauline Kang, Ian Morgan, Aude Couturier, Kyoko Ohno-Matsui, Nicola S. Logan, Ian Flitcroft Jan 2025

Imi—2025 Digest, Nina Tahhan, Mark A. Bullimore, Xiangui He, Lisa A. Ostrin, Timothy J. Gawne, Kate L. Gifford, Pauline Kang, Ian Morgan, Aude Couturier, Kyoko Ohno-Matsui, Nicola S. Logan, Ian Flitcroft

Research Outputs: 2025-Present

As myopia research expands in scope and complexity, the International Myopia Institute (IMI) continues to provide timely, evidence-based consensus guidance through its biennial white papers and digests. The IMI 2025 Digest delivers targeted updates in areas identified for revision since the previous digest: definitions and classification of myopia, clinical management guidelines, risk factors, accommodation and binocular vision, experimental models, and onset and progression in young adults. A major focus is the evolving concept of pre-myopia, including a refined understanding of hyperopic reserve as a predictive marker, population-specific thresholds, and the distinction between risk and predictive factors. Emerging evidence supports earlier …


Optimized Vgg16 For Multi-Class Classification Of Alzheimer's Disease, Amira M. Basuoni, Hussein Seleem, Amira S. Ashour Jan 2025

Optimized Vgg16 For Multi-Class Classification Of Alzheimer's Disease, Amira M. Basuoni, Hussein Seleem, Amira S. Ashour

Mansoura Engineering Journal

Alzheimer’s disease (AD) is a severe neurological disorder that leads to memory loss and other cognitive impairments, ultimately resulting in death. With the advancement of deep learning, several researchers implemented a deep learning (DL)-based classification system for diagnosing such disease. However, determining the proper setting of the parameters, like learning rate and the number of dense units in the classification model is essential to achieve the best performance. Although manual tuning and grid search methods may be used, they are often time-consuming and cannot achieve the optimal model’s design. Accordingly, this paper proposed an improved model of the Visual Geometry …


Development Of An Examination Hall Malpractice Detection System Using Pose Estimation And Machine Learning, Etinosa Noma-Osaghae, Udoumoh John David, Joshua Sokowonci Mommoh, Olusogo Julius Adetunji, Oyedeji Ayo Isaac Jan 2025

Development Of An Examination Hall Malpractice Detection System Using Pose Estimation And Machine Learning, Etinosa Noma-Osaghae, Udoumoh John David, Joshua Sokowonci Mommoh, Olusogo Julius Adetunji, Oyedeji Ayo Isaac

Mansoura Engineering Journal

Examination malpractice remains a critical concern, driving the need for robust and efficient detection systems to uphold academic integrity. This research introduces a novel approach to examination malpractice detection by leveraging pose estimation and machine learning to address key gaps in existing solutions. Current systems often rely exclusively on either pose estimation or object detection, failing to exploit the synergistic potential of combining these techniques. This study bridges this gap by integrating deep learning models with complementary capabilities to enhance detection accuracy, robustness, and coverage. The proposed methodology utilises OpenPose for precise human pose estimation, enabling the detection of body …


A Textbook Equity Student Advisory Board, Karlee Colby, Anne Marie H. Gruber Jan 2025

A Textbook Equity Student Advisory Board, Karlee Colby, Anne Marie H. Gruber

Faculty Publications

Engaging college students in advocacy related to open educational resources (OER) is an important way to raise awareness and encourage OER adoption on campuses in higher education. The student perspective is vital to encouraging instructors and administrators to be responsive to student needs, concerns, and preferences related to course materials access, and to consider affordability and usage rights. This case study describes the library-facilitated Textbook Equity Student Advisory Board at the University of Northern Iowa, a medium-sized regional comprehensive university. The board serves as a two-way communication outlet between textbook equity campus leaders and students, including student government. This article …


Stronger Together Newsletter, January 2025, Office Of Inclusive Excellence Jan 2025

Stronger Together Newsletter, January 2025, Office Of Inclusive Excellence

News, Magazines and Reports

Rev. Dr. Martin Luther King Jr. Day Celebration, Inclusion in Bloom, Introducing The Academy for Inclusive Excellence Education & Development, Lunar New Year, Human Library, Inclusive Excellence Spotlight, Upcoming Events


Artificial Intelligence And Digital Technologies In Finance: A Comprehensive Review, Soudeh Pazouki, Mohamad Jamshidi, Mirarmia Jalali, Arya Tafreshi Jan 2025

Artificial Intelligence And Digital Technologies In Finance: A Comprehensive Review, Soudeh Pazouki, Mohamad Jamshidi, Mirarmia Jalali, Arya Tafreshi

Finance Faculty Publications

This study explores the transformative impact of artificial intelligence (AI) and digital technologies on the financial technology (FinTech) industry, highlighting their role in fostering business growth, operational efficiency, and enhanced customer engagement. AI-driven strategies have unlocked new avenues for streamlining workflows, boosting productivity, and expanding financial inclusion by reaching underrepresented populations. However, these advancements also pose challenges, including navigating complex regulatory frameworks and adapting to the rapidly evolving technological landscape. This paper delves into the macroeconomic effects of AI, examining its influence on labor markets, consumer behavior, and organizational success. Furthermore, the paper discusses blockchain applications and their potential to …


Does The Acquirer's Complexity Affect The Market Reaction To M&A Decisions?, Rajib Chowdhury, John A. Doukas Jan 2025

Does The Acquirer's Complexity Affect The Market Reaction To M&A Decisions?, Rajib Chowdhury, John A. Doukas

Finance Faculty Publications

We examine whether and how acquiring firms' complexity affects investor perception at the announcement of M&A decisions. Using well-established data of firm complexity developed through combining machine learning and a lexicon of words, we find a significant positive relationship between acquiring firm complexity and cumulative abnormal returns (CAR), indicating that more intricate firms are viewed as more valuable or competent in mergers and acquisitions. This association is stronger for acquirers with high operating risk, organizational capital, R&D intensity, large and independent boards, and larger targets. We also present evidence that high-complexity bidders offer higher takeover premiums. Our study contributes to …


Are Csr Incidents Truly Bad News?, Chen Chen, John A. Doukas, Rongyao Gloria Zhang Jan 2025

Are Csr Incidents Truly Bad News?, Chen Chen, John A. Doukas, Rongyao Gloria Zhang

Finance Faculty Publications

We revisit whether disclosures of negative Corporate Social Responsibility (CSR) incidents adversely affect firms' stock prices. While univariate tests reveal significant negative abnormal returns around incident announcements, the effect disappears once firm characteristics, industry, and time‐fixed effects are controlled for. We find no robust evidence that CSR incidents or firms' Environmental, Social, and Governance (ESG) commitments influence stock price reactions on the event day or across broader windows. These results suggest that previously documented negative market responses may be attributable to endogeneity. Our baseline results are consistent with informed trading behavior: short‐sellers do not increase activity in incident‐related stocks relative …


Guided Autonomy: A Research-Based Approach To Improving Students' Wellbeing And Decision-Making In The Development Of Problem-Solving Skills, Jonathan E. Moore Jan 2025

Guided Autonomy: A Research-Based Approach To Improving Students' Wellbeing And Decision-Making In The Development Of Problem-Solving Skills, Jonathan E. Moore

Akron Law Faculty Publications

Law schools and the legal profession face a wellbeing crisis. Law students and lawyers suffer from high rates of depression, substance abuse, and job dissatisfaction. Research shows that cultivating autonomy—the sense of control over one’s own decisions and actions—is key to wellbeing and success in legal education and practice. Yet, fostering autonomy in new law students is challenging, as too much independence too soon can overwhelm learners and increase stress. This article introduces a “guided autonomy” approach for law students, with a focus specifically on legal writing courses. The article combines insights from Self-Determination Theory and Cognitive Load Theory to …


Law On Digital Banking Risk Management - Experiences Of Several Countries And Challenges For Such Developing Countries As Vietnam, Sue M. Altmeyer, Cao Dinh Lanh, Phan Dang Hai Jan 2025

Law On Digital Banking Risk Management - Experiences Of Several Countries And Challenges For Such Developing Countries As Vietnam, Sue M. Altmeyer, Cao Dinh Lanh, Phan Dang Hai

Akron Law Faculty Publications

In the context of globalization and the continuous development of financial markets, the banking and financial services industry is increasingly complex, accompanied by potential legal risks that organizations need to deal with face-to-face. Risk management of banking operations in the digital environment is becoming increasingly important for financial institutions and banks, as it is essential to help protect organizations' assets, reputation, and stability. This article is based on analysis and research of the law in several countries to discern possible changes to the law on digital banking risk management in Vietnam. Three goals will be assessed: i) building a comprehensive …


A View Of The Restaurant Script Through The Lens Of Hierarchical Planning, Jamie C. Macbeth, Mark Roberts, Boming Zhang, Sharmin Badhan, Molly Neu, Tanush Garg, Yining Hua, Manushaqe Muco, Mackie Zhou Jan 2025

A View Of The Restaurant Script Through The Lens Of Hierarchical Planning, Jamie C. Macbeth, Mark Roberts, Boming Zhang, Sharmin Badhan, Molly Neu, Tanush Garg, Yining Hua, Manushaqe Muco, Mackie Zhou

Computer Science: Faculty Publications

The flexible nature of human cognition and of the structures it uses is well known, as is the difficulty of building cognitive systems that exhibit transfer and use the same structures for radically different tasks. In this paper, we perform a close examination of Schank-Abelsonian scripts, picking apart the goal- and plan- oriented nature of low-level acts and high-level reasoning inherent in them. We then view scripts through the lens of hierarchical planning systems and construct the well-known restaurant script as a hierarchical goal network planning domain. These are evidence in support of a claim that some, if not all, …


The Central Role For Troponin C Amino-Terminal ⍺-Helix In Vertebrate Thin Filiment Ca²⁺-Activation, Yun Shi, Lauren A. Blackwell, Ryan K. Schroy, B. Max Cleland, Cristina M. Risi, Michelle S. Parvatiyar, Jose R. Pinto, Vitold E. Galkin, P. Bryant Chase Jan 2025

The Central Role For Troponin C Amino-Terminal ⍺-Helix In Vertebrate Thin Filiment Ca²⁺-Activation, Yun Shi, Lauren A. Blackwell, Ryan K. Schroy, B. Max Cleland, Cristina M. Risi, Michelle S. Parvatiyar, Jose R. Pinto, Vitold E. Galkin, P. Bryant Chase

Department of Biomedical and Translational Sciences Faculty Publications

Troponin C (TnC) is the Ca²⁺-sensing subunit of troponin that is responsible for activating thin filaments in striated muscle, and, in turn, for regulating the systolic and diastolic contractile function of cardiac muscle. The secondary structure of vertebrate TnC is mainly composed of α-helices, with nine helices named sequentially, starting from the amino terminus, from N to A–H. The N-helix is a 12-residue-long α-helix located at the extreme amino terminus of the protein and is the only helical structure that does not participate in forming Ca²⁺-binding EF-hands. Evolutionarily, the N-helix is found only in TnC from mammalian species and most …


Implementing A Chatbot To Promote Hereditary Breast & Ovarian Cancer Genetic Screening In Women's Health: Identifying Barriers And Facilitators To Screening Adoption, Easton N. Wollney, Shireen Madani Sims, Luisel J. Ricks-Santi, Elizabeth Eddy, Daniel Wiesman, Carla L. Fisher Jan 2025

Implementing A Chatbot To Promote Hereditary Breast & Ovarian Cancer Genetic Screening In Women's Health: Identifying Barriers And Facilitators To Screening Adoption, Easton N. Wollney, Shireen Madani Sims, Luisel J. Ricks-Santi, Elizabeth Eddy, Daniel Wiesman, Carla L. Fisher

Department of Biomedical and Translational Sciences Faculty Publications

Background

To promote genetic screening among women at risk for hereditary breast and ovarian cancer (HBOC), the American College of Obstetricians and Gynecologists recommends that risk assessment be integrated into practice. Chatbots like the Genetic Information Assistant (Gia®) are increasingly implemented to expand access to hereditary genetic screening. Factors that impact chatbot implementation for HBOC risk screening and women's uptake are not fully realized. To refine implementation strategies prior to full scale implementation, we sought to identify women's perceived facilitators/barriers to adopting Gia screening in a rural population within a large healthcare system in the southern United States.

Methods

We …


Phenotype Specific Nuclear Lamina Remodeling In Hipsc Derived Cardiomyocytes Bearing Tnnt2 Sarcomeric Variants, Isabella Leite Coscarella, Olalekan H. Usman, Lili Wang, Maicon Landim-Vieira, Lillian Wirstiuk, Amber N. Brown, Diego A. R. Zorio, Brian K. Washburn, Cynthia Vied, Bjorn C. Knollmann, Christopher Solís, Vitold E. Galkin, P. Bryant Chase, J. Travis Hinson, Jerome Irianto, Jose Renato Pinto Jan 2025

Phenotype Specific Nuclear Lamina Remodeling In Hipsc Derived Cardiomyocytes Bearing Tnnt2 Sarcomeric Variants, Isabella Leite Coscarella, Olalekan H. Usman, Lili Wang, Maicon Landim-Vieira, Lillian Wirstiuk, Amber N. Brown, Diego A. R. Zorio, Brian K. Washburn, Cynthia Vied, Bjorn C. Knollmann, Christopher Solís, Vitold E. Galkin, P. Bryant Chase, J. Travis Hinson, Jerome Irianto, Jose Renato Pinto

Department of Biomedical and Translational Sciences Faculty Publications

[Summary] Cardiomyocytes endure physical stress from the myocardium environment while generating their own mechanical strains. The force generated by sarcomeres is transmitted both longitudinally to adjacent sarcomeres and laterally to the cytoskeleton via intermediate filaments. This mechanical stimulus impacts other organelles, including the nucleus, thus playing a vital role in sensing and signaling nuclear adaptations. However, there is limited understanding of how changes in cardiac contractility affect nuclear mechanics. Here, we sought to investigate the effects of hyper- and hypo-contractility in nuclei of human induced pluripotent stem cell-derived cardiomyocytes (hiPSC-CMs) bearing TNNT2 pathogenic variants associated with hypertrophic (HCM) or dilated …


Road Dependence And Inventory Challenges: A Case Study Of Danone Brazil’S Dairy Supply Chain., Karollyne Nakanishi Jan 2025

Road Dependence And Inventory Challenges: A Case Study Of Danone Brazil’S Dairy Supply Chain., Karollyne Nakanishi

Business ETD Collections

The research examines the Danone Brazil raw milk supply chain through the Poços de Caldas factory which operates with more than 1,200 employees and functions as a key facility in Latin America. The research investigates two main questions about how Brazilian road-based transportation affects raw milk inventory stability and which localized tools or emerging technologies would enhance supply reliability.

The research design combined survey data from 42 participants with three interviews. The study reveals that stockouts and overstock and waste occur frequently because of poor road conditions and seasonal disruptions and limited local autonomy which results in monthly milk rejection …


Impact Of Global Semiconductor Shortages On Toyota’S Supply Chain And Production Efficiency Due To Covid-19., Jadouane Dounia Jan 2025

Impact Of Global Semiconductor Shortages On Toyota’S Supply Chain And Production Efficiency Due To Covid-19., Jadouane Dounia

Business ETD Collections

In recent years, the global automotive industry has faced significant disruption, particularly as a result of the COVID-19 pandemic. One of the most critical challenges has been the global semiconductor shortage, which has severely impacted vehicle production and supply chains. Semiconductors, commonly known as chips, are essential components in modern automobiles, supporting functions ranging from vehicle control and infotainment systems to safety features and autonomous driving technologies. The shortage has led to delays in delivering cars to consumers, reduced production capacity, and difficulties in maintaining adequate inventory levels. As a result, many automakers have been forced to slow down or …


Leveraging Ai-Driven Salesforce Crm To Improve Customer Retention In The Irish Insurance Sector., Mohamed El Bakouri Jan 2025

Leveraging Ai-Driven Salesforce Crm To Improve Customer Retention In The Irish Insurance Sector., Mohamed El Bakouri

Business ETD Collections

This study explores the growing importance of customer satisfaction within the Irish insurance sector, a highly competitive and evolving market. Traditionally, insurers relied on personal relationships and competitive pricing to retain customers; however, modern consumers increasingly demand fast, personalised services tailored to their individual needs. In response, artificial intelligence (AI), particularly when integrated with customer relationship management (CRM) systems, has emerged as a transformative solution. Tools such as AI-powered CRM platforms enable insurers to utilise predictive analytics, generate customer insights, and enhance service delivery, thereby improving customer retention. Despite these benefits, the adoption of such technologies presents significant challenges for …


Retention Strategies Of Disney+ In Saturated Streaming Markets: A Case Study Of Ireland., Suelen Aleixo Matos Jan 2025

Retention Strategies Of Disney+ In Saturated Streaming Markets: A Case Study Of Ireland., Suelen Aleixo Matos

Business ETD Collections

The global streaming video-on-demand (SVOD) industry has undergone rapid transformation in recent years, with Disney+ emerging as a major competitor following its launch in 2019. Despite achieving exceptionally fast subscriber growth in its early stages, the platform now faces increasing retention challenges in mature and saturated markets such as Ireland, where competition and subscription fatigue have become key constraints on further expansion. Evidence from the Irish market indicates high levels of subscription penetration alongside stabilising or declining growth rates, with increasing patterns of subscription cycling and service cancellation driven by cost sensitivity, underuse, and the availability of multiple competing platforms. …


Ryanair And The Strategic Challenge Of Innovation., Jessyca Souza Damaso Jan 2025

Ryanair And The Strategic Challenge Of Innovation., Jessyca Souza Damaso

Business ETD Collections

This study examines the strategic innovation challenges facing Ryanair, a Dublin-based low-cost airline that has long dominated the European aviation market through aggressive pricing and operational efficiency. While this cost-leadership model has historically driven success, evolving market conditions—including rising digital expectations and increasing environmental regulations—now require a broader innovation approach that extends beyond operational efficiency.

The research identifies a key strategic limitation in Ryanair’s current innovation efforts, which remain primarily internally focused on cost reduction and operational improvements rather than customer experience or sustainability. Evidence suggests that passengers increasingly perceive the airline’s digital tools as outdated and lacking personalisation, while …


Booking.Com: What Drives Retention And How To Improve It., Otavio Lopes Dos Santos Rodrigues Jan 2025

Booking.Com: What Drives Retention And How To Improve It., Otavio Lopes Dos Santos Rodrigues

Business ETD Collections

Online travel agencies (OTAs) have significantly reshaped the global tourism and hospitality industry by offering convenience, transparency, and extensive choice to consumers. Among these, Booking.com has emerged as a dominant market leader, operating on a global scale and serving millions of users. However, increasing competition and low switching costs present ongoing challenges in maintaining long-term customer loyalty. This study examines the evolving dynamics of trust, fairness, and conflict resolution in influencing user retention, alongside traditional functional benefits such as usability and price competitiveness. Using Booking.com as a case study, the research adopts a mixed-method approach, combining insights from a property …


Optimising Student Recruitment And Brand Awareness At Icot College Through Culturally Targeted Advertising And Social Media Strategies., Uchral Ganbold Jan 2025

Optimising Student Recruitment And Brand Awareness At Icot College Through Culturally Targeted Advertising And Social Media Strategies., Uchral Ganbold

Business ETD Collections

In today’s competitive higher education landscape, institutions increasingly rely on digital marketing strategies to attract and retain international students. ICOT College, an English Language Training provider in Ireland, faces challenges in recruiting and engaging a diverse international student base due to limited culturally tailored advertising and underutilisation of social media platforms. The global education sector has become more competitive following COVID-19, with students adopting more selective and research-driven approaches when choosing institutions. However, ICOT’s current marketing approach remains largely generic, lacking localisation, targeted messaging, and interactive digital engagement. This reduces its effectiveness in connecting with key international markets and weakens …


“Move Fast And Break Things”: Innovation, Stability, And Trust In The Growth Of Revolut., Belen Blanco Mendoza Jan 2025

“Move Fast And Break Things”: Innovation, Stability, And Trust In The Growth Of Revolut., Belen Blanco Mendoza

Business ETD Collections

In this research project, I chose to examine the strategies used in the growth of the fintech Revolut, namely the ’move-fast-and-break-things’ strategy that was employed at the beginning of the company. With this in mind, I decided on two Research Questions, “With the benefit of hindsight, and a focus on problems caused by low security and poor customer support, is Revolut’s ‘move fast and break things’ philosophy a good strategy for the business?” and “Will Revolut’s new fraud prevention strategies, and advances in AI help recover the lost goodwill caused by their earlier ineffective strategies?”, which guided me …