Digital Commons Network^™

The Key Factors Of Thai Traditional Cultural Festivals That Attract International Tourists : The Case Of Songkran Festival, Jieyi Chen

Chulalongkorn University Theses and Dissertations (Chula ETD)

AbstractThis study focuses on traditional cultural festivals in Thailand, particularly Songkran, to examine the key factors that attract international tourists and analyze the uniqueness and appeal of Thai culture. Findings indicate that authenticity, participatory experiences, festive atmosphere, and symbolic rituals are essential elements that attract tourists. However, challenges such as the risk of over-commercialization, uneven international promotion, and issues of cultural preservation remain. By adopting literature analysis and case study methods, this research investigates these key factors and the potential for future development, including the international influence of Thai traditional festivals and their contributions to local tourism development and the …

Perceptions And Localization Of The Chinese New Year : A Case Study Of Celebrations In Bangkok, Liqian Peng

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study investigates how Chinese residents in Bangkok perceive the preservation and localization of Chinese New Year (CNY) celebrations, focusing on how traditional heritage and adaptive practices coexist in a multicultural environment. A total of 226 valid questionnaires were analyzed from participants who celebrated the 2025 CNY in Bangkok. Results across five perception dimensions—traditional practice, cultural pride, community status, localization acceptance, and cultural identity—show that respondents generally hold moderately positive attitudes toward both traditional and localized elements of the festival. Participants express strong attachment to rituals such as family reunions, ancestral offerings, and lion or dragon dances, underscoring the continued …

How To Transform The Concertgoers To The City Explorers:The Case Study Of Jincheng Rock Music Festival, Ruiling Liu

Chulalongkorn University Theses and Dissertations (Chula ETD)

Music festivals are recognized as key drivers of local tourism and cultural engagement. They offer immersive cultural experiences and stimulate local economies, but attendees often focus mainly on the event itself. This study examines how to convert festival audiences into “city explorers” at the Jincheng Rock Music Festival, addressing attendee perceptions and post-event tourism. We collected public comments from Douyin and Xiaohongshu (leading Chinese social media platforms) and applied text-mining techniques (sentiment analysis and topic modeling) to analyze thousands of comments. After cleaning the data, we extracted key topics (transportation, lodging, local attractions) and quantified sentiment polarity to identify audience …

From Going Viral To Creating Sustainable Value : Short Videos And Place-Making In Food Tourism, Tiantian Ni

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study investigates the mechanisms underlying the rapid rise and sustained cultural influence of the “Zibo barbecue” phenomenon, which became a nationwide tourism sensation in China during the spring of 2023. Drawing on 100 highly engaged Douyin short videos and 421 user comments collected through keyword-based sampling, the research combines high-frequency word analysis, sentiment analysis, and semantic network analysis using ROST CM6 to identify visitor motivations and narrative structures. The findings show that tourists were initially attracted by sensory satisfaction, affordability, and the lively street-based dining atmosphere. Semantic network results reveal a two-layer city image system: an experiential-food layer centered …

Emotional Translation Mechanisms Of Cultural Brands In The Digital Era : The Ft Rose Case Study, Xia Gao

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study explores the emotional disconnect between cultural heritage brands and Gen Z users in the digital environment, seeking to create online emotional connection without compromising the abundant cultural legacy. Focusing on the FT Rose brand, firmly established in Qiang culture and unique rose advantages, it utilizes digital ethnography, interviews, and grounded theory. The Emotional-Digital Misalignment (EDM) model pinpoints four primary disconnects: aesthetic, emotional tone, narrative, and platform grammar. The study hereby recommends the E-STP model for Gen Z users’ emotional segmentation with a package of strategies, the ESR model for emotional social responsibility, and the ESM model for emotional …

The Management Of Cultural Brand : A Case Study Of The "Chinese Bridge" Chinese Proficiency Competition For College Students In Thailand, Xiaoxuan Ding

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study explores the awareness of the “Chinese Bridge” Chinese Proficiency Competition for College Students in Thailand among Thai college students studying Chinese and examines the motivational and influential factors that affect their willingness to participate. A mixed research method was used. Primary data was collected using a structured questionnaire, interviews and onsite observations, supplemented by secondary data from research papers and online sources. In total, 170 valid questionnaires and 10 interviews were analyzed. The 7W communication theory and the Elaboration Likelihood Model (ELM) served as the theoretical framework, while SPSS was employed for quantitative data analysis. The findings reveal …

A Comparative Study On The Development Of "Meditation Tourism"; Putuo Mountain In Zhejiang, China & Suthep In Chiang Mai, Thailand, Xingyu Liu

Chulalongkorn University Theses and Dissertations (Chula ETD)

AbstractThis study uses Mount Putuo in Zhejiang, China, and Mount Doi Suthep in Chiang Mai, Thailand, as case studies to compare and analyze the development models, cultural connotations, and tourist experiences of "meditation tourism" in the two countries. The research aims to explore the resource composition, development path, and the tension between commercialization and sacredness faced by meditation tourism within the context of Buddhist culture.The study finds significant differences between meditation tourism in China and Thailand: Mount Putuo adopts a "government-led, standardized management" model, while Mount Doi Suthep follows a "community self-governance, natural development" path. Regarding commercialization, tourist acceptance does …

The Role Of English Proficiency In Pragmatic Transfer : A Comparative Study Of Compliment Response Strategies In Chinese Efl Learners’ L1 And L2, Xinyi Zhang

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study investigates the correlation between English proficiency and pragmatic transfer in the compliment responses (CRs) of Chinese EFL learners. It aims to (1) compare the CR strategies used in L1 (Chinese) and L2 (English) across different English proficiency levels, and (2) examine how proficiency influences the degree of pragmatic transfer in L2. A sequential mixed-methods design was employed. Thirty Chinese English learners were divided into three IELTS-based proficiency groups (Advanced, Upper-Intermediate, and Intermediate). They completed a written Discourse Completion Task (DCT) with eight scenarios varying in topics and interlocutors’ social status in both languages. Responses were coded using Holmes’ …

Managing Independence : Diy Practices, Authenticity, And Cultural Sustainability In Bangkok’S Indie Music Scene, Xinyi Wang

Chulalongkorn University Theses and Dissertations (Chula ETD)

Based on the changing context of “DIY”, the study further explores the perspectives of independent artists and independent labels in Bangkok, with the aim of mapping the current value chain and business model of Bangkok’s indie music scene. The study is qualitative research. Semi-structured interviews are selected as the primary data collection method, and the secondary data collection is retrieved from academic journals and on-site observations. The key informants are 3 musicians from indie music scene of Bangkok, and 2 managerial staff from indie music organizations of Bangkok. Findings show that DIY is now treated more as one of the …

From Chinese Danmei To Thai Y-Series : A Case Study Of The Sino-Thai Co-Produced Y-Series My Stand-In, Xinyi Su

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study examines the Sino-Thai co-produced series My Stand-In as a case of cultural translation and dissemination of Chinese Danmei (Boys’ Love) fiction through transnational screen adaptation. It analyzes narrative transformation, localization, and cultural reproduction across three levels: text, industry, and audience. Reviewing the development of Chinese Danmei from 2006 to 2025, the study shows that My Stand-In exemplifies a collaborative production model in which Chinese platforms provide financing and distribution while Thai teams lead production. The series retains the original storyline while adapting visual and cultural elements to the Thai context. At the communication level, the series’ circulation is …

Cultural Brand Identity And Tourism Attractiveness : The Case Of The Bai People's "Rao-San-Ling" Festival In Dali, Xiyao Liu

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study uses the Rao-san-ling Festival of the Bai people in Dali as a case to examine how festival tourism contributes to the transmission of Bai intangible cultural heritage (ICH) and the creation of sustainable economic value. A qualitative research approach is employed, drawing on literature review, archival materials, and semi-structured interviews with 11 inheritors, organizers, community members, and tourists in the festival area for data collection and coding analysis. The findings reveal that the Rao-san-ling Festival features a complete ritual structure and prominent cultural elements—such as Dabenqu and the Bawangbian dance—which form significant cultural symbols of the event. Active …

Immersive Theatre And Cultural-Tourism Integration In China : A Case Study Of “Only Henan”, Yao Li

Chulalongkorn University Theses and Dissertations (Chula ETD)

This paper examines the developmental context, stage characteristics, and shortcomings of “Only Henan: The Dramatic Fantasy City”, immersive theater in China through literature review, case analysis, and online text analysis. Research findings indicate that Only Henan achieves strong audience immersion and cultural dissemination through its narrative construction, spatial design, and operational model. However, it still faces issues such as insufficient textual depth, spatial homogenization, and a lack of industry standards. The study concludes that the sustainable development of China's immersive theater requires striking a balance between cultural expression, audience interaction, and industrial standardization to achieve dual enhancement of artistic and …

Museums In The Digital Age : Social Media At The Bangkok National Museum, Yueling Lan

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study examines the social media communication strategies of the Bangkok National Museum (BNM) and evaluates their effectiveness in engaging Chinese audiences within a “producer–consumer” framework. Employing a mixed-methods design, the research integrates a questionnaire survey of 200 Chinese respondents with a semi-structured interview with the Museum Director. Quantitative results show that audiences hold highly positive cognitive and emotional evaluations of BNM’s Facebook and Instagram content, particularly its educational and cultural value; however, behavioral intentions, including interaction, recommendation, and cultural product purchase, remain comparatively low. Regression analysis further indicates that emotional resonance and brand perception, rather than knowledge acquisition alone, …

The Integration Of Intangible Cultural Heritage And Cultural Tourism : A Case Study Of Traditional Thai Massage, Yuhan He

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study examines how intangible cultural heritage (ICH) integrates into cultural tourism through the case of traditional Thai massage. Employing qualitative methods in using interviews and field observations, it delves into Chinese tourists' motivations, perceptions, and authenticity evaluations. Findings reveal tourists are driven by multiple factors—psychological escape, physical recovery, health consciousness—while strongly attracted by UNESCO heritage status and ritualized spaces. Results indicate tourists often transition from seeking relaxation to experiencing cultural immersion and embodied learning, highlighting Thai massage's dual function as both a health practice and cultural expression. Despite prioritizing authenticity, participants accept moderate modern adaptations. Concerns over commercialization and …

Storytelling In Traditional Ips And Consumer Engagement : A Case Study Of Blackmyth:Wukong, Yuqing Liu

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study investigates how storytelling elements within a traditional cultural intellectual property (IP) drive consumer engagement in the global context. Using Black Myth: Wukong—a modern adaptation of Journey to the West—as the central case, the research examines how plot, character, and verisimilitude influence the cognitive, emotional, and behavioral dimensions of player engagement.A hybrid thematic analysis of 431 comments from Bilibili and YouTube reveals that narrative components activate engagement through distinct mechanisms: plot induces a cognitive–affective–behavioral loop, characters trigger emotional–behavioral transformation, and verisimilitude creates a cognition–behavior bridge. Crucially, cultural background moderates these processes. Chinese players engage through cultural proximity, collective memory, …

Digital Co-Creation For Sustainable Tourism, Jennifer Stewart, Catherine Gorman Dr

Case studies: Digital Education

This project integrated digital education and sustainability literacy in tourism modules, combining classroom-based learning with community engagement in Chapelizod village and Phoenix Park. Thirty-five students explored how digital tools can communicate biodiversity, heritage, and climate issues to visitors. To introduce immersive technology, students first experienced global heritage through Virtual Reality: three Meta Quest 3 VR headsets were used to take students on a virtual tour of Machu Picchu, providing a benchmark for considering how VR can enhance interpretation and visitor experience. Building on this, students worked in groups with local partners to design QR code–enabled walking tours using Fectar, covering …

Culinary Training Needs Of School Nutrition Professionals: Perspectives From The Field, Jane Peterson Phd, Rdn, Shellie R. Hubbard Ma

Institute of Child Nutrition, Applied Research Division

As school nutrition programs continue to implement healthier meal standards, school nutrition professionals require culinary knowledge and skills to prepare nutritious, appealing meals that meet regulatory requirements and student preferences. This study examined culinary training priorities and training delivery preferences among school nutrition professionals and State agency personnel across the United States.

A national rapid response survey was developed with input from culinary experts and validated by an expert review panel. The survey assessed training needs in four areas: food preparation, menu development, recipe development, and operations, as well as preferences for training delivery methods, duration, timing, and scheduling. A …

Challenges And Issues In Child Care Centers Participating In The Child And Adult Care Food Program, Kristi L. Lewis Phd, Rdn, Shellie R. Hubbard Ma

Institute of Child Nutrition, Applied Research Division

The Child and Adult Care Food Program (CACFP) plays a critical role in supporting the provision of nutritious meals and snacks in child care settings. Understanding the challenges experienced by CACFP operators is essential for developing resources, training, and technical assistance that support effective program implementation. This study examined the challenges and issues faced by child care centers and other CACFP operators participating in the program.

Using a mixed-methods and participatory research approach, researchers conducted a literature review, consulted subject matter experts, and developed a national rapid response survey. The final survey assessed challenges related to food procurement, training, facilities …

Competencies, Knowledge, And Skills For Chefs Working In School Nutrition Programs, Marjuyua Lartey Gibson Phd, Rdn, Jane Peterson Phd, Rdn, Kymberle Gordon Phd, Shellie R. Hubbard Ma, Travis Brewington

Institute of Child Nutrition, Applied Research Division

As school nutrition programs increasingly employ chefs to enhance menu quality, culinary innovation, and operational effectiveness, there is a growing need to define the competencies required for success in these roles. Building upon previous research that identified the roles, responsibilities, and impact of chefs working in school nutrition programs, this study sought to develop a comprehensive competency framework for school nutrition chefs.

The study was conducted in three phases. An expert panel of school nutrition professionals, State agency staff, United States Department of Agriculture Food and Nutrition Service representatives, and Culinary Institute of Child Nutrition staff first reviewed and confirmed …

Healing Communities With Police Divestment: Seeking Abolition Through Transformative Reform And Community-Government Collaboration, Jessica E. Gillson

Undergraduate Honors Theses

Concerns about the efficacy and sustainability of the U.S. carceral system have persisted throughout the country’s history, recently fueling renewed activism and bipartisan calls for reform. However, proposed solutions remain divisive. This thesis first defines the current status of our prison systems, then explores collaborative alternatives to incarceration and policing that support communities and break cycles of incarceration.

Focusing on partnerships among local governments, community organizations, justice-involved individuals, and law enforcement, this study examines holistic approaches to crime prevention, reentry, and reintegration. Using an interdisciplinary framework incorporating restorative justice, community resilience, and systems theory, it investigates how community-based strategies can …

Te Kaitiakitanga O Ngā Tūpuna: Restructuring Repatriation And Globalizing Decolonial Indigeneity, Kailee A. Hall

Undergraduate Honors Theses

Preserving cultural heritage through repatriation has admittedly worked against Indigenous communities because museums have maintained a system of control over their belongings and have fractured their trust in partnerships. Repatriation is the process by which Indigenous belongings, land, and people are returned, and must be decolonized into a system of support within museums’ institutional structures. The aim of this thesis is to analyze how the institutional mechanisms for repatriation are ineffective and offer a new framework to be globalized and accessible. While decolonial theories and methods act as a lens, Māori educationalist Graham Hingangaroa Smith’s Kaupapa Māori is a theoretical …

English Language Learners In The Classroom: Perspectives And Teaching Approaches Using Art Integration, Kimberly M. Rodriguez

Honors College Theses

Art is a sensory language. In language learning, visual literacy is an essential factor in developing interlanguage. Art can interchange cultural understanding and promote social learning. The research gathered is based on the perspectives of teachers in the neighboring schools located in Georgia. The purpose of this paper is to examine how teachers can support language learning using visual literacy. Teachers are asked to participate in an interview to record their experiences in language learning. In the completion of the data collected, the analysis gives a deeper understanding of how to improve accommodating language learners in the classroom using visual …

Self-Compassion And Law Student Professional Identity Formation, Janice Craft

Law Faculty Publications

The American Bar Association’s Standards for Legal Education and Admissions to the Bar require law schools to provide students with “substantial opportunities” for “[t]he development of a professional identity.” The Standards do not require a particular curriculum or mode of instruction but offer two guideposts for legal educators: one, that “professional identity focuses on what it means to be a lawyer and the special obligations lawyers have to their clients and society,” and two, that professional formation “should involve an intentional exploration of the values, guiding principles, and well-being practices considered foundational to successful legal practice.” The guidance and concomitant …

Reputation Reconsidered, James Gibson

Law Faculty Publications

Reputation has a great reputation. We know this because the law values, venerates, and subsidizes reputation in many ways. Contract law relies on it as a means of disciplining the market without the need for intrusive regulation. Defamation law lets individuals and businesses seek relief when their reputations are sullied. Trademark law grants exclusive rights in order to encourage rightsholders to invest in their reputations. In these fields and others, the law views reputation as an important, socially positive good.

This faith in the integrity and value of reputation is unwarranted. Our impression of any given business is subject to …

Qualified Immunity & Subjective Knowledge, John F. Preis

Law Faculty Publications

There is something weird going on within the doctrine of qualified immunity. The Supreme Court and lower courts routinely claim that officers who “knowingly violate the law” are not entitled to qualified immunity, but then—in almost the same breath—assert that an officer’s knowledge of the law is irrelevant to the qualified immunity analysis. What is even more strange is that these two opposing views can apparently be traced to the foundational case in the field: Harlow v. Fitzgerald.

This Article explores and proposes a resolution to this apparent contradiction. Beginning with Harlow itself, the Article explores the case using the …

Rejected From Pastoral Leadership: A Phenomenological Study Of The Voice And Lived Experiences Of African American Pentecostal Women In Clergy, Cynthia Ann Hurns

Dissertations

The study explored the lived experiences of 10 African American Holiness-Pentecostal clergywomen who faced rejection in a predominantly male-led church system. These women shared detailed stories of their experiences in leadership as pastors, apostles, and co-pastors. A qualitative phenomenological methodology was employed, using interpretative phenomenological analysis (IPA) because it allows for in-depth exploration of how people make sense of their experiences, aligning with the study’s focus on leadership journeys. Data were collected through semi-structured interviews and analyzed through descriptive and iterative coding. Codes were grouped into broader categories, resulting in five emerging themes: voiceless calling, bound to tradition, call from …

A Holistic Treatment Team For Autism: The Professional Education Benefits Of A Medical-Legal Partnership For Autism Involving Students From Graduate Programs In Law, Applied Behavior Analysis, And Occupational Therapy, Melina Healey, Kayla Finuf, Karrie Lindeman, Rena B. Purohit, Linda Rini

Journal of Race, Gender, and Ethnicity

This article will outline the distinct special education and related service needs of children with autism and describe a new model for a medical-legal partnership tailored to address those needs and educate the professionals who work with children with autism. We will share results supporting the use of this model from a series of Interprofessional Education (“IPE”) case studies and consultations the authors conducted through interdisciplinary coursework shared among several graduate schools within Touro University. Part I explains the legal and client-centered framework within which the medical-legal partnership operates. Part II identifies the advantages of Applied Behavioral Analysis (ABA) and …

Web Of Exploitation: The Psychological Need For Comprehensive Federal Law To Combat Cyber Sexual Abuse, Sarah E. Bahrenburg

Journal of Race, Gender, and Ethnicity

Cyber sexual abuse inflicts deep and lasting psychological harm on victims, often exacerbating the trauma of traditional sexual abuse due to the permanence and reach of digital content. Survivors may experience depression, anxiety, PTSD, and suicidal ideation as intimate images, videos, or messages resurface indefinitely online. Despite the severity of its impact, current state and federal legal protections are limited and inconsistent, leaving many victims without adequate criminal or civil remedies. This article argues for the creation of comprehensive federal legislation specifically targeting cyber sexual abuse. Such laws would not only provide clearer paths to justice and accountability but also …

Building Design - Bsc App Tools For Light, Color, Vision, Daylight And Artificial Light, Jens G. Pohl

Architecture

Relationship to Building Science (BSc) App: In the domain of Building Science (BSc), this paper focuses on natural and artificial lighting concepts and design principles that should be considered during the early stages of building design. It provides direct access to a BSc App that offers more than 420 calculation and information functions (https://research.chobugroup.com/buildingscience/analyzer /) in the entire range of building science areas, comprising daylighting, artificial lighting, noise control, room acoustics, climate and thermal comfort, solar energy, and structural systems.

Information Content: The paper briefly explains the principles of physics that underlie light, color and vision at a level that …

Post Opera, Suzy Lykins

Theses and Dissertations

Post Opera is a spell and work of embodied research which explores medicalization, desire, labor, and belief. Through methods of performance, sound, text and installation, I facilitate encounters of trans-femininity, spiritual power and connectivity. An opening wound, a set of psychic scalpels, sutures and bandages prepare this text for your consumption, take care to digest her well.