Digital Commons Network^™

Impact Of Celebrity Endorsement On The Behavior Of Banking Service Users, Salima Debbarh Mounir, Safaa Idmoussa

Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)

This article examines the impact of advertising campaigns using celebrity endorsement strategies on the behavior of banking service users. The study is based on a qualitative investigation conducted among both customers and non-customers of the selected banking institution. The findings indicate that the presence of celebrities in advertising can effectively capture public attention and significantly enhance brand awareness and recognition. However, celebrity endorsement alone is insufficient to ensure customer loyalty. Service quality and user experience remain the primary determinants of trust and long-term relationships between banks and their customers.

Digital Communication And Corporate E-Reputation In Morocco: Insights From A Case Study, Adil Cherkaoui, Ilham Boughaba, Yasmina Bennis Bennani, Sabah Khaoua

Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)

This article explores the impact of digital communication on the e-reputation of a Moroccan company. Its primary objective is to examine the complex dynamics and challenges associated with digital communication in order to strengthen online visibility and enhance customer engagement. The findings reveal that the company's current digital practices remain at an early stage of development and that significant efforts are required to improve its digital presence and reinforce customer engagement. In particular, the company should adopt a more proactive approach to managing customer feedback and strategically leverage online reviews to enhance its reputation. Furthermore, implementing market segmentation and personalized …

The Adoption Of Ethical Marketing By Moroccan Companies: A Temporary Trend Or A Strategic Challenge?, Hasnaa Benomar

Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)

To meet consumer expectations and address growing environmental concerns, many companies have adopted ethical marketing policies. These initiatives encourage consumers to associate their purchasing decisions with the support of causes that serve the public interest, thereby enhancing the company's image and reputation. However, have all companies truly recognized the significance of ethical consumption? Is ethical marketing a genuine commitment to respecting people and the environment, or is it primarily a strategic response to changing consumer behavior aimed at gaining a competitive advantage? These questions highlight the need to examine the role of ethical marketing within corporate strategy and to explore …

Hr Marketing: A Strategic Lever In The Face Of Labor Market Uncertainty, Fatima Zahra Alami, Kawtar Bouftass

Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)

In recent years, organizations have shown growing interest and increasing enthusiasm for Human Resource (HR) Marketing, a new approach to managing human capital within organizations. The human resources department has become a strategic function at the core of the organization, attracting the attention of all stakeholders and facing rising expectations in terms of performance, employee motivation, retention, and long-term organizational sustainability. In this context, human resource managers have increasingly adopted marketing principles and practices to attract prospective employees, facilitate their integration into the organization, and encourage them to remain with the company, particularly high-potential talent who are actively sought after …

Editorial : Innovation For Performance : Different Perspectives, Fatima Zahra Alami, Adil Cherkaoui, Raja Temnati

Revue Marocaine de Droit, d'Economie et de Gestion (Moroccan Journal of Law, Economics and Management)

No abstract provided.

Exploring The High School Experiences Of Black Males With Their Considerations To Enroll In College, Maria Fernandes

Doctor of Education Program Dissertations

This qualitative study applied a phenomenological research approach to explore the high school experiences of black males with their considerations to enroll in college. The research was guided by social network theory as a lens to understand Black males’ considerations to enroll in college upon high school completion. Ten Black male college students participated in semi-structured interviews, and an analysis of the response data revealed two main themes: 1. socially influenced college enrollment considerations and 2. motivation rooted in self-confidence. The findings in this study highlighted the role authentic interpersonal relationships and self-determination play in Black males’ college enrollment considerations. …

What The 10-K Won’T Tell You: Earnings Calls And Corporate Crisis Response, Lumarie Guth

Midwest Business Librarian Summit (MBLS)

A marketing class assigns student groups to crisis management cases involving companies where something went wrong. How did those companies respond to the crisis? How did they communicate with stakeholders? Where were mistakes made? While quarterly financial statements can show the financial impact of a crisis, earnings calls offer something different: insight into how companies explain, frame, and respond to those events in real time. Because earnings calls happen quarterly, they can be used to track a crisis from its initial impact to its immediate fallout and longer-term repercussions. They also often include strategic insight and analyst questions not available …

Sustainability Amid Sanctions: Adapting Business Librarian Services To Provide Equitable Services To Incarcerated Students, Ryan E. Yoakum

Midwest Business Librarian Summit (MBLS)

As of 2025, there are over 1.8 million people incarcerated in the United States, but only 6% hold an associate degree or higher. Yet research shows that earning even an associate’s degree can reduce recidivism by 85%. Given the higher rate of incarcerated individuals in Southern states, higher education in prison has the power to transform lives. These programs, however, must work around restrictions set by a state’s department of corrections, which can often lead to disparities between their experience and those of students on campus. These restrictions impact research and other programs supported by academic librarians.

This lightning talk …

Members Share Opinions And Insight In Roundtable Discussions At The January 2026 Hod In Orlando, Richard A. Mufson

SFDDA Newsletter

Editorial feature from lead editor, Dr. Richard Mufson.

Sfdda Newsletter Spring 2026

SFDDA Newsletter

SFDDA Newsletter includes regular columns with regional news impacting the South Florida District membership including: columns from the President and editor, feature articles relating to the field of dentistry, association events and upcoming activities, component news, continuing education opportunities, and classifieds.

A Scoping Review Of Information What’S The Benefit?, Ali Dubin, Barry Garst, Alexandra Claire Skrocki

CompassPoint

No abstract provided.

Why Nursing Students At Camp—Is It Worth It?, Beth Schultz

CompassPoint

No abstract provided.

A Camp Nurse’S Testimony To The Importance Of Nursing Assessments, Laura C. Butler

CompassPoint

No abstract provided.

Ach Health Hotline, Compass Point

CompassPoint

Each year, the Alliance for Camp Health (ACH) operates a health hotline providing a source of support and information for camps regarding health and wellness challenges. The questions span a diverse array of topics that can arise during the summer sessions and need timely attention. This report helps to summarize the types of calls received during the summer 2024 and highlights some key considerations when planning for summer 2025.

Treatment, Recognition, And Prevention Of Communicable Conditions In The Summer Camp Setting, Matthew Labkovski

CompassPoint

No abstract provided.

Mitigating An Influenza Outbreak At A Residential Youth Summer Camp, Sandra D. Shapiro, Rachel Thomas, Stacey A. Hobbick, Bretta Weissman, Erica Gottlieb, Rebecca Spielman

CompassPoint

No abstract provided.

Fall 2024 - Volume 34, Number 2, Compass Point

CompassPoint

No abstract provided.

What Camp Nurses And Directors Need To Know About Clinical Regulation And Accreditation Guidelines, Mary Tobin

CompassPoint

No abstract provided.

Nursing Students Build Clinical Reasoning And Professional Identity Through Employment At Youth Summer Camp, Angela Jones, Jacob Siek, Kaitlyn O’Neil, Sydney Farmer, Mia Burke

CompassPoint

No abstract provided.

Your Camp Health Services Essential Tips For Success, Bev Unger

CompassPoint

Camp health services are the cornerstone of health and safety. From managing small injuries to medical emergencies, it is the area of camp that encompasses care, safety, health promotion, injury prevention, illness and injury management, and the overall “make you feel better” place. Hiring the right health staff and setting them up for success with appropriate tools, staff training, and solid processes are key to the success at summer camp. When there is a crisis, an injury, or an illness, the outcome can be devastating if not managed in a timely and effective way. Creating the best health center experience …

Alliance For Camp Health 2023 Annual Report, Compass Point

CompassPoint

No abstract provided.

Five Ways To Support Staff Mental Health, The Jed Foundation (Jed)

CompassPoint

No abstract provided.

Mesh: Looking Back To Look Forward, Megan H. Owens, Rita Ann Laske

CompassPoint

No abstract provided.

Spring 2024 - Volume 34, Number 1, Compass Point

CompassPoint

No abstract provided.

Can Ungrading Make Sport Management Education More Practical And Engaging?, Michael A. Odio

The COSMA Journal

In this essay I take on the subject of grades in sport management education. While grades are used as a measure of success across higher education, they are an imperfect measure of achievement and learning and have major limitations in terms of student employability. The ungrading movement brings attention to the ways grades can harm learning by shifting attention away from students’ development, and instructor or peer feedback, and intrinsic motivation, while incentivizing compliance and risk-aversion. These harms directly affect what are arguably some of the most important aspects of sport management education, as when grades are the main incentive, …

2023 Summer Health Hotline Summary, Compass Point

CompassPoint

No abstract provided.

The Need For The Therapeutic Essence Of Summer To Shine, John Hamilton

CompassPoint

No abstract provided.

Covid Caring Updates, Compass Point

CompassPoint

Summer 2023 has ended and camps are looking forward to the future. While COVID was not overwhelming during this summer as previous years, there were still many camps having to navigate COVID (and norovirus) experiences and lean into their communicable disease plans to continue summer operations. The Alliance for Camp Health (ACH) hotline received many calls regarding COVID transmission and supported camps in revisiting prevention and intervention strategies. ACH continues to be invested in providing current information and education.

Servant Leaders & Trauma Stewards, Tracey Gaslin, Jacob Sorenson

CompassPoint

No abstract provided.

Food Allergy Management In Summer Camps, Miranda M. Potter

CompassPoint

Summer camps create policies and procedures for their programming, food services, communication, and health center. A growing health concern that camps face is food allergies. Some summer camps do not have policies in place to manage food allergies, which can be concerning for those who have potentially life-threatening food allergies. Summer camps provide an opportunity for children to partake in activities outside their comfort zone, socialize with peers, gain independence, and develop important life skills. When one adds managing a food allergy, it can present unique challenges that camps need to know how to navigate.