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Speculating Hospital Discharging Experience With The Medical Professionals: Co-Design Using News And Aigc Stories, Chung-Ching Huang, Ya-Chun Yang, Xuan-Xuan Tao, Min-Yuan Ma, Tseng-Ping Chiu Dec 2025

Speculating Hospital Discharging Experience With The Medical Professionals: Co-Design Using News And Aigc Stories, Chung-Ching Huang, Ya-Chun Yang, Xuan-Xuan Tao, Min-Yuan Ma, Tseng-Ping Chiu

IASDR Conference Series

This case study presents a speculative co-design approach in which healthcare professionals employ real news articles and AI-generated content (AIGC) as stimuli in a design thinking workshop to explore improvements in hospital discharge services for elderly patients. While most technological innovations and interactive experiences in healthcare adopt a patient-centered approach, this research shifts the focus to healthcare providers, drawing on their expertise to envision future discharge processes. Utilizing real-world news articles and scenarios generated by ChatGPT, participants engaged in collaborative design activities to examine how these resources could inform the development of discharge services. The findings demonstrate that the combination …

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Constructing And Implementing Customer Management: An Exploration From Enterprise Strategy To Customer Experience, Hsin Chih Lai, Hsien-Hui Tang, Michael T. Lai Dec 2025

Constructing And Implementing Customer Management: An Exploration From Enterprise Strategy To Customer Experience, Hsin Chih Lai, Hsien-Hui Tang, Michael T. Lai

IASDR Conference Series

In today's increasingly competitive business environment, where technological advancements lower market entry barriers, customer acquisition costs continue to rise, and consumer choices diversify, delivering a distinctive and human-centered customer experience has become a critical strategic imperative for enterprises. Emphasizing customer needs, emotions, and expectations is essential to fostering deeper engagement and long-term loyalty. This study proposes a comprehensive customer management framework, bridging strategy and implementation, encompassing business strategy, customer journey, data collection, metric design, and experience design. The framework aims to guide organizations in effectively executing customer management initiatives grounded in human-centered principles. This research not only enriches the theoretical …

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Intercultural Design Narratives: A Case Of Material Meaning-Making Through Narrative-Based Co-Design, Hayama Yasuyuki, Shimpi Ketan, Desai Harshit Dec 2025

Intercultural Design Narratives: A Case Of Material Meaning-Making Through Narrative-Based Co-Design, Hayama Yasuyuki, Shimpi Ketan, Desai Harshit

IASDR Conference Series

This paper examines how intercultural co-design can facilitate material meaning-making through narrative-based design approaches. Focusing on a five-day workshop conducted between a Japanese material innovation company and an Indian design school, the study explores how participants engaged in collaborative storytelling and prototyping to reinterpret eri silk—a sustainable and ethically produced silk fiber. Through a Research through Design (RtD) methodology, four interdisciplinary student teams developed distinct narratives that reframed the material’s meaning across cultural, technological, and ethical dimensions. The findings reveal that narrative-driven co-design enables plural and situated perspectives to emerge, allowing traditional materials to be reimagined in new socio cultural …

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Augmenting Artistic Engagement: Developing Ai-Powered Ar Application For Personalized Museum Experiences, Junru Li, Anthony Kong Dec 2025

Augmenting Artistic Engagement: Developing Ai-Powered Ar Application For Personalized Museum Experiences, Junru Li, Anthony Kong

IASDR Conference Series

Cultural tourism visitors’ interaction with cultural artifacts is a central aspect of museum experiences and a key method for understanding cultural heritage. Museums are increasingly using Augmented Reality (AR) to enhance visitor engagement and learning. This study explores how AR technology can improve interactions between visitors and artifacts. A mixed-methods approach was adopted, including focus group discussions with participants from two age groups: adults (18–35), and older adults (36- 60). We used thematic analysis to identify user preferences and needs. And the preliminary survey reveals a U-shaped age curve in AR interest: both children and older adults’ express high enthusiasm, …

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Jokeasy: Exploring Human-Ai Collaboration In Thematic Joke Generation, Yate Ge, Lin Tian, Chiqian Xu, Luyao Xu, Meiying Li, Yuanda Hu, Weiwei Guo Dec 2025

Jokeasy: Exploring Human-Ai Collaboration In Thematic Joke Generation, Yate Ge, Lin Tian, Chiqian Xu, Luyao Xu, Meiying Li, Yuanda Hu, Weiwei Guo

IASDR Conference Series

Thematic jokes are central to stand-up comedy, sitcoms, and public speaking, where contexts and punchlines rely on fresh material—news, anecdotes, and cultural references that resonate with the audience. Recent advances in Large Language Models (LLMs) have enabled interactive joke generation through conversational interfaces. Although LLMs enable interactive joke generation, ordinary conversational interfaces seldom give creators enough agency, control, or timely access to such source material for constructing context and punchlines. We designed Jokeasy, a search-enabled prototype system that integrates a dual-role LLM agent acting as both a material scout and a prototype writer to support human–AI collaboration in thematic joke …

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Community Building Through A Design Approach: Perspectives On Design Thinking And Knowledge Co-Creation, Nishino Suzuko, Niigata Kazutaka, Watanabe Kentaro Dec 2025

Community Building Through A Design Approach: Perspectives On Design Thinking And Knowledge Co-Creation, Nishino Suzuko, Niigata Kazutaka, Watanabe Kentaro

IASDR Conference Series

This study explores new possibilities for collaboration between companies and research institutes through a co-design approach aimed at creating new services. Such attempts focus on designing inter organizational knowledge by emphasizing the process of value co-creation through the mutual involvement of participants with different expertise levels. In terms of theoretical contributions, this study reviews the origins and evolution of design thinking and its development into service and transformation design. Additionally, it discusses possibilities for the development of new design thinking in light of the transformation of social and industrial structures through the advancement of artificial intelligence (AI) technology. In summary, …

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How Interaction Modalities Influence Academic Co-Writing With Generative Artificial Intelligence, Peter Dalsgaard Dec 2025

How Interaction Modalities Influence Academic Co-Writing With Generative Artificial Intelligence, Peter Dalsgaard

IASDR Conference Series

This paper investigates how interaction modalities, specifically text-based versus speech-based interfaces, influence the experience and outcomes of academic co-writing with generative AI (GenAI). Drawing on distributed and situated cognition and human-AI creativity studies, I argue that modality is a structuring force in how ideas emerge, evolve, and stabilize in academic writing. Text-based interaction supports branching exploration, comparative revision, and temporal layering, enabling asynchronous control and persistent visual memory. In contrast, speech-based interaction facilitates associative thinking and spontaneous ideation, offering immediacy and flow. However, it can limit memory offloading, structural manipulation, and cross-comparison. I synthesize findings from related work in HCI, …

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Scaffolding Somatic Design: Action, Reflection, And Transformation In An Educational Workshop, Yeup Hur, Panos Markopoulos, Miguel Bruns Dec 2025

Scaffolding Somatic Design: Action, Reflection, And Transformation In An Educational Workshop, Yeup Hur, Panos Markopoulos, Miguel Bruns

IASDR Conference Series

This paper introduces a design framework—Action, Reflection, and Transformation (ART)—that supports embodied ideation and articulates somatic knowledge in interaction design. Building on prior work in embodied interaction and soma design, the framework provides a structured yet flexible means for designers to engage in a first-person bodily experience, co-create through reflective practice, and translate movement-based insight into expressive form. In a multi-session workshop with undergraduate design students, we explore how ART principles can scaffold somatic sensitivity, collaborative articulation, and design transformation. The study highlights how bodily exploration, shared enactment, and per formative critique serve as generative methods in design education. We …

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What Do Ai-Generated Chairs Look Like? -A Comparative Study Of Chair Across Four Countries-, Kurato Sakai, Setsu Ito, Suomiy Bao Dec 2025

What Do Ai-Generated Chairs Look Like? -A Comparative Study Of Chair Across Four Countries-, Kurato Sakai, Setsu Ito, Suomiy Bao

IASDR Conference Series

This study explores the potential of generative artificial intelligence (AI) to reveal and compare morphological characteristics in chair design across four cultural contexts. Using ChatGPT-4o, 200 chair images were generated and classified into 31 form-related categories, with both human evaluators and CLIP models conducting comparative analyses. Thirteen categories exhibited significant cross-cultural variation, uncovering not only recognized design tendencies but also previously overlooked features. Beyond classification, the findings highlight AI’s role as a human-centered partner in design education and evaluation. By providing objective and reproducible assessments, AI augments human observation, fosters cultural awareness, and supports transparent cross-cultural collaboration. Rather than replacing …

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Institutional Co-Design For Nishijin Jacquard Weaving: Digital Mediation Across A Networked Craft Field, Kaori Ueda, Roth Bine Dec 2025

Institutional Co-Design For Nishijin Jacquard Weaving: Digital Mediation Across A Networked Craft Field, Kaori Ueda, Roth Bine

IASDR Conference Series

Nishijin weaving is one of Japan’s most renowned traditional textile practices, originating over 560 years ago when weaving artisans regrouped in Kyoto’s Nishijin district. Since then, its techniques have been continuously inherited and adapted through successive cycles of transformation and decline. Japan’s traditional dyeing and weaving industries, exemplified by Nishijin, are characterised by a hybrid positioning between craft and industry, supported by a historically distributed division of labour. This system, while fostering deep expertise, faces stagnation due to institutional disconnects. This paper addresses this challenge by advancing Institutional Co-Design (ICD) as a two-part mechanism that couples digital mediation with co-ordination …

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From Projecting Futures To Projecting Otherwise: An Anticipatory Archaeology Of Emerging Design Epistemologies, Marc Chataigner Dec 2025

From Projecting Futures To Projecting Otherwise: An Anticipatory Archaeology Of Emerging Design Epistemologies, Marc Chataigner

IASDR Conference Series

How to overcome design ‘defuturing’ effects? Design scholarship argues that design’s adverse contributions stem from its limited projective capacities to reflect about what design designs and the inherent power structures it conceals. Several design approaches emerged to equip designers with philosophical and social science frameworks and overcome design’s ‘defuturing’ effects. Yet, the ability of these theoretical frameworks to fundamentally change design remains debated. This paper contributes to this discussion by exploring the epistemological underpinnings of five approaches – Transition Design, Mission-Oriented Design, Speculative Design, Pluriversal Design, and More-Than- Human Design. We develop an ‘anticipatory archaeology’ of these theoretical formations to …

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Uncovering The Role Of Silence In The Thinking Shift During Design Collaboration: From The Perspective Of Six Thinking Hats, Chu Liang, Ying Hu, Ziling Liang, Jing Qian, Yunxiang Shi, Yiming Bai Dec 2025

Uncovering The Role Of Silence In The Thinking Shift During Design Collaboration: From The Perspective Of Six Thinking Hats, Chu Liang, Ying Hu, Ziling Liang, Jing Qian, Yunxiang Shi, Yiming Bai

IASDR Conference Series

Silence in team collaboration is often viewed as a challenge, as it can indicate either a lack of engagement or moments of deep thinking. This inherent ambiguity can leave team members uncertain about how to interpret and respond. Although previous studies have associated silence with some passive behaviors in design collaboration, the nuanced role of silence during thinking shifts remains insufficiently explored. Building on the six thinking hats, this study confirmed the relationship between silence and thinking shifts and identified specific types of silence corresponding to four distinct shifts of thinking hats. Qualitative analysis further revealed the roles of different …

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Understanding Coach–Learner Interaction In Fitness Training For Next-Generation Wearables, Yewon Kim, Jisu Park, Tek-Jin Nam Dec 2025

Understanding Coach–Learner Interaction In Fitness Training For Next-Generation Wearables, Yewon Kim, Jisu Park, Tek-Jin Nam

IASDR Conference Series

Understanding interaction between the coach and learner is pivotal in fitness training, yet most fitness technologies emphasize functional metrics over the dynamics of human interaction. To inform the design of more interaction-aware wearable coaching systems, we examined how instructional exchanges unfold during squat training, an activity that requires frequent feedback. We conducted a two-phase interview study involving eight professional coaches and eight adult learners. Through hybrid thematic analysis, we identified two complementary types of cues: action-oriented cues, which specify how to move, and sensation-oriented cues, which direct the learner’s attention to internal bodily sensations. These cues are delivered through verbal, …

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When The Familiar Fades: Designing Immersive Vr Narratives For Affective Empathy, Fengyihan Wu, Shu Ye, Xin Liu, Zihang Zou Dec 2025

When The Familiar Fades: Designing Immersive Vr Narratives For Affective Empathy, Fengyihan Wu, Shu Ye, Xin Liu, Zihang Zou

IASDR Conference Series

This research explores how immersive virtual reality (VR) storytelling can foster empathy toward people living with dementia. Developed through a Research through Design (RtD) approach, the project simulates symptoms such as disorientation, memory loss, and language disruption using symbolic interaction and narrative fragmentation. A hybrid narrative structure combines fictional sequences with real-life audio testimony. User evaluations revealed that while immersive metaphors effectively conveyed confusion and emotional vulnerability, the inclusion of authentic voices significantly deepened empathic engagement. These findings suggest that VR, when grounded in lived experience, holds strong potential for affective communication in health-related design. The study contributes to research …

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Reconstructing Cultural Value In Teaware Design: Regional Cultural Impacts In Zisha And Cizhou Ceramics, Wen Kong, Yuanchuan Chen Dec 2025

Reconstructing Cultural Value In Teaware Design: Regional Cultural Impacts In Zisha And Cizhou Ceramics, Wen Kong, Yuanchuan Chen

IASDR Conference Series

This study investigates how regional cultural differences influence users’ perceptions and behavioral responses toward traditional Chinese teaware. Two representative categories were selected: Yixing Zisha teaware from Jiangnan and Cizhou Kiln teaware from northern China. Drawing on the three-tier structure of culture: material, structural, and spiritual, this study identifies aesthetic perception, perceived innovative ness and usability, and cultural identity as key constructs. Their effects on perceived value and purchase intention are examined. A two-item comparative questionnaire was administered in both regions to collect evaluations of the two types of teaware. Partial least squares structural equation modeling (PLS-SEM) was employed to evaluate …

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Amplifying Underrepresented Voices In Heritage Storytelling Through Generative Ai, Zijing Song, Christian Wagner, Sifan Chen, Chihiro Sato Dec 2025

Amplifying Underrepresented Voices In Heritage Storytelling Through Generative Ai, Zijing Song, Christian Wagner, Sifan Chen, Chihiro Sato

IASDR Conference Series

Community-led and participatory approaches to heritage storytelling have recently been advocated, yet ordinary citizens often lack the skills to actively participate in such endeavours. Meanwhile, outsiders and younger individuals struggle to empathize with local traditional cultural heritage practices, resulting in superficial encounters with the heritage and diminished appreciation for its emotional and historical depth. In response, this study examines a human-AI co-creation process developed through a series of workshops held during the Kawagoe Festival 2024 in Japan. It investigates how generative AI (GenAI) can serve as co-creative agent, empowering older citizens and non-experts to create emotionally resonant digital storytelling based …

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"Memory Space": A Spatial Narrative Smart Tourism Design For Generation Z, Sanqi Yang, Yueru Chen, Park Jaehyun Dec 2025

"Memory Space": A Spatial Narrative Smart Tourism Design For Generation Z, Sanqi Yang, Yueru Chen, Park Jaehyun

IASDR Conference Series

The communities of knowledge and practice have faced challenges in understanding the emotion- driven, nonlinear travel behaviours of Generation Z (Gen Z) travellers when developing smart tourism design solutions. To tackle this issue, our study conducted fourteen in-depth interviews with Gen Z participants, revealing a “privacy-expression paradox.” Gen Z travellers are eager to showcase their personal travel experiences creatively; however, they also wish to maintain privacy boundaries within their generation. Based on this insight, we developed a “spatial narrative framework” with three design features: spatial-emotional narrative, user-calibrated disclosure, and emotion abstraction, using Spatial Narrative Theory as our theoretical foundation. To …

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Towards The Legibility Of Ai: Moving Beyond Ai Fiction, Franziska Pilling Dec 2025

Towards The Legibility Of Ai: Moving Beyond Ai Fiction, Franziska Pilling

IASDR Conference Series

For viewers, science fiction serves as a vital source of images and representations of science and technology. Films heavily influence our views on technology and have contributed to the confusion surrounding what AI technology signifies. This research also draws on science fiction and techno science in contemporary films, as cinema and television serve as practical litmus tests for social unease and yearnings. From alien invasions that paralleled Cold War paranoias of the 1950s to contemporary anxieties about creating artificial intelligence that renders humans redundant. This paper provides an ontological overview of AI technology, explores the challenges AI presents, and suggests …

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Bridges Of Inspiration: Ai-Based Search And Generation For Inspiration-Driven Creative Workflow, Ruoxuan Ma, Yulu Yang, Yi Xiao Dec 2025

Bridges Of Inspiration: Ai-Based Search And Generation For Inspiration-Driven Creative Workflow, Ruoxuan Ma, Yulu Yang, Yi Xiao

IASDR Conference Series

Facing increasingly complex innovation demands and design challenges, designers urgently need more effective tools and methodologies to stimulate creativity and break through cognitive limitations. To address this, this study proposes an innovative interdisciplinary approach—the AI-driven workflow, which aims to significantly enhance the conceptual design process. The rapid development of deep learning technologies in recent years has enabled AI not only to assist but also to actively participate in the innovation process, opening up new avenues for collaborative innovation between humans and machines. The core objective of this research is to explore how AI can improve designers' innovative efficiency by optimizing …

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Embodied Multispecies Design Workshops: A Movement-Based Method For More-Than-Human Design, Ceren Ozgen, Jiabao Li, Cathryn Ploehn Dec 2025

Embodied Multispecies Design Workshops: A Movement-Based Method For More-Than-Human Design, Ceren Ozgen, Jiabao Li, Cathryn Ploehn

IASDR Conference Series

This study investigates the emotional limitations of current seating products in care home common areas and proposes an emotion-centred design framework to enhance the sitting experience of residents with dementia (RwDs). Drawing from a review of relevant literature, the study identifies four key limitations in existing seating design: (1) a lack of emotional safety and sensory comfort; (2) insufficient support for interpersonal interaction; (3) failure to evoke familiarity and personal memory; and (4) poor integration within communal spaces and care routines. These limitations contribute to distress, social withdrawal, and environmental disconnection among RwDs, undermining their overall well-being. In response, the …

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The Role Of Feedback In Design Studio Critiques: An Exploratory Study, Yi-Ting Chen, Najla Mouchrek Dec 2025

The Role Of Feedback In Design Studio Critiques: An Exploratory Study, Yi-Ting Chen, Najla Mouchrek

IASDR Conference Series

Feedback plays a pivotal role in design education, particularly within the dynamic context of studio critiques. While critiques aim to foster design skills and professional identity, many students struggle to process feedback, navigate emotional responses, and make informed design decisions. Unstructured critique processes can heighten stress and uncertainty, hindering effective learning. This study investigates how critique culture impacts beginner design students and explores structured tools that support more confident engagement with feedback. Guided by the question, “How might we empower students to make more confident and informed decisions based on the instructors feedback in studio classes?”, this mixed-method study, comprising …

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Design Critique Reimagined: Instructors' Expectations Of Ai Feedback, Chuhan Li, Qianqian Hu, Fang Liu Dec 2025

Design Critique Reimagined: Instructors' Expectations Of Ai Feedback, Chuhan Li, Qianqian Hu, Fang Liu

IASDR Conference Series

In industrial design education, design critique plays a critical role in fostering students’ critical thinking and facilitating iterative design improvements. However, traditional critique methods are often constrained by time limitations, subjectivity bias, the challenge of addressing diverse student needs, and the pressures instructors face from managing multiple responsibilities. As multimodal large language models (MLLMs) become more advanced, there is potential for these tools to support the critique process. However, little research has been done on how instructors perceive AI-powered critique tools in industrial design scenario. This study explores industrial design instructors’ expectations for AI-driven critique tools by evaluating a prototype …

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Micro-Animations: Supporting Personal Recollection In Displacement Through Participatory Stop-Motion With Cherished Objects, Nairy Eivazy, Jan P.L. Peeters, Sandy Claes Dec 2025

Micro-Animations: Supporting Personal Recollection In Displacement Through Participatory Stop-Motion With Cherished Objects, Nairy Eivazy, Jan P.L. Peeters, Sandy Claes

IASDR Conference Series

For those living in diaspora, memory connects the past, present, and future while sustaining cultural identity. Cherished objects preserve these memories and help recreate a sense of home in new environments. Participatory stop-motion enables participants to create stories by enlivening physical materials and objects, offering a tangible, imaginative, and accessible way for preserving personal narratives. This paper explores and evaluates participatory stop-motion as a method that supports memory expression in contexts of displacement. Two participatory stop-motion workshops were designed following an iterative design process, focusing on synchronous and asynchronous animation-making setups. We introduce the concept of micro-animations as short, independently …

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Designing Virtual Reality Grocery Shopping Services For Older Adults: An Exploratory Study, Yuanyuan Yin, Xiao Wei, Yimeng Li, Shunyu Yao, Jingnan Bian, Jiangpan Niu, Lian Pan Dec 2025

Designing Virtual Reality Grocery Shopping Services For Older Adults: An Exploratory Study, Yuanyuan Yin, Xiao Wei, Yimeng Li, Shunyu Yao, Jingnan Bian, Jiangpan Niu, Lian Pan

IASDR Conference Series

This study investigates older adults' perceptions, expectations, and concerns regarding Virtual Reality (VR)-based grocery shopping, with the intention of exploring both barriers and opportunities within virtual retail environments and obtaining design insights towards an age-friendly VR shopping platform. Using a mixed-method approach, that includes VR trials, interviews, observations, and focus groups, this study identifies key opportunities and limitations of VR shopping for aged 65+ customers. Findings suggest several benefits of VR shopping, including enhanced mobility, immersive realism, reduced decision fatigue, and cognitive and sensory engagement. Participants responded positively to intuitive spatial navigation, interactive product handling, and familiar supermarket elements, which …

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Research On The Immersive Experience Of Ancient Chinese Poems And The Construction Of Virtual Scenes From The Perspective Of Aigc: A Case Study Of Xiangyang City, Zhiyu Zhao, Wenjia Yu Dec 2025

Research On The Immersive Experience Of Ancient Chinese Poems And The Construction Of Virtual Scenes From The Perspective Of Aigc: A Case Study Of Xiangyang City, Zhiyu Zhao, Wenjia Yu

IASDR Conference Series

The poetry of the Tang and Song Dynasties holds deep cultural and artistic significance. Traditional methods of spreading these works relied on reading and memorization. These approaches often failed to engage the senses or emotions of audiences. The rise of Artificial Intelligence Generated Content (AIGC) technology has created new opportunities for reimagining classical poetry in digital forms. This study focuses on Xiangyang city and uses AIGC to develop immersive poetry games and virtual scenes. By reconstructing poetic imagery digitally, the research aims to deepen and broaden cultural communication. This study used a mixed-methods approach, integrating literature analysis, case studies, and …

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Urban Cultural Revitalization In Taichung: The Potential Of Old Second Mazu's Kin Visitation, Ying-Hsun Chen Dec 2025

Urban Cultural Revitalization In Taichung: The Potential Of Old Second Mazu's Kin Visitation, Ying-Hsun Chen

IASDR Conference Series

This paper examines Taichung’s “Old Second Mazu’s Kin Visitation” as a model for urban cultural revitalization. This triennial ritual uniquely blends clan lineage, spiritual faith, and community ties, centered on Old Second Mazu, believed to be Liao Pin-niang of the local Liao family. The study highlights the ritual’s aesthetic richness and symbolic depth, focusing on the historical context and spiritual significance of the exclusive phoenix palanquins, which represent over two centuries of material cultural heritage. Through oral interviews, demographic data, and participatory observation, this research explores how the ritual enhances social cohesion, cultural resilience, and its potential for UNESCO World …

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Integrating Ai In Design Education: Lessons From A Cross-Disciplinary Curriculum Sprint, Valeria Lopez Torres, F. Andres Tellez, Yuanqing Tian, Iyare Oronsaye, Newton Dsouz Prabhu, Topher Maraffi, Meg Calkins Dec 2025

Integrating Ai In Design Education: Lessons From A Cross-Disciplinary Curriculum Sprint, Valeria Lopez Torres, F. Andres Tellez, Yuanqing Tian, Iyare Oronsaye, Newton Dsouz Prabhu, Topher Maraffi, Meg Calkins

IASDR Conference Series

As artificial intelligence (AI) rapidly transforms professional design practice, academic programs face the challenge of preparing students for AI-augmented creative work while maintaining foundational skills and values. This case study examines a faculty-led initiative within the College of Design at a US University, where a sprint-style working group was formed to develop recommendations for integrating AI into design curricula. From January to May 2025, seven faculty representatives from distinct design disciplines collaborated through monthly meetings, program-specific consultations, and thematic analysis to identify opportunities, risks, and cross-cutting needs related to AI in design education. Using a qualitative, participatory approach grounded in …

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A Service Perspective On Cultural Authenticity: Case Study Of Hanbok Rentals For Global Tourists, Feilina Calorine Yoanto, Yong-Ki Lee Dec 2025

A Service Perspective On Cultural Authenticity: Case Study Of Hanbok Rentals For Global Tourists, Feilina Calorine Yoanto, Yong-Ki Lee

IASDR Conference Series

This study investigates how authenticity is perceived, constructed, and emotionally experienced within hanbok rental services for global tourists in Seoul and Busan, South Korea. Employing a qualitative, design-driven case study approach, the research integrates immersive observation, digital ethnography, and focus group interviews to map emotional and symbolic touch points across the rental journey. Through pattern-based coding and application of Gilmore and Pine’s five genres of authenticity, the analysis explores how spatial and symbolic design elements, service rituals, and cultural cues may shape tourists’ perceptions and emotional engagement. Findings are synthesized using two key analytic products: the Authenticity Scoring Table, which …

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A Study On The Preferences And Design Strategies Of Young Consumers For 'Ugly-Cute' Plush Toys, Junjie Zhang, Yufei Zeng Dec 2025

A Study On The Preferences And Design Strategies Of Young Consumers For 'Ugly-Cute' Plush Toys, Junjie Zhang, Yufei Zeng

IASDR Conference Series

This study investigates the role of 'ugly-cute' design in shaping young consumers' aesthetic preferences and purchase decisions, using plush toys as the research object. Grounded in Donald Norman's emotional design theory, it explores how unconventional visual features challenge traditional aesthetic norms while eliciting emotional resonance and supporting self-expression. A two-stage experiment was conducted: in the first stage, participants rated the aesthetic appeal of 14 plush toys to identify perceptual differences. In the second stage, the toys were grouped based on ratings, and participants made purchase decisions and selected motivations, aiming to reveal the emotional, social, and expressive drivers behind preferences …

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Rediscovering Handmade Doburoku From The Perspectives Of Brewing, Storage, And Sharing Within The Community: Through Interviews With Elderly Women In The Senboku Region Of Akita Prefecture, Yi Qianyi, Hironobu Aoki, Akira Ueda Dec 2025

Rediscovering Handmade Doburoku From The Perspectives Of Brewing, Storage, And Sharing Within The Community: Through Interviews With Elderly Women In The Senboku Region Of Akita Prefecture, Yi Qianyi, Hironobu Aoki, Akira Ueda

IASDR Conference Series

This paper focuses on doburoku, a traditional handmade alcoholic rice brew that has long been prepared in households in the Senboku region of Akita Prefecture, Japan. Through interviews with elderly women, it aims to clarify what meanings the brewing, storage, and sharing of doburoku within the community have held for local residents’ lives, and in what specific ways these practices have contributed to the making of everyday life in the region. The findings can be summarized in the following three points: (1) The brewing of doburoku was a planned practice aligned with the rhythms of daily life, with its preparation …

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