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Belonging And Identity In Mustang: Lived Experiences, Social Identities, And Mobility Patterns Among Himalayan Peoples Of Nepal, Lauren Carter Apr 2023

Belonging And Identity In Mustang: Lived Experiences, Social Identities, And Mobility Patterns Among Himalayan Peoples Of Nepal, Lauren Carter

Independent Study Project (ISP) Collection

This paper delves into an immersive exploration and contemplation of a pivotal transformation unfolding in the heartland of Lower Mustang, Nepal. What began as an endeavor to channel my creative expression and unearth the diminishing world of yak herding soon necessitated a broader, more nuanced analysis of the profound changes sweeping across the region. This paper, mainly drawing upon the narratives of the inhabitants, seeks to portray the contemporary cultural and capital significance of yaks, as well as the various factors— climate change, outmigration, national policy discrepancies, conservation initiatives, and shifting cultural paradigms— that render specific patterns of movement increasingly …


Boise State Magazine, Anna Webb (Editor) Apr 2023

Boise State Magazine, Anna Webb (Editor)

FOCUS on Boise State

No abstract provided.


Legacy - Spring 2023, South Carolina Institute Of Archaeology And Anthropology--University Of South Carolina Apr 2023

Legacy - Spring 2023, South Carolina Institute Of Archaeology And Anthropology--University Of South Carolina

SCIAA Magazine - Legacy & PastWatch

Contents:

The South Carolina Paleo Point Survey

Director's Notes

The Camden Burial Project, Part I: Background and Preliminary Results

The Search for Stuarts Town (1684-1686)

Numismatic History of the Charlesfort/Santa Elena Site: The Sixteenth-Century Spanish Occupation

SCIAA Publications Online at Scholar Commons: 2022

The South Carolina Paleoindian Point Survey on the Occasion of the Recording of the 800th Point

A Search Renewed: Continuing Survey Efforts to Locate Lucas Vazquez De Ayllon's Lost Capitana

Underwater Archaeological Photogrammetry Workshop

Guam 2022: Shipwreck Survey in Apra Harbor

The Savannah River Archaeological Research Program (SRARP) Premiers Two New Films

Historic Archaeology: Visiting 38LX5 in …


Community Accountability, M. Eve Hanan, Lydia Nussbaum Apr 2023

Community Accountability, M. Eve Hanan, Lydia Nussbaum

UC Law SF Journal on Gender and Justice

No abstract provided.


How Well The Constructs Of Health Belief Model Predict Vaccination Intention: A Systematic Review On Covid-19 Primary Series And Booster Vaccines, Yam B. Limbu, Rajesh K. Gautam Apr 2023

How Well The Constructs Of Health Belief Model Predict Vaccination Intention: A Systematic Review On Covid-19 Primary Series And Booster Vaccines, Yam B. Limbu, Rajesh K. Gautam

Department of Marketing Faculty Scholarship and Creative Works

This systematic review synthesizes the findings of quantitative studies examining the relationships between Health Belief Model (HBM) constructs and COVID-19 vaccination intention. We searched PubMed, Medline, CINAHL, Web of Science, and Scopus using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines and identified 109 eligible studies. The overall vaccination intention rate was 68.19%. Perceived benefits, perceived barriers, and cues to action were the three most frequently demonstrated predictors of vaccination intention for both primary series and booster vaccines. For booster doses, the influence of susceptibility slightly increased, but the impact of severity, self-efficacy, and cues to action …


La Voz Spring 2023, El Instituto: Institute Of Latina/O, Caribbean, And Latin American Studies Apr 2023

La Voz Spring 2023, El Instituto: Institute Of Latina/O, Caribbean, And Latin American Studies

La Voz

In this issue:

  • Television Dramas and the Global Village (2023) Paperback Edition
  • The Pandemic Journaling Project in Latin America, and Beyond
  • ELIN Predoctoral Awardee: Constance Holden
  • Outstanding Senior Women Academic Achievement Awardee: Heidi Pineda
  • Spotlight: MA Student joining the PhD program and Predctoral Awardees recognition


Intersectional Management: An Analysis Of Cooperation And Competition On American Public Lands, Robin M. Rotman, Abigail M. Hunt Apr 2023

Intersectional Management: An Analysis Of Cooperation And Competition On American Public Lands, Robin M. Rotman, Abigail M. Hunt

Faculty Publications

The United States government holds public lands in trust for the whole of the American people. This article focuses on National Monuments under the Antiquities Act. It argues that the federal government should renew its approach to the management of these lands by incorporating principles of environmental justice and long- term environmental viability. The article begins by examining the historical and legal foundations of federal lands in the United States, with a focus on the Antiquities Act. It then reflects on recent litigation and political controversy surrounding Bears Ears National Monument and Grand Staircase–Escalante National Monument, to illustrate how the …


Primitive Mythology (The Masks Of God, Volume 1) By Joseph Campbell, Phillip Fitzsimmons Apr 2023

Primitive Mythology (The Masks Of God, Volume 1) By Joseph Campbell, Phillip Fitzsimmons

Mythlore: A Journal of J.R.R. Tolkien, C.S. Lewis, Charles Williams, and Mythopoeic Literature

No abstract provided.


Raising The Iron Curtain: Healing Collective Oppression Through Literature, Alisa Chirkova-Holland Apr 2023

Raising The Iron Curtain: Healing Collective Oppression Through Literature, Alisa Chirkova-Holland

Student Works

One Day in the Life of Ivan Denisovich, by former gulag prisoner Alexander Solzhenitsyn, is a short novel that entails an ordinary day for a prisoner, Shukhov, in a Siberian gulag. Although the work is a typical skaz, a traditional Russian narrative form, the novel was well-received by Russians at the time of publishing in 1962. This paper will explore the reason for such acclamation, understanding how Solzhenitsyn’s innovations to the skaz allowed readers to connect with their past. The paper also mentions theories such as Traumatic Realism to comprehend how such a bleak novel positively impacted post-Stalinist readers. …


Childist Objections, Youthful Relevance, And Evidence Reconceived, Mae C. Quinn Apr 2023

Childist Objections, Youthful Relevance, And Evidence Reconceived, Mae C. Quinn

Dickinson Law Review (2017-Present)

Evidence rules are written by and for adults. As a result, they largely lack the vantage point of youth and are rooted in arm’s-length assumptions about the lives and legal interests of young people. Moreover, because children have been mostly treated as evidentiary afterthoughts, they have been patched into the justice system and its procedures in a piecemeal fashion. Yet, to date, there has been no comprehensive scholarly critique of evidence principles and practices for failing to meaningfully account for youth. And the evidentiary intersection of youth and race has been almost entirely overlooked in legal scholarship. This Article, in …


Total Daily Energy Expenditure Has Declined Over The Past Three Decades Due To Declining Basal Expenditure, Not Reduced Activity Expenditure, John R. Speakman, Jasper M.A. De Jong, Srishti Sinha, Klaas R. Westerterp, Yosuke Yamada, Hiroyuki Sagayama, Philip N. Ainslie, Liam J. Anderson, Lenore Arab, Kweku Bedu-Addo, Stephane Blanc, Alberto G. Bonomi, Pascal Bovet, Soren Brage, Maciej S. Buchowski, Nancy F. Butte, Stefan G.J.A. Camps, Jamie A. Cooper, Richard Cooper, Sai Krupa Das, Peter S.W. Davies, Lara R. Dugas, Ulf Ekelund, Sonja Entringer, Terrence Forrester, Barry W. Fudge, Melanie Gillingham, Santu Ghosh, Annelies H. Goris, Michael Gurven, Lewis G. Halsey, Catherine Hambly, Hinke H. Haisma Apr 2023

Total Daily Energy Expenditure Has Declined Over The Past Three Decades Due To Declining Basal Expenditure, Not Reduced Activity Expenditure, John R. Speakman, Jasper M.A. De Jong, Srishti Sinha, Klaas R. Westerterp, Yosuke Yamada, Hiroyuki Sagayama, Philip N. Ainslie, Liam J. Anderson, Lenore Arab, Kweku Bedu-Addo, Stephane Blanc, Alberto G. Bonomi, Pascal Bovet, Soren Brage, Maciej S. Buchowski, Nancy F. Butte, Stefan G.J.A. Camps, Jamie A. Cooper, Richard Cooper, Sai Krupa Das, Peter S.W. Davies, Lara R. Dugas, Ulf Ekelund, Sonja Entringer, Terrence Forrester, Barry W. Fudge, Melanie Gillingham, Santu Ghosh, Annelies H. Goris, Michael Gurven, Lewis G. Halsey, Catherine Hambly, Hinke H. Haisma

Faculty Publications

Obesity is caused by a prolonged positive energy balance1,2. Whether reduced energy expenditure stemming from reduced activity levels contributes is debated3,4. Here we show that in both sexes, total energy expenditure (TEE) adjusted for body composition and age declined since the late 1980s, while adjusted activity energy expenditure increased over time. We use the International Atomic Energy Agency Doubly Labelled Water database on energy expenditure of adults in the United States and Europe (n = 4,799) to explore patterns in total (TEE: n = 4,799), basal (BEE: n = 1,432) and physical activity energy expenditure (n = 1,432) over time. …


Spring 2023, University Of North Dakota Alumni Association Apr 2023

Spring 2023, University Of North Dakota Alumni Association

ALL: UND Alumni Review Master List

Spring 2023 issue of "The University of North Dakota Alumni Magazine." 52 pages

Volume 106, Number 2


Graduate Studies Newsletter (Spring 2023), Csusb - Office Of Graduate Studies Apr 2023

Graduate Studies Newsletter (Spring 2023), Csusb - Office Of Graduate Studies

Graduate Studies Newsletter

No abstract provided.


Lawrence, Spring/Summer 2023, Lawrence University Apr 2023

Lawrence, Spring/Summer 2023, Lawrence University

Alumni Magazines

No abstract provided.


Unl Emeriti And Retirees Association Newsletter, Spring 2023 Apr 2023

Unl Emeriti And Retirees Association Newsletter, Spring 2023

UNL Emeriti and Retirees Association: Newsletters and Other Materials

University of Nebraska-Lincoln Emeriti and Retirees Association Newsletter, Spring 2023


Afterlives Of The Willowbrook, Hosu Kim Apr 2023

Afterlives Of The Willowbrook, Hosu Kim

Open Educational Resources

By drawing upon my teaching experience at CUNY and research in critical disability studies, I frame willowbrook mile as a laboratory which connects between historic violence and present dilemmas of public higher education and explore/imagine various modalities of teaching and learning as a site of repair and a decolonizing public higher education.


College Misconceptions, Craig Ondevilla, Thalia Gonzalez, Aaron Saucedo, Alam Martinez Apr 2023

College Misconceptions, Craig Ondevilla, Thalia Gonzalez, Aaron Saucedo, Alam Martinez

Ethnographies of Parkland Student Life

Researching a topic can never take the place of actually experiencing something, but you can find out a lot about a topic by looking at information online. You can’t research every aspect of college to be completely prepared, but you could still learn a lot so why isn’t the difficulty of adjusting to college a thing of the past? Our group chose to focus on college misconceptions because with so much information readily available online, we want to know what areas students still end up struggling with. We wanted to gain insights on how college students’ expectations of college compared …


Parkland Pathways Impact On The Student Body, Chase Belt, Blessing Omoniyi, Margaret Daniels, Taylor Blackwell Apr 2023

Parkland Pathways Impact On The Student Body, Chase Belt, Blessing Omoniyi, Margaret Daniels, Taylor Blackwell

Ethnographies of Parkland Student Life

The goal of our group’s study was to find differences between Parkland Pathway students to Illinois and non Pathway students. We gathered information from students and faculty to observe and analyze the culture of the Pathway program from many perspectives.


An Ethnography Of Factors Leading Students To Choose Parkland, Dwayne Hubbard, Jaimee Hudson, David Schroeder, Jazmine Smith Apr 2023

An Ethnography Of Factors Leading Students To Choose Parkland, Dwayne Hubbard, Jaimee Hudson, David Schroeder, Jazmine Smith

Ethnographies of Parkland Student Life

Our research question was focused on why students choose Parkland, a community college, and not a 4-year institution where they can get a bachelors degree if their goal is the college degree. Looking at Parkland’s website and at studies on community colleges (Chen 2021) we found that most outsiders looking in would say that the flexibility of a two-year college is one of the most significant advantages. You can enroll in classes that fit into your schedule and you can also generally transfer your credits to a four-year university later if you decide to earn a bachelors degree. We wanted …


Exploring The Lived Experiences Of Parkland College Students, Yashvardhan Ahlawat, Michael Bellamy Iii, Ethan Derringer, Sheena Shane Apr 2023

Exploring The Lived Experiences Of Parkland College Students, Yashvardhan Ahlawat, Michael Bellamy Iii, Ethan Derringer, Sheena Shane

Ethnographies of Parkland Student Life

Parkland College is home to roughly 10,000 students, coming from various backgrounds and cultures. This diversity in the student body, led us to focus this study on the types of resources offered to Parkland students. We believe that the college answers to the needs of its students and that looking at these resources in terms of academics and mental health can help identify the challenges that students deal with in their lived experiences.

Habitus in cultural anthropology is defined as the “dispositions, attitudes, or preferences” that a community uses to create an identity (Griffith and Marion 2020). By observing the …


La Botella Balzarotti Y La Danza De Los Guerreros Moche: Breve Ensayo Iconográfico En Honor De Victòria Solanilla, Carolina Orsini Apr 2023

La Botella Balzarotti Y La Danza De Los Guerreros Moche: Breve Ensayo Iconográfico En Honor De Victòria Solanilla, Carolina Orsini

Tejiendo imágenes. Homenaje a Victòria Solanilla Demestre

Un pequeño número de vasos de la cultura Moche (costa norte de Perú, 0-600 d.C.) representan figuras danzantes con pintura de líneas finas. En este breve ensayo se presenta una pieza inédita con este tipo de decoración, la botella Balzarotti. Revisando el repertorio iconográfico de esta pieza, avanzo algunas hipótesis sobre la ocasión de las danzas representadas y los contextos de producción y utilización de este tipo de botellas.

A small number of vessels from the Moche culture (northern coast of Peru, 0-600 A.D.) represent dancing figures with the fine line painting technique. This brief essay presents an unpublished piece …


Low Textbook Cost Syllabus For Ant 1001 (Cultural Anthropology), Maria Ramona Hart Apr 2023

Low Textbook Cost Syllabus For Ant 1001 (Cultural Anthropology), Maria Ramona Hart

Open Educational Resources

This course introduces students to the most significant concepts, methods, theories, debates, and possible applications of anthropology, including its four-field approach. This social and biological science is concerned with the processes that led to human evolution as well as with the diversity of cultures and the understanding of human experiences in the contemporary world. Anthropology also addresses society’s responses to the developments and challenges presented by what today is called “globalization”. The course will highlight societies’ pressing problems across cultures in case studies. Anthropology also aims at the understanding of humanity’s histories, struggles, developments, social production, and organizations. We will …


Elizabeth Gibson Drinko Honors Convocation, Honors College Apr 2023

Elizabeth Gibson Drinko Honors Convocation, Honors College

Honors Convocation

The Elizabeth Gibson Drinko Honors Convocation Awards Program for Spring 2023, Marshall University, Huntington, West Virginia.


The Flower Garden Banks Siderastrea Siderea Coral As A Candidate Global Boundary Stratotype Section And Point For The Anthropocene Series, Kristine L. Delong, Kylie Palmer, Amy J. Wagner, Mudith M. Weerabaddana, Niall Slowey, Achim D. Herrmann, Nicolas Duprey, Alfredo Martínez-García, Jonathan Jung, Irka Hajdas, Neil L. Rose, Sarah L. Roberts, Lucy R. Roberts, Andrew B. Cundy, Pawel Gaca, J. Andrew Milton, Handong Yang, Simon D. Turner, Chun Yuan Huang, Chuan Chou Shen, Jens Zinke Apr 2023

The Flower Garden Banks Siderastrea Siderea Coral As A Candidate Global Boundary Stratotype Section And Point For The Anthropocene Series, Kristine L. Delong, Kylie Palmer, Amy J. Wagner, Mudith M. Weerabaddana, Niall Slowey, Achim D. Herrmann, Nicolas Duprey, Alfredo Martínez-García, Jonathan Jung, Irka Hajdas, Neil L. Rose, Sarah L. Roberts, Lucy R. Roberts, Andrew B. Cundy, Pawel Gaca, J. Andrew Milton, Handong Yang, Simon D. Turner, Chun Yuan Huang, Chuan Chou Shen, Jens Zinke

Faculty Publications

The proposed Anthropocene Global Boundary Stratotype Section and Point (GSSP) candidate site of West Flower Garden Bank (27.8762°N, 93.8147°W) is an open ocean location in the Gulf of Mexico with a submerged coral reef and few direct human impacts. Corals contain highly accurate and precise (<±1 year) internal chronologies, similar to tree rings, and their exoskeletons are formed of aragonite and can be preserved in the rock record. Here we present results from a large Siderastrea siderea coral (core 05WFGB3; 1755–2005 CE) sampled with annual and monthly resolutions that show clear markers of global and regional human impacts. Atmospheric nuclear bomb testing by-products (14C, 239+240Pu) have clear increases in this coral starting in 1957 for 14C and the first increase in 1956 for 239+240Pu (potential bases for the Anthropocene GSSP). Coral δ13C declined especially after 1956 consistent with the Suess effect resulting from the burning of fossil fuels. Coral skeletal δ15N starts to increase in 1963 corresponding with the increase in agricultural fertilizers. Coral Hg concentrations (1933–1980) loosely track fluctuations in industrial pollution and coral Ba/Ca increases from 1965–1983 when offshore oil operations expand after 1947. Coral temperature proxies contain the 20th-century global warming trend whereas coral growth declines during this interval.


North Flinders Reef (Coral Sea, Australia) Porites Sp. Corals As A Candidate Global Boundary Stratotype Section And Point For The Anthropocene Series, Jens Zinke, Neal E. Cantin, Kristine L. Delong, Kylie Palmer, Arnoud Boom, Irka Hajdas, Nicolas Duprey, Alfredo Martínez-García, Neil L. Rose, Sarah L. Roberts, Handong Yang, Lucy R. Roberts, Andrew B. Cundy, Pawel Gaca, James Andy Milton, Grace Frank, Adam Cox, Sue Sampson, Genevieve Tyrrell, Molly Agg, Simon D. Turner Apr 2023

North Flinders Reef (Coral Sea, Australia) Porites Sp. Corals As A Candidate Global Boundary Stratotype Section And Point For The Anthropocene Series, Jens Zinke, Neal E. Cantin, Kristine L. Delong, Kylie Palmer, Arnoud Boom, Irka Hajdas, Nicolas Duprey, Alfredo Martínez-García, Neil L. Rose, Sarah L. Roberts, Handong Yang, Lucy R. Roberts, Andrew B. Cundy, Pawel Gaca, James Andy Milton, Grace Frank, Adam Cox, Sue Sampson, Genevieve Tyrrell, Molly Agg, Simon D. Turner

Faculty Publications

Corals are unique in the suite of proposed Anthropocene Global Boundary Stratotype Section and Point (GSSP) archives, as living organisms that produce aragonite exoskeletons preserved in the geological record that contain highly accurate and precise (<±1 year) internal chronologies. The GSSP candidate site North Flinders Reef in the Coral Sea (Australia) is an offshore oceanic reef, and therefore less vulnerable to local human influences than those closer to the coast. Here, we present geochemical records from two Porites sp. corals sampled at an annual to pluri-annual (i.e. 3–5 years) resolution that shows clear global and regional human impacts. Atmospheric nuclear bomb testing by-products (14C,239+240Pu) show a clear increase in the Flinders Reef corals coincident with well-dated nuclear testing operations. By contrast, the radionuclides 241Am and 137Cs are present at low or undetectable levels, as are spheroidal carbonaceous fly-ash particles. Coral δ13C shows centennial variability likely influenced by growth effects in the 18th century and with a progression to lower values starting in 1880 CE and accelerating post-1970 CE. The latter may be related to the Suess effect resulting from 13C-depleted fossil fuel burning. Coral δ15N decreased between 1710 and 1954 CE with a reversal post-1954 CE. Coral temperature proxies indicate prominent centennial variability with equally warm conditions in the 18th and end of 20th century. However, the exact mechanisms responsible for the mid-20th century changes in these parameters need to be scrutinised in further detail. Plain Language summary: This work proposes a candidate natural archive for the official marker of the Anthropocene that geologists will use to mark this important interval in time. Our candidate is a live coral from North Flinders Reef in the Coral Sea (Australia), located 150 km east of the Great Barrier Reef, a location that is remote from direct local human influences. Corals are a unique archive of tropical ocean change because they incorporate the geochemical signature from seawater into their limestone skeleton during their long life-spans. Here we investigated a number of geochemical markers in yearly growth layers of the corals to define several markers for the Anthropocene based on changes in temperature, water chemistry, chemicals from pollution and fertilisers, radioactive products from nuclear bomb testing, and by-products from burning fossil fuels. We have detected clear human influences in several of these markers.


Discrepancies In The Estimation Of Vaping Rates Among College Students, Cameron J. Klug Apr 2023

Discrepancies In The Estimation Of Vaping Rates Among College Students, Cameron J. Klug

Honors Thesis

The use of nicotine inhalation products among college students is an imminent public health issue, with young-adult populations being particularly likely to take up nicotine use during their college years (American College Health Association, 2021). Even with elevated levels of nicotine vapor product use in college populations, existing surveys may still underestimate the prevalence of nicotine use among this population. This study aimed to address this issue by conducting a survey of college students at the University of South Dakota, using a peer-to-peer approach to reduce social desirability bias. The study’s survey directly stated it was being issued and analyzed …


Res Historica, Volume 2, Lynneth Miller Renberg Phd, Alpha Rho Epsilon Phi Alpha Theta Apr 2023

Res Historica, Volume 2, Lynneth Miller Renberg Phd, Alpha Rho Epsilon Phi Alpha Theta

Res Historica

The 2023 journal of historical research by Anderson University students, Res Historica.

The editorial team for this edition of Res Historica was Dr. Lynneth Miller Renberg. Johnathan Sorce, and Helen Smith. Cover art for this volume by Helen Smith.


Rhythms Of The Earth—Editorial Introduction, Karim-Aly S. Kassam, Morgan Ruelle, Christopher P. Dunn, Raj Pandya, Felice Wyndham Apr 2023

Rhythms Of The Earth—Editorial Introduction, Karim-Aly S. Kassam, Morgan Ruelle, Christopher P. Dunn, Raj Pandya, Felice Wyndham

Sustainability and Social Justice

This special issue of GeoHealth, entitled Rhythms of the Earth: Ecological Calendars and Anticipating the Anthropogenic Climate Crisis, is a transdisciplinary articulation of a methodology of hope to confront the multiple injustices of the Anthropocene. One of the greatest challenges of the climate crisis is the lack of predictability at the scale of communities where impacts are most immediate. Indigenous and rural societies face an ever shifting “new normal” through increasing inconsistency in the seasonality of temperature and precipitation, as well as greater frequency of extreme weather events. With global food systems dependent on local and small producers, climatic variability …


The Medieval Mind Of C.S. Lewis: How Great Books Shaped A Great Mind By Jason M. Baxter, Josiah Peterson Apr 2023

The Medieval Mind Of C.S. Lewis: How Great Books Shaped A Great Mind By Jason M. Baxter, Josiah Peterson

Mythlore: A Journal of J.R.R. Tolkien, C.S. Lewis, Charles Williams, and Mythopoeic Literature

In his new book, The Medieval Mind of C.S. Lewis, Jason Baxter identifies the medieval thought and practices, and many of the specific medieval authors and texts, just below the surface in Lewis’s popular writings and argues that Lewis “was not a successful modernizer of Christianity and writer of fiction despite the fact that he spent so much time studying old, dusty books, but because of them.” (6)


Metaverse Marketing: How The Metaverse Will Shape The Future Of Consumer Research And Practice, Yogesh K. Dwivedi, Laurie Hughes, Yichuan Wang, Ali A. Alalwan, Sun J. (Grace) Ahn, Janarthanan Balakrishnan, Sergio Barta, Russell Belk, Dimitrios Buhalis, Reto Felix Apr 2023

Metaverse Marketing: How The Metaverse Will Shape The Future Of Consumer Research And Practice, Yogesh K. Dwivedi, Laurie Hughes, Yichuan Wang, Ali A. Alalwan, Sun J. (Grace) Ahn, Janarthanan Balakrishnan, Sergio Barta, Russell Belk, Dimitrios Buhalis, Reto Felix

Marketing Faculty Publications

The initial hype and fanfare from the Meta Platforms view of how the metaverse could be brought to life has evolved into an ongoing discussion of not only the metaverse's impact on users and organizations but also the societal and cultural implications of widespread usage. The potential of consumer interaction with brands within the metaverse has engendered significant debate within the marketing‐ focused discourse on the key challenges and transformative opportunities for marketers. Drawing on insights from expert contributors, this study examines the marketing implications of the hypothetical widespread adoption of the metaverse. We identify new research directions and propose …