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Hallyu’S Media Hybridization: A Case Study Of A Korean Series Remake For Thai Audiences, Nutchapon Nimitphuwanai Jan 2022

Hallyu’S Media Hybridization: A Case Study Of A Korean Series Remake For Thai Audiences, Nutchapon Nimitphuwanai

Chulalongkorn University Theses and Dissertations (Chula ETD)

Korean culture has currently spread to many countries and benefited both the economy and society, but it also has the potential to integrate with those cultures. Hallyu is centered to the export of cultural products in order to further the spread of its culture throughout the world. Thailand is one of the countries that has been influenced by Hallyu, and the impact on Thai television has not exemplified cultural imperialism but hybridization. Hallyu, on the other hand, is not a single direction, but a composite of mixed and local reconstructions. Korean media imports are also incorporated into the local. Certain …


Korean Migration And Hallyu: The Emergence Of Korean Celebrities In The Philippine Entertainment Industry, Rose Carmelle Lacuata Jan 2022

Korean Migration And Hallyu: The Emergence Of Korean Celebrities In The Philippine Entertainment Industry, Rose Carmelle Lacuata

Chulalongkorn University Theses and Dissertations (Chula ETD)

The Philippines is home to many Korean migrants, who started migrating to the Philippines in the 1990s for economic purposes, and later for educational purposes. As the Korean community in the Philippines continued to grow, they brought with them their own culture, with businesses catering to Koreans also increasing. Meanwhile, Hallyu or the Korean wave has been spreading like wildfire all over the world since it first became popular in China in the early 2000s, and the Philippines is one of the countries where Korean culture has become popular. Eventually, the Korean community in the Philippines, in one way or …


Exploring Roles Of Mir-885-5p In Hepatocellular Carcinoma, Archittapon Nokkeaw Jan 2022

Exploring Roles Of Mir-885-5p In Hepatocellular Carcinoma, Archittapon Nokkeaw

Chulalongkorn University Theses and Dissertations (Chula ETD)

Hepatocellular carcinoma (HCC), the most prevalent form of liver cancer, exerts a significant burden on Southeast Asian countries and stands as the third leading cause of cancer-related mortality worldwide. Despite this alarming impact, effective treatments for HCC are lacking, resulting in low survival rates and high recurrence rates. Therefore, a comprehensive understanding of the disease's underlying mechanisms is crucial for the development of novel and potent therapies. Recently, it has been recognized that microRNAs (miRNAs) play a vital role in tumorigenesis, including HCC. Our bioinformatic analysis has highlighted hsa-miR-885-5p as a potential candidate miRNA due to its downregulation in HCC …


Effects Of Chitosan Oligosaccharide And Probiotics On Chronic Kidney Disease Rats, Weerapat Anegkamol Jan 2022

Effects Of Chitosan Oligosaccharide And Probiotics On Chronic Kidney Disease Rats, Weerapat Anegkamol

Chulalongkorn University Theses and Dissertations (Chula ETD)

Chronic kidney disease (CKD) patients suffer from the accumulation of toxic substances in their blood due to the loss of kidney function, which results in hyperphosphatemia. This condition contributes to hyperparathyroidism, leading to the development of chronic kidney disease-related mineral bone disorder (CKD-MBD). Additionally, CKD patients experience changes in their gut microbiota, disrupting epithelial tight junctions and allowing excessive absorption of dietary phosphate. In this study, we aimed to investigate the effects of various oligosaccharides and probiotics on the gut microbiota, intestinal barrier, hyperphosphatemia, and hyperparathyroidism in CKD rats. We isolated Lactobacillus and Bifidobacterium strains from healthy participants and tested …


Effects Of Different Serum Supplements On Piggybac Cd19 Chimeric Antigen Receptor T Cells, Mulita Sanyanusin Jan 2022

Effects Of Different Serum Supplements On Piggybac Cd19 Chimeric Antigen Receptor T Cells, Mulita Sanyanusin

Chulalongkorn University Theses and Dissertations (Chula ETD)

Chimeric Antigen Receptor (CAR) T cell is a novel therapy for relapse and refractory hematologic malignancy. Characteristics of CAR T cells is associated with clinical efficacy and toxicity. Type of serum supplements used during cultivation affect the immunophenotype and function of viral-based CAR T cells. This study explores the effect of serum supplements on non-viral piggyBac transposon CAR T cell production. PiggyBac CD19 CAR T cells were expanded in cultured conditions containing either fetal bovine serum, human AB serum, human platelet lysate or xeno-free serum replacement. Then, the effect of different serum supplements on cell expansion, transfection efficiency, immunophenotypes and …


Macrophage Depletion Enhances Gut Dysbiosis And Severity In Sepsis Mouse Model, Pratsanee Hiengrach Jan 2022

Macrophage Depletion Enhances Gut Dysbiosis And Severity In Sepsis Mouse Model, Pratsanee Hiengrach

Chulalongkorn University Theses and Dissertations (Chula ETD)

Macrophage is vital players in the responsiveness of the innate immune system against injury or infection. Although macrophage depletion is well-known for some emerging therapies, such as osteoporosis, osteopenia, and decreasing tumor-associated macrophages in melanoma, dysfunction of macrophages leads to an inability of an appropriate immune response and implicated in various disease processes, especially intestinal macrophages that play a key role in the gut immune system and the regulation of gastrointestinal physiology. To obtain an understanding of the role of sepsis-associated macrophages, clodronate was used for the dysfunction of mouse macrophages with and without cecal ligation and puncture (CLP) sepsis. …


Epigenetic Regulation In Trained And Tolerized Macrophages, Salisa Benjaskulluecha Jan 2022

Epigenetic Regulation In Trained And Tolerized Macrophages, Salisa Benjaskulluecha

Chulalongkorn University Theses and Dissertations (Chula ETD)

Innate immune memory is the phenomenon that can either enhance (trained) or suppress (tolerized) immune response by innate immune cells during the second encounter of the stimuli such as pathogens. Previous studies reported that epigenetic regulations critically regulate both types of innate immune memory. However, a complete understanding of the underlying mechanisms is still lacking. In this study, we performed a screening of an epigenetics compound library to identify inhibitors that affect ß-glucan (BG)-trained or LPS-tolerized macrophages. Among 181 compounds tested, various inhibitors targeting Aurora kinase, histone methyltransferase PRMT and EZH2, histone demethylase LSD1 and JMJD2, histone deacetylase 6 and …


The Association Of Genetic Variations In Pnpla3, Tm6sf2 And Hsd17b13 Genes In Non-Alcoholic Fatty Liver Disease Patients With And Without Hiv Infection., Varis Ruamviboonsuk Jan 2022

The Association Of Genetic Variations In Pnpla3, Tm6sf2 And Hsd17b13 Genes In Non-Alcoholic Fatty Liver Disease Patients With And Without Hiv Infection., Varis Ruamviboonsuk

Chulalongkorn University Theses and Dissertations (Chula ETD)

Non-alcoholic liver disease (NAFLD) has multiple risk factors, including genetic risk factors. Patients with certain genetic variants are more susceptible to the disease. People living with HIV (PLWH) have higher prevalence of NAFLD compared to those without HIV infection. But, the evidence on genetic factors in PLWH with NAFLD is limited. We aim to investigate whether carriers of PNPLA3 rs738409, TM6SF2 rs58542926, and HSD17B13 rs6834314 had association with the risk of NAFLD, and whether PLWH with NAFLD also had similar genetic risk factors as those with NAFLD alone. These SNPs were determined by using allelic discrimination in blood samples of …


Genetic Analysis Of Focal Segmental Glomerulosclerosis In Thailand, Suramath Isaranuwatchai Jan 2022

Genetic Analysis Of Focal Segmental Glomerulosclerosis In Thailand, Suramath Isaranuwatchai

Chulalongkorn University Theses and Dissertations (Chula ETD)

Background: The genetic variants spectra of focal segmental glomerulosclerosis (FSGS) vary among different populations. Here we described the clinical and genetic characteristics of biopsy-proven FSGS patients in Thailand. We also used special staining in renal biopsy tissue to describe protein expression related to the variants found by whole-exome sequencing (WES). Also, a functional study in cells was studied to investigate the etiologic evidence of the variants found by WES. Methods: Fifty-three unrelated FSGS patients without secondary causes were included in our study. Whole-exome sequencing (WES) was subsequently performed. Immunohistochemistry (IHC) staining method was used to characterize the morphology of renal …


Phthalate Ester Biodegradation In Agricultural Soil Using Exogenous Bacterial Consortium Under Fertilizer Addition, Theodora Mega Putri Jan 2022

Phthalate Ester Biodegradation In Agricultural Soil Using Exogenous Bacterial Consortium Under Fertilizer Addition, Theodora Mega Putri

Chulalongkorn University Theses and Dissertations (Chula ETD)

Phthalate esters (PAEs) have been classified as a priority contaminant due to their endocrine-disrupting properties and abundance in the environment. Previously, several PAE-degrading consortia were enriched from landfill soil. This study aimed to initially select a consortium with efficient degradation activity, to characterize based on degradation kinetics and community dynamics, and to evaluate bioaugmentation feasibility while maintaining activity through continuous transfer. It was obtained based on enriched consortium selection that LF-NK-DEHP could simultaneously degrade 92.9% 100 mg l-1 DBP and 63.4% 100 mg l-1 DEHP within seven days. Kinetic degradation revealed DBP degradation by LF-NK-DEHP to fit the modified Gompertz …


Awareness Of Medical Doctor On Medication-Related Osteonecrosis Of The Jaw In Osteoporosis Patients, Nachapol Supanumpar Jan 2022

Awareness Of Medical Doctor On Medication-Related Osteonecrosis Of The Jaw In Osteoporosis Patients, Nachapol Supanumpar

Chulalongkorn University Theses and Dissertations (Chula ETD)

Antiresorptive drugs are widely used to treat osteoporosis. A serious adverse effect of these drugs is medication-related osteonecrosis of the jaw (MRONJ). By informing and educating patients about MRONJ, providing proper dental referral, and monitoring the oral health of patients who receive antiresorptive agents, physicians can reduce the risk of MRONJ. We investigated the awareness and clinical practices of physicians in Thailand with regard to MRONJ. Physicians who prescribed antiresorptive drugs for osteoporosis filled out an online self-administered questionnaire about demographic characteristics, awareness, and practices related to MRONJ. Most respondents agreed that antiresorptive drugs may cause MRONJ (92.3%), that poor …


Knowledge, Attitudes, Behavior, And Expectation Of Thai Patients Toward Dental Treatment During Covid-19 Pandemic: An Online Survey, Paratcha Pingsuthiwong Jan 2022

Knowledge, Attitudes, Behavior, And Expectation Of Thai Patients Toward Dental Treatment During Covid-19 Pandemic: An Online Survey, Paratcha Pingsuthiwong

Chulalongkorn University Theses and Dissertations (Chula ETD)

Aerosol-generating procedures with contaminated saliva may pose a risk of disease transmission during the COVID-19 pandemic. COVID-19 preventive measures in dental clinics have evolved in response to the pandemic situation. This research investigated the effect of this pandemic on Thai patients' knowledge, attitudes, and behavior toward dental treatment. The online survey was distributed in June 2022. There were 978 participants in the study. The results showed that most participants had accurate knowledge about the COVID-19 transmission route in dentistry. The mean and median level of concern in the following issues were: contracting COVID-19 in daily life (3.06 and 3.03), contracting …


The Effects Of Decellularized Extracellular Matrix Derived From Jagged1-Treated Human Dental Pulp Stem Cells On Biological Responses Of Stem Cells Isolated From Apical Papilla, Suphalak Phothichailert Jan 2022

The Effects Of Decellularized Extracellular Matrix Derived From Jagged1-Treated Human Dental Pulp Stem Cells On Biological Responses Of Stem Cells Isolated From Apical Papilla, Suphalak Phothichailert

Chulalongkorn University Theses and Dissertations (Chula ETD)

Objective: Indirect Jagged1 immobilization efficiently activates canonical Notch signaling in hDPSCs. This study aimed to investigate the characteristic of the Jagged1-treated hDPSCs-derived dECM and its biological activity on odonto/osteogenic differentiation SCAPs. Methods: Bioinformatic database of Jagged1-treated hDPSCs was analyzed by NetworkAnalyst. hDPSCs seeded on Jagged1 immobilized surface were maintained with N or OM followed by decellularization procedure, dECM-N or dECM-OM, respectively. SCAPs were reseeded on each dECM with either normal medium or OM. Cell viability was determined by MTT assay. Characteristics of dECMs and SCAPs were evaluated by SEM, EDX, immunofluorescent staining and alcian blue staining. A Multipotential differentiation assay. …


Effects Of The Orthodontic Miniscrew Geometric Design On The Bone Microdamage And Primary Stability, Panida Methawit Jan 2022

Effects Of The Orthodontic Miniscrew Geometric Design On The Bone Microdamage And Primary Stability, Panida Methawit

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study investigated the effects of the pitch (P) and thread shape on orthodontic miniscrew cortical bone microdamage. The relationship between microdamage and primary stability was examined. Ti6Al4V orthodontic miniscrews had custom-made thread heights (H) and pitch sizes and were classified into the following groups: HCPC (control); HCPN (with a narrower pitch); and HTPC (with a taller thread height) (HC = 0.12 mm; HT = 0.36 mm; PC = 0.60 mm; PN = 0.30 mm). The orthodontic miniscrews were inserted in the pilot hole of prepared 1.0-mm-thick tibia cortical bone, and the maximum insertion torque (MIT) and Periotest value (PTV) …


Prediction Of Future Caries In Toddlers Via Salivary Microbiome: A 1-Year Longitudinal Study, Ratcha Raksakmanut Jan 2022

Prediction Of Future Caries In Toddlers Via Salivary Microbiome: A 1-Year Longitudinal Study, Ratcha Raksakmanut

Chulalongkorn University Theses and Dissertations (Chula ETD)

Dental caries in children is the most common chronic oral disease that could disturb their quality of life including their development. Early prevention is a key approach to reducing the prevalence of early childhood caries. However, a reliable caries predictor, as an essential tool for targeted prevention that is important to this approach, is still lacking for infants before caries onset. Therefore, we aimed to develop the caries risk prediction model based on the salivary microbiome of caries-free 1-year-old children to predict caries onset at 1-year follow-up. Using a nested case-control design within a prospective cohort study, 30 saliva samples, …


Expression Of Superoxide Dismutase 3 (Sod3) During Orthodontic Tooth Movement In Rats, Phanchanit Jindarojanakul Jan 2022

Expression Of Superoxide Dismutase 3 (Sod3) During Orthodontic Tooth Movement In Rats, Phanchanit Jindarojanakul

Chulalongkorn University Theses and Dissertations (Chula ETD)

Hypoxia induces reactive oxygen species (ROS) production in periodontal tissues. Superoxide dismutase 3 (SOD3) is an enzyme protecting cells from ROS. This study investigated SOD3 expression and function during rat orthodontic tooth movement (OTM) and in hypoxia-exposed rat PDL cells. OTM of right maxillary first molars were performed in Sprague-Dawley rats for 1 and 14 days (n = 6 per group). SOD3 and HIF-1α expression were evaluated by immunohistochemistry. SOD3 effects on cell viability and proliferation, ROS production, and mRNA expression of Hif-1α, Rankl, and Opg in PDL cells and osteoclast differentiation were investigated under normoxia and hypoxia. SOD3 expression …


Evaluation Of Different Scaffolds For Bone Regeneration In Rat Calvarial Bone Defects, Jeerawit Sirakittiworapong Jan 2022

Evaluation Of Different Scaffolds For Bone Regeneration In Rat Calvarial Bone Defects, Jeerawit Sirakittiworapong

Chulalongkorn University Theses and Dissertations (Chula ETD)

Scaffold plays a key role in the context of tissue engineering. It not only provides a structural support for cells, but also creates an appropriate milieu for recruited cells, enhancing the therapeutic effects of cell-based treatments, and enabling the controlled release of biological cues such as growth factors. Collagen is widely used scaffold material in tissue engineering, particularly in periodontal and bone regeneration. Other natural polymers, however, have been developed and can be useful. Therefore, in this study, we aim to investigate the ability of four different natural polymers including collagen, chitosan, silk fibroin, and silk fibroin/gelatin hydrogel in promoting …


Protein Expression After Gingival Injection Of Messenger Rna Encoding Platelet-Derived Growth Factor-Bb In Ligature-Induced Rat Periodontitis, Pimphorn Meekhantong Jan 2022

Protein Expression After Gingival Injection Of Messenger Rna Encoding Platelet-Derived Growth Factor-Bb In Ligature-Induced Rat Periodontitis, Pimphorn Meekhantong

Chulalongkorn University Theses and Dissertations (Chula ETD)

As a new class of medicines, mRNA platform has proven to be safe and effective. The objective of this study was to investigate the effect of local inflammation on platelet derived growth factor-BB (PDGF-BB) expression after gingival injection of PDGF-BB mRNA in lipid nanoparticles (LNPs) in ligature-induced rat periodontitis and to examine the dose-dependent effect of gingival delivery of mRNA. 3-0 silk was placed around maxillary left second molar for two weeks and removed, while the corresponding molar on the right was non-ligated. Under stereomicroscope, a significant bone loss at ligature sites was observed as compared to the non-ligature sites, …


Selective Conversion Of Cellulose Into 5-Hydroxymethylfurfural Over Modified Zeolite Catalysts In A Biphasic Solvent System, Oluwaseyi Ojelabi Jan 2022

Selective Conversion Of Cellulose Into 5-Hydroxymethylfurfural Over Modified Zeolite Catalysts In A Biphasic Solvent System, Oluwaseyi Ojelabi

Chulalongkorn University Theses and Dissertations (Chula ETD)

Lignocellulosic biomass mainly composed of cellulose which can be transformed through various thermochemical processes such as catalytic depolymerization, acid-catalyzed dehydration, pyrolysis, gasification, etc., into high-value chemicals for sustainable development and bio-based economy. 5-Hydroxymethylfurfural (HMF) is one of the potential platform bio-chemicals that can be obtained directly from lignocellulosic biomass via catalytic depolymerization and/or acid-catalyzed dehydration using a bifunctional catalyst for the manufacture of various renewable products. Protonic zeolites are bifunctional solid acid catalysts and are well known for their remarkable properties. Their large surface area could enable molecules to diffuse in and out of their pore systems. Moreso, their acidic …


Stimulation Of Immune Response In Mice Using The Plant-Produced Sars-Cov-2 S1 Subunit Protein Linked To The Fc Region, Chalisa Panapitakkul Jan 2022

Stimulation Of Immune Response In Mice Using The Plant-Produced Sars-Cov-2 S1 Subunit Protein Linked To The Fc Region, Chalisa Panapitakkul

Chulalongkorn University Theses and Dissertations (Chula ETD)

Coronavirus disease 2019 (COVID-19) pandemic caused by severe acute respiratory syndrome coronavirus 2 made a devastating impact worldwide, and virus management is challenging owing to a lack of specific therapies or affordable vaccines, especially in low-and middle-income countries. Hence a low-cost and efficient vaccine is necessary. In the present study, the immunogenicity of the plant-produced S1 subunit protein of SARS-CoV-2 was investigated in order to utilize it as a subunit vaccine. The SARS-CoV-2 S1 subunit protein was fused with the Fc region of human immunoglobulin (IgG1) and expressed in tobacco plants in species of Nicotiana benthamiana plants by agroinfiltration. The …


Development Of Plant-Produced Subunit Vaccines To Elicit The Immunogenicity Against Sars-Cov-2 Variant Viruses, Narach Khorattanakulchai Jan 2022

Development Of Plant-Produced Subunit Vaccines To Elicit The Immunogenicity Against Sars-Cov-2 Variant Viruses, Narach Khorattanakulchai

Chulalongkorn University Theses and Dissertations (Chula ETD)

Since the emergence of the coronavirus pandemic in 2019 (COVID-19), the development of effective vaccines to combat the infection has accelerated worldwide. While the severe acute respiratory syndrome-coronavirus 2 (SARS-CoV-2) with mutations in the receptor-binding domain (RBD) with high transmissibility, enhanced infectivity, and immune escape from vaccination is also predominantly emerging. Effective vaccines against variant of concern (VOC) and optimized booster vaccination strategies are thus highly required. Here, the gene encoding seven different RBD (ancestral (Wuhan), Alpha, Beta, Gamma, Kappa, Delta, and Epsilon variants) fused with the fragment crystallizable region (Fc) of human IgG1 (RBD-Fc) was constructed and cloned into …


Free Radical Scavengers From Dendrobium Virgineum, Pongsawat Panuthai Jan 2022

Free Radical Scavengers From Dendrobium Virgineum, Pongsawat Panuthai

Chulalongkorn University Theses and Dissertations (Chula ETD)

Free radicals are unstable, highly reactive, molecules which can cause several degenerative diseases such as mutagenesis and carcinogenesis. This research aims to study the chemical constitutents of Dendrobium virgineum and their antioxidant activity in 3 different test models including DPPH radical scavenging assay, superoxide radical scavenging activity assay and oxygen radical absorbance capacity assay. Nine compounds were isolated and determined to be two new compounds named 2,8-dimethoxy-9,10-dihydro-4,5-phenanthrenediol and 2,5-dimethoxy-7-hydroxy-9,10-dihydro-1,4-phenanthrenequinone, together with seven known compounds, which are 2-methoxy-9,10-dihydro-4,5-phenanthrenediol, gigantol, 5-methoxy-7-hydroxy-9,10-dihydro-1,4-phenanthrenequinone, p-coumaric acid, tristin, 2,5,7-trihydroxy-4-methoxy-9,10-dihydrophenanthrene and 9,10-dihydro-2,4,7-phenanthrenetriol. The result obtained from the three testing models revealed that 2,5,7-trihydroxy-4-methoxy-9,10-dihydrophenanthrene showed strongest antioxidant activity. …


Prevalence Of Betel Or Areca Nut (An) Use And Its Associated Factors Among Bhutanese Population Aged 15-69 Years Old : An Analysis Of National Health Data Of Non-Communicable Disease (Ncd) Survey In 2019, Tashi Penjor Jan 2022

Prevalence Of Betel Or Areca Nut (An) Use And Its Associated Factors Among Bhutanese Population Aged 15-69 Years Old : An Analysis Of National Health Data Of Non-Communicable Disease (Ncd) Survey In 2019, Tashi Penjor

Chulalongkorn University Theses and Dissertations (Chula ETD)

Background: Although betel or areca nut use has less global attention and public health concern than smoked tobacco uses, but it is particularly one of a neglected public health problem in Bhutan in which the masticatory use of betel is rampant and epidemic. Its use is also directly infused in Bhutanese tradition and social fabric. There are currently no policies that specifically target the regulation and consumption of areca nut use and trade in Bhutan, while it is classified as carcinogenic to human by the WHO (International Agency for Research on Cancer, IARC) in 2004. Series of national surveys have …


Effectiveness Of Urban Childcare Center Indoor Air Quality Management Program (Ucc-Iaq) On Building Related Symptoms Among Care Takes :A Quasi Experimental Study, Sudkhed Detpetukyon Jan 2022

Effectiveness Of Urban Childcare Center Indoor Air Quality Management Program (Ucc-Iaq) On Building Related Symptoms Among Care Takes :A Quasi Experimental Study, Sudkhed Detpetukyon

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study investigates the effectiveness of the UCC-IAQ program in Thai childcare centers, focusing on BRS and indoor air pollution. It involves 81 childcare workers in Nonthaburi and Saraburi provinces, Over eight hours, air quality measurements were taken at ten settings. Data on BRS and building-related factors were collected via surveys. Statistically significant differences in pollution levels were not observed between the UCC-IAQ program's intervention and comparison groups. However, the intervention group experienced a significant decrease in BRS compared to the comparison group. Caretakers in rooms with rapid temperature variations had a 10.72 times higher likelihood of experiencing BRS (Adjusted …


Folk Beliefs, Religions And Cultural Tourism In Modern Vietnamese Society: A Case Study Of Perfume Temple Festival, Xuan Wang Jan 2022

Folk Beliefs, Religions And Cultural Tourism In Modern Vietnamese Society: A Case Study Of Perfume Temple Festival, Xuan Wang

Chulalongkorn University Theses and Dissertations (Chula ETD)

This thesis presents an analysis of the folk beliefs and cultural tourism in modern Vietnam through a case study of the Perfume Temple Festival. It is presumed that folk beliefs and traditional folklore have always constituted the spiritual foundation of Vietnamese people in present day society. It is found that the introduction of religions from outside Vietnam does not affect traditional folk beliefs. These religious beliefs have been integrated into Vietnamese beliefs and traditional culture. This integration contributes to the stability and harmony of modern Vietnamese society. The Perfume Temple Festival, as one of the biggest national temple festivals, embodies …


Brand Communication With Transmedia Storytelling Of Riot Games: Transmedia Engagement, Brand Attitudes, And Brand Experience., Hao-When Tsai Jan 2022

Brand Communication With Transmedia Storytelling Of Riot Games: Transmedia Engagement, Brand Attitudes, And Brand Experience., Hao-When Tsai

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study seeks to understand how brands communicate through the application of transmedia storytelling from the message and to the receivers. While existing studies mainly aim at conceptualizing the term ‘transmedia storytelling’, this study explores the term from a game-centric narrative perspective. Using Riot Games as a case study due to its global success and popularity, this research applies a qualitative mixed-method approach of documentary research (qual) and in-depth interview (QUAL). The investigation places special emphasis on undercovering consumer attitude and experience upon engagement with brand transmedia stories. To do so, Jenkins’ (2003) concept of transmedia storytelling was adopted as …


Development Of Guideline On English Autonomy-Supportive Instruction With Out-Of-Class English Resources For Efl Classrooms, Santipap Upara Jan 2022

Development Of Guideline On English Autonomy-Supportive Instruction With Out-Of-Class English Resources For Efl Classrooms, Santipap Upara

Chulalongkorn University Theses and Dissertations (Chula ETD)

The purposes of this mixed methods study were to 1) explore how teachers integrate out-of-class resources in Thai EFL classrooms, 2) explore how teachers conduct autonomy-supportive instruction with out-of-class resources in Thai EFL classrooms, and 3) propose a teaching guideline for English autonomy-supportive instruction with out-of-class resources in EFL classrooms. Data were collected through a questionnaire, classroom observations, and follow-up interviews. The research instruments consisted of 1) Teachers’ Out-of-class English Resources Integration Questionnaire, 2) observation field notes, and 3) Teaching follow-up interviews questions. The participants, selected purposively, were English teachers in Bangkok, Thailand. Seventy-five participants took part in the Teachers' …


Innovation Process Of Amorphous Cellulose - Graphene Oxide Hybrid Structure For Water Treatment In A Shrimp Farm, Kongkiat Phuphantrakun Jan 2022

Innovation Process Of Amorphous Cellulose - Graphene Oxide Hybrid Structure For Water Treatment In A Shrimp Farm, Kongkiat Phuphantrakun

Chulalongkorn University Theses and Dissertations (Chula ETD)

Amorphous cellulose-graphene oxide bead composites are popularly employed in water purification. However, the existing fabrication methods of amorphous cellulose (AC) and amorphous cellulose-graphene oxide (ACGO) beads are complicated with many chemical use, multi-step, time and energy-consuming. In this research, we proposed an efficient method for fabricating amorphous cellulose-graphene oxide (ACGO) beads using less chemical under a simple 2-step approach. The production process of AC and ACGO beads was successfully fabricated via sulfuric acid (H2SO4) gelatinization and regeneration using eucalyptus paper as a raw material. The cellulose gel was droplet-extruded into deionized (DI) water and transformed into a solid bead via …


The Relationship Between The Land And Buildings Tax Act, B.E. 2562 (A.D. 2019), And The Land Use And Land Cover (Lulc) Of Bangkok, Thailand, James Anthony Orina Jan 2022

The Relationship Between The Land And Buildings Tax Act, B.E. 2562 (A.D. 2019), And The Land Use And Land Cover (Lulc) Of Bangkok, Thailand, James Anthony Orina

Chulalongkorn University Theses and Dissertations (Chula ETD)

The Land and Buildings Tax Act, B.E. 2562 (A.D. 2019), was enacted in Thailand with the aim of wealth distribution, revenue increase, and discouraging unproductive land use. However, since its implementation in 2020, in Bangkok, a notable increase in land use and land cover (LULC) changes, specifically vacant lands being converted to agricultural lands, has been observed. These changes are hypothesized to be related to tax avoidance activities. This study aims to investigate the phenomenon of vacant-to-agricultural land conversions in Bangkok and employ spatial analysis techniques to identify and locate these LULC changes. By employing a statistical t-test and conducting …


Molecular Characterization And Antimicrobial Susceptible Profiles Of Thai Mycoplasma Synoviae And Immune Response Chickens Received Live Mycoplasma Synoviae Vaccine, Kriengwich Limpavithayakul Jan 2022

Molecular Characterization And Antimicrobial Susceptible Profiles Of Thai Mycoplasma Synoviae And Immune Response Chickens Received Live Mycoplasma Synoviae Vaccine, Kriengwich Limpavithayakul

Chulalongkorn University Theses and Dissertations (Chula ETD)

Mycoplasma synoviae infection in chickens which has been increasing worldwide is mostly controlled by pathogen-free flocks’ maintenance, medication in infected flocks and vaccination in high-risk flocks. The effective control strategy requires the information of diagnostic assays for detecting and differentiating M. synoviae strains, the understanding of immune response mechanisms in vaccinated chickens, and the reliable drug susceptible evidents for making decision in antimicrobial usage. This study aimed to develop a convenient assay for evaluation of quality or uniformity of vaccination with live MS-H vaccine, to characterize the immune response mechanisms in chickens receiving 3 different vaccination programs immunizing single dose …