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Articles 241 - 270 of 447
Full-Text Articles in Entire DC Network
2010 Nsu Sharks Women's Tennis Game Program, Nova Southeastern University
2010 Nsu Sharks Women's Tennis Game Program, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
Use Of A Multi-Tiered Framework To Analyze Commercial, Cause And Social Marketing Strategies In Sport, Nancy L. Lough, Jennifer R. Pharr
Use Of A Multi-Tiered Framework To Analyze Commercial, Cause And Social Marketing Strategies In Sport, Nancy L. Lough, Jennifer R. Pharr
Environmental & Global Health Faculty Research
Marketing can be described as commercial, cause-related or social depending on the locus of benefit, the objective / outcomes desired and the focus of exchange. Social marketing has been described as the application of marketing technologies designed to influence the voluntary behavior of a target audience to improve personal and societal welfare (Andreasen 1995). Increasingly sport organizations have been engaging in social marketing which has a unique set of objectives and outcomes. To date, few studies have appeared in which the use of social marketing strategies were examined in sport. As a result, the purpose of this paper is to …
Changing Playing Fields: The Sports Attorney's Obligation To Learn Green, W. S. Miller
Changing Playing Fields: The Sports Attorney's Obligation To Learn Green, W. S. Miller
Marquette Sports Law Review
No abstract provided.
2010 Lynn University Men's Tennis Media Guide, Lynn University Athletics
2010 Lynn University Men's Tennis Media Guide, Lynn University Athletics
Athletics Media Guides
The 2010 Lynn University Men’s Tennis Media Guide is a product of the Lynn University Sports Information Office.
2010 Lynn University Women's Tennis Media Guide, Lynn University Athletics
2010 Lynn University Women's Tennis Media Guide, Lynn University Athletics
Athletics Media Guides
The 2010 Lynn University Women’s Tennis Media Guide is a product of the Lynn University Sports Information Office.
2010 Lynn University Women's Softball Media Guide, Lynn University Athletics
2010 Lynn University Women's Softball Media Guide, Lynn University Athletics
Athletics Media Guides
The 2010 Lynn University Softball Media Guide is a product of the Lynn University Sports Information Office.
2010 Lynn University Women's Soccer Media Guide, Lynn University Athletics
2010 Lynn University Women's Soccer Media Guide, Lynn University Athletics
Athletics Media Guides
The 2010 Lynn University Women's Soccer Media Guide is a product of the Lynn University Sports Information Office.
Sports Public Relations, Tom Isaacson
Sports Public Relations, Tom Isaacson
College of Communication Faculty Research and Publications
No abstract provided.
Sportsbook Pricing And The Behavioral Biases Of Bettors In The Nhl, Rodney Paul, Andrew Weinbach
Sportsbook Pricing And The Behavioral Biases Of Bettors In The Nhl, Rodney Paul, Andrew Weinbach
Falk College Research Center
The betting market for the NHL is investigated using actual betting percentages on favorites and underdogs from real sportsbooks. Sportsbooks do not appear to attempt to price to balance the book as betting percentages are not proportional to set odds. As in the NFL and NBA, bettors are shown to have a strong preference for favorites and road favorites in particular. Simple strategies of betting against significant imbalances toward the favorite are shown to generate positive returns. Although not pricing to balance the book, sportsbooks do not appear to price to exploit known bettor biases in all cases. Clear bettor …
Economics Of The Super Bowl, Victor Matheson
Economics Of The Super Bowl, Victor Matheson
Economics Department Working Papers
The Super Bowl is America’s premier sporting event. This paper details basic economic facts about the game as examines the controversy surrounding the purported economic impact of the game on host communities. While the league and sports boosters claim that the game brings up to a $500 million economic impact to host cities, a review of the literature suggests that the true economic impact is a fraction of this amount.
2009 Nsu Sharks Women's Soccer Game Program, Nova Southeastern University
2009 Nsu Sharks Women's Soccer Game Program, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
2009 Nsu Sharks Women's Rowing Media Guide, Nova Southeastern University
2009 Nsu Sharks Women's Rowing Media Guide, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
2008-2009 Nsu Sharks Women's Basketball Media Guide, Nova Southeastern University
2008-2009 Nsu Sharks Women's Basketball Media Guide, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
2008-2009 Nsu Sharks Men's Basketball Media Guide, Nova Southeastern University
2008-2009 Nsu Sharks Men's Basketball Media Guide, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
2009 Nsu Sharks Baseball Media Guide, Nova Southeastern University
2009 Nsu Sharks Baseball Media Guide, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
2009 Nsu Sharks Track And Field, Nova Southeastern University
2009 Nsu Sharks Track And Field, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
2009 Nsu Sharks Women's Tennis Media Guide, Nova Southeastern University
2009 Nsu Sharks Women's Tennis Media Guide, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
2009 Nsu Sharks Men's And Women's Golf Media Guide, Nova Southeastern University
2009 Nsu Sharks Men's And Women's Golf Media Guide, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
2009 Nsu Sharks Men's Soccer Game Program, Nova Southeastern University
2009 Nsu Sharks Men's Soccer Game Program, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
2009 Nsu Sharks Softball Media Guide, Nova Southeastern University
2009 Nsu Sharks Softball Media Guide, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
2009 Nsu Sharks Volleyball Game Program, Nova Southeastern University
2009 Nsu Sharks Volleyball Game Program, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
Fall 2009 Nsu Sharks Women's Rowing Guide, Nova Southeastern University
Fall 2009 Nsu Sharks Women's Rowing Guide, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
2009 Lynn University Men's Baseball Media Guide, Lynn University Athletics
2009 Lynn University Men's Baseball Media Guide, Lynn University Athletics
Athletics Media Guides
The 2009 Lynn University Baseball Media Guide is a product of the Lynn University Sports Information Office.
2009 Lynn University Men's & Women's Tennis Media Guide, Lynn University Athletics
2009 Lynn University Men's & Women's Tennis Media Guide, Lynn University Athletics
Athletics Media Guides
The 2009 Lynn University Men's and Women's Tennis Media Guide is a product of the Lynn University Sports Information Office.
Taylor: A Magazine For Taylor University Alumni, Parents And Friends (Fall 2008), Taylor University
Taylor: A Magazine For Taylor University Alumni, Parents And Friends (Fall 2008), Taylor University
The Taylor Magazine (1963-Present)
The Fall 2008 edition of Taylor Magazine, published by Taylor University in Upland, Indiana.
Bowling In Hawaii: Examining The Effectiveness Of Sports-Based Tourism Strategies, Robert Baumann, Victor Matheson, Chihiro Muroi
Bowling In Hawaii: Examining The Effectiveness Of Sports-Based Tourism Strategies, Robert Baumann, Victor Matheson, Chihiro Muroi
Economics Department Working Papers
We use daily airplane arrival data from Hawaii’s Department of Business, Economic Development, and Tourism to determine the net change in tourism for a variety of sporting events. We find two events generate a positive and significant net impact on arrivals: Honolulu Marathon and Pro Bowl. We estimate that the Honolulu Marathon produces between 2,183 and 6,519 in net arrivals while the Pro Bowl attracts about 5,595 to 6,725 in net arrivals. At the upper end of our estimates, the Honolulu Marathon and the Pro Bowl attract a nearly identical number of visitors despite the fact that the HTA spends …
2007-2008 Nsu Sharks Women's Basketball Media Guide, Nova Southeastern University
2007-2008 Nsu Sharks Women's Basketball Media Guide, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
2007-2008 Nsu Sharks Media Guide - Cross Country And Outdoor Track, Nova Southeastern University
2007-2008 Nsu Sharks Media Guide - Cross Country And Outdoor Track, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
2007-2008 Nsu Sharks Men's Basketball Media Guide, Nova Southeastern University
2007-2008 Nsu Sharks Men's Basketball Media Guide, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
2008 Nsu Sharks Men's Soccer Media Guide, Nova Southeastern University
2008 Nsu Sharks Men's Soccer Media Guide, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.