Digital Commons Network^™

Online Rights Defense Among Chinese Americans Against Racial Aggression In The U.S. During The Covid-19, Fangzhu Lu, Wenshan Jia

Communication Faculty Articles and Research

Purpose

This study investigates how Chinese American communities responded to heightened racial discrimination during the COVID-19 pandemic by utilizing social media platforms to safeguard their civil rights, articulate collective concerns, and mobilize resistance against racial aggression.

Methodology

Through qualitative case study analysis, the research examines the social media activities of six advocacy organizations, including three X accounts (WashTheHate, Chinese for Affirmative Action, Asian Americans Advancing Justice) and three Instagram accounts (Stop AAPI Hate, Stop Asian Hate, Advancing Justice: AAJC). The analysis focuses on the content strategies and communication mechanisms employed to counteract racial hostility.

Findings

The selected organizations used social …

Instagram Influencers And Egyptian Women: Links To Self- Perception And Behavior, Fatma El Sayad

Theses and Dissertations

The rapid rise of Instagram influencers has transformed the ways young women engage with media, shaping perceptions of appearance, lifestyle, success, and everyday behavior. This study examines how frequent exposure to Instagram influencers affects self-esteem, internalization of beauty and lifestyle ideals, perceived realism of influencer content, and behavioral and consumption habits among young Egyptian females. The study explores participants’ lived experiences, interpretations, and coping strategies in relation to influencer culture. Perceived influencer credibility emerged as a key factor for females to follow them, influencers viewed as relatable, specialized, and transparent were more likely to inspire adaptive behaviors, whereas those promoting …

Literacy Nonprofits And Social Media: Advancing An Understanding Of Message Functions And Communication Flows In Online Stakeholder Engagement, Diane M. Goodman

Doctoral Dissertations and Projects

Countless nonprofit organizations in the United States have worked diligently to increase adequate access to literature and to improve child literacy rates through supplemental programming. Revenue growth in a nonprofit depends largely on the relationships between the organization and the public, yet nonprofits face additional obstacles to achieving strategic organizational goals in comparison with their for-profit counterparts (McGee & Donoghue, 2009). Although the majority of nonprofit organizations have been addressing societal issues at a grassroots level (Carter et al., 2019), most community-based nonprofits have faced challenges expanding to other communities and difficulties in replicating effective stakeholder engagement strategies (Nardini et …

Health Tourism Facility Use Of Digital Marketing And Ai, David Vequist Iv

Visions in Leisure and Business

The proliferation of social media platforms has fundamentally reshaped patient acquisition strategies in health and wellness tourism, creating unprecedented opportunities for providers to engage with international patients across diverse digital channels. From boutique clinics in Mexico offering specialized dental, cosmetic, and bariatric procedures, to destination medspas providing aesthetic treatments, and even comprehensive global hospitals like the Mayo Clinic, healthcare providers are leveraging multi-platform social media strategies to attract and inform potential medical travelers. Research indicates that these digital marketing approaches now encompass a sophisticated array of content formats, including short-form video on TikTok, professional imagery on Instagram, long-form educational content …

From The Margins To The Center: A Discourse Analysis Of Vietnamese Feminism On Facebook Confession Pages, Phan Van Kien, Dao Quang Trung, Tran Bao Son, Nguyen Le Dinh Quy

Journal of International Women's Studies

This study investigates how feminist ideas are taking shape in contemporary Vietnam, focusing on how young women engage with social media—particularly university confession pages—as sites for emotional expression, identity negotiation, and resistance to traditional gender norms. In a society marked by rapid modernization, increased digital connectivity, and the enduring influence of Confucian values, online platforms have emerged as significant cultural spaces where new meanings of femininity, desire, and agency are constructed and contested. Using a qualitative approach, this study combines semi-structured interviews with discourse analysis to explore how university-aged women express themselves in digital spaces that are anonymous, performative, and …

Candidates Be Posting, Josephine Lukito, Maggie Macdonald, Bin Chen, Megan A. Brown, Stephen Prochaska, Yunkang Yang, Jason Greenfield, Jiyoun Suk, Wei Zhong, Ross Dahlke, Porismita Borah

Political Science Faculty Publications

In this multi-platform, comparative study, we analyze social media messages from political candidates (N = 1,517) running for Congress during the 2022 U.S. Midterm election. We collect data from seven social media platforms: Facebook, Twitter, Truth Social, Gettr, Instagram, YouTube, and Rumble over the 4 weeks before and after election day. With this unique dataset of posts, we apply computational methods to identify messages that sought to mobilize individuals (online and offline) to donate money, vote, attend events, engage with the campaign online, and visit the campaign’s content on other platforms. We find that Democrats were not on alt-tech platforms …

Regulating Deepfakes: An Indian Perspective, Shinu Vig

Journal of Strategic Security

Deepfakes are a growing concern throughout the world including India. Deepfakes can be used for several purposes, both innocuous or malicious. In India, several problems related to regulation of deepfakes have emerged. This paper makes an examination of current legal challenges posed by deepfakes as well as solutions in India that can be repurposed to address these challenges, including intellectual property laws, criminal laws, and the right to privacy. While these existing laws can be used to address certain aspects of the deep fake problem, there is an increasing recognition that specific legislations and regulations addressing deep fakes and synthetic …

Anime: A Qualitative Study Exploring Miyazaki’S Influence On Fans And Fan Art Through The Perspective Of Visual Communication Within The Sociocultural And Cybernetic Traditions, Lynda C. Welch

Doctoral Dissertations and Projects

Visual communication has been an acknowledged form of human communication for millennia, dating back to prehistoric cave paintings. Aristotle noted its importance, although it lost its prominence as a recognized communicative form until the 20th century, when scholars such as Innis, McLuhan, Postman, and Foss expanded upon its importance. This identification was a crucial point in visual communication, heralding the birth of comics, film, television, animation, and Japanese anime. Lamarre, McCloud, and McLuhan were a few theorists who grasped the significance of animation and visual communication, although this recognition did not extend to fan art and the visual communication possibilities …

Parameters Autumn 2024, Usawc Press

The US Army War College Quarterly: Parameters

Welcome to the Autumn 2024 issue of Parameters. The Autumn issue consists of a special piece from the US Army War College Commandant and Provost on their strategic vision for the college, three In Focus special commentaries, three forums (Cooperative Partnerships, Professional Development, and Historical Studies), two regular forums (A Major’s Perspective and the Civil-Military Relations Corner), and a review essay focused on strategy in India.

Equity-Informed Social Media Covid-19 Risk Communication Strategies: A Scoping Review, Nedra Peter, Lorie Donelle Phd, Rn, Fcan, Catherine George, Anita Kothari

Publications

OBJECTIVES: The COVID-19 pandemic has had devastating worldwide impact but most prominent was its effect on marginalised, underserved and equity-deserving populations. Social media arose as an important platform from which health organisations could rapidly disseminate information to equity-deserving populations about COVID-19 risks and events, provide instructions on how to mitigate those risks, motivate compliance with health directives, address false information, provide the opportunity for engagement and immediate feedback. The objective of this scoping review was to synthesise the academic and grey literature on equity-informed social media risk communication strategies developed during the pandemic. DESIGN: The review followed the Arksey and …

Virtual Vortex, Yiling Jiang

Theses

This project examines the pervasive negative impacts of social media through the lens of 3D abstract motion in Virtual Vortex. While social media offers unparalleled convenience and connectivity, it also brings significant, often hidden, adverse effects on psychosocial health, personal privacy, and relationships. These consequences, although intangible, have profound implications that necessitate deeper scrutiny. In Virtual Vortex, I translate these abstract issues into concrete visuals, using 3D animation to make the invisible visible. By employing Cinema 4D (C4D) dynamics and mograph, I create a narrative where a yellow ball represents individuals, and various forms of social media icons symbolize the …

Dishes Of Yesteryear: Memories, Stories, And Representations Of The Past Within Food Media, Diana Willis Bottomley

Electronic Theses & Dissertations (2024 - present)

In 1963, Julia Child revolutionized cooking television. Child’s The French Chef, which ran for ten years on the Boston public television station, WGBH, changed how American’s viewed, produced, and consumed food. And in the sixty years since Child’s debut, food media has grown in scope and popularity, increasingly altering how we communicate identity in and through food and foodways. In this dissertation, I examine the relation between food, media, and memory, with particular attention to: how the past moderates the connection between food and identity; how food media produce a sense of place integral to identity; and how food …

The Needs That Instagram Satisfies For People Seeking News & How This Displaces Time Spent With Traditional Media, Madeleine Dunn

Graduate Theses and Dissertations

This paper examines how the current climate of mainstream media is changing, and how this may affect journalistic norms and practices. There are many outlets for consumers to receive news, including traditional media, such as television news, newspapers, magazines, etc. There is also social media. The future of mainstream media outlets, like television stations, newspapers, magazines and radio stations, seems to depend on the growing use of social media sites for the use of getting news. This research will focus on Instagram as an alternative to traditional media, and why people prefer to use this outlet to get their news. …

The Psychological Motivations Of Attendees To Engage And Share Their Event Experiences, Denise Matoushek

Theses

Social media usage, content creation and consumption has increased steadily throughout the years. This facet has impacted the event industry and their audiences’ expectations of immersive and high-end digital opportunities with the goal of memory capturing and user generated content. In addition to providing digital event opportunities, meeting audiences on their psychological level when in attendance at events heightens the likelihood of revisits, word-of-mouth, and social media sharing. The two main psychological aspects to study are that of belonging and internal motivation. In the event field, belonging is the feeling or association to a community of peers and internal motivation …

A Multimodal Discourse Analysis Of Nasa's Instagram Account, Danica Lynn Tomber

Dissertations and Theses

In an increasingly interconnected society where science and technology are advancing at a rapid pace, knowledge dissemination, specifically in terms of public engagement and popularization, must be both encouraged and critically evaluated. As an internationally recognized government agency that is dedicated to the advancement of space exploration and present on several social media platforms, the U.S. National Aeronautics and Space Administration (NASA) provides a useful lens from which to analyze large-scale messaging of multimodal scientific information. Although there is a substantial amount of linguistic research into political and government-based messaging in social media, there is not much literature on the …

Communicating Climate To Ourselves And Others, Connor Bernier

Media and Communication Studies Summer Fellows

My Summer Fellows experience has focused on the essential importance of communication in the climate crisis, and on personal exploration to reconnect with the natural world. Grounding practices such as hiking in the woods and gardening mitigate climate anxiety, renewing environmentalists’ ability to continue their work. This presentation will discuss why how we talk about communication matters and review the climate communication scholarship. Throughout I will incorporate reflection and analysis of my outdoor experiences.

Vacc-Sining Against The Infodemic: The Role Of Filipino Digital Artists In Fighting Social Media Misinformation And Disinformation In The Philippines, Rossel Mar P. Trinidad

DLSU Senior High School Research Congress

Amidst the rapid exchange of information in social media lies emerging digital diseases – a phenomenon known as the infodemic. Recent and local research suggests treating such a dilemma as political, requiring a community-driven approach rather than exclusively employing technical solutions. Thus, this research seeks to explore the role of Filipino digital artists in the fight against the social media infodemic. It aims to study their different visual communication approaches and techniques, and how they use such in communicating concepts related to the infodemic in the Philippines. To generate answers, the research will follow specific criteria in selecting ten digital …

Developing Interpersonal Relationships Between Deaf And Hearing People Using Instagram, Kimberly Ann Erskine

Doctoral Dissertations and Projects

The purpose of this ethnographic study was to understand how deaf and hard of hearing individuals use Instagram to interact with and develop interpersonal relationships with hearing individuals. The researcher used her personal experience as a member of the deaf and hard of hearing community to connect with members of the researched population on a personal level. The theories guiding this study were Elihu Katz’s uses and gratifications theory, Joseph B. Walther’s social information processing theory (SIPT), and Sandra Ball-Rokeach and Melvin DeFleur’s media dependency theory. These theories were applied to help the researcher gain a better understanding of the …

Paid Advertising: Understanding How Ad Format And Visuals Impact Ad Link Clicks And Conversions, Samantha Ensinger

Honors Projects

Limited research exists that effectively describes what format of ads (photos, videos, graphics, or GIFs), receive the most link clicks, the most adds-to-cart, and the most conversions. There is even less research available that describes the extent to which the visual structure of advertisements, such as chosen colors, imagery, text, and duration impacts ad performance. This study sets out to address and help close this research gap by creating and testing multiple advertisements on Facebook and Instagram.

Documenting Doha: Community Archiving And Collective Memory In Qatar, Sumayya Ahmed

Journal of Contemporary Archival Studies

Heritage experts working in Qatar contend that international museum standards do not allow them to engage with local understandings of history and heritage, thereby acknowledging the disconnect between museums and Qatari collective memory. This article posits that due to the relative absence of relatable representations in international-facing museums, Qataris, building upon a local tradition of private folk museums, are collecting and sharing their heritage materials via social media in forms known in the field of archival studies as “community archiving.” In reviewing examples of Qatari online community archives, it notes correspondences to the characteristics of community archives that have been …

Functionally Intense Training (F.I.T.) Multimedia Rebranding Package, Kaitlin Manger

Honors Projects

Branding and social media outreach to customers is essential to small businesses that are looking to grow their business and attract new members. This paper covers the development and production of a multimedia rebranding package that was produced for the high-intensity, CrossFit-like gym in Wapakoneta, Ohio, owned and operated by Steve Knapke, Functionally Intense Training. This gym has been open since 2013 but has no consistent social media content or branding content for the business. This project includes the deliverables of 10 videos, 20 photos, 5 graphic design templates, a new logo, and new branding guidelines. Along with the final …

Message Journal, Issue 5: Covid-19 Special Issue Capturing Visual Insights, Thoughts And Reflections On 2020/21 And Beyond…, Sadia Abdisalam, James Alexander, Tom Ayling, Jessica Barness, Diana Bîrhală, Maria Borțoi, Bernard J. Canniffe, Patti Capaldi, Tânia A. Cardoso, Megan Culliford, Stephanie Cunningham, Meg Davies, Subir Dey, Matthew Frame, Aaron Ganci, Peter Gibbons, Sofia Gvozdeva, Elizabeth Herrmann, Chae Ho Lee, Alma Hoffmann, Hedzlynn Kamaruzzaman, Merle Karp, Holly K. Kaufman-Hill, John Kilburn, Joshua Korenblat, Warren Lehrer, Erica V.P. Lewis, Christine Lhowe, Xinyi Li, Kelly Salchow Macarthur, Shelly Mayers, Steven Mccarthy, Bianca Milea, Sara Nesteruk, Cat Normoyle, Jessica Teague, Paul Nini, Emily Osborne, Sima Elizabeth Shefrin, Kyuha Shim, Angelica Sibrian, Gianni Sinni, Irene Sgarro, David Smart, Matt Soar, Junie Tang, Rebecca Tegtmeyer, Ane Thon Knutsen, Isobel Thomas, Darryl Westley, Lisa Winstanley, Danne Woo, Dave Wood, Helena Gregory, Colin Raeburn, Jackie Malcolm

Message Graphic Communication Design Research

No abstract provided.

Social Media As A Medium To Promote Local Perception Expression In China’S World Heritage Sites, Xiaoxu Liang, Naisi Hua, John Martin, Elena Dellapiana, Cristina Coscia, Yu Zhang

Professional Services

The assessment of public participation is one of the most fundamental components of holistic and sustainable cultural heritage management. Since the beginning of 2020, the COVID-19 pandemic became a catalyst for the transformation of participatory tools. Collaboration with stakeholders moved online due to the strict restrictions preventing on-site activities. This phenomenon provided an opportunity to formulate more comprehensive and reasonable urban heritage protection strategies. However, very few publications mentioned how social networking sites’ data could support humanity-centred heritage management and participatory evaluation. Taking five World Cultural Heritage Sites as research samples, the study provides a methodology to evaluate online participatory …

The Role Of Communication Technologies In Restructuring Pilgrimage Journeys, Reni Polus, Neil Carr

International Journal of Religious Tourism and Pilgrimage

Pilgrimage has evolved alongside the evolution of communication technology. Emergent communication technology is changing how people present themselves and tell others about their experiences, including within the context of pilgrimages. Building upon this recognition, this paper examines how evolving communication technologies have changed pilgrimage using Victor Turner’s concepts of rite of passage and communitas. This conceptual paper recognises that technologies, such as the internet, mobile phones and social media, all influence the three stages of the pilgrimage ritual process: separation, liminality, and reintegration. This paper provides a conceptual clarification of the differences between how the medieval and the 21st Century …

Content Analysis Of Athletic Brand Posts On Instagram, Pallavi Khurana, Thora Knight

Proceedings of the New York State Communication Association

Social media has enabled brands to share marketing content and interact with their customers. This research aims to understand the online brand communication strategy by analyzing the posts of fitness brands Nike and Lululemon on Instagram. Through content analysis, both the visual and textual content of an overall 300 brand posts were be examined. The concepts used for analysis include message appeals, photo characteristics, and engagement. The study provides insights into the message characteristics, and persuasive appeal strategies fitness brands use to engage with customers. The results indicate that there are similarities as well as differences in how the athletic …

Nonprofit Social Media Internships: A Handbook, Allison M. Laroy

The Cardinal Edge

This brief research report provides details on a study that examines how nonprofits can best prepare their interns and how interns can best prepare themselves for a role in engaging audiences through social media. Through a literature review on nonprofit social media and internships, a series of qualitative interviews with interns and supervisors, and the researcher’s lived experiences as a social media intern, a handbook was developed for nonprofit social media internships. This guide is relevant to the specific experiences of nonprofit social media internships, includes advice on training, mentorship, and best practices, and finally, it incorporates further resources on …

Visual Representation Of Black Students And Its Effect On Enrollment At Predominantly White, Faith-Based Universities, Namon Pope

McNair Scholars Research

As higher education institutions diversify their student body, they employ tactics specifically aimed at reaching prospective students from minority groups. This study examined marketing tactics used by universities through a content analysis of photographs posted to the Instagram accounts of three faith-based universities in the United States. Photographed individuals were classified into different ethnic groups to understand how frequently members of those groups were visually represented. A Pearson Correlation using data gathered from the content analysis and each university’s enrollment and retention data for Black students did not find statistical significance. Limitations of the study and future research are discussed.

Evaluation Of Food Safety Practices At Louisiana Summer Feeding Sites And Food Safety Communication Via Social Media During Crises, Peyton E. Haynes

LSU Master's Theses

The United States Department of Agriculture’s Summer Food Service Program (SFSP) provided children under the age of 18 in low-income areas 145 million free meals in 2018 through summer feeding sites. Food safety issues arise for Louisiana feeding sites due to time-temperature controlled foods served, weather patterns in Louisiana, seasonal staff and short operation time, and lack of equipment. The purpose of this study was to assess food safety practices at Louisiana feeding sites through observational study with intention to compare food practices at institutional and noninstitutional sites. A rubric following USDA food safety guidelines based on categories: hot holding, …

Missional Social Media: Content And Strategies For Missions Organizations, Kathryn Larson

Senior Honors Theses

Technology can be used in amazing and creative ways to spread the gospel and create community across borders. The Apostle Paul used the communication tool of his time, letters, to communicate with churches from a distance. Today’s tools include social media which, when used properly and with intent, can positively influence an organization in the name of the gospel. Missions organizations have an incredible opportunity to use strategies and content to create a viable social media ministry. Theories such as the Community Development Theory and various reception theories contribute to an understanding of two-way communication and engagement between organization and …

Utilizing Digital Literacy In The Creative Writing Classroom, Sam Meekings

Journal of Creative Writing Studies

This paper will examine contemporary approaches to utilizing the pre-existing skills and knowledge of students in order to reconceptualize the process and reception of writing. Using social media platforms in the Creative Writing classroom presents a range of possibilities for experimenting with character, voice, structure, tone and world-building. This paper will share examples and exercises from a range of resources, and discuss ways of using the technical, formal, and cross-platform innovations of online applications to extend lessons beyond the classroom. Consideration will also be given to the problems inherent in using social media platforms for storytelling.