Digital Commons Network^™

From Educator To Entrepreneur: The Role Of Social Media In Shaping Digital Entrepreneurship In Music Education, Jennifer A. Fabianski

Doctoral Dissertations and Projects

Social media has become a vital component of music education, providing new opportunities for students and teachers to connect, collaborate, and create. While its use in education continues to grow, a noticeable gap remains in understanding the connections between social media and music programs. This is particularly evident regarding how it encourages entrepreneurship in music education. As digital platforms reshape how educators teach and learn, it is essential to leverage these platforms to actively build a strong digital presence. Incorporating this mindset will drive creative ventures that promote and market music programs on a global scale. This research examines the …

Disney Princess Films Representation Of Food And Their Effects On Teenage Girls' Eating Norms, Addison Benninghoff

InnovateHER Meeting 2026

Media portrayal obviously have some profound impacts on our society. The problem at hand is that there have been and will continue to be body image and eating habits linked to the media in teenage girls' lives. A mainstream example of this can be seen early on in young girls' lives when they are first exposed to princess films, which have representations of both femininity and the idealized female form. Disney maintains these body ideals whether the heroine is Asian, Scottish, African-American, or Native American.  How are these body ideals broadcast through eating habits? What messages about normative eating might …

Approval Motivations In Sharing Humorous Tiktok's, Mariam Al-Areedy

InnovateHER Meeting 2026

TikTok is a short-form video platform where users create and share content that is often centered around humor, trends, and everyday social experiences. In face-to-face interactions, people typically rely on immediate feedback to navigate conversations, often using approval seeking behaviors to gain positive reactions and rejection-avoidant behaviors to reduce the risk of negative judgement. While these motivations are well-established in in-person settings, less is known about how they function in digital environments like TikTok, where teens privately share humorous content without immediate social cues to guide their interactions. My general hypothesis was that both rejection avoidance and approval-seeking behaviors will …

The Influence Of Social Media On Body Image, Self-Esteem, And Eating Disorder Risk In Adolescent Females, Nestanet A. Molla

InnovateHER Meeting 2026

• This literature review explored how appearance-focused social media affects adolescent girls. The studies showed that social media is linked to body dissatisfaction, comparison behaviors, lower self-esteem, and unhealthy eating behaviors, especially when use is intensive, problematic, or strongly appearance-focused^1–4

• At the same time, protective factors such as media literacy, family support, and body-positive interventions may help reduce these negative effects^4,5

Environmental Impact And Environmental Justice Of Oil Palm: A Discourse Analysis On Social Media In Indonesia, Rijal Ramdani, Obed Asamoah, Eloy Sinai Leriand

Forest and Society

Drawing upon the environmental impacts of oil palm and environmental justice frameworks, this study critically analyses what issues associated with the negative image of oil palm on social media, particularly Twitter (currently X) and Facebook addressed by Non-Government Organizations (NGOs) and research institutes in Indonesia. We applied the discourse analysis method, and we mined the data from seven Twitter and Facebook accounts, namely 1) WWF Indonesia, 2) Sawit Watch, 3) Yayasan Fortasbi, 4) Greenpeace Indonesia, 5) AMAN, 6) WALHI and 7) CIFOR representing the right-based NGOs, environmental justice NGOs, and research institute in Indonesia. The research shows that the environmental …

Human Papillomavirus Vaccine Discourse And Sentiment On Reddit Before And After Covid-19: Mixed Methods Retrospective Cross-Sectional Study, Marcin Marciniak, Sean A Setzen, Deeya Bhattacharya, Jamie Masliah, Robin Powszok, Erich M Sturgis, Vanessa C Stubbs, Mihir K Bhayani

Faculty, Staff and Students Publications

Background: Human papillomavirus (HPV) is a sexually transmitted virus that causes various oropharyngeal and anogenital cancers. The HPV vaccine provides protection against several strains of HPV and is a key preventative tool against HPV-related cancers; however, vaccination rates remain suboptimal in the United States due to variable state mandates and misperceptions of vaccine efficacy and risks. As social media becomes an increasingly popular avenue for health discussions, platforms such as Reddit offer opportunities to understand public vaccine discourse, particularly among underrepresented groups. Furthermore, vaccine hesitancy and mistrust generally increased during the COVID-19 pandemic, potentially impacting HPV vaccination rates.

Objective: This …

Politicians, Social Media, And Authenticity?, Kirsten Passyn, John M. Dickens

Atlantic Marketing Association Proceedings

No abstract provided.

Mind-Body Therapy Preventive Health Care Information On Social Media & Networks, Terry Stringer Damron, Joe Cangelosi

Atlantic Marketing Association Proceedings

No abstract provided.

Small Business And Social Media Marketing: What Role Does Ethics Play?, La Toya M. Russell

Atlantic Marketing Association Proceedings

No abstract provided.

Politicians, Social Media, And Authenticity?, Kirsten Passyn, John M. Dickens

Atlantic Marketing Association Proceedings

No abstract provided.

Analyzing The Impact Of Key Social Media Strategies On Online Social Media Video Engagement, Michael A. Petrochuk

Atlantic Marketing Association Proceedings

No abstract provided.

Corporate Sociopolitical Activism On Instagram: Brand Responses To Covid-19 And Black Lives Matter, Cynthia B. Hanson

Atlantic Marketing Association Proceedings

No abstract provided.

Consumer Acquisition And Dissemination Of Phci On Social Media & Networks, Joe Cangelosi, Terry Damron, David Kim

Atlantic Marketing Association Proceedings

No abstract provided.

The Greater Good?: Tradeoffs Between Social Connection And Status In Decision-Making Scenarios, Jonah M. Dratfield

Student Theses

Strong social relationships have consistently emerged as predictors of well-being in the psychological literature. However, research has not distinguished between the intrinsic social value derived from these relationships and the status derived from them. We constructed the novel Relationship Orientation Scale to explore this gap, utilizing binary decision-making scenarios in which individuals were forced to pit these two goods against one another. Across two studies, we found that individuals displayed a significant, but by no means universal, preference for intrinsically rewarding social relationships. We found, also, that social media use and comparison orientation were negative predictors of relationship orientation, whereas …

A Survey Of Health Professions Learners’ Attitudes Towards Social Media In Medical Education: A Substance Use Disorders Education Case Study, Gregory A. Jaffe, Sarah Lawson, William Leach, Mallika Kodavatiganti, Erin Avanzato, Katherine Fesperman, Heather Klusaritz

Department of Family & Community Medicine Faculty Papers

BACKGROUND: Social media is a ubiquitous part of the modern world and plays a key role in the dissemination of information. While utilizing social media for educational purposes has been repeatedly demonstrated as feasible, it has been underutilized in medical education and remains a critical opportunity to integrate microlearning and stigma reduction curricula.

METHODS: A cross-sectional survey on social media usage, attitudes, and beliefs was sent to medical and nursing students at two large academic institutions within Philadelphia. Descriptive statistics are reported, and non-parametric tests were utilized for exploratory analyses.

RESULTS: Health learners were low consumers of social media, reporting …

Click To Agree: Reassessing Minors' Persona Rights In The Age Of Monetized Social Media, Mackenzie Custer

The University of Cincinnati Intellectual Property and Computer Law Journal

No abstract provided.

Early Prevention Of Social Isolation And Depression In Digitally Connected Youth In Anne Arundel County, Maryland, Kristen Lasker

Selected Social Change Portfolios in Prevention, Intervention, and Consultation

Goal Statement

The goal of this social change project is to reduce social isolation, depression, and suicide risk among children ages 9 to 11 in Anne Arundel County, Maryland, by promoting digital literacy, emotional awareness, and healthy engagement with social media and AI-driven digital environments during a critical stage of social and identity development.

Significant Findings

Social isolation, depression, and suicide risk among youth are increasing public health concerns at the national, state, and local levels, with growing evidence linking these trends to social media use and AI-driven digital environments (Centers for Disease Control and Prevention [CDC], 2023; Twenge et …

Authenticity And Audience Relationships Among Nano-Influencers, Samantha O. Lichtenstein

Honors Theses

This study examines how nano-influencers with 2,500 to 25,000 Instagram followers utilize authenticity and vulnerability to build audience trust and drive engagement. Through a thematic analysis of semi-structured interviews with 10 creators, the research identifies three core strategies: maintaining a digital best friend persona through reciprocal interaction, practicing "calibrated vulnerability" that balances personal disclosure with strict safety boundaries, and prioritizing ethical brand alignment to ensure honesty. Grounded in Parasocial Interaction Theory, the findings demonstrate that nano-influencers disrupt traditional one-way media models by fostering intimate, two-way relationships. Ultimately, the results suggest that for this influencer tier, success and consumer action are …

Stance Detection On Social Media: The Impact Of Doping On Athlete Reputation, Connor O'Neill

Theses

Doping scandals can have a lasting effect on both athletes' and organizations' reputations, causing athletes to lose money and fans to lose trust in the organizations that govern their favorite sports. This paper investigates the impact a doping scandal can have on an athlete's reputation by  conducting a case study on Jannik Sinner, one of the top tennis players in the world, who ultimately accepted a suspension after testing positive for performance-enhancing drugs, despite being unintentionally exposed. Using data sourced from YouTube comments on tennis-related videos, a fine-tuned Mistral-7B-Instruct-v0.3 model with a classification head was used to carry out stance …

'Here's What Bali Can Do For You': Social Media's Impact On Travel Writing, Carlisle Avalon Jarnigan

Senior Honors Theses

This thesis examines how social media has initiated a shift in the genre of travel writing from educational cultural observation to a form of engagement-driven, monetized travel content creation. Historically, the genre has functioned as a descriptive genre dedicated to educating readers who would never get to see the destinations they read about modern travel writing and content creation use emotional persuasion to market travel experience as a product, redefining the genre. Using methods like geotagging, user-generated content (UGC), and emotionally charged storytelling approaches, travel creators no longer just describe locations but instead promise readers that if they visit, they …

You've Got It All Wrong: Constructions And Discussions About Diversity, Equity, And Inclusion On Reddit, Hailey I. Palomo

Undergraduate Honors Thesis Collection

Within the context of a particularly polarized time-period in the U.S., this project aims to better understand the public sphere’s ability to converse, debate, and rationalize beliefs in online discussion spaces that are designed to invite opposing viewpoints. Epistemic structures, feedback loops, and a growing animosity toward one’s political opponents have crafted an environment in which right-wing and left-wing individuals have developed incompatible constructions of reality, thus eliminating the possibility of compromise. As the public sphere attempts to engage in their civic duty to debate and come to a collective agreement, the hindering effects of polarization are visible though online …

Digital Media, Political Priming, And The Strategy Of Donald J. Trump’S 2024 Presidential Campaign, Emma Dayton

Senior Honors Theses

This thesis applies the priming theory of communications and examines its effectiveness in the political realm, specifically, within the digital strategies implemented throughout the 2024 presidential campaign of Donald J. Trump. It was asked to what extent Donald Trump’s digital political priming on social media influenced the most important issues to voters in the 2024 election. The use and impact of rhetoric, images, and partnerships were analyzed in this study to determine the extent to which Trump was able to influence the issues voters deemed as most important. By comparing Trump’s social media use with polling showing the economy and …

Promoting Influenza Vaccination Among College Students, Wajeeha Khan Valley

Electronic Theses, Projects, and Dissertations

Influenza remains a significant public health concern on college campuses, where high population density, shared living environments, and frequent social interaction increase the risk of viral transmission. Despite the availability of safe and effective influenza vaccines, vaccination rates among college-aged students remain consistently low. Many students underestimate their personal risk for influenza and hold persistent misconceptions regarding vaccine safety, effectiveness, and side effects. The widespread use of social media further influences these attitudes, as misinformation can rapidly spread while credible health messaging often struggles to gain visibility. It is important to eliminate vaccine hesitancy among college students through innovative, behavior-focused …

Connection Through Crisis: A Thematic Analysis Of Dialogic Public Relations And Renewal In Social Media Posts From Nonprofit Organizations During Hurricane Helene, Cassidy L. Gruber

All Theses

During a crisis, nonprofit organizations must communicate quickly and ethically with their stakeholders to maintain a good relationship. Data was collected from nonprofit organizations’ Instagram and X accounts during a one-month period surrounding Hurricane Helene in 2024 to see how organizations were communicating with their stakeholders during a crisis. This study found that nonprofit organizations were implementing elements of dialogic communication and renewal into their social media messages. It was also found that national and global organizations were more vocal than local and regional organizations during the crisis. This research highlights the importance of communicating ethically with stakeholders during a …

The Investigation Of The Digital Divide: Government Literacy With African American Seniors, Jenettie Pirtle

Theses

My thesis, The Great Divide: An Investigation of Digital Literacy with African American Seniors, explores how race, age, and income shape access to technology and digital learning. Many African American seniors continue to face barriers to digital literacy due to limited resources, lack of exposure, and social inequalities. Using a qualitative approach, I conducted a focus group to hear directly from seniors about their experiences with technology, what challenges they face, how they feel about using it, and what support they need. Guided by Critical Race Theory and the concept of digital inequality, my analysis highlights the gap between access …

Improving Online Political Discussion With Automated Bot Intervention, Bethanie E. Hackett

Departmental Honors & Graduate Capstone Projects

The quality of political discussions occurring on online platforms or social media sites has been deemed quite poor. To address this issue, I investigated whether a Large Language Model (LLM) can be used to promote civil and productive political discussions by identifying and responding to unproductive dialogue. I fine-tuned an existing LLM to detect elements of problematic dialogue, namely misinformation, misrepresentation of sources, logical fallacies, bias, and toxic language, and then respond in a corrective yet non-confrontational manner. The resulting model is referred to as FroBot and was evaluated through an experiment in which a human participant was placed in …

Exploring The Significance Of Hyper-Feminine Fashion Within Gen Z, Riley D. Frymark

Apparel Merchandising and Product Development Undergraduate Honors Theses

This study examines the rise of hyper-feminine fashion within Gen Z and the role that social media plays in shaping trends. Through a social media content analysis, this study explores how hyper-feminine fashion and aesthetics gained popularity and how it is perceived by Gen Z women. The findings suggest that Gen Z associates hyper-feminine fashion with empowerment, agency, and a sense of nostalgia redefining and challenging traditional expectations of femininity. These findings informed a fashion design developed to reflect key themes and design elements identified in the content analysis such as a pink color palette, lace, bows, and ruffles. Overall, …

The Impacts Of Doomscrolling On Adolescent Development, Neyssa Birotte

Education

Current research indicates that doomscrolling on social media negatively impacts one’s mental health and emotional well-being. The term “doomscrolling” refers to the act of scrolling excessively through distressing content on social media, often leading the individual down a rabbit hole of bad news. Doomscrolling can be associated with any type of distressing or traumatic event, such as school shootings or the COVID-19 pandemic. Being exposed to such negative content on a daily basis can be destructive to adolescents’ mental health. As a result, this can influence their ability to manage their own emotions in a healthy manner. Additionally, doomscrolling is …

Trad Lives Of Tiktok Wives: Rhetorical Strategies Of Mormon Wives On Tiktok, Makena L. Colson

Theses/Capstones/Creative Projects

Recently in the United States there have been debacles over gendered spaces in the home and workplace as debates spark over who a homemaker can be in a modernized society. TikTok, a short-form video social media app, is a way members of the younger generation communicate with one another over political and world events and discuss with one another in real time. The “tradwife” phenomenon on TikTok is examined here by using Walt Fischer’s Narrative Paradigm to show how what popular tradwife influencers’ words matter to a generation of adolescent girls and young mothers. Three popular influencers, Nara Smith, Hannah …

Into The Mainstream: How White Nationalism Has Been Disseminated Online And Legitimized In The United States At Large, Shannon O'Connor

Honors Scholar Theses

The United States has experienced a rapid growth in extremism, reinforced by online social networks. Existing scholarship attributes increased extremism to political polarization, the appropriation of liberal norms of free speech, and white male racial anxiety. Present debates concern the popularity of alternative social networking platforms that provide opportunities for radicalization. Current scholars assume that online alternative sites are relatively isolated and engage in the most extreme cases of right-wing violence and hate speech. However, this thesis argues that extremism in the United States has been widespread and increasingly embedded in mainstream political discourse. I argue that leaders within the …