Digital Commons Network^™

China’S Digital Landscape: Breaking Barriers To Innovation, Srinivas K. Reddy, Zack Zheng Wang, Deckie He Dong

Research Collection Lee Kong Chian School Of Business

When e-commerce giant Alibaba went public on the New York Stock Exchange in September 2014, its market capitalisation rocketed to roughly US$219 billion - a sum greater than any record previously set by its American contemporaries, Facebook, eBay and Amazon. It was a historic event that led many to believe that China’s digital economy was echoing the Middle Kingdom’s own meteoric rise onto the world-stage. China ranks high in digital connectivity. In 2015, almost half of the country’s population, or 649 million people, were online. It’s fast-growing Internet economy generates about US$100 billion annually and is predicted to reach US$277 …

Going Where Students Are: Comparing Faculty And Student Uses And Perceptions Of Social Networking In Higher Education, Janethia Michelle Caldwell

Masters Theses and Doctoral Dissertations

Often in education, the phrase “meet students where they are” is used as an approach to meet ever-changing needs of students. As the popularity of social networking increases, specifically among college students, the question arises: should colleges and universities utilize social networking sites (SNS) as a supplemental educational tool? This study explored this question by using survey items based on Rogers’ (2003) Diffusion of Innovation attributes to compare faculty and students’ current rate of adoption of using SNSs and their perceptions of the advantages and disadvantages of using them as tools to enhance teaching and learning. The population consisted of …

Snowedout Atlanta: An Analysis Of How Stakeholders Engaged In A Facebook Online Support Group During A Crisis, Meredith Leigh Morgoch

All Theses

In 2014, snowstorms hit the southern U.S. and paralyzed the Atlanta, Georgia metropolitan area. The people of Atlanta and the surrounding areas accessed a Facebook group page, SnowedOut Atlanta (SOA), and some used it to strategically survive the storm. The social media posts produced by the residents of Atlanta before and after the storm provide a rich case of study for health-related, crisis Communication and social media scholars. The objective of this thesis was to investigate the use of social media for the SOA Facebook group through the analyses of wall posts. In order to explore this line of inquiry, …

Facing Technology : Creative Solutions To Real-World Problems., Taylor Juanita Beisler

College of Arts & Sciences Senior Theses

We are shaped by technology. This simple idea has become more familiar to social scientists, technical engineers, and some tech users. The first section of this thesis finds unfavorable consequences of constant social media usage, such as unawareness, behavioral and cogitative modifications, and disconnection as societal ills. The second part of this thesis explains how these social side effects can be best ameliorated by “serious” designers, or those whose work is conceptual with real world applications (McLuhan, 8). The final section proposes a creative expression as it relates to bringing awareness to the social side effects of tech usage, linking …

An Analysis Of Empirical Research Of Social Media And User-Generated Content In The Hospitality Industry, Didi Fan

UNLV Theses, Dissertations, Professional Papers, and Capstones

Hospitality remains highly competitive industry where establishments are always pushing new efforts to positively attract and retain consumers more so than the others. In recent years, the most significant trend in reaching to consumers is through social media. The research dives into great detail in the interactions and cause and effect between consumers and hospitality in social media such as the effect of user generated content. The research produces more details and ideas than simply engaging in social media helps hospitality establishments. The information was attained from a large content analysis of previous research, studies, surveys, experiments, statistical and quantitative …

Social Media: How The Most Influential Marketing Tool In Today’S Society Can Benefit And Enhance Developing Companies, Morgan Ariel Rosh

Business/Business Administration

The purpose of this study is to investigate the effects of social media and the great impact it can have on small to medium sized companies. Social media has proven itself to be an strong channel for marketing due to its capabilities to see what consumers are talking about as well as allowing companies to directly communicate with said consumers in the blink of an eye. This study was conducted alongside Careers on the Move, a boutique job placement firm located in Midtown Manhattan. Over the span of seven months, I tested out a variety of different social media techniques …

Television Executive Producers' Use Of Twitter As A Public Relations Tool, Scott Joseph Nash

Theses and Dissertations

This study examines how television executive producers are utilizing the social media platform of Twitter as a public relations tool. Utilizing a qualitative textual analysis, this study examines 10 executive producers' use of Twitter over a three-week period. The results of the textual analysis indicated executive producers primarily used Twitter as a public relations tool in five different themes: clarification, compliment, gratitude, promotion, and engagement. Future research should utilize additional qualitative research through in-depth interviews with industry professionals such as television executive producers or public relations firms that work directly with the television industry and those who specifically work with …

Gender, Personality, And Self Esteem As Predictors Of Social Media Presentation, Heng Zhang

Electronic Theses and Dissertations

In an age when people make and maintain relationships in online environments, creating and sustaining impressions online becomes equally important. For a better understanding of social networking sites usage, the present study examines the influence of gender, personality, and selfesteem on social media presentation. The goal of this study is to investigate individuals‘ expressions through social media in order to determine if they reflect the author‘s gender, personality, and levels of self-esteem. Quantitative analysis was used in this study through survey and SPSS content analysis. The researcher found that neuroticism was related to selfpresentation, and agreeableness is related to Facebook …

Fake And Spam Messages: Detecting Misinformation During Natural Disasters On Social Media, Meet Rajdev

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

During natural disasters or crises, users on social media tend to easily believe contents of postings related to the events, and retweet the postings, hoping that the postings will be reached by many other users. Unfortunately, there are malicious users who understand the tendency and post misinformation such as spam and fake messages with expecting wider propagation. To resolve the problem, in this paper we conduct a case study of the 2013 Moore Tornado and Hurricane Sandy. Concretely, we (i) understand behaviors of these malicious users; (ii) analyze properties of spam, fake and legitimate messages; (iii) propose flat and hierarchical …

Use Of Social Media To Promote Continuous Learning: A Phased Strategy For Graduate Medical Education Fellowship Implementation, Jaswant Singh Basraon, Deborah Simpson, Anjan Gupta

Journal of Patient-Centered Research and Reviews

Purpose

Clinical developments continue to grow at an accelerated rate, challenging the existing paradigm of information access, dissemination and learning by trainees. The aim of this study was to deliver relevant, concise and newly emerging information on cardiovascular disease using Twitter, and assess its impact.

Methods

A Twitter account for our institution’s cardiovascular disease fellowship program was established. All fellows and faculty were encouraged to follow tweets for clinical developments. To assess Twitter use, participation rates and the number of tweets by topics and followers were tracked longitudinally. Impact on fellows was assessed through a brief evaluation survey and an …

Weighting Patient Satisfaction Factors To Inform Health Care Providers Of The Patient Experience In The Age Of Social Media Consumer Sentiment, Blaine Parrish, Amita N. Vyas, Grace Douglass

Patient Experience Journal

The researchers explored the possibility that patients would go beyond simple ranking and could give weight to previously validated and reliable patient satisfaction factors, while also describing their online habits related to the patient experience and health seeking information in order to inform medical providers on what patients say matters most when evaluating satisfaction with their provider. One thousand one hundred and sixty-four adults completed a 13- item web-based quantitative survey, developed by public health researchers, to weight patient satisfaction factors and describe online health seeking habits of patients across the United States. Proportional weights for each of the patient …

Google's #Freeandopen Campaign: Using A Documentary To Raise Awareness Of Internet Regulation Among University Students, Shelby N. Rice

Mahurin Honors College Capstone Experience/Thesis Projects

The internet was founded as a non-proprietary tool by which computers could connect and share information reciprocally. This philosophy has allowed the internet to become a fundamental resource in higher education and provides a window by which students can experience the world around them. The primary focus of The #freeandopen Documentary is to maintain an uncensored web by raising awareness of the forces that act against the freedom of the internet and of the resources available to contribute to the cause. The short, 13-minute documentary is funded by Google’s #freeandopen Microgrant of $2,000. It features interviews from students who are …

Faith, Politics, And Social Media, David J. Mulder

Faculty Work Comprehensive List

"The first few hopefuls for the 2016 Presidential race have begun making announcements over the past couple of weeks. Many more will be making their aspirations to higher office official in the near future. And, along with those announcements, the chatter on Facebook and Twitter are already ramping up. Have you seen it already? Mud is being slung. Venom is being splashed. Candidates who have just announced their intentions to run are already being demonized. And Election Day is a year-and-a-half away! I wish we could have more civil conversations about politics."

Posting about the trouble with having political "conversations" …

Understanding The Deeply Engaged Mindset Among Active Bucknell Students, Max Byron Meng

Master’s Theses

This thesis reports on a qualitative phenomenological investigation of the personal experiences of nine undergraduate students who attended Bucknell University, chosen on the basis of their shared experiences of deep immersion in social networking platforms; all had attained values of 40 or above on their Klout Scores, which measure social influence. Thematic analysis of interview transcripts and social analytic metrics, was used to identify the unique ways in which student engagement occurs online. Based on a review of the data, it appears that traditional principles of social influence are applicable to online interactions. The social engagement cycle and its collaborative …

Social Mania, Brianna Dipanni

SURGE

Ten.

That’s the total number of times I’ve checked Facebook and Instagram within the past hour alone. Ashamedly, it’s become a sort of compulsive habit. No matter what I’m doing, turning on my phone or laptop wouldn’t be complete without checking Tumblr, Facebook or Instagram. Within the past year or so, social media has become a big part of my life. It’s become part of my daily morning routine. Before the thought of getting out of bed to face the day even crosses my mind, I have to check social media and see what’s been going on in the world …

Laughing My A** Off An Intergenerational Essay Regarding Texting Lingo And New-Age Technologies, Sage Newell

Ellipsis: A Journal of Art, Ideas, and Literature

No abstract provided.

Understanding And Developing A Social Media Marketing Plan, Joeseph "Joe" Gabriel

Whittier Scholars Program

This project is a study which discusses social media’s popularity which has greatly increased due to the advancement of smartphones and the Internet. With the use of social media getting bigger, businesses are spending more money in efforts to market, advertise, promote and communicate using various social media platforms as well as using social media marketing tools like online surveys and rating systems. Social media tools (which also include reviews and social analytics) are used as research tools to gather web traffic information and other helpful data to help improve a business’ marketing effort and also allows for the consumer …

The Effects Of The Internet On Marketing, Alexander M. Payne

Senior Honors Theses

With the use of the Internet, marketers are able to reach consumers where they work, play, shop, and live more efficiently than without it. Through e-commerce, social media, mobile phones, and much more, businesses are able to spread brand awareness, increase market share, and unveil new products. With this great opportunity comes an equally great responsibility, as businesses have now come under extreme scrutiny by their customers. In the Information Age, news travels faster and farther than ever before, with the news of ethical mishaps reaching even the smallest of shareholders. The most crucial element in e-commerce is trust and …

The Influence Of Electronic Word-Of-Mouth (Ewom) On College Search And Choice, Whitney Sessa Lehmann

Open Access Dissertations

This study used an online questionnaire to survey 276 first-time, non-transfer undergraduate freshmen students at the University of Miami to determine the perceived influence of electronic word-of-mouth (eWOM) on their college search and choice compared to that of traditional word-of-mouth (WOM). In addition, eWOM’s influence was examined during the search and choice phases of the three-phased college choice process and when consumed across various form of social media. The results of this study suggested that traditional WOM had a greater perceived influence on students’ college choice than eWOM. The results also suggested that eWOM had a greater perceived influence during …

Dottie And Me: Constructing Childless-By-Choice Alternative Rhetorics, Courtney Adams Wooten

Harlot: A Revealing Look at the Arts of Persuasion

Drawing on David L. Wallace's concept of "alternative rhetorics," this essay examines the recent growth of childless-by-choice rhetoric on social media. Analyzing how discourses about parenthood invalidate childless adults and divide parents from childless adults, I argue that the circulation of texts on social media needs to becomes more inclusive of the lives of those who choose to remain childless. Doing so promotes greater discussion about the roles adults can fill and how parenthood has been privileged in our society.

The Grizzly, April 9, 2015, Rachel Brown, Brian Thomas, Bryce Pinkerton, Kristen Costello, Maddie Mathay, Christine Palazzolo, Steve Valverde, Richard Schulz, Anthony Sierzega, Jonathan Vander Lugt, Hunter Gellman

Ursinus College Grizzly Newspaper, 1978 to Present

Students Expose Racism on Yik Yak • English Honor Society Hosting Gatsby Party • Goss, Fulbright Winner, Plans to Travel to Turkey • HEART Lab Offers Unique Research • Annual Edible Book Festival Continues for Eleventh Year • New Minors Created for Fall • Opinion: A Fourth CIE Question That Breaks the Silence; Fourth Question Not True to Liberal Arts • Stick it to 'em • On the Right Track

Wanting To Do More But Bound To Do Less: A Law Librarian's Dilemma, Paul Jerome Mclaughlin Jr.

Library Faculty Publications

The role of the law librarian has changed from managing the contents of a library’s collection of books to knowing how to find information sources located around the world contained in a variety of formats, taking part in instruction, and participating in networking activities. Law librarians are constrained by legal and professional codes. If they are cautious, law librarians can assist, instruct, and reach out to public patrons and students while operating within the professional guidelines that govern them.

Comparison Of Altmetrics Across Multiple Disciplines: Psychology, History, And Linguistics, Tint Hla Hla Htoo, Jin-Cheon Na

Research Collection Library

Since their emergence in 2010, altmetrics as new indicators of research impact receive considerable attention from scientometricians and various other parties including librarians, who have long been providing citation analysis and bibliometric services in academic and research institutions. Despite their rapid popularity, the validity of altmetrics in research evaluation is not yet clear. One way of assessing a new metric for its suitability in research evaluation is to find out its correlation with an established source of evidence. This study investigates the correlation between altmetrics and citation count in Psychology, History and Linguistics disciplines. In addition, the study also explores …

Logged In And Engaged: Examining How Social Media Can Develop, Maintain, And Increase College Student Engagement, Matthew Moquin

Higher Education Student Work

The purpose of this study was to examine how student affairs professionals, primarily those working in student involvement, utilized various social media technologies to increase their engagement with undergraduate college students. This study utilized Astin’s (1984) theory of student involvement, as well as a collection of literature surrounding the impact of social media on college students and their engagement in order to understand the influence social media can have when engaging with students. Since there is a limited amount of literature and research surrounding the subject of social media and its role in student engagement, a study was done that …

Worker Collective Action In The Digital Age, Jeffrey M. Hirsch

West Virginia Law Review

No abstract provided.

A Critical Analysis: Infusion Of Social Media And Traditional Media Strategies And Tactics In The Recipe For Success For Local, Main Street Usa Restaurants, Tori Partykevich

Senior Honors Projects

Restaurants can benefit greatly from carefully constructed public relations efforts. A strong plan and a dedicated use of both traditional and new media can help restaurants grow their business. It can be much more difficult for local, mom & pop restaurants to gain the attention that will boost their business than for large corporate chain companies who already have a well-known name. A positive public image of a restaurant is vital to its success and public relations strategies can help this to be achieved.

A solid social media presence, community involvement, local newspaper advertisements, special offers and public events can …

Globalizing Social Media: A Study Of Linkedin In China, Lisa Mishra '15

The Park Place Economist

Navigating the Chinese market is a near impossible task for most American social media companies. Be it Facebook, Instagram, or even a basic search engine like Google; a technology firm from the West attempting to crack the Chinese market is ordinarily met with a wall of government restrictions. So how can social networking sites globalize in the face of increasing regulation and censorship? More narrowly, how can professional networking websites find success in China and be beneficial to users?

Social Media Good Practices, Kai Alexis Smith

Law Library Staff & Faculty Works

It was the start of summer 2014 when the University of Notre Dame (ND)’s Kresge Law Library (KLL) started to make its entry into social media with a Twitter account@NDLawLibrary. The accountgrew a following to focus on library related topics. In Fall 2014, the KLL conducted a social media survey focusing on graduate students.Participants in the survey included 355 graduate students that completed the survey out of the 629 that received it. Of the participants that responded to the question as to whether they would follow the KLL in social media,66% (212 of 320) of participantsresponded that they would. In …

Editors Use Social Media Mostly To Post Story Links, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

A survey of senior editors of U.S. print broadcast and online news outlets found that while 98 percent of the 376 respondents say they use social media, they primarily use it to post links to stories on Facebook and Twitter. Far fewer use social media to interact with audiences by posing questions and responding to comments

Social Media Tools For The Extension Toolbox, Megan Parsons

Journal of Extension

Social media can be a powerful tool for communities to use to connect to their citizens. This article outlines various free social media tools available to communities to better connect with their citizens. The descriptions of these tools will help Extension workers and communities to learn which social media outlet will best work for their community, how they can be used to reach out to citizens, and how they can be used to gather data about the community.