Digital Commons Network^™

Media Marketing Strategies University Leaders Use To Increase Alumni Financial Support, Wesley Carter

Walden Dissertations and Doctoral Studies

Colleges and universities in the United States could end operations in record numbers largely from financial shortfalls. The Urban Institute reported that nonprofit organizations lost $3.4 billion in reneged pledges from 2013 to 2014 from donor dissatisfaction, creating a problem because financial losses can occur from a lack of understanding on how media marketing efforts affect fundraising. The purpose of this qualitative multiple case study was to identify traditional and social media marketing strategies that some nonprofit college and university leaders use to increase alumni financial support. Interviews took place with 7 college or university leaders at 3 private, nonprofit …

Music Artists' Strategies To Generate Revenue Through Technology, Kalilu Kamara Ii

Walden Dissertations and Doctoral Studies

Music streaming services are increasing, compact discs (CDs) and digital download sales are declining, and many music artists are becoming affected by this positive shift in music technology. Music streaming revenue does not compensate for the decrease in revenue from CDs and paid downloads. Based on organizational configuration theory (OCT), the purpose of this multiple case study was to explore the technology and marketing strategies that small business music artists used to generate sales revenue from the Internet. Six small business music artists who were 18 years or older with different music revenue streams participated in semistructured interviews. These small …

Social Media And Digital Natives, Rose Ojohwoh

Library Philosophy and Practice (e-journal)

This study examined the level of awareness of digital natives of social media platforms and associated issues with digital natives’ viz-a-viz social media platforms. The study adopted the survey method. The population consist of 716 fresh undergraduate students of department of electrical/electronic of three selected Universities in the South-South region of Nigeria namely Federal University of Petroleum Resources, Effurun covering Edo/Delta; University of Port Harcourt covering Rivers/Bayelsa and University of Uyo covering Cross River/Akwa-Ibom States. The study further adopted a sample size of 251 respondents from the population through the use of the National Statistical Service Size Calculator of Australia. …

Impact Of Social Media On Ghanaian High School Students, Frankie Asare-Donkoh

Library Philosophy and Practice (e-journal)

Many high school students in Ghana have access to social media using several devices with internet connectivity including Ipads, mobile phones, laptops, tablets and others. Some parents and educationists believe social media has negative impact on students. They argue that social media makes students incapable of making independent and critical analysis of issues and events. Notwithstanding this, other parents, educationists and students applaud the positive impact of social media on learning and social cohesion. The findings of this study reveal that social media has positive impact on the academic and social life of Ghanaian senior high school students.

Detecting Fake News In Social Media Networks, Monther Aldwairi, Ali Alwahedi

All Works

© 2018 The Authors. Published by Elsevier Ltd. Fake news and hoaxes have been there since before the advent of the Internet. The widely accepted definition of Internet fake news is: fictitious articles deliberately fabricated to deceive readers'. Social media and news outlets publish fake news to increase readership or as part of psychological warfare. Ingeneral, the goal is profiting through clickbaits. Clickbaits lure users and entice curiosity with flashy headlines or designs to click links to increase advertisements revenues. This exposition analyzes the prevalence of fake news in light of the advances in communication made possible by the emergence …

Regulation By Database, Nathan Cortez

Faculty Journal Articles and Book Chapters

The federal government currently publishes 195,245 searchable databases online, a number of which include information about private parties that is negative or unflattering in some way. Federal agencies increasingly publish adverse data not just to inform the public or promote transparency, but to pursue regulatory ends ⎯ to change the underlying behavior being reported. Such "regulation by database" has become a preferred method of regulation in recent years, despite scant attention from policymakers, courts, or scholars on its appropriate uses and safeguards.

This Article, then, evaluates the aspirations and burdens of regulation by database. Based on case studies of six …

Social Media Marketing Strategies Used By Small Retail Businesses, Rochelle Shivon Jordan

Walden Dissertations and Doctoral Studies

Developing effective social media marketing (SMM) strategies to engage customers is a challenge for business leaders. The purpose of this multiple case study was to explore the SMM strategies used by small business retailers to engage customers. The conceptual framework for this study was Rogers's diffusion of innovations theory. Participants included 5 small business retailers who had been in business for at least 5 years, used effective SMM strategies to engage customers, and were located in the southwest region of the United States. Data were collected through semistructured, face-to-face interviews. Data analysis resulted in 3 emergent themes: (a) marketing strategies …

Peranan Media Sosial Dalam Pengembangan Melek Politik Mahasiswa, Yudha Pradana

Jurnal Civics: Media Kajian Kewarganegaraan

This research is used quantitative approach and descriptive method. Instrument used by the research is skala Survey of Study Habits and Attitudes questionnaire to describing media social using by students and Likert Scale questionnaire to describing student's political literacy. Data analysis using Rank Spearman Order.
The result show that social media used by students 48% good, 26% fair, and 15% poor. Student's political literacy are 36% good, 43% fair, and 21% poor. The role of social media in the development of student's political literacy is 54,79% affected by social media, and 45,21% affected by other factors.

Social Media And Terrorist Organizations: Observing Success Of Recruitment Through Social Media, Vincenzo Cibra

Honors Undergraduate Theses

The Internet is an instrument that has revolutionized the world and the society since its introduction. Today, over 4 billion people around the world have access to it. While this technology comes with several positive innovations, it can also be used negatively by terrorist organizations to more efficiently spread propaganda messages. More so, the development of social media has fostered new methods of recruitment that allows to reach a broader audience anonymously and outside of the geographical area of operation of a terrorist organization.

The purpose of this research is to analyze the relationship between social media development and changes …

Oh Snap: Chatstyle In The 2016 U.S. Presidential Primaries, David Painter, Eisa Al Nashmi

Faculty Publications

Based on Goffman’s theories of self-presentation and framing, this exploratory investigation adapted Videostyle and Webstyle protocols to analyse the 2016 US presidential primary candidates’ Snapchat posts. This quantitative content analysis (N = 871) coded for the visual content, production techniques, nonverbal content and frames used by the five candidates who used Snapchat as a strategic tool to engage voters throughout the course of the 2016 US primary campaign. The results indicate Clinton (D) deviated from the other candidates in the visual and nonverbal content as well as the frames used in her snaps. The implications of these findings on …

Instagram Influencers: The Effects Of Sponsorship On Follower Engagement With Fitness Instagram Celebrities, Morgan Neal

Theses

Instagram influencer marketing is one of the fastest growing trends in advertising. Part of what makes influencers so powerful is their ability to foster parasocial relationships with their followers. But does this relationship change when an influencer becomes affiliated with brands? This study assessed how brand promotions affect follower engagement with influencer posts through the lens of source credibility theory. A quantitative content analysis was performed on 100 fitness influencer posts and their comments (N = 7,716) to determine if followers interact differently with sponsored and organic posts. Significant differences in follower engagement and sentiments were found between sponsored and …

Social Media In The Hiring Process: Uncovering Top Talent Or Lawsuits, Ian U. Anderson

Marriott Student Review

As social media use in the hiring process increases, hiring managers must understand how to use it effectively and legally. Improper use of social media when researching candidates can lead to lawsuits. This article features three key recommendation for effective use of social media in hiring decisions.

Science And Sentiment: Affecting Change In Environmental Awareness, Attitudes, And Actions Through The Daily Nature Project, Elizabeth D. Haynes Poronsky

The Transdisciplinary STEAM+ Journal

Knowledge about what motivates pro-environmental behavior is important to organizations that seek to encourage environmental stewardship. Research suggests that targeting emotions and beliefs about nature can be more effective in changing environmental actions than increasing knowledge. Daily Nature, a site on the social media platform Facebook, features a daily nature photograph, a quote from a notable historical person and a related lyrical written passage. The popularity of this site lends credence to the appeal of interdisciplinary formats, and underscores the benefits of encouraging emotional and aesthetic ties to nature.

Athletic Trainers’ Knowledge Of Legal Practice Within Information Technology And Social Media, Elizabeth R. Neil, Zachary K. Winkelmann, Lindsey E. Eberman

Journal of Sports Medicine and Allied Health Sciences: Official Journal of the Ohio Athletic Trainers Association

Purpose: As healthcare and technology continue to connect in daily practice, athletic trainers (ATs) must be knowledgeable of the governing acts for ethical and legal clinical practice. This is vital to ensure ethical and legal practice as a clinician and protection of confidential protected health information (PHI). The objective of this study was to assess certified athletic trainers’ knowledge of regulations within technology and social media (SoMe). Methods: Certified ATs were recruited from the National Athletic Trainers’ Association membership database. Respondents completed an instrument of 28 questions, including 16 participant demographics, clinical site demographics, SoMe usage and general questions, and …

The Development Of P2p Lending Systems Determined By It User (Consumer) Needs, Dariusz T. Dziuba

European Management Studies

The paper presents a model of direct P2P lending systems launched in response to the IT users’ (consumers’) changing needs and determined by the technological progress and the growing role of social media and networking. Based on the methodology proposed by the author, the global P2P lending market segment is estimated and analysed, with a focus on a major subset of Chinese platforms. The size of this segment is measured so as to determine the extent of its influence on the processes of economic development, including in particular job creation. The main benefits and risks of the model are identified, …

A Checklist For Mortals: Preparing For Death’S Arrival, Becky Daniel

College of Journalism and Mass Communications: Professional Projects

We learn everything from our parents—how to walk, talk and treat potential life partners. Yet our culture in the United States makes it difficult to talk to our parents about death and those consequences have a real impact. Closing a loved one’s estate can stretch from months to years without proper planning. While death is constant, the death industry is not. It is ever changing. And while all lives have equal value, there are many preparations that one person may need (veteran, parent, lotto winner) while another does not. The best way to prepare for death is to know its …

The Dark Side Of Social Media: The Case Of The Mexican Drug War, Nilda M. Garcia

Open Access Dissertations

The rapid increase in the use of social media during the “war on drugs” in Mexico, especially in the first decades of the 21st century, has stimulated a growing research agenda in academia. To date, this scholarship has focused primarily on investigating the opportunities social media platforms such as Facebook, Twitter, and YouTube offer to civilians as organizing mechanisms, to fill the informational vacuum left by the tightly selfcensured mainstream media outlets, and as a tool for survival. Yet, in Mexico, the use of these platforms has taken a darker, more sinister turn. Research exploring the use of social media …

An Ethnographic Exploration Of Pokémon Go, Ketzia Abramson

Student Scholar Symposium Abstracts and Posters

The mobile app game, “Pokémon GO” became a worldwide phenomenon immediately following its initial release in the summer of 2016. Now, more than a year later, despite its fall from social domination and decline in popularity, POGO is still at the forefront for better understanding the future of communication and socialization in today’s ever growing digital age. This ethnographic study, aided by field research, observations, and literature review of both the app itself as well as the ‘Poké-verse,’ provides an in-depth analysis of how and why a mobile gaming app that utilizes no new forms of technology (augmented reality combined …

The Business Of Luxury - Can Companies Like Authentic Brands Group, Marquee Brands Or Global Brands Group Become The Next Lvmh?, Cardozo Law Alumni Association Fashion Law Practice Group, Cardozo Law Fashion, Arts, Media & Entertainment Law Center

2017–2018 Flyers

Join attorneys for major brand holding groups for a riveting discussion on the legal issues facing their companies.

Using Digital Tools To Achieve Connectedness In Higher Education Online Courses: Faculty Perceptions And Practices, Laura L. Alderson

Electronic Theses and Dissertations Archive

This research examined higher education faculty perceptions and practices regarding the role of digital tools; specifically, social media and communication tools to achieve connectedness between the faculty member and students and among students in fully online courses. The study was guided by three research questions: 1) What are faculty perceptions of connectedness and its importance with regard to achieving connectedness? 2) In what ways do faculty use social media and/or communication tools in online courses to achieve connectedness? and 3) What do faculty report as key benefits and challenges to achieving connectedness in online courses? A qualitative, intrinsic case study …

Drowning In Big Data: Abundance Of Choice, Scarcity Of Attention And The Personalization Trap, A Case For Regulation, Sofia Grafanaki

Richmond Journal of Law & Technology

These eye-catching headlines are just a sample of the headlines that have dominated the news recently. So the secret is out. The Internet can no longer be seen as a utopian place where everyone is equal and freedom is the status quo. Not everything that has to do with technology is simply a “technical” issue. “The technical is political.” There are always values and politics involved in the structure, design and architecture of technology; put differently, these issues are socio-technical and have a deep effect on what sorts of citizens we become.

Allowing The Untellable To Visit: Investigating Digital Folklore, Ptsd And Stigma, Geneva Harline

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

In the introduction of 2012 issue of The Journal of Folklore Research, Diane Goldstein and Amy Shuman issue a “call to arms for folklorists … to concentrate on the vernacular experience of the stigmatized.” (Goldstein and Shuman, 2012:116). Drawing on this call to arms, this thesis investigates how Post-Traumatic Stress Disorder (PTSD) is portrayed in social media through memes and captioned images. I argue that the genres of memes and captioned images in digital folklore work to help mitigate the stigma of PTSD because the veneer of anonymity in the digital world allows people with PTSD to be willing …

Using Online Platforms To Engage Employees In Unionism. The Case Of Ibm, Roxana Maiorescu

Emerson Authors, Researchers, & Creators

To date, there is a paucity of studies that looked into the way unions can use social media platforms to increase employee engagement in activism. Understanding the most effective ways in which unions can make use of online communication to increase membership and raise awareness becomes of paramount importance in light of the decline in union participation that occurred during the last decades and that deepened wage inequality. In addition, union efforts were shown in past studies to be hampered by upper management. Online platforms become an important means that unions can use to eschew managerial control and indirectly increase …

Enterprise Social Media Use And Impact On Performance: The Role Of Workplace Integration And Positive Emotions, Murad Moqbel, Fiona Fui-Hoon Nah

Research Collection School Of Computing and Information Systems

Organizations struggle to find ways to improve employees’ performance. To date, little research has empirically examined the relationship between enterprise social media use and knowledge workers’ performance. Using social capital theory and the broaden-and-build theory of positive emotions as our theoretical framework, we investigate the relationship between enterprise social media use and knowledge workers’ performance. We tested our research model by collecting data from employees working for a large information technology firm in the Midwestern United States and analyzing the data using a structural equation modeling approach. The results suggest that enterprise social media use can increase workplace integration, which …

Multilingual Sentiment Analysis : From Formal To Informal And Scarce Resource Languages, Siaw Ling Lo, Erik Cambria, Raymond Chiong, David Cornforth

Research Collection School Of Computing and Information Systems

The ability to analyse online user-generated content related to sentiments (e.g., thoughts and opinions) on products or policies has become a de-facto skillset for many companies and organisations. Besides the challenge of understanding formal textual content, it is also necessary to take into consideration the informal and mixed linguistic nature of online social media languages, which are often coupled with localised slang as a way to express ‘true’ feelings. Due to the multilingual nature of social media data, analysis based on a single official language may carry the risk of not capturing the overall sentiment of online content. While efforts …

Adelante Ambassadors: Using Digital Media To Facilitate Community Engagement And Risk-Prevention For Latino Youth, Nicole Barrett, Ricardo Villalba, Elizabeth Andrade, Allison Beltran

Journal of Youth Development

Digital and social media are now widely used to promote engagement in health programs and improve health behaviors across a variety of age groups and domains. However, limited research exists on applying culturally relevant, new media interventions specific to Latino immigrant youth. This paper describes the pilot Adelante Youth Ambassador program for Latino immigrant youth, which used digital media and community-based participatory research to build positive youth development (PYD) assets as a prevention mechanism to reduce co-occurring health risks of substance use, sexual risk, and interpersonal violence. We worked collaboratively with adolescents to create video content as a conduit for …

Big Data In Social And Psychological Science: Theoretical And Methodological Issues, Lin Qiu, Sarah Hian May Chan, David Chan

Research Collection School of Social Sciences

Big data presents unprecedented opportunities to understand human behavior on a large scale. It has been increasingly used in social and psychological research to reveal individual differences and group dynamics. There are a few theoretical and methodological challenges in big data research that require attention. In this paper, we highlight four issues, namely data-driven versus theory-driven approaches, measurement validity, multi-level longitudinal analysis, and data integration. They represent common problems that social scientists often face in using big data. We present examples of these problems and propose possible solutions.

Inferring Social Media Users’ Demographics From Profile Pictures: A Face++ Analysis On Twitter Users, Soon-Gyo Jung, Jisun An, Haewoon Kwak, Joni Salminen, Bernard J. Jansen

Research Collection School Of Computing and Information Systems

In this research, we evaluate the applicability of using facial recognition of social media account profile pictures to infer the demographic attributes of gender, race, and age of the account owners leveraging a commercial and well-known image service, specifically Face++. Our goal is to determine the feasibility of this approach for actual system implementation. Using a dataset of approximately 10,000 Twitter profile pictures, we use Face++ to classify this set of images for gender, race, and age. We determine that about 30% of these profile pictures contain identifiable images of people using the current state-of-the-art automated means. We then employ …

Integrating Decision Aids To Enhance The Sensemaking Process Of Online Information Consumers In Social Media, Amal Pradeep Ponathil

All Theses

With the increase in the number of online review websites, electronic word-of-mouth (eWOM) has become a vital information source for consumers. People share their views on the Internet in different forms from blogs to reviews on various websites. At the same time, people prefer to remain anonymous or use fake virtual identities for reasons extending from privacy to enjoyment. This freedom afforded by anonymity has led people to write posts without fully considering the potential consequences of their actions. Moreover, there is increasing concern about the trustworthiness of such posts as there is typically no editorial process for verification of …

"Already Writers": A Case Study In Assessment And Visual Rhetoric Connections In Digital Multimodal Composition, Fawn Elise Canady

UNLV Theses, Dissertations, Professional Papers, and Capstones

English language arts must respond to shifts in literacy practices that reflect changes in ‘college and career ready’ that are more than technologically mediated, but also emphasize creative and social skills. The case study in this dissertation is a small part of a larger, ongoing formative experiment in digital multimodal composition (DMC). A formative experiment is a methodological approach that favors a collaborative, iterative research process that is centered on an instructional goal in authentic classroom settings (Reinking & Bradley, 2008). The intention of the larger research study was to support students’ learning through DMC. This dissertation explored one of …