Digital Commons Network^™

Facebook Polls As Proto-Democratic Instruments In The Egyptian Revolution: The ‘We Are All Khaled Said’ Facebook Page, Rasha Ali Abdulla

Faculty Journal Articles

This article examines the dynamics of political participation on the ‘We Are All Khaled Said’ Facebook page, which hosted the call for Egypt’s 25 January 2011 revolution. It shows that the page served as a proto-democratic instrument by introducing both qualitative and quantitative polls and following up with actions based on majority opinion. This argument is developed through an analysis of discussion threads and polls from the page, selected from a data set of 14,072 posts, 6,810,357 comments and 32,030,731 likes made by 1,892,118 users, extracted via a customized version of Netvizz. The analysis demonstrates that the page provided a …

The Effect Of Social Media E-Marketing Towards Consumers Shopping Behavior, Arius Krypton, Naldo Naldo, Hardika Widi Satria

Jurnal Vokasi Indonesia

As the numbers of internet users increase, the trend of online transactions also increase. E-Marketing is one of a selling strategy using social media such as Facebook, Instagram, Twitter, Whatsapp, BBM and LinkedIn. The purpose of this study was to analyze the simultaneous and partial effect of E-Marketing on the shopping behavior of respondents. Data were obtained from questionnaires given to 100 student respondents of Indonesian vocational education. The analytical method used in this research is the t-test and F test using SPSS 17. Based on the results of the study it is found that three factors affected the shopping …

Seeking Unity Despite Differences: Female Muslim College Students And Cultural Bridges Of Social Media, Toqa Hassan

Journal of Research, Assessment, and Practice in Higher Education

Through the lens of co-cultural and social construction of reality, this research explores the impact of social media on the lives of female Muslim college students in the United States. Two research questions were posed: 1) How social media allows female Muslim college students to bridge the gap between minority groups in their communities and 2) How do they perceive the presence of diversity among themselves online and offline. Results of 11 semi-structured interviews showed that social media allows female Muslim college students to unite with others globally and expand their local circle of friends to grow beyond their socially …

The Use Of Media Technologies In Long-Distance Relationships, Paola P. Soto Herrera

Theses

Communication technologies have helped reduce personal distances and stay connected. This study pursued the following questions: What are the most popular media used to communicate in long-distance relationships? Are those in long-distance relationships more likely to use rich or lean media? Do family, friends, and romantic partners differ in their selection of media? Instant Messaging, social media (Instagram, Facebook, Twitter, Snapchat), telephone (cellular, mobile, or landline), online video chat, online audio chat, SMS, and regular mail were the most used media. Respondents were significantly more likely to use rich media. Romantic partners were more likely than either family or friends …

The Role Of Virtual Communication Platforms In Academically Supporting Post-Secondary Students, Eldora M. Fosmire

CUP Ed.D. Dissertations

While many consider college students to be digital natives, who are at ease with multiple forms of technology, many of these students do not adapt these skills for academic purposes. Retention concerns for college students often prompt support staff to seek out and adopt technology approaches to promote completion. This study provided a virtual learning platform to deliver academic support and sought to promote learning community interaction for rural and urban post-secondary students. A subset of vocational major programs that prepare students for employment after completion served as a participant pool. However, participants in the study chose not to use …

The Evolution Of Computational Propaganda: Trends, Threats, And Implications Now And In The Future, Holly Schnader

Senior Honors Projects, 2010-2019

Computational propaganda involves the use of selected narratives, social networks, and complex algorithms in order to develop and conduct influence operations (Woolley and Howard, 2017). In recent years the use of computational propaganda as an arm of cyberwarfare has increased in frequency. I aim to explore this topic to further understand the underlying forces behind the implementation of this tactic and then conduct a futures analysis to best determine how this topic will change over time. Additionally, I hope to gain insights on the implications of the current and potential future trends that computational propaganda has.

My preliminary assessment shows …

The Public Library And Social Media: A Case Study From Tromsø, Norway, Roswitha Skare

Proceedings from the Document Academy

Historically, archives, libraries and museums (ALM) have been perceived as institutions providing infrastructure for an open and enlightened public discourse. The Norwegian Public Libraries Act focuses on public libraries being providers of knowledge and cultural expressions, agents of popular enlightenment, local meeting places and arenas of debate and participation in the public sphere. But public libraries are also supposed to keep up with the technological development and to offer digital services to the inhabitants of their municipality. This paper presents the first findings of an ongoing research project investigating the relationship between physical meetings at the Tromsø public library and …

Inside The Virtual Ambazonia: Separatism, Hate Speech , Disinformation And Diaspora In The Cameroonian Anglophone Crisis, Sombaye Eyango Jules Roger

Master's Theses

This study examines the dynamics of the anglophone separatist claims in Cameroon, the so-called “Anglophone Crisis”. I focus on explaining why the separatist claims reemerged in 2016 after being shut down for about 20 years. It explains how the Anglophone separatist revendications have sustained over time despite the extremely centralized power of the Paul Biya government.This paper first argues that the Anglophone Crisis is more than an identity struggle between Anglophone/Francophone Cameroonians, but rather a conflict about historical and institutional grievances, political competition, and regional politics involving the neighboring state of Nigeria.

Second, it verifies the hypothesis that the sustainability …

Using The Unified Theory Of Acceptance And Use Technology To Determine Factors That Affect The Acceptance And Use Of Social Media To Advertise And Promote Agriproducts In Farmer' Communities In North Mississippi, Carlos Alberto Moreno-Ortiz

Theses and Dissertations

The present empirical study examined factors that affect the acceptance and use of social media platforms by farmers and vendors in farmers’ communities in North Mississippi for marketing their small farm businesses. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT), structural equations modeling was used to examine several relationships: (1) the influence of performance expectancy (PE) on behavioral intention (BI) to use social media; (2) the influence of effort expectancy (EE) on BI; (3) the influence of social influence (SI) on BI; (4) the influence of facilitating conditions (FC) on actual use (USE) of social media; …

Who's That Girl, Meagan Andrus

Children's Book and Media Review

Natalie "Nattie" McCullough-Schwartz is starting her junior year with a bang: she and her three friends, all founding members of their school's gay-straight alliance, are attempting to take over the school's Winter Formal and make it a more inclusive and represented event. Beyond that, Nattie is trying to get over her longtime crush on Sebastian Delacroix, an aspiring musician and lead singer of the alt band the Young Lungs. When the Young Lungs' new single, "Natalie," is released, Nattie has no doubt that the song was written about her. So she's left trying to decide why Sebastian Delacroix would write …

Bright Lights, Dark Nights, Meagan Andrus

Children's Book and Media Review

Walter lives in the big city with his police officer dad. He meets Naomi Mills and they quickly fall in love as teenagers do, not realizing that any repercussions might occur because of their relationship. The biggest problem is something that shouldn't ever be a problem - race. Walter is white and Naomi is black, which doesn't matter to them but does matter to both of their families, especially after Walter's dad is accused of racial profiling and starts being investigated. Walter eventually learns to stand up for himself and those he loves, make peace with people he feels have …

Antecedents Of Word-Of-Mouth Communication And Purchase Intention On Facebook, Bogdan Anastasiei, Ana Raluca Chiosa

Journal of Marketing and Consumer Behaviour in Emerging Markets

More and more business customers use social media to express their opinions about products, services and brands. This study aims to make a step further in understanding consumer engagement in electronic word of mouth (eWOM) on Facebook and its impact on recommending and purchasing products. To test our conceptual framework, structural equation modeling techniques have been applied to data collected through a self-administrated survey addressed to 640 Facebook users from Romania. Our model shows that Facebook’s perceived usefulness infl uences customer brand engagement, which in turn has an important effect on the intention to purchase the brand and recommend it …

Digital Media Usage During The 2018 Midterm Elections Among Illinois State Senate Elections, Christine Wang

Honors Capstones

The objective of this research is to examine the role that digital media usage plays in elections, specifically the Illinois State Senate Elections during the 2018 midterms. This research argues that the use of multiple digital mediums can affect election percentages at the end of the campaign. Taking into account the fact that the target base of each campaign varies across Illinois, the greater usage of multiple digital mediums to reach voters will correlate with a positive rise in election percentage regardless of target base. This study examines the possibility that if the communication remains consistent in both messaging and …

Prevalence Of Insomnia And Its Association With Social Media Usage Among University Students In Selangor, Malaysia, 2018, Mohammed A Abdalqader, Indang Ariati Ariffin, Hasanain Faisal Ghazi, Mohammed Faez Abobakr, Mohd Ariff Fadzil

Folia Medica Indonesiana

Insomnia is an arising common health problem in Malaysia. There are many factors contributed to insomnia in young adults but very few are known. Increasing usage of social media may be one of the contributing factors to insomnia along its association with the sociodemographic factors. The objective of this study was to measure the prevalence of insomnia and to study its association with usage of social media and sociodemographic factors among university students. A cross-sectional based questionnaire was conducted among 445 students aged 18-30 years old in a private university in Selangor from July to August 2018. The questionnaire consisted …

Social Media And Self-Esteem: The Relationship Between Social Media And Self-Esteem, Jody Don Barker

Student Theses and Dissertations

With social media being a prominent platform in the days of sharing information over the internet, it can affect one’s self-esteem if not careful. The current study examines the relationship of social media usage and self-esteem. From the 218 participants surveyed, results show that social media does have some influence on a person’s self-esteem. A person with a high self-esteem is more likely to use social media for finding entertaining content, promote products/services, and talk about their accomplishments, while a person with a low self-esteem will use it to not feel alone, but they do not post selfies. There was …

The Circulation Of Climate Change Denial Online: Rhetorical And Networking Strategies On Facebook, Emma Frances Bloomfield, Denise Tillery

Communication Studies Faculty Research

This study uses a topical, rhetorical approach to analyze how climate change denial circulates online through the 25 most popular posts on the Watts Up With That and the Global Warming Policy Forum Facebook pages. These groups adopt the appearance of credibility through reposting and hyperlinking, thus establishing a supportive, networked space among other skeptical sites, while distancing readers from original sources of scientific information. Visitors use a variety of rhetorical strategies to echo posts’ main themes and to discredit alternative viewpoints. Differences between the topoi and rhetorical strategies of WUWT and the GWPF show that the climate change denial …

Internet Use And The Transgender Experience: Does Social Media Have A Positive Effect On The Lives Of Transgender, Nonbinary, And Gender-Nonconforming People?, Llewynn Roberts

Fall Student Research Symposium 2018

How does social media, along with other internet sites, effect the lives of transgender people?

How Kuwaiti College Students In The United States Use And Perceive Electronic News Media: A Case Study, Musaed Fahad Alshammari

Student Theses and Dissertations

The purpose of this study was to formulate a preliminary conceptual perception about how Kuwaiti college students in the United States use and perceive electronic media. This qualitative study has sought to recognize the utilization habits and perception of Kuwaiti college students in the USA toward electronic media. The study examines the reasons for the high degree of dependency on electronic media by Kuwaiti students in the USA and the most significant features and properties that are available by electronic media, which attract youth attention. This research conducted semi-structured, in-depth interviews with a sample of 15 Kuwaiti college students in …

Freebooting On Facebook -- Should The Social Media Giant Face Liability?, Nicholas J. Tait

Journal of Intellectual Property Law

No abstract provided.

How Do Communication Modalities Influence Intergenerational Communication?, April Pierce, Candace Payne

Concordia Journal of Communication Research

This cross-sectional study analyzes the rapidly developing landscape of online communications. In particular, it studies the modalities used by three generations, which include baby boomers, Gen X, and Gen Y/millennials. In addition to analyzing their preferred methods, researchers also studied the conflicting views on other generations. This was done through data collected from an online survey administered via email and social media posts. It was hypothesized that the gaps in communication styles between different generations would be significantly different than the other generations mentioned. Researchers found that while generational differences are still present among the three demographics studied, a significant …

Meming And Enthymeming: Persuasion In The Age Of Social Media, Taylor R. Parrish

English Theses - Archive

While rhetoric as a field of study has existed for several millennia, social media can prove to be a difficult medium to analyze rhetorically. This thesis examines some traditional elements of rhetoric, including the rhetorical triangle as well as the canons of rhetoric, and weaves them together with the narrative paradigm theory, as posited by Walter Fisher in his 1987 book Human Communication as Narration: Toward a Philosophy or Reason, Value, and Action. Together, rhetoric and the narrative paradigm provide some useful tools for analyzing the world of social media, helping users to more accurately ascertain the veracity of posting; …

Smartphone And Social Media Use And Its Health Associations, Cory Newell

Psychology Theses - Archive

While mobile phones offer users communication, information, and entertainment almost instantaneously, there is a growing concern about the impact smartphone and social media use has on mental and physical health. This study addressed gaps in the literature by simultaneously measuring objective and subjective smartphone use rather than relying on subjective reports alone, and then assessed how they were differentially related to health. Generally, it was predicted that measures of smartphone use would be reliable and valid, and that higher use would predict worse health. Overall, a diverse sample (39% White, 22.1% Asian, and 16.9% African American) of 136 young adults …

Social Media Communication By Local Governments And Its Implications For Urban Planning, Leiming Zhao

Community and Regional Planning Program: Theses

Social media has altered traditional communication and enriched traditional social networks. In addition to its use for personal communication and business marketing, social media has also been proved to be a valuable tool for urban planners and managers. However, there are relatively few studies about how social media communication may inform the design of urban master plans. The objectives of the thesis are to understand how the city governments have used social media to engage with the general public on urban planning issues, and assess if social media contents can be used to inform urban planning. The 10 top digital …

Exploring The Role Of Social Media In The Identity Development Of Trans Individuals, B. Doss

Graduate Theses/Dissertations

This study explores the role of social media in the identity development of trans individuals and whether it can be viewed as a means to gain social support and thus enhance positive identity development. Traditional models of identity development, as well as those for trans individuals, count social support as a key factor in psychosocial well-being, and adaptive coping. However, many trans people may face difficulty in finding or accessing direct social support. This study consisted of five semi-structured interviews with trans individuals exploring their experiences using social media and their perceptions of its influence on their identity development. Using, …

The First Amendment In The Second Gilded Age, Jack M. Balkin

Buffalo Law Review

How do we pay for the digital public sphere? In the Second Gilded Age, the answer is primarily through digital surveillance and through finding ever new ways to make money out of personal data. Digital capitalism in the Second Gilded Age features an implicit bargain: a seemingly unlimited freedom to speak in exchange for the right to surveil and manipulate end users.To protect freedom of speech in the Second Gilded Age we must distinguish the values of free speech from the judicially created doctrines of the First Amendment. That is because the practical freedom to speak online depends on a …

Brand Communication Through Social Media Influencers: How Organizations Can Advance Effective Relationships With Smis In Brazil, Andressa Ferreira Gaertner

Theses and Dissertations

The purpose of this study is to shed light on how brands can build relationships with social media influencers (SMIs). By replicating Pang et al. (2016) research in different cultural settings, the present study identified internal and external influences that are important for SMIs routines in Brazil, generating additional enlightenment into the Mediating the Media model for SMIs and evaluating to what extent cultural differences may impact the proposed theoretical framework. The research was conducted in two major parts. The first replicated the method used previously by Pang et al. (2016), performing in-depth interviews with eight SMIs. In the second …

Creative Corporate Communication In Social Media – How To Effectively Build Relations And Receive High Quality Resumes From Younger Generations, Barbara Drapała

Studia i Materiały Wydział Zarządzania Uniwersytet Warszawski

Nowadays, companies increasingly often face the dilemma of how to reach and recruit younger people. The goal of this paper is to present different values, important for every generation still active on the labour market, and to present the content attributes influencing the response to recruitment posts and the number of obtained resumes. The paper uses quality analyses in the form of a case study in order to analyse social media recruitment campaigns of the chosen marketing agency. The discussion is divided into three parts. The first part covers the analysis of the form, type of content and message, used …

Social Media Warriors: Leveraging A New Battlespace, Buddhika B. Jayamaha, Jahara Matisek

The US Army War College Quarterly: Parameters

No abstract provided.

Using Sas™ Software To Enhance Pedagogy For Text Mining And Sentiment Analysis Using Social Media (Twitter™) Data, Ramesh Subramanian, Danielle Cote

Journal of International Technology and Information Management

This pedagogical paper describes how a graduate course in Text Mining was developed and taught in a fully online format at Quinnipiac University. The software used was SAS™ Enterprise Miner. This paper discusses the design, software used and the methodology followed in the course. A critical component of the course required the students to delve deep into social media data by completing a detailed project on analyzing sentiment analysis using large files of social media data. A sample report of this project, which was a key deliverable for the course, is described at length in this paper.

Data Mining Approach To The Detection Of Suicide In Social Media: A Case Study Of Singapore, Jane H. K. Seah, Kyong Jin Shim

Research Collection School Of Computing and Information Systems

In this research, we focus on the social phenomenon of suicide. Specifically, we perform social sensing on digital traces obtained from Reddit. We analyze the posts and comments in that are related to depression and suicide. We perform natural language processing to better understand different aspects of human life that relate to suicide.