Digital Commons Network^™

The Power Of Booktok: An Analysis Of The Influence Of Tiktok On College Students' Leisurely Reading, Mya Bethers

Fall Student Research Symposium 2021

Social media is an ever-growing and present tool in the lives of college students. One of the most popular social media apps among young adults is TikTok. Its short video gratification keeps viewers scrolling well beyond their expected app use, and in consequence, exposes them to a variety of brands, commercials, and products (purposefully marketed or not). Over the pandemic, thousands of TikTok users have shared their book recommendations on the app, which created the side of TikTok known as BookTok. This study analyzes the power and influence BookTok has had on college students’ leisurely reading choices. The methods used …

Social Media Politics Zine, Emma Beach, Mahagani Campbell, Nate Crystal, Brianna Sanchez

Student Zines

This magazine forefronts the intersection of social media, politics and race. Over the course of you reading this magazine you will learn about the different aspects of these intersections and as well as some people who are worth checking out. If you want to know about different Black owned businesses, people who are involved in promoting different issues such as the climate crisis, BLM, indigenous rights, reproductive justice and more, this magazine will help inform you. Be on the lookout for some creator spotlights and advertisements. We hope you enjoy the magazine and learn something new.

Speech Regulation By Algorithm, Enrique Armijo

William & Mary Bill of Rights Journal

The rapid convergence of speech and technology on social media platforms means it is likely the case that, either now or soon, more expressive activity will be regulated by Artificial Intelligence (AI) than by any legislature, regulator, or other government entity. Mark Zuckerberg has repeatedly told Congress and other audiences that AI is the key to resolving Facebook's content moderation challenges, envisioning a moderation regime where algorithms detect and take down speech infringing Facebook's Community Standards ex ante, that is, prior to its public posting and before it reaches other users. According to Zuckerberg, this would eventually replace its initial …

Using Self-Management Procedures To Decrease Social Media Usage In Adults, Olivia Joy Solari

Graduate Theses/Dissertations

Social media is a widely used tool and the effects it has on well-being and productivity levels are well known. Due to widespread concern about the negative effects (e.g., addiction, reduced productivity, unhappiness) of social media there is increased interest in methods for reducing this behavior. Self-management techniques have shown great utility for managing behavior. The current study used a changing-criterion design with an embedded reversal to determine the effectiveness of a self-management treatment package on decreasing participant social media usage. The treatment package consisted of feedback, self-monitoring, goal setting, and a token economy. Results of the current study show …

Feasibility Of Twitter Sentiment Analysis In Predicting Crime In The Uae, Rashed Khalifa Alsubousi

Theses

In this study, we demonstrate how the information provided by individuals on social media can represent some aspects of their behavior to predict criminal activities and intentions in societies. The problem discussed in this study is finding a model that can analyze social media posts to infer the intentions and feelings of the publisher behind those posts to predict the probability of committing a crime. This is a preventive technique that can be used to monitor individuals or organizations who have a behavioral pattern that can be inferred as criminal intent. To help detect and predict criminal activities, we observe …

Nonprofit Narratives: How Two Organizations Use Social Media And Rhetorical Appeals To Address Issues Of Sexual And Domestic Violence, Samuel Hiester

Electronic Theses and Dissertations

Though often seen as a panacea for organizational objectives, nonprofits must be judicious in deploying social media, particularly due to resource limitations. Nonprofits deploy many types and styles of digital texts, including social media. Classical rhetorical appeals can be effective means for achieving positive impact in that context. When used correctly, these ‘digital texts’ can be leveraged for maximum engagement with audiences. This study examines both a large, national organization – the National Sexual Violence Resource Center – and a small, regional one – Branch House Family Justice Center – for not only what sort of digital texts are utilized, …

Shopping For A Cause: Social Influencers, Performative Allyship, And The Commodification Of Activism, Emily Mckellar

Electronic Theses, Projects, and Dissertations

Since the early 2010s, social media has been a powerful tool for protestors and activists throughout the world. In times of crisis and political uprisings, users have pulled out their phones and taken to platforms like Twitter, Facebook, and, more recently, Instagram, to capture “the revolution” in real time. Although originally intended for networking purposes, social media has provided people with a digital space to share their stories, disseminate resources, and broadcast live, allowing them to share their efforts with millions.

While social media has helped assemble protests, amplify marginalized voices, and educate the public, it has also become a …

Self-Reported Social Media Use Among Ophthalmology Residents, Arjun Watane, Hasenin Al-Khersan, Meghana Kalavar, Bilal Ahmed, Michael Venincasa, Jayanth Sridhar

Journal of Academic Ophthalmology

Abstract

Objective To assess ophthalmology trainees' self-reported use of and attitudes toward social media.

Methods An online survey was distributed by email to ophthalmology residency applicants of the Bascom Palmer Eye Institute between September 2016 and January 2020.

Results Of the 1,688 email recipients, the survey was filled by 208 ophthalmology trainees (12.3%). Nearly all trainees reported using social media for personal purposes (92.3%), while less than half used social media for professional purposes (43.4%). There were mixed sentiments regarding the impact of social media on the patient–physician relationship, with the majority feeling that it challenges a physician's authority (55.2%) …

Cultivation 2.0: The Mediated Environment As Message In The 21st Century, Chelsea Slack

All Dissertations

It is hard to deny social media and its omnipresence is affecting users. What’s more, the online mediated environment is becoming increasingly diverse, with more social media platforms being created and used each year. What is social media doing to us? How do different platforms affect views of users? To answer these questions, this study applied cultivation theory to the mediated environment, which included the social media platforms of Facebook, Instagram, Twitter, YouTube, Snapchat, and TikTok. With 413 respondents, the results of this study indicated that Facebook consumption is related to first order cultivation effects, and non-Facebook platforms contribute to …

Executive Tweets, Richard M.Crowley, Wenli Huang, Hai Lu

Research Collection School Of Accountancy

We explore the tweeting behavior of S&P 1500 firms’ executives (CEOs and CFOs) and its market consequences during the period of 2011 to 2018. We document that executives tweet financial information related to their firms and time these tweets to firms’ major events, and that investors respond to executive tweets in addition to firm tweets. Using the latest machine learning techniques, we develop an innovative construct measuring the content similarity between executive tweets and firm tweets. We use this measure to disentangle whether the market reaction comes from new information or trust. We show evidence consistent with the view that …

The Stages Of Environmentalism And How The Movement Can Be Maintained Through Generation Z, Emma Jean Vanden Brink

Masters Theses

The state of a social movement is characterized by the stages through which it progresses. The environmentalism movement began hundreds of years ago when humans first noticed how significantly their actions influenced the nature around them. The movement advanced with the arrival of the industrial era and modern society. According to Stewart et al. (2012), there are five main stages through which a social movement proceeds: genesis, social unrest, enthusiastic mobilization, maintenance, and termination. Today, environmentalism is in the maintenance stage, as determined by the current organizational structure of the movement. The objective of this study was to determine how …

The Impacts Of Social Media On Social Movements, Gabriela Aguilar

Capstone Projects and Master's Theses

As time passes by there is more representation of social movements due to their high exposure on social media. Technology has become a major part of our everyday lives and on average we spend many hours on social platforms. We are exposed to the injustices that occur every minute of every day through social media. Before, when technology was not accessible for everyone the news people received were from television, newspapers, or even magazines. Now, we have platforms such as Twitter and TikTok among others that provide us with news on any malpractice that occurs in our communities and society. …

Strategic Social Media For Small Congregations, Heather R. Sparkman

Theses

Utilizing social media to draw and build a community of followers is the typical work of the modern Influencer and large organizations. But for a small church, using social media may seem like a wasteful or exasperating experience due to the sheer work that is involved in the enterprise and inconsistency brought on by a lack of strategic thought. The development of this assessment and philosophical metric focuses less on statistical metrics and more on stable principles that relate to values, context, and culture.

Awareness And Use Of Social Media Among Librarians In Public Universities In Ogun State, Nigeria., Khadijat Dayo Ajayi, Fauziyah Nihinlolawa Adenekan, ,Mujidat Adeola Bello

Library Philosophy and Practice (e-journal)

The advent and application of information technology (ICT) to academic libraries functions and services have brought about a revolution in library patrons’ attitudes and needs, revolutions in library services and changes in librarian job functions. One of the tools of ICT that have influenced academic libraries is social media tools. This study investigated the awareness and use of social media among academic librarians of the Federal University of Agriculture, Abeokuta (FUNAAB) and Olabisi Onabanjo University (OOU). A descriptive survey method was employed for the study. The sample size for this study comprised of 40 academic librarians and questionnaire was used …

Impact Of Social Media On Spiritual Tourism In India: An Sem Analysis Of The Critical Factors Impacting On Decision Making, Alpana Agarwal, Komal Kapoor, Sandeep Walia

International Journal of Religious Tourism and Pilgrimage

Over the last two decades, an exponential rise has been observed in the growth of spiritual tourism where travellers are preferring and visiting places of religious inclination seeking to align their body and mind. In the current fast paced life where stress, anxiety, insecurities and depression have become common place, travelling to certain places that provide connection with the almighty or peace to the traveller has become very important. Spiritual tourism in India has always been very highly valued and is active as an industry in a country known as the land of temples and gods. Many globally popular destinations …

The Role Of Communication Technologies In Restructuring Pilgrimage Journeys, Reni Polus, Neil Carr

International Journal of Religious Tourism and Pilgrimage

Pilgrimage has evolved alongside the evolution of communication technology. Emergent communication technology is changing how people present themselves and tell others about their experiences, including within the context of pilgrimages. Building upon this recognition, this paper examines how evolving communication technologies have changed pilgrimage using Victor Turner’s concepts of rite of passage and communitas. This conceptual paper recognises that technologies, such as the internet, mobile phones and social media, all influence the three stages of the pilgrimage ritual process: separation, liminality, and reintegration. This paper provides a conceptual clarification of the differences between how the medieval and the 21st Century …

Agenda Setting In The Digital Age: The Impact Of Mass Media And Social Media On The Topic Of Sexual Harassment, Melissa True Gibbs

Theses and Dissertations

The news media plays an important role in communication. The function of the media in a free society is to inform the public, be a watchdog of government, provide a voice for the voiceless, and help determine which issues should be discussed in the community. The power of the mass media to guide the social agenda and influence the public's perception of what issues are important has been questioned in the digital age. This study examines traditional agenda-setting in the digital era to understand how the theory functions in a computer mediated society. The #MeToo movement acts as a case …

Influence For Change: Consumer Perceptions Of Social Media Influencer Engagement In Social Responsibility, Lauren Elizabeth Silva

Theses and Dissertations

Social Media has become a place for Social Media Influencers (SMIs) and brands to interact with users. For decades, brands and companies have been engaging in Corporate Social Responsibility, which has recently become highly visible through social media. While not brands, SMIs have also started engaging in and creating social responsibility content on social media platforms, such as Instagram. An experimental design study of 421 participants was conducted to examine and compare consumer perceptions. Using self-presentation theory as a framework and experimental design, this study analyzes consumer perceptions of brand and SMI credibility and authenticity when engaging in social responsibility …

Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital, Gillian Brooks, Jenna M. Drenten, Mikolaj Jan Piskorski

School of Business: Faculty Publications and Other Works

The digital age has given rise to new pathways for everyday individuals to accrue media attention, which can be translated into promotional endeavors. Such sociocultural currency is referred to as celebrity capital, which can be exchanged within the field of advertising through celebrity endorsements. Traditional celebrities acquire celebrity capital through institutional intermediaries such as sport, television, music, and movies. Research is needed to understand the unique process by which social media influencers (SMIs) acquire celebrity capital. We draw on interviews with 40 global advertising industry practitioners and influencers to better understand how influencers acquire celebrity capital in a saturated media …

Ekart, Donna, Gretchen Muehle, Brooke Hall

Querying the Past: LGBTQ Maine Oral History Project Collection

Donna Ekart is a 53-year-old queer, femme woman living in Portland, Maine. Ekart grew up in Manhattan, Kansas surrounded by both her immediate and extended family. Ekart moved to Portland, Maine with her wife when she was in her mid-forties. Ekart came out as queer to her friends and family when she was 40-years-old. She has been involved in LGBTQ+ organizations including Equality Maine, which is Maine’s biggest queer organization whose aim is to secure full equality for the LGBTQ+ community in Maine through political action, community organizing, education, and collaboration. Ekart’s religious identity and relationship with the Catholic Church …

Offering Web-Based Tools Via Library Websites For Academic And Research Progression: An Analytical Study, Tanmay De Sarkar

Library Philosophy and Practice (e-journal)

The purpose of the present study is to explore the possibility of integrating various online tools and apps with the library website and to identify the issues and benefits of implementing these tools. Quantitative online survey method was used using Google form in the present study to investigate the perception of the academic community involving students, teachers, and research scholars across higher education institutes in West Bengal, India about the online tools and apps and how they respond while interacting with these tools. Based on the responses to a series of questions, the study analyzed user observation and found purposive …

Ict And Economic Empowerment: Analysing How Youth In Tanzania Use Social Media To Facilitate Income-Generation Activities, David J. Manyerere

Business Management Review

Information and Communication Technology (ICT) has globally played a significant role in facilitating communication that assists various socio-economic undertakings. It presents an opportunity, especially to the youth in Africa, to utilise social media (SM) and contribute to attaining Sustainable Development Goals No 1 and No. 8, such as eradicating poverty and creating decent work. However, this may only happen if SM platforms are utilised appropriately. Hence, this article examined the uptake of ICT in the form of SM in facilitating Income Generating Activities (IGAs) undertaken by youth in Dar es Salaam Tanzania for self-economic empowerment. A total of 46 respondents …

The Practice Of Curation On Instagram: A Bourdieusian Approach, Eve S. Smerchinski

MA Research Paper

Social media has become a salient part of the social world. However, social media platforms are no longer solely for conversing with others; they have become a tool for self-presentation and the curation of self. This paper explores how previous social media research and scholars can be used to understand the intentionality displayed by Instagram users as they construct their online identities and profiles. Additionally, this paper aims to further understand this process by approaching it as a process of curation through a Bourdieusian lens. Bourdieu’s sociological lens will allow for a further understanding of the intentionality behind social media …

Black Infertility And Social Media Engagement: A Mixed Methodology Analysis, Melody Rasouli, Benette Krizel Sagun, Kajal Verma, Cindy M. Duke

Department of Obstetrics & Gynecology Faculty Research

Objective: To study social media engagement on black infertility to better understand why there is lower utilization of in vitro fertilization by black women despite higher infertility rates. Design: The online analytics module BuzzSumo was used to quantify total engagements with the search term “black infertility” across the commonly used social media platforms. The 10 article links with the highest engagement were selected from periods in 2020 and 2021. Sources cited in each article were reviewed to identify those that had citations of scientific peer-reviewed journals or national medical organizations. The contents of each article were reviewed for accuracy by …

Use Of Social Media In Delivery Of Reference Services By Librarians In Futo Library, Nancy C. Akagha

Library Philosophy and Practice (e-journal)

This study attempt to find out the use of social media in delivery of reference services by librarians in Federal University of Technology Library, Owerri. The study was guided with three (3) research questions. However survey research design was used for the study with questionnaire as the instrument for data collection, with the target librarians that uses social media in delivery reference services in FUTO Library. Findings from the study indicated the types social media medium employed in their services and discovered a high degree of use. The impact in the Library is without challenges, which ranges from insufficient content …

Looking Backward While Pushing Forward, Rebecca Elizabeth Van Horn

The Tuxedo Archives

“We’re so old, Becky. Becky, we are so old.” This palindromic couplet came from the ex-boyfriend I hadn’t seen in over ten years. We had been in a brief and mildly dysfunctional relationship ten years before that, back when I was twenty and he was thirty. We had remained friends after our breakup and, after a few years absence, regained contact through the contemporary perpetual This is Your Life-esque reunion of social media.

Social Media Usage Among Post-Graduate Students Of Kashmir University And Relationships Between Social Media Use And Factors Relating To Depression, Javaid Ahmad Wagay, Dr Pc Sehgal

Library Philosophy and Practice (e-journal)

COVID-19 and the resulting stay-at-home orders have changed just about everything, including our relationship with the internet, how often we use it and how we use it. For instance, in India 87 % people reported increase in its usage with 75 % spending increasing amount of time on Facebook, Twitter and WhatsApp (Business Today, March 30, 2020 ). This study examined the use of social media PG Students of Kashmir university . The main objectives of the study are to find out the reasons why PG Students use social media, to identify students’ perception of social media, and to find …

Keep Your Friends Close: Ostracism Via Social Media As A Function Of Relational Closeness, Ryan Barta

Theses and Dissertations

Ostracism can occur on social media sites just as easily as in face-to-face interactions, but the outcomes of such events may depend on the closeness of the preexisting relationship. A needs-threat model was employed alongside measures of relational devaluation to collect data from 343 participants. The participants were assigned to one of three groups: close tie, loose tie, or control. Participants in the loose ties condition reported less basic needs fulfilment than those in the close ties condition. Additionally, participants in both experimental conditions reported similar feelings of relational devaluation compared to control participants. A post-hoc exploratory analysis of attributions …

The Role Of Nigerian Libraries In Dwindling Fake News On Social Media: The Think And Publish Mindset, T. I. Idoniboye-Obu (Ph.D), Augustine Chineme Opurum

Library Philosophy and Practice (e-journal)

The paper examined the role of Nigerian libraries in dwindling fake news on social media: the think and publish mindset. The paper pictured social media as the root source and lifeblood of fake news in the nation as users are allowed to publish and share news at little cost, highlighting that most social media users do not think of the effects of their content on the society before publishing and sharing. The paper presents bathing and drinking of saltwater as a preventive measure and cure for Ebola virus, claims of under-age voting in the northern part of the country during …

Content Analysis Of Athletic Brand Posts On Instagram, Pallavi Khurana, Thora Knight

Proceedings of the New York State Communication Association

Social media has enabled brands to share marketing content and interact with their customers. This research aims to understand the online brand communication strategy by analyzing the posts of fitness brands Nike and Lululemon on Instagram. Through content analysis, both the visual and textual content of an overall 300 brand posts were be examined. The concepts used for analysis include message appeals, photo characteristics, and engagement. The study provides insights into the message characteristics, and persuasive appeal strategies fitness brands use to engage with customers. The results indicate that there are similarities as well as differences in how the athletic …