Digital Commons Network^™

Hate-Clipper: Multimodal Hateful Meme Classification Based On Cross-Modal Interaction Of Clip Features, Gokul Karthik Kumar, Karthik Nandakumar

Computer Vision Faculty Publications

Hateful memes are a growing menace on social media. While the image and its corresponding text in a meme are related, they do not necessarily convey the same meaning when viewed individually. Hence, detecting hateful memes requires careful consideration of both visual and textual information. Multimodal pretraining can be beneficial for this task because it effectively captures the relationship between the image and the text by representing them in a similar feature space. Furthermore, it is essential to model the interactions between the image and text features through intermediate fusion. Most existing methods either employ multimodal pre-training or intermediate fusion, …

The Correlation Between Social Media And Body Image In Adolescent Girls, Molly Plummer

Fall Student Research Symposium 2022

https://www.youtube.com/watch?v=0bHIFEXRrek

Sacrificing Sovereignty: How Tribal-State Tax Compacts Impact Economic Development In Indian Country, Pippa S. Browde

Faculty Law Review Articles

Economic development is a critical component of tribal sovereignty. When a state asserts taxing authority within Indian Country, there is potential for overlapping, or juridical, taxation over the same transaction. Actual or even potential juridical taxation threatens economic development opportunities for tribes. For many years, tribes and states have entered into intergovernmental agreements called tax compacts to reduce or eliminate juridical taxation. Existing literature has done little more than mention tax compacts with cursory cost-benefit analyses of the agreements. This is the first Article to critically examine the role tax compacts serve in promoting tribes’ economic development.

This Article analyzes …

The Effects Of Social Media On Internalizing Disorders In Adolescents, Deziree Wiegmann

Counselor Education Capstones

This platforms capstone project paper is about the effects that social media or advanced technology platforms has on young individuals. Many articles were reviewed, which included research studies on the prevalence of social media usage by adolescents, along with its negative and positive effects on their development. This topic is important for counselors to review in order to treat young clients that struggle with depression, anxiety, self-esteem issues, etc. For counselors and other professionals who work with adolescents, it would be important to look at the data, which has helped derive what treatment approaches may be the most effective and …

Beware What You Google: Fourth Amendment Constitutionality Of Keyword Warrants, Chelsa Camille Edano

Washington Law Review

Many Americans have potentially had their privacy rights invaded through invisible, widespread police searches. In recent years, local and federal governments have compelled Google and other search engine companies to produce the personal information of users who have conducted a search query related to a crime. By using keyword warrants, the government can conduct a dragnet search for suspects, imposing suspicion on users and exposing their personal information. The keyword warrant is a symptom of the erosion of the Fourth Amendment protection against suspicionless searches. Not only is scholarship scarce on keyword warrants, but also instances of these warrants are …

A Strategic Social Media Marketing Plan To Launch A New Tabletop Role-Playing Game, Josiah Mork

Senior Honors Theses

The boardgame industry is thriving through independent (“indie”) publishers crowdfunding on platforms such as Kickstarter. However, the tabletop role-playing game (TTRPG) fanbase is resistant to digital media. Indie publishers are then in a dilemma. They lack money to gather supporters through traditional media and cannot crowdfund the money without supporters.

Free social media platforms are natural solutions, if indie creators can circumnavigate fans’ reluctance to engage digital media. Therefore, a strategic social media plan is required to market new TTRPGs successfully. By compiling research on industry and audience, this thesis proposes key observations for indie TTRPG publishers and an example …

Where's The Beef? How Chicago Gang Members Utilize Social Media To Promote Beefs And Incite Gang Violence And Gang Murders, Alejandra Ruiz

University Honors Program Senior Projects

This is a literature review about how gang members utilize social media to incite gang violence offline to assist in the creation of a new special unit of the Chicago Police Department that will work together with gang violence prevention/gang violence reduction organizations to assist in reducing gang conflict/gang violence created on social media. There are studies that focus on how gang members use social media. The literature focuses on different aspects of how gang members and gangs use social media. “Internet banging” or “cyber banging” is a form of gang banging but on social media platforms. “Internet banging” or …

Disorderly Content, Ari Waldman

Washington Law Review

Content moderation plays an increasingly important role in the creation and dissemination of expression, thought, and knowledge. And yet, throughout the social media ecosystem, nonnormative and LGBTQ+ sexual expression is disproportionately taken down, restricted, and banned. The current sociolegal literature, which focuses on content moderation as a whole and sees echoes of formal law in the evolution of its values and mechanics, insufficiently captures the ways in which those principles and practices are not only discriminatory, but also resemble structures of power that have long been used to police queer sexual behavior in public spaces.

This Article contributes to the …

Chinese Celebrities’ Political Signaling On Weibo, Dan Chen, Gengsong Gao

Political Science Faculty Publications

In China, celebrities can dominate public discourse and shape popular culture, but they are under the state’s close gaze. Recent studies have revealed how the state disciplines and co-opts celebrities to promote patriotism, foster traditional values, and spread political propaganda. However, how do celebrities adapt to the changing political environment? Focusing on political signaling on Weibo, we analyze a novel dataset and find that the vast majority of top celebrities repost from official accounts of government agencies and state media outlets, though there are variations. Younger celebrities with more followers tend to repost from official accounts more. Celebrities from Taiwan …

How Does Social Media Use Affect Creativity?, Fardina S. Rahman

Creativity and Change Leadership Graduate Student Master's Projects

Social media is a parasitic relationship that is more beneficial for data companies and the platforms than it is the user. However, users still reap many unexpected benefits from engaging with different socials. Through observing how users interact with the platforms and each other using a Creativity focused framework, it is quite observable social media can be an effective tool to improve one’s creativity if used properly. Social media facilitates a combination of humor and community in a way that is difficult for traditional media and community to replicate. While humor inspires positive emotion and novelty and laughter binds a …

Launching An Online Boutique And Analyzing Digital Marketing Strategies Used, Kayla Weyers

Honors Program: Senior Projects (Public)

Digital marketing is becoming more relevant and widely used in the marketing industry. In order to use the marketing skills that I have learned through my marketing major in a real-world scenario, I launched an online women’s clothing store called Ash + Grae. This paper examines the start-up process and legal obstacles of opening a small business. It also analyzes the different marketing techniques by comparing digital marketing strategies such as social media, influencer, email, and SEO marketing.

The Death Of Malls: The Rise Of E-Commerce And Digitally Native Brands, Alexis Montgomery

Theses

Since the mid-2000s, malls and retail brick and mortar stores have been on the decline. Stores not making enough revenue in-person; the rise of online shopping and e-commerce, the COVID-19 pandemic, and the rise of digitally native brands have contributed to this. This research aims to figure out how the current consumer atmosphere, as well as how the rise of e-commerce and digital marketing, will impact the mall of the future. This research aims to discover how local malls are faring, if stores are truly closing and if national retail brands are pulling out of malls. This research also aims …

To Be Not So Lonely: Support And Community Through Twitter Fan Accounts In The Harry Styles Fandom, Abigail Garrett

Honors College Theses

This study aims to examine the ways that fan accounts on social media foster community and fill the void of emotional engagement when the artist is not as active. It also looks at how fans’ parasocial relationships change when the subject of their emotional connection disappears. This study adds to previous research done on fandom, parasocial relationships, and social media. To perform this study, a close content analysis was done, focusing on one specific Harry Styles fan account on Twitter, @hsdaily. Two time periods were defined, one being a time of low activity from Harry Styles and one being high …

Manipulating Facebook's Notification System To Provide Evidence Of Techno-Social Engineering, Brett Frischmann, Katherine Haenschen, Paul Ellenbogen

Faculty Publications

Techno-social engineering (TSE) theory argues that digital platforms shape and program human behaviors. We provide empirical evidence of this theory by introducing a novel method to conduct in-network studies on Facebook. We manipulate Facebook’s birthday notification system by recruiting confederates to change their birthday to a randomly assigned date and then measure network members’ responses in terms of whether they leave a greeting or question the veracity of the date. TSE theory leads us to expect that more participants will wish happy birthday on the fake date than question its veracity. We explore variables expected to predict heterogeneity in terms …

Social Media Impact On Small Brick And Mortar Businesses, David N. Bowles

University Honors Theses

This thesis examines the implementation of various strategies and goals for small to medium brick-and-mortar enterprises regarding their use of social media. Drawing from primary data collection with small brick-and-mortar businesses within the greater metro area of Portland, Oregon, the value of social media is the ability of an organization to create a sense of value for their consumers while promoting positive relations and enhancing the consumer's ability to interact with an organization on a more personal level. Focusing on the implementation of various strategies and promotional efforts to increase the success of these small businesses and align their organizational …

The Debate On Social Media Ethicality: How Social Media Affects Consumers And Marketing, Who Is Responsible For Malpractice, And How To Approach The Social Media Dilemma, Caroline Kolter

Senior Honors Theses

This research project will study social media usage and its positive and negative aspects, considering how social media positively impacts businesses and how it negatively impacts consumers. This approaches the ethicality of social media marketing and attempts to determine if using and taking information from users is ethical using personal experience to test whether social media strategies work. This study will weigh the pros and cons of social media, testing to find the best way to use social media to amplify its positives and mitigate its negatives, and concluding who is responsible for the damage done by malpractice.

Understanding Alcohol Use Discourse And Stigma Patterns In Perinatal Care On Twitter, Fritz Culp, Yuqi Wu, Dezhi Wu, Yang Ren, Phyllis Raynor Phd, Aprn, Pmhnp-Bc, Peiyin Hung Ph.D, Shan Qiao Ph.D., Xiaoming Li Ph.D., Kacey Eichelberger

Publications

(1) Background: perinatal alcohol use generates a variety of health risks. Social media platforms discuss fetal alcohol spectrum disorder (FASD) and other widespread outcomes, providing personalized user-generated content about the perceptions and behaviors related to alcohol use during pregnancy. Data collected from Twitter underscores various narrative structures and sentiments in tweets that reflect large-scale discourses and foster societal stigmas; (2) Methods: We extracted alcohol-related tweets from May 2019 to October 2021 using an official Twitter search API based on a set of keywords provided by our clinical team. Our exploratory study utilized thematic content analysis and inductive qualitative coding methods …

Strangers Switching Their Identities: Cultural Identity Management And Performance On Social Media A Qualitative Analysis Of International Students’ Intercultural (Ex)Change Processes And Perceptions Regarding Their Stay In The United States And Countries Of Origin, Vivian Kretzschmar

All Theses

In this globalized world, cross-country travel for education has been a prevalent (5.6 million students identified as international students in 2020) and ever-increasing (with a predicted increase of 250% by 2030) trend through the past decades. The sojourn impacts the students’ experience of the new culture and the ensuing shocks and adaptations. The understanding of something as complicated as culture, trying to be integrated into a new culture, and its perception to individuals, of course, have their ways of distinct communication trends through social media.

The struggle of maintaining and changing one’s cultural identity and adaptation across cultures has been …

Australian Older Adults' Views On Using Social Media For Reducing Social Isolation And Loneliness In Hearing Impaired Older Adults: A Community Conversation, Dona M. P. Jayakody, Ysraelle M. E. Tan, Isabelle Livings, Leesa Costello, Leon Flicker, Osvaldo P. Almeida

Research outputs 2022 to 2026

Objective(s): The objective of this study was to conduct a community conversation to identify the views of the community members when designing an online community using Facebook to support the psychosocial well-being of hearing-impaired older adults. Methods: A community conversation was held with 40 older adults aged more than 60 years. The participants were divided into groups of five and asked to discuss three open-ended questions. The researchers facilitated the discussions. Results: The overwhelming response from this group was that they did not use Facebook or social media as a tool for social connection and did not see the benefits …

"Why This Post Now?" : Dramaturging Politics And Social Media, Kennedy Kemmerer

Student Scholar Symposium Abstracts and Posters

Political events have always been influenced by the media, but social media has provided a much stronger influence than the typical newspaper or radio. Users of social media accounts (Instagram, Twitter, Facebook, TikTok, etc.) have the opportunity to share whatever they want, to whoever they want, whenever they want. While social media has given immense opportunity for artists and creators alike, it has also given way for creators to participate in uninformed performance, whether intended or not, with their content. Are social media consumers considering whether content, specifically political content, is actually true or are they accepting it at face …

Media, Distrust Of Government, And Fear Of Terrorism In The United States, Lauren Rowe

Student Scholar Symposium Abstracts and Posters

The United States is experiencing a growing threat from domestic terrorism, though there is a relative lack of understanding of this threat by the public, and there is a need to understand how public perceptions of risk have been shaped around the fear of terrorism. This paper explores the impact of various forms of media usage and intake on individual perceptions of terrorism, as well as the ways in which public governmental distrust and party identification relate to the fear of terrorism. Using the results obtained by the Chapman University Survey of American Fears in which data was gathered from …

Understanding Alcohol Use Discourse And Stigma Patterns In Perinatal Care On Twitter, Fritz Culp, Yuqi Wu, Dezhi Wu, Yang Ren, Phyllis Raynor, Peiyin Hung, Shan Qiao Ph.D., Xiaoming Li Ph.D., Kacey Eichelberger

Faculty Publications

(1) Background: perinatal alcohol use generates a variety of health risks. Social media platforms discuss fetal alcohol spectrum disorder (FASD) and other widespread outcomes, providing personalized user-generated content about the perceptions and behaviors related to alcohol use during pregnancy. Data collected from Twitter underscores various narrative structures and sentiments in tweets that reflect large-scale discourses and foster societal stigmas; (2) Methods: We extracted alcohol-related tweets from May 2019 to October 2021 using an official Twitter search API based on a set of keywords provided by our clinical team. Our exploratory study utilized thematic content analysis and inductive qualitative coding methods …

Qualitative Analysis Of A Twitter-Disseminated Survey Reveals New Patient Perspectives On The Impact Of Urinary Tract Infection, Marissa Valentine-King, Lindsey Laytner, Casey Hines-Munson, Kiara Olmeda, Barbara Trautner, Sheryl Justice, Christina Ching, Larissa Grigoryan

Faculty, Staff and Students Publications

Few studies have harnessed social media to explore patients’ experiences with urinary tract infection (UTI); therefore, we captured UTI experiences and future research suggestions through a Twitter-disseminated survey. The survey posed three qualitative questions inquiring about the impact of UTIs, greatest UTI management hurdle, and research suggestions. We also asked participants to rate how seriously others perceive UTIs and the importance of UTIs in their life (scale: 1–100 (highest)). The study period spanned from January to June 2021. Coding was performed in duplicate, followed by thematic analysis. Of 466 participants from 22 countries, 128 considered their UTIs recurrent (n …

In Search Of Time To Bring The Message On Social Media: Effects Of Temporal Targeting And Weather On Digital Consumers, Gunwoo Yoon, Cong Li, John Juyoung Choi

Faculty Publications

Marketers always incline to deliver advertising messages to the right consumer at the right time. Yet, the question of when exactly should such a persuasive message be sent to a consumer remains elusive in the existing literature. The current study aims to address this research question within the theoretical framework of contextual marketing. The authors argue that contextual information such as time and weather can be used to design more effective mobile advertising campaigns on social media. The results of a field experiment in cooperation with a local restaurant suggest that ads delivered at consumers’ pre-decision stage (i.e., non-meal time) …

On Networking The Writing Center: Social Media Usage And Non-Usage, Amanda M. May

The Writing Center Journal

This article presents findings from an IRB-approved study about writing center social media use and nonuse using survey data keyed to five factors: reasons for nonuse; purposes for use; platforms used; approaches to use that consider platforms and target audiences; and recommendations to other writing centers to use or not use social media. While the 91 writing centers not using social media commonly cited a lack of time, lack of staff, and lack of experience as reasons, the majority of writing centers in this study maintained a social media presence. These 153 writing centers tended to use multiple platforms, commonly …

Poster Abstract: Constory: Automatic Story Investigator Of Public Perception On The Mega Urban Infrastructure Project, Alireza Shamshiri, Rok Ryu Kyeong, Steven Mccullough, June Young Park

Association of Computing Machinery Open Access Agreement Publications-Archive

We evaluate the North Houston Highway Improvement Project (NHHIP) in Texas by analyzing social media data (Twitter) to determine the public perception on a series of issues in the project. We analyze the pertinent tweets since the project announcement (2008 to 2021). Our initial analysis is based on three distinct periods in which the volume of tweets has changed according to notable events: 1) release of the alternative design by the agency and 2) project pause, using topic modeling. Our results show a long-term public opinion shift from project itself to community and demolition. Although ’Neighborhood and Homes’-related tweets were …

The Implementation Of Social Media Based Library Services At The Federal University Of Technology, Owerri (Futo), Nigeria., Kingsley Egbukole, Marlene A. Holmner

Library Philosophy and Practice (e-journal)

Academic libraries are faced with the challenge of meeting the varied demands of users stemming from the ever-increasing different formats of information resources. These libraries around the world have thus adopted the use of social media -to render the required services to library users. FUTO library is experiencing serious challenges in the effort to accommodate the needs of its users - including the increasing number of users small reading spaces compared to the rising student population and the fact that many students live off-campus. This study investigates the possibility of adopting social media-based library services at the Federal University of …

Social Media And Body Image: Is Body Image Linked To Social Media Usage?, Sydnie Hoyt

Undergraduate Psychology Research Methods Journal

Social media is an ever-growing phenomenon, and while having the world at our fingertips proves convenient, it also has the potential to cause harm in the form of mental distress. Several studies have investigated whether the use of social media may be linked to body image issues. The present study further explored the potential link between social media and body image, specifically looking for a correlation between the number of hours spent on social media and intensity of body image concerns. Adult participants were recruited through the social media platforms of Instagram, Snapchat, Reddit, and Facebook. Participants completed a survey …

A Preview Of Post Amnesty Twitter: Analysis Of “Groomer” On Twitter After The Colorado Springs Shooting, Bond Benton, Yi Luo, Jin-A Choi, Keith Strudler, Keith Green

College of Communication and Media Scholarship and Creative Works

On November 24, 2022 Elon Musk stated that “general amnesty” would be given to Twitter accounts previously suspended for violent threats, harassment and misinformation. This appears to reflect Musk’s previously stated intent to run the platform as a “free speech absolutist.” The question in many people’s minds is what such an incarnation of Twitter will look like. The tragic shooting at an LGBTQIA+ nightclub in Colorado Springs, Colorado on Nov. 19-20 and the reaction the event generated on the platform provide a case that demonstrates the tensions that will come with reduced platform moderation. “Groomer,” a previously Twitter restricted slur …

Who Owns The Meme?: Establishing A Definitive Framework To Resolve Disputes In Social Media Account Ownership Between Employers And Employees, Tom Galvin

William & Mary Business Law Review

The pervasive nature of social media and its growing impact on every aspect of society has created a novel issue: who owns a social media account, an employer or an employee, following the termination of the employment relationship? Courts thus far have produced an inconsistent and confusing legal terrain that will only continue to breed uncertainty amongst parties involved in disputes over social media account ownership. This Note examines the current jurisprudence, analyzes its strengths and weaknesses, proposes a definitive framework to determine ownership between the parties, and demonstrates that framework using the facts of an ongoing case. This framework …