Digital Commons Network^™

Perception Of And Reactions To The Presence Of Url's In Print Advertising Of A Non-Technology Brand, Neil Melancon

LSU Master's Theses

This thesis, through an experiment of 108 subjects, studies the relationship between the presence of a Uniform Resource Locator (URL or web address) in newspaper advertisements and perception of the product advertised as well as the likelihood to act on the advertisement. The findings reveal URLs do in fact have an effect on perception, although, as it is suggested in the theoretical framework, it does not necessarily induce the subjects to act on the ad. This study also finds there is a stronger inclination for perception change to take place versus the likelihood for consumers to either seek more information …

Volume 93 Issue 14, Southwestern Oklahoma State University

The Southwestern - Archive

No abstract provided.

Volume 93 Issue 13, Southwestern Oklahoma State University

The Southwestern - Archive

No abstract provided.

Crow's Nest, November 28, 2001, Crow's Nest Staff

Crow's Nest

The November 28, 2001, issue of the Crow's Nest.

Crow's Nest, November 14, 2001, Crow's Nest Staff

Crow's Nest

The November 14, 2001, issue of the Crow's Nest.

Volume 93 Issue 7, Southwestern Oklahoma State University

The Southwestern - Archive

No abstract provided.

Crow's Nest, October 3, 2001, Crow's Nest Staff

Crow's Nest

The October 3, 2001, issue of the Crow's Nest.

The Pulse: October 2001, Lynn University

Student Newspapers

No abstract provided.

Crusader, September, 28, 2001, College Of The Holy Cross

Student Newspapers

The student newspaper for the College of the Holy Cross in Worcester, Massachusetts. Articles include coverage of campus events and issues, sports, editorials and special features.

Crusader, September, 21, 2001, College Of The Holy Cross

Student Newspapers

The student newspaper for the College of the Holy Cross in Worcester, Massachusetts. Articles include coverage of campus events and issues, sports, editorials and special features.

Volume 93 Issue 5, Southwestern Oklahoma State University

The Southwestern - Archive

No abstract provided.

Crow's Nest, September 19, 2001, Crow's Nest Staff

Crow's Nest

The September 19, 2001, issue of the Crow's Nest.

Vol. 52, No. 1, September 18, 2001, University Of Michigan Law School

Res Gestae

•'Til Tuesday •Human Spirit •In the Wake of the News •Apocalypse When •Never the Same Again •The Case for Rage and Retribution •Video Crop Anemic •The Insider •Crossword

Crusader, September, 14, 2001, College Of The Holy Cross

Student Newspapers

The student newspaper for the College of the Holy Cross in Worcester, Massachusetts. Articles include coverage of campus events and issues, sports, editorials and special features.

Crow's Nest, September 5, 2001, Crow's Nest Staff

Crow's Nest

The September 5, 2001, issue of the Crow's Nest.

Crusader, April, 27, 2001, College Of The Holy Cross

Student Newspapers

The student newspaper for the College of the Holy Cross in Worcester, Massachusetts. Articles include coverage of campus events and issues, sports, editorials and special features.

Crow's Nest, April 25, 2001, Crow's Nest Staff

Crow's Nest

The April 25, 2001, issue of the Crow's Nest.

Volume 92 Issue 24, Southwestern Oklahoma State University

The Southwestern - Archive

No abstract provided.

Volume 92 Issue 23, Southwestern Oklahoma State University

The Southwestern - Archive

No abstract provided.

Vol. 51, No. 11, April 10, 2001, University Of Michigan Law School

Res Gestae

•Affirming Affirmative Action •Culinary Wrestling, Palm Beach Style •Watch These Shows… PLEASE!!! •The Insider •Three Second Memory •Steven Segal •Memories of First Year •Think •Psychic •Airplane •Blacklist •Interview •Finals Rant •Crossword

Volume 92 Issue 22, Southwestern Oklahoma State University

The Southwestern - Archive

No abstract provided.

Crusader, March, 30, 2001, College Of The Holy Cross

Student Newspapers

The student newspaper for the College of the Holy Cross in Worcester, Massachusetts. Articles include coverage of campus events and issues, sports, editorials and special features.

Crow's Nest, February 21, 2001, Crow's Nest Staff

Crow's Nest

The February 21, 2001, issue of the Crow's Nest.

Volume 92 No 16, Southwestern Oklahoma State University

The Southwestern - Archive

No abstract provided.

Crusader, February, 9, 2001, College Of The Holy Cross

Student Newspapers

The student newspaper for the College of the Holy Cross in Worcester, Massachusetts. Articles include coverage of campus events and issues, sports, editorials and special features.

Volume 92 No 15, Southwestern Oklahoma State University

The Southwestern - Archive

No abstract provided.

Crow's Nest, February 7, 2001, Crow's Nest Staff

Crow's Nest

The February 7, 2001, issue of the Crow's Nest.

Volume 92 No 14, Southwestern Oklahoma State University

The Southwestern - Archive

No abstract provided.

Cursader, January, 26, 2001, College Of The Holy Cross

Student Newspapers

The student newspaper for the College of the Holy Cross in Worcester, Massachusetts. Articles include coverage of campus events and issues, sports, editorials and special features.

Publication Projects With Esl/Efl Students:A Handbook For Teachers, April A. Minerich

MA TESOL Collection

This paper is based on my experience teaching courses in which students created publications. I frequently teach both newsletter classes and memory book classes to students of other languages who are studying English in an intensive program. I have also taught classes in which ESL students produced student directories. I have participated in developing cookbooks. I also publish student work in certain classes that I teach.

It describes the process I use to do publication projects. I include theory to support the soundness of this idea in ESL/EFL instruction. The strategy for implementing the class is described. It then moves …