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The Pacifican October 30, 2008, University Of The Pacific Oct 2008

The Pacifican October 30, 2008, University Of The Pacific

All Issues - Student Newspaper, The Pacifican, Pacific Weekly

No abstract provided.


The Pacifican October 23, 2008, University Of The Pacific Oct 2008

The Pacifican October 23, 2008, University Of The Pacific

All Issues - Student Newspaper, The Pacifican, Pacific Weekly

No abstract provided.


The Pacifican October 9, 2008, University Of The Pacific Oct 2008

The Pacifican October 9, 2008, University Of The Pacific

All Issues - Student Newspaper, The Pacifican, Pacific Weekly

No abstract provided.


Volume 32, Issue 2 (Fall 2008) Oct 2008

Volume 32, Issue 2 (Fall 2008)

Transcript

No abstract provided.


October 1st 2008, Hispanic News Oct 2008

October 1st 2008, Hispanic News

Inland Empire Hispanic News

No abstract provided.


Leveraging News And Advertising To Introduce New Brands On The Web, Anca C. Micu, Esther Thorson Oct 2008

Leveraging News And Advertising To Introduce New Brands On The Web, Anca C. Micu, Esther Thorson

WCBT Faculty Publications

Previous studies using the integrated marketing communications framework have examined the increased effectiveness of combining either multiple media or different tactics when promoting a brand. This study considers integrating advertising and publicity to promote an unknown brand on the Internet. Experiment results indicate that when exposure to advertising combines with exposure to objective news about a new brand, effectiveness increases in terms of both brand attitudes and behavioral intentions. For sequencing exposures for technical brands, the news-then-advertising condition offers more effectiveness than the reverse sequence. When introducing non-technical brands on the Web though, using advertising first is more effective in …


The Pacifican September 25, 2008, University Of The Pacific Sep 2008

The Pacifican September 25, 2008, University Of The Pacific

All Issues - Student Newspaper, The Pacifican, Pacific Weekly

No abstract provided.


Spectrum, Volume 25, Issue 3, Sacred Heart University Sep 2008

Spectrum, Volume 25, Issue 3, Sacred Heart University

Newspapers (Obelisk & Spectrum)

High-profile guests visit university -- Student-run radio station hears major changes -- “Transcendent & Sublime” now showing in The Gallery of Contemporary Art -- 20 students lend their voices for educational online video Cable in the Classroom www,ciconline.org/ eLECTION -- Time capsule will remain sealed for 55 years, will be placed in the wall of the new chapel -- In the Spotlight: Shining senior Kaitlin McNally -- Pioneer football cruises past Iona -- Women's soccer picks up first win of season -- Men's Soccer ties Yale 0-0 -- Men’s basketball captain for the 2008-09 season is graduate student Joey Henley …


The Pacifican September 18, 2008, University Of The Pacific Sep 2008

The Pacifican September 18, 2008, University Of The Pacific

All Issues - Student Newspaper, The Pacifican, Pacific Weekly

No abstract provided.


Spectrum, Volume 25, Issue 2, Sacred Heart University Sep 2008

Spectrum, Volume 25, Issue 2, Sacred Heart University

Newspapers (Obelisk & Spectrum)

Mitch Albom shares his inspirations on success -- SHU sophomore Alison Cubbellotti battles liver disease with a little help from her friends and fellow students -- WSHU radio receives multiple journalism awards -- Habitat for Humanity comping for a cause at the eighth annual sleep out -- CCJV hosts memorial Holocaust exhibit -- Incompatible Roommates: How to survive your first year -- Women’s field hockey won their home opener 4-1 against the Fairfield U Stags -- Men’s soccer falls to Adelphi 3-1 -- Cross country competes at Fairfield, gears up for Monmouth -- Women’s soccer drops pair to Delaware and …


Spectrum, Volume 25, Issue 1, Sacred Heart University Sep 2008

Spectrum, Volume 25, Issue 1, Sacred Heart University

Newspapers (Obelisk & Spectrum)

Presidents from prestigious universities support lowering the drinking age to 18 — Like Other locations on campus, the University Chapel underwent some transformations and is due to be completed during spring 2009 -- Daughters of Isabella -- Class of 2012 enter college with new opportunities — You probably remember what you were doing when you found out about the Twin Towers on this day seven years ago -- Printing limit causes chaos -- The 4-Heart Harmony jazz choir will be performing in New York City on Sept. 11 in memory of victims from the disastrous events of seven years ago. …


September 7th 2008, Hispanic News Sep 2008

September 7th 2008, Hispanic News

Inland Empire Hispanic News

No abstract provided.


The Pacifican September 4, 2008, University Of The Pacific Sep 2008

The Pacifican September 4, 2008, University Of The Pacific

All Issues - Student Newspaper, The Pacifican, Pacific Weekly

No abstract provided.


September 3rd 2008, Hispanic News Sep 2008

September 3rd 2008, Hispanic News

Inland Empire Hispanic News

No abstract provided.


Volume 28, Number 3, September 2008 Olac Newsletter, Pat Loghry, Jan Mayo, Jay Weitz, Barbara Vaughan, Douglas King Sep 2008

Volume 28, Number 3, September 2008 Olac Newsletter, Pat Loghry, Jan Mayo, Jay Weitz, Barbara Vaughan, Douglas King

OLAC Newsletters

Digitized September 2008 issue of the OLAC Newsletter.


August 6th 2008, Hispanic News Aug 2008

August 6th 2008, Hispanic News

Inland Empire Hispanic News

No abstract provided.


July 23rd 2008, Hispanic News Jul 2008

July 23rd 2008, Hispanic News

Inland Empire Hispanic News

No abstract provided.


July 9th 2008, Hispanic News Jul 2008

July 9th 2008, Hispanic News

Inland Empire Hispanic News

No abstract provided.


State News Jul 2008

State News

The Southeastern Librarian

Recent developments from SELA member institutions.


Hbcu News Jul 2008

Hbcu News

The Southeastern Librarian

Recent activities from the Historically Black Colleges and Universities. Highlights include: six HBCU-ASERL librarian exchanges Announced; new HBCU library alliance director named.


People News Jul 2008

People News

The Southeastern Librarian

Recent professional developments from SELA members.


June 25th 2008, Hispanic News Jun 2008

June 25th 2008, Hispanic News

Inland Empire Hispanic News

No abstract provided.


June 11th 2008, Hispanic News Jun 2008

June 11th 2008, Hispanic News

Inland Empire Hispanic News

No abstract provided.


Contact Point, Arthur A. Dugoni School Of Dentistry Jun 2008

Contact Point, Arthur A. Dugoni School Of Dentistry

Contact Point

No abstract provided.


May 14th 2008, Hispanic News May 2008

May 14th 2008, Hispanic News

Inland Empire Hispanic News

No abstract provided.


The Pacifican May 8, 2008, University Of The Pacific May 2008

The Pacifican May 8, 2008, University Of The Pacific

All Issues - Student Newspaper, The Pacifican, Pacific Weekly

No abstract provided.


Spectrum, Volume 26, Issue 37, Sacred Heart University May 2008

Spectrum, Volume 26, Issue 37, Sacred Heart University

Newspapers (Obelisk & Spectrum)

Mr. SHU is crowned — SHU gives away free tuition — Biology department receives grant to study songbirds -- Poster showcase presents senior projects -- Secret Service Officers speak at SHU — Can your daily habits be a result of OCD? — Where students flock when the weather’s hot — Art & Design host senior Portfolio night --Slapstick comedy brings out best in Segel --SHU Forces proves talent at showcase -- Senior co-captains lead dance team to 4th in Nationals -- Media studies students display creative work for community -- Women's lacrosse wins first ever NEC title


The Pacifican May 1, 2008, University Of The Pacific May 2008

The Pacifican May 1, 2008, University Of The Pacific

All Issues - Student Newspaper, The Pacifican, Pacific Weekly

No abstract provided.


Spectrum, Volume 26, Issue 36, Sacred Heart University Apr 2008

Spectrum, Volume 26, Issue 36, Sacred Heart University

Newspapers (Obelisk & Spectrum)

Photojournalist opens eyes at SHU -- Phi Omega Tau hosts AIDS walk to raise awareness -- Student Government winners -- Professors receive grant to study horseshoe crabs -- Double majors find jobs easily in work world -- Does GPS get you there or no where ? -- From the new SHU Idol to American Idol --The 'Big' mystery behind your favorite man in red -- Professor Semel actively engages students to keep learning interesting -- Softball suffers setback with three loss weekend -- Girl’s lacrosse earns share of NEC regular season title with victory over Blue Devils -- Men’s lacrosse …


The Pacifican April 24, 2008, University Of The Pacific Apr 2008

The Pacifican April 24, 2008, University Of The Pacific

All Issues - Student Newspaper, The Pacifican, Pacific Weekly

No abstract provided.