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The Division I Ncaa Wrestling Championships, Ryan Degeeter

Master of Arts in Sport Management

The effects of the International Olympic Committee's decision to remove wrestling from the Olympic rotation are undeniable. In addition to exposing the then fragile state of wrestling, on a worldwide level, the "coming together" and rebuilding has led to many new positive changes as well as possibilities for more changes at the collegiate level, NCAA, in the United States. The NCAA, and NCAA wrestling in particular, is very adept to change and so a change of this stature would not be unheard of. The NCAA Division I Individual Wrestling Championships is already quite successful and this capstone looks into the …

Gaining S-T-E-A-M: A General Athletic Department Social Media Strategy, Brendan O'Hallarn, Craig A. Morehead, Shana L. Pribesh

Educational Leadership & Workforce Development Faculty Publications

In the 10 years since the invention of Facebook, social media sites have become an indispensable part of the marketing and communications strategy employed by a broad spectrum of organizations, including university athletic departments. While social media is almost universally used, a review of academic literature suggests the study of deployment of social media resources, and analysis of their effectiveness, is still very much in preliminary stages. Professional literature on social media use is out in front of peer-reviewed research. Therefore, we use Funk’s framework for social media practices as a point of departure, offering a social media strategy specifically …

The Daily Gamecock, Monday, April 27, 2015, University Of South Carolina, Office Of Student Media

April

No abstract provided.

A Qualitative Analysis Of Athletic Apparel And Equipment Sponsorship And Student-Athlete Recruitment At The Football Championship, Melissa J. Davies, Katharine A. Burakowski

College of the Pacific Faculty Articles

The purpose of this study was to extend previous literature on student-athlete college choice by examining part of the recruitment process as a precursor to student-athlete decision-making. More specifically, this exploratory study aimed to empirically examine the extent to which apparel sponsorships affect student-athlete recruitment. Semi-structured interviews were conducted with ten football players at a state-supported NCAA Football Championship Subdivision (FCS) institution in the Rocky Mountain region. An inductive approach was used in identifying three emergent themes. These themes suggest that football players at this institution did not hold the apparel and equipment sponsorship as a deciding factor for the …

A Qualitative Analysis Of Athletic Apparel And Equipment Sponsorship Related To Student-Athlete Recruitment, Melissa J. Davies, Katharine A. Burakowski

The Qualitative Report

The purpose of this study was to extend previous literature on student-athlete college choice by examining part of the recruitment process as a precursor to student-athlete decision-making. More specifically, this exploratory study aimed to empirically examine the extent to which apparel sponsorships affect student-athlete recruitment. Semi-structured interviews were conducted with ten football players at a state-supported NCAA Football Championship Subdivision (FCS) institution in the Rocky Mountain region. An inductive approach was used in identifying three emergent themes. These themes suggest that football players at this institution did not hold the apparel and equipment sponsorship as a deciding factor for the …

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Ncaa Fencing Championship, Zachary Moss

Master of Arts in Sport Management

This paper examined the many aspects of planning, organizing, and managing a sporting event. Specifically, it focused on the management of the 2019 NCAA Fencing Championships utilizing Welsh-Ryan Arena at Northwestern University as the host site. Every aspect of the event is examined beginning with the organization responsible for it, going through the structure of the event itself, outlining a marketing plan for the event, analyzing the management of employees and volunteers, discussing of potential risks associated with the facility for this event, analyzing ethical concerns of the event itself, and concluding with personal reflection from the paper's author. Included …

Ncaa Division I Men's Basketball Final Four, Patrick Rydeen

Master of Arts in Sport Management

The capstone project analyzed and presented insight into the NCAA Division I Men's Basketball Tournament, including a view of the financing, marketing, event management, while also giving a view of a major ethical dilemma that the NCAA faces. The tournament has evolved in the over 75 years it has been played to become a leading event for the NCAA and a major factor in the infrastructure of the organization as a whole. The nature of the event, namely the size and the rotating venues, created a major need for a strong risk management plan to ensure the safety of everyone …

National Collegiate Athletic Association (Ncaa) Division I Men's Basketball Final Tour, Leah Mccall

Master of Arts in Sport Management

Intercollegiate athletic competitions have been taking place for well over 150 years. The National Collegiate Athletic Association (NCAA) was created to oversee and regulate member school athletic competitions. The NCAA has three athletic divisions, Division I, II, and III. The NCAA currently hosts eighty-nine championships each year. This writing focuses on one of those contests, the NCAA Division I Men's Basketball Final Four. In particular, this writing focuses on the 75th Anniversary Division I Men's Basketball Final Four held in Atlanta, Georgia, in 2013. Specifically, this writing looks at what it takes to become a host city for the contest, …

Ncaa Division I Men's Basketball Final Four, Patrick Rydeen

Master of Arts in Sport Management

The capstone project analyzed and presented insight into the NCAA Division I Men's Basketball Tournament, including a view of the financing, marketing, event management, while also giving a view of a major ethical dilemma that the NCAA faces. The tournament has evolved in the over 75 years it has been played to become a leading event for the NCAA and a major factor in the infrastructure of the organization as a whole. The nature of the event, namely the size and the rotating venues, created a major need for a strong risk management plan to ensure the safety of everyone …

Ncaa Fencing Championship, Zachary Moss

Master of Arts in Sport Management

This paper examined the many aspects of planning, organizing, and managing a sporting event. Specifically, it focused on the management of the 2019 NCAA Fencing Championships utilizing Welsh-Ryan Arena at Northwestern University as the host site. Every aspect of the event is examined beginning with the organization responsible for it, going through the structure of the event itself, outlining a marketing plan for the event, analyzing the management of employees and volunteers, discussing of potential risks associated with the facility for this event, analyzing ethical concerns of the event itself, and concluding with personal reflection from the paper's author. Included …

A Historical Document Analysis Comparing High School Academic Eligibility Standards To Ncaa Academic Standards In 2014, Ashley N. Gard

All-Inclusive List of Electronic Theses and Dissertations

The challenges faced by student-athletes are a growing concern in todays society. Beyond heightened academic requirements, student-athletes face a multitude of tasks including weight training, practice, film review, and travel for competition. This makes the student life very complex. Jolly (2008) indicated that as student-athletes progress through their Educational experience, they experience higher structured time demands in regard to their sport participation, this being very true for college freshman. Venezia and Jaeger (2013) noted that "many studies over the past ten years have documented the disconnect between what high school teachers teach and what postsecondary instructors expect with regard to …

Ventures In Visionary Marketing: Identifying Game-Changing Branding Strategies In Ncaa Fbs Athletic Departments, Coyte Gene Cooper

Journal of Applied Sport Management

In today's competitive entertainment environment, National Collegiate Athletic Association (NCAA) athletic departments are being faced with unique challenges when it comes to attendance figures and fan engagement. To counter these chal-lenges, athletic departments are being forced to come up with strategies to build their brand with consumers. Thus, the purpose of the current research was to sur-vey marketing staff members at NCAA Division I athletic departments ( N = 46) to identify the peer departments considered as visionary in the area of branding. Overall, the research illustrated that In-Game Experience was determined as the most important area for maximizing efficiency …

U.S. Collegiate Athletics: International Student Athletes Recruiting Process, Evelyn S. Jara

Theses and Dissertations

The pressure to win has grown as a result of the billions of dollars invested in collegiate athletics and the increasing national media attention, and coaches and administrators are searching for an athletic edge (Wieberg, 2008). There are a limited number of American athletes that have the skills to impact the collegiate level. Competition to attract the top domestic players is high, so coaches turn to larger, international recruiting arenas with less competition (Riley, 1997). The National Collegiate Athletic Association (NCAA) regulates collegiate Sports in the United States, which is the only place in the world that provides the opportunity …

Perceived Leadership Qualities As Hiring Criteria For Athletic Trainers At Ncaa Institutions In The Southeast Region Of The United States, Katherine Ann Gonzalez

Student Theses and Dissertations

In sport organizations, those in authority such as athletic directors and athletic trainers should possess concrete leadership styles in order to maintain effectiveness of the organization (Kickul & Newman, 2000). Hiring employees that possess similar or compatible leadership attributes to the employer will help produce a positive, productive workplace. The purpose of this study was to evaluate hiring criteria characteristics in assistant athletic trainers at NCAA institutions in the Southeast Athletic Trainers' Association and to assess leadership qualities as main determinants for hiring. The 138 head athletic trainers at Divisions I, II, and III NCAA institutions that make up the …

Full Court Press: Northwestern University, A New Challenge To The Ncaa, William B. Gould Iv, Glenn M. Wong, Eric Weitz

Loyola of Los Angeles Entertainment Law Review

In recent years, a host of issues have arisen between the National Collegiate Athletic Association (NCAA) and the college athletes who provide the labor from which the NCAA and its member universities derive their profits. Many of these issues have been heavily publicized and have spurred a heated debate over the status of college athletes and the future of the collegiate athletic system. This Article primarily focuses on the issue of college athletes’ status as employees for purposes of federal labor law. The significant increase in the popularity of college sports in recent years has led to conference realignment, facility …

Pressure Kicks: The Effects Of Distracting Variables On The Outcome Of A Pressure Kick In Division-I College Football, Karen Moede

All Theses

A field goal kicker in NCAA Division-I college football experiences high amounts of pressure when placed in a game-winning situation. A pressure kick may result in optimal or less than optimal performance due the influence of various distracting factors, such as the evaluative nature of an audience or the pressure of being iced by the opposing team. Pressure kicks are classified as a field goal kick, during the last minute of game time (or during overtime), which will result in a lead or a tie game for the kicking team (Goldschmied, Nankin, & Cafri, 2010). Conflicting literature surrounding social facilitation, …

How Does The Amount Of Spending On Coaches' Salaries And Recruiting Budgets Affect Win Percentage In College Football?, Ashleigh "Alex" Watson

Honors Theses

College football has become much more than a sport for the athletes who play it and entertainment for the fans who watch it. In college football, especially for Football Bowl Subdivision (FBS) schools, winning has become a way to make money. However, in order to make money, people must spend money. In a college football program money is spent on a multitude of things. This study focuses on two important factors, coaches' salaries and recruiting budgets. Specifically, this study looked to find out how the amount of spending on coaches' salaries and recruiting budgets affected win percentage in college football. …

Symposium Introduction: The New Normal In College Sports: Realigned And Reckoning, Maureen A. Weston

Pepperdine Law Review

On Friday, April 5, 2013, Pepperdine University School of Law in Malibu, California convened the Pepperdine Law Review Symposium on The New Normal in College Sports: Realigned and Reckoning. Highlights included a conversation with institutional leaders of major intercollegiate athletic programs; a consideration of the possibility of an antitrust exemption for the NCAA; the impact of conference realignment, digital media, broadcasting, and commercialization; and other emerging hot topics in college sports.

Symposium: Should There Be Some Form Of Judicial (Or Other Independent Review Of Ncaa Enforcement Actions", Roger Williams University School Of Law

School of Law Conferences, Lectures & Events

No abstract provided.

I’M The One Making The Money, Now Where’S My Cut? Revisiting The Student-Athlete As An “Employee” Under The National Labor Relations Act, John J. Leppler

Pace Intellectual Property, Sports & Entertainment Law Forum

This Article argues why the National Collegiate Athletic Association’s (NCAA) Big-Time Division I College Football and Men’s Basketball student-athletes are legally “employees” and why these student-athletes are inadequately compensated for their revenue-producing skills.

Part II of this Article sets forth the common law “right of control” test and the National Labor Relation Act’s (NLRA) special statutory test for students in a university setting, and shows how the National Labor Relations Board (NLRB) and the judiciary determine whether a particular person, specifically a university student, meets these standards and is legally an “employee”. Moreover, the NCAA asserts it does not have …

Displaying Disability: A Content Analysis Of Person-First Language On Ncaa Bowl Championship Series College Athletic Department Websites, Joshua R. Pate, Brody J. Ruihley, Timothy Mirabito

Journal of Applied Sport Management

The purpose of this study was to (a) explore how information on accessible seating and parking was presented on college athletic department websites, and (b) identify what language was being used on college athletic department websites to communicate to people with disabilities. A content analysis was conducted with 67 NCAA Bowl Championship Series college athletic department websites. Results indicated that no more than 56.7% of schools used person-first language in reference to accessible seating and parking. Less than 36% of schools used person-first language in accessible parking headings or text, revealing a discrepancy in seating and parking language. The difference …

An Analysis Of A University Reclassification Effect On Applications Following A Move To A New Intercollegiate Athletic Association, Dylan P. Williams

LSU Doctoral Dissertations

Scholars have argued that athletics are utilized by universities to advertise their school to all individuals (Collins, 2012; Dwyer, Eddy, Havard, & Braa, 2010; Toma & Cross, 1998; Washington & Ventresca, 2004; Weaver, 2010). Expectedly, university officials are willing to contribute resources in order to develop an effective athletics program to establish an institution’s legitimacy among other universities (Collins, 2012; Toma & Cross, 1998; Washington & Ventresca, 2004). One tactic employed by schools focuses on the process of athletic association reclassification into the National Collegiate Athletic Association (NCAA) from other member associations (e.g., National Association for Intercollegiate Athletics). Officials consider …

Structural Relationship Among Loss Aversion, Emotion, And Sport Consumption: The Case Of Ncaa Men’S Basketball Tournament Bracketology, Brian H. Yim, Kevin K. Byon, Thomas A. Baker

AMTP Proceedings 2014

The NCAA Men’s Division I Basketball Championship, known to fans as March Madness, is one of the most popular annual sporting events in the United States. Despite its economic impact on the sports industry, relative few studies have examined phenomena surrounding the March Madness bracket. Some (e.g., Kaplan &Garstka, 2001; McCrea &Hirt, 2009) have focused on how to make accurate predictions for the tournament. However, sports marketers need to understand why and how participants make decisions when filling out their brackets, and no studies have investigated this behavior. To fill this void, the current project was conducted to explain the …

Perceived Impacts Of Hosting A College Baseball Regional Or Super Regional: Student Perspective At Possible Host Institution, Marcus Trent Ozbun

Graduate Theses and Dissertations

College athletics is an ever growing industry, particularly the sports of football and basketball. Previous research in college athletics has tended to focus only on these two sports and their economic impacts, disregarding any Social or general negative impacts they may bring with them. The purpose of this study was to develop a deeper understanding of students' perceptions of Social, economic and general negative impacts associated with hosting a NCAA baseball regional or super regional on the host campus and community. Hosting NCAA postseason events on campus is rare for many universities, so it is important to study how students …

A Profile Of The Characteristics And Professional Development Needs Of National Collegiate Athletic Association Division Ii Athletic Directors, Dustin Smith

Graduate Theses and Dissertations

The purpose for conducting the study was to identify the personal, professional, and educational backgrounds of NCAA Division II athletic directors. The study was designed to detail the professional development opportunities that existed among the population, and determine how frequently the NCAA Division II athletic directors took advantage of the opportunities that were available to them. The significance of the study rested on the ability to identify the NCAA Division II athletic director population and describe the qualities and characteristics that comprised the target population. Since little data existed detailing this population, the study provided an opportunity to describe a …

Impact Of Intercollegiate Athletics On Undergraduate Enrollment At A Small, Faith-Based Institution, Matthew J. Brunet, Michele W. Atkins, Gary R. Johnson, Linn M. Stranak

Journal of Applied Sport Management

Based on previous research, it is apparent many National Collegiate Athletic Association (NCAA) Division I institutions benefit from the existence of and success in intercollegiate athletics. However, few studies have researched the impact of intercollegiate athletics at National Association of Intercollegiate Athletics (NAIA) institutions. Therefore, the purpose of this study was to investigate the effect of intercollegiate athletics at a small, faith-based institution affiliated with the NAIA. More specifically, does success in or the existence of intercollegiate athletics have an effect on students’ decisions to enroll at this institution? Findings indicate the majority of freshmen student participants, including many intercollegiate …

Future Trends In Outsourced Marketing Within Division I Intercollegiate Athletics: An Initial Round Of A Delphi Study, Robert H. Zullo

Journal of Applied Sport Management

The purpose of this study was to examine opinions regarding future trends in outsourced intercollegiate sports marketing from managers of the outsourced marketing companies hired to administer media and marketing rights at select National Collegiate Athletic Association (NCAA) Division I schools. Twenty-eight of the 61 companies selected to participate in this study responded. Via the Delphi Method, data were collected as descriptive statistics, and frequencies were analyzed along with qualitative responses. The findings indicated that outsourced companies seek new business opportunities for the future with athletic departments. The most likely area involved athletic facility naming rights; retailing, licensing and concessions …

Moving On Up: Division I Athletic Directors’ Career Progression And Involvement, Robin Hardin, Coyte G. Cooper, Landon T. Huffman

Journal of Applied Sport Management

Collegiate athletic directors (ADs) are the chief executive officers within the athletic department of the colleges and universities they serve. While they are certainly high-profile, influential professionals, there are a limited number of research studies that focus in-depth on the career experiences of these athletic administrators. The purpose of this research was to examine the career experiences of athletic directors. The results showed a shift in the need for athletic directors to understand business and development and obtain a graduate degree. More than 80% held a master’s degree with previous areas of employment in development and marketing. Such skills were …

A Polarizing Issue: Faculty And Staff Perceptions Of Intercollegiate Athletic Academics, Governance, And Finance Post-Ncaa Investigation, Gregory Lewinter, Erianne A. Weight, Barbara Osborne, John Brunner

Journal of Applied Sport Management

Following an athletics scandal that invoked internal upheaval and National Collegiate Athletic Association (NCAA) sanctions, non-athletics employees at The University of North Carolina at Chapel Hill were invited to participate in a survey investigating their satisfaction with academics, governance, and finance of intercollegiate athletics. This study extends the 2006 Knight Commission sponsored study, Faculty Perceptions of Intercollegiate Athletics: A National Study of Faculty at NCAA Division I Football Bowl Subdivision (FBS) Institution to a post-infraction single-school population. Three philosophical viewpoints describing basic faculty issues and assumptions that divide Division I institutional reformers were utilized to frame the examination (Sack, 2009). …