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The Impact Of Ict Usage In Improving Advertising Strategies In Selected Media House: A Case Study Of Splash Fm (105.5), Adeyinka Olubunmi Adigun Miss, Temitope Samuel Akinbinu Mr Apr 2017

The Impact Of Ict Usage In Improving Advertising Strategies In Selected Media House: A Case Study Of Splash Fm (105.5), Adeyinka Olubunmi Adigun Miss, Temitope Samuel Akinbinu Mr

Library Philosophy and Practice (e-journal)

ABSTRACT

Developments in the history of human communication, often called, ‘the information society’, and have transformed the way many people work in the media and entertainment industries. This study examined how modern communication technology facilitates the practice of broadcasting. Attention was focused in particular on the application and adoption of ICT, it cost effectiveness as well as its impact on the social relationship between the broadcast advertising of different hierarchy.

The survey method was adopted in order to sample the opinion of the subjects for the study.

It consisted of a structured questionnaire which was used as an instrument to …


The Colby Echo (2017-04-06), Colby College Apr 2017

The Colby Echo (2017-04-06), Colby College

The Colby Echo

Published by the students of Colby College since 1877, The Colby Echo is the weekly, editorially independent student-run newspaper of Colby College in Waterville, Maine. Published monthly, 1877-1886; semi-monthly, 1886-1897; and weekly, during the academic year, 1898-present.


The Winonan, Winona State University Apr 2017

The Winonan, Winona State University

The Winonan - 2010s

No abstract provided.


The Current Volume 27: Issue 26, Nova Southeastern University Apr 2017

The Current Volume 27: Issue 26, Nova Southeastern University

Student Newspapers

No abstract provided.


Communo Magazine, Spring 2017, School Of Communication Apr 2017

Communo Magazine, Spring 2017, School Of Communication

CommUNO Magazine

CommUNO magazine is produced by Capstone Communication and published annually by the UNO School of Communication: 6001 Dodge Street, ASH 140, Omaha, NE 68182: Phone: 402.554.2600. Fax: 402.554.3836. For more information, follow us on Twitter@ CommUNO, join the “UNO School of Communication” page on Facebook or visit communication.unomaha.edu.


Nea Big Read Film Series: The Most Dangerous Man In America, Central Washington University, Cynthia Mitchell Mar 2017

Nea Big Read Film Series: The Most Dangerous Man In America, Central Washington University, Cynthia Mitchell

Brooks Library Events

NEA Big Read is an event held througout the country in which many book clubs read the same book. The book for 2017 is The Things They Carried by Tim O'Brien. This poster is for a film screening of The Most Dangerous Man in America: Daniel Ellsburg and the Pentagon Papers.


The Winonan, Winona State University Mar 2017

The Winonan, Winona State University

The Winonan - 2010s

No abstract provided.


The Current Volume 27 : Issue 25, Nova Southeastern University Mar 2017

The Current Volume 27 : Issue 25, Nova Southeastern University

Student Newspapers

No abstract provided.


The Winonan, Winona State University Mar 2017

The Winonan, Winona State University

The Winonan - 2010s

No abstract provided.


The Current Volume 27 : Issue 24, Nova Southeastern University Mar 2017

The Current Volume 27 : Issue 24, Nova Southeastern University

Student Newspapers

No abstract provided.


The Colby Echo (2017-03-16), Colby College Mar 2017

The Colby Echo (2017-03-16), Colby College

The Colby Echo

Published by the students of Colby College since 1877, The Colby Echo is the weekly, editorially independent student-run newspaper of Colby College in Waterville, Maine. Published monthly, 1877-1886; semi-monthly, 1886-1897; and weekly, during the academic year, 1898-present.


The Current Volume 27 : Issue 23, Nova Southeastern University Mar 2017

The Current Volume 27 : Issue 23, Nova Southeastern University

Student Newspapers

No abstract provided.


The Colby Echo (2017-03-09), Colby College Mar 2017

The Colby Echo (2017-03-09), Colby College

The Colby Echo

Published by the students of Colby College since 1877, The Colby Echo is the weekly, editorially independent student-run newspaper of Colby College in Waterville, Maine. Published monthly, 1877-1886; semi-monthly, 1886-1897; and weekly, during the academic year, 1898-present.


The Colby Echo (2017-03-02), Colby College Mar 2017

The Colby Echo (2017-03-02), Colby College

The Colby Echo

Published by the students of Colby College since 1877, The Colby Echo is the weekly, editorially independent student-run newspaper of Colby College in Waterville, Maine. Published monthly, 1877-1886; semi-monthly, 1886-1897; and weekly, during the academic year, 1898-present.


The Winonan, Winona State University Mar 2017

The Winonan, Winona State University

The Winonan - 2010s

No abstract provided.


Media Relations In A Changing Media Landscape: A Study Of Interviews With Public Relations Practitioners, Toni-Ann Hall Mar 2017

Media Relations In A Changing Media Landscape: A Study Of Interviews With Public Relations Practitioners, Toni-Ann Hall

KSU Journey Honors College Capstones and Theses

This thesis aims to discover the current state of dialogue between public relations practitioners and members of the media. At its core, media relations deals with the relationships between public relations practitioners and the journalists they frequently interact and hope to build relationships with. Technology changes rapidly, and so does the communication field, so an ongoing assessment of these dovetailing industries is necessary for the productivity of professionals in a digital and multimedia society. This research captures perspectives and experiences from public relations practitioners in agency and corporate environments alongside external, peer-reviewed research. It examines the contributing factors in how …


Reducing Partisan Bias In Political Reporting For A Better Informed Public, Emily Holland Mar 2017

Reducing Partisan Bias In Political Reporting For A Better Informed Public, Emily Holland

Journalism

This study focused on bias in political journalism, attempting to find how political journalists today can improve the quality of their work for a better informed public. By collecting data from the literature currently available, gaps within said literature were found. Therefore, three experts within the relevant fields of political communications research, political journalism, and editing were asked the same questionnaire in an individual interview setting in order to resolve the unanswered questions. These interviews were used to further the information already available in the literature, while also attempting to fill in the research question gaps.

After the data was …


The Effects Of Social Media On Public Consumption Of News, Journalism And Relationship Building In Public Relations, Heather E. Fissel Mar 2017

The Effects Of Social Media On Public Consumption Of News, Journalism And Relationship Building In Public Relations, Heather E. Fissel

Journalism

This study presents information regarding the effects social media has had thus far on the consumption and understanding of news and current events in today’s society. It analyzes how social media has altered traditional news media and what literature predictions are for the future of the journalism profession. This study also presents information regarding how social media has affected public relations and the formation of relationships with stakeholders and publics. It analyzes what literature states on the subjects and takes a closer look at how technology has impacted journalism and public relations curriculum as well. Journalists are facing challenges because …


The Current Volume 27 : Issue 22, Nova Southeastern University Feb 2017

The Current Volume 27 : Issue 22, Nova Southeastern University

Student Newspapers

No abstract provided.


Marlow Has Music And Journalism In His Dna., Aldemaro Romero Jr. Feb 2017

Marlow Has Music And Journalism In His Dna., Aldemaro Romero Jr.

Publications and Research

Not that many people are capable of excelling in two apparently different professions at the same time. Or at least that’s the assumption in today’s world, when it seems that specialization is the way to go if you want to succeed. Yet, from time to time, we encounter people who are exceptions to the rule.

One of those exceptions is Dr. Eugene Marlow. Even his academic background shows how versatile he can be. He holds a master’s degree in music composition from Hunter College in New York and a doctorate in media studies from New York University.


The Colby Echo (2017-02-23), Colby College Feb 2017

The Colby Echo (2017-02-23), Colby College

The Colby Echo

Published by the students of Colby College since 1877, The Colby Echo is the weekly, editorially independent student-run newspaper of Colby College in Waterville, Maine. Published monthly, 1877-1886; semi-monthly, 1886-1897; and weekly, during the academic year, 1898-present.


The Winonan, Winona State University Feb 2017

The Winonan, Winona State University

The Winonan - 2010s

No abstract provided.


The Current Volume 27 : Issue 21, Nova Southeastern University Feb 2017

The Current Volume 27 : Issue 21, Nova Southeastern University

Student Newspapers

No abstract provided.


The Colby Echo (2017-02-16), Colby College Feb 2017

The Colby Echo (2017-02-16), Colby College

The Colby Echo

Published by the students of Colby College since 1877, The Colby Echo is the weekly, editorially independent student-run newspaper of Colby College in Waterville, Maine. Published monthly, 1877-1886; semi-monthly, 1886-1897; and weekly, during the academic year, 1898-present.


The Winonan, Winona State University Feb 2017

The Winonan, Winona State University

The Winonan - 2010s

No abstract provided.


The Current Volume 27 : Issue 20, Nova Southeastern University Feb 2017

The Current Volume 27 : Issue 20, Nova Southeastern University

Student Newspapers

No abstract provided.


The Colby Echo (2017-02-09), Colby College Feb 2017

The Colby Echo (2017-02-09), Colby College

The Colby Echo

Published by the students of Colby College since 1877, The Colby Echo is the weekly, editorially independent student-run newspaper of Colby College in Waterville, Maine. Published monthly, 1877-1886; semi-monthly, 1886-1897; and weekly, during the academic year, 1898-present.


The Winonan, Winona State University Feb 2017

The Winonan, Winona State University

The Winonan - 2010s

No abstract provided.


The Current Volume 27 : Issue 19, Nova Southeastern University Feb 2017

The Current Volume 27 : Issue 19, Nova Southeastern University

Student Newspapers

No abstract provided.


The Winonan, Winona State University Feb 2017

The Winonan, Winona State University

The Winonan - 2010s

No abstract provided.