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Fragmentation And Segmentation: Marketing Global Benefits, Russell P. Adams Sep 2011

Fragmentation And Segmentation: Marketing Global Benefits, Russell P. Adams

International Business and Entrepreneurship Faculty Publications

Though consumption culture and globalization are major themes impacting the modern landscape, there has been limited research in these areas due to, in part, the increasing fragmentation of markets. A case is made that the seemingly disparate views, cultural fragmentation and global segmentation can be harmonized. This paper presents a theoretical framework to understand how the fragmentation of markets and global segmentation strategies can be compatible. Due to the cultural convergence brought on by globalization and marketing intermediaries, global segments can be identified through the common needs sought by consumers.


Hollywood's Other America: Neoliberalism, Us Hegemony, And The Construction Of An Imaginative Geography Of The Americas In Contemporary Us Film, Brent Smith Jul 2011

Hollywood's Other America: Neoliberalism, Us Hegemony, And The Construction Of An Imaginative Geography Of The Americas In Contemporary Us Film, Brent Smith

Foreign Languages & Literatures ETDs

This thesis explores the production of Latin America as a space in Hollywood films in the context of neoliberal hegemony and the shifting power relations of late capitalist globalization. Drawing on Edward Said's notion of 'imaginative geographies' I examine the way in which Hollywood representations of Latin America have constructed a spatio-temporal imaginative geography of the Americas that structures US knowledge of Latin America, arguing that these representations form part of a neocolonial discourse that legitimates neoliberal economic expansion and direct US military or political intervention in Latin America. In contemporary US film, this geographic imaginary is produced through representations …


The Experience Of Drugs: Utopian Imagination And Virtual Community In The Rose Seller, Lizardo Herrera Jan 2011

The Experience Of Drugs: Utopian Imagination And Virtual Community In The Rose Seller, Lizardo Herrera

Modern Languages

This article explores the hallucinations and the utopian desire in The Rose Seller (1998), a movie by the Colombian director Víctor Gaviria. On the one hand, the film shows the death of the street children of Medellín-Colombia and that the surrounding world of drugs is extremely violent; thus the audience can watch how these children live in very precarious conditions and how they are forced to face death on a daily basis. On the other hand, drugs lead these children to an imaginary space where they experience their affective world intensely. I suggest that this imaginary space constitute their utopian …


Building Transnational Media Spaces: Immigrant Journalism In South Florida, Moses A. Shumow Dec 2010

Building Transnational Media Spaces: Immigrant Journalism In South Florida, Moses A. Shumow

Open Access Dissertations

Since the election of Hugo Chávez in 1999 and the subsequent rapid growth of Venezuelan immigration to the United States, there has been an explosion of Venezuelan community media in South Florida. While focused on local issues, the mediated communication being produced and distributed among members of this community remains distinctly transnational in scope, informed primarily by events taking place in Venezuela as the country is being transformed politically, socially, and economically under the controversial leadership of President Hugo Chávez. This study presents an empirical, qualitative investigation into the practices of Venezuelan media producers in South Florida through a series …


Nationhood And Women In Postcolonial African Literature, Elda Hungwe, Chipo Hungwe Sep 2010

Nationhood And Women In Postcolonial African Literature, Elda Hungwe, Chipo Hungwe

CLCWeb: Comparative Literature and Culture

In their article "Nationhood and Women in Postcolonial African Literature" Elda Hungwe and Chipo Hungwe, through an analysis of Pepetela's Mayombe, Achebe's Anthills of the Savannah, and Ngugi's Petals of Blood discuss nationhood and nation in postcolonial African literature within the framework of the postcolonial theory. Postcolonial theory negates master narratives of nation and nationhood, hence it deconstructs such narratives as problematic. Hungwe and Hungwe discuss problems associated with definitions of nation where groups or members are peripheralized. While Hungwe and Hungwe acknowledge that nationalism served a critical role during decolonization, their conclusion is that in postcolonial Africa notions of …


Designing Contemporary China: National Design Identity At The Crossroads, Wendy Siuyi Wong Jul 2010

Designing Contemporary China: National Design Identity At The Crossroads, Wendy Siuyi Wong

DRS Biennial Conference Series

China is an ancient civilization rapidly developing in a globalized post-modern context. The country now finds itself at a crossroads, with outside ideologies and forces of “Americanization” and “Westernization” competing against its cultural heritage and communist economic system to form a national design identity for contemporary China. This paper uses the rise of modern design in China, design examples from Hong Kong and Taiwan, the 2008 Beijing Olympics opening ceremony, and Victoria & Albert Museum’s China Design Now exhibit to investigate questions of national identity as they pertain to design. It argues that, with the whole world watching China’s rise …


Globalization: Acculturation Or Cultural Erosion? A Historical Reflection, Bolanle Awe Jun 2010

Globalization: Acculturation Or Cultural Erosion? A Historical Reflection, Bolanle Awe

Journal of Global Initiatives: Policy, Pedagogy, Perspective

This paper is a historical reflection on contemporary African culture history. It situates globalization within the context of Africa's role in the world. It examines the human dimension, the interaction of human beings globally, the migration of people from their original homes, and their settlement in new abodes. In addition, migration has raised the issue of the status of migrants in their adopted countries. Indeed, the growing incidence of African migration is currently at the center of various debates on the African continent and in the host countries.


Actor-Network Theory Of Cosmopolitan Education, Hiro Saito Jun 2010

Actor-Network Theory Of Cosmopolitan Education, Hiro Saito

Research Collection School of Social Sciences

In the past, philosophers discussed cosmopolitanism as a normative ideal of allegiance to humanity as a whole. A debate among social theorists, however, has examined cosmopolitanism as an incipient empirical phenomenon: an orientation of openness to foreign others and cultures. This paper introduces actor-network theory to elaborate the social-theoretical conception of cosmopolitanism. In light of the actor-network theory of cosmopolitanism, the paper proposes cosmopolitan education that aims to foster in students three dispositions: to extend attachments to foreign people and objects; to understand transnational connections in which their lives are embedded; and to act on these attachments and understandings to …


Theorizing Ambivalence In Ang Lee's Transnational Cinema: The Discourse Of Chinese Identity Between The Local And The Global, Chih-Yun Chiang Jan 2010

Theorizing Ambivalence In Ang Lee's Transnational Cinema: The Discourse Of Chinese Identity Between The Local And The Global, Chih-Yun Chiang

Electronic Theses and Dissertations

Using ambivalence as a theoretical framework, this study examines Ang Lee's cinematic discourse of Chinese identity, which is co-constructed with the audiences from different cultural communities. I focus on Ang Lee's transnational films Crouching Tiger Hidden Dragon and Lust, Caution as my two case studies. By analyzing the audience discourse from Taiwan, Mainland China, and overseas Chinese communities, I am able to conceptualize their reactions as communicative moments that co-construct the meaning of the film text. I suggest that ambivalence is a self-representational strategy for the ethnic "Other," who is historically denied access to representation, to contest and subvert the …


Short-Term Study Abroad And Religious Commitment: A Look At What Impacts Global And Multicultural Awareness , Melissa J. Stromberger Jan 2010

Short-Term Study Abroad And Religious Commitment: A Look At What Impacts Global And Multicultural Awareness , Melissa J. Stromberger

Doctor of Psychology (PsyD)

No abstract provided.


Thinking Globally, Writing Locally: Re-Visioning Critical And Service Learning Pedagogies With Globalization Theory, Cara Lindsey Kozma Jan 2010

Thinking Globally, Writing Locally: Re-Visioning Critical And Service Learning Pedagogies With Globalization Theory, Cara Lindsey Kozma

Wayne State University Dissertations

Based on a theoretically informed qualitative study, my dissertation looks at critical and service learning pedagogies, focusing on the numerous critiques that have arisen within contemporary composition scholarship. Critical pedagogy has recently come under scrutiny on the grounds that it opposes students' pragmatic views and career concerns, effects student resistance in the classroom, devalues students' personal experiences, and stigmatizes white students (particularly white males). Within service learning, scholars point to numerous problems as well: It can create a false hierarchy between students and community partners by evoking an ideology of "service" and an us/them mentality; it may not be truly …


Visitors Pass: The Story Of A Group Of Pakistani Immigrant Students At Sawyer High School, Melissa Gersh Fischer Jan 2010

Visitors Pass: The Story Of A Group Of Pakistani Immigrant Students At Sawyer High School, Melissa Gersh Fischer

Dissertations

New immigrant populations are shaped in significant ways by globalization. The phenomenon of transnationalism has changed the localized sense of "home" and "local cultures" on a global scale. In fact, "Globalization lies at the core of current sociocultural experiences, especially in processes of identity construction, communal practices, subject positioning, and agency" (Santiago-Irizarry, 2008). This ethnographic study focuses on the question of how agency and institutional structures, in a global society, impact the lived experiences of Pakistani immigrant students at an urban public high school. A review of literature on identity formation, globalization, and institutional structures is essential to answering this …


Islam, Cultural Hybridity And Cosmopolitanism: New Muslim Intellectuals On Globalization, Carool Kersten Ph.D. Nov 2009

Islam, Cultural Hybridity And Cosmopolitanism: New Muslim Intellectuals On Globalization, Carool Kersten Ph.D.

Journal of International and Global Studies

This essay explores those Muslim discourses on the phenomenon of globalization which distinguish themselves by not succumbing to the antagonism guiding Huntington’s ‘clash of civilization’ thesis (1996) or Benjamin Barber’s account of ‘Jihad vs. McWorld’ (1995), either through the ‘blind imitation’(taqlid) characterising the unquestioned preservation of the classical Islamic heritage by traditionalist Muslims or through the atavistic return to the supposed pristine Islam of the ‘Pious Ancestors’ (salaf) of revivalist (fundamentalist) respondents. Combining an intimate familiarity with the heritage of Muslim civilization with a solid knowledge of recent achievements of the Western academe in the human sciences, the ‘new Muslim …


Constructing A New Nationalism From Below: The Dalit Movement, Politics And Transnational Networking, Lisa A. Daily May 2009

Constructing A New Nationalism From Below: The Dalit Movement, Politics And Transnational Networking, Lisa A. Daily

USF Tampa Graduate Theses and Dissertations

This research examines one potential route for sub-national social movements to alter preexisting contemporary nationalisms- the transnational social movement network. When social movements "go global" they move beyond the nation where they are typically excluded from the national project and instead, become members of an alternative and inclusive transnational project. What social movements do at this level is not under examination here, but rather how they go about returning to their respective nations and challenging the hegemonic national project. Does the transnational site impact the success of sub-national social movements? Is a movement more likely to achieve its goals and …


City Level Development New Key To Successful Development, Gina Herron Apr 2009

City Level Development New Key To Successful Development, Gina Herron

USF Tampa Graduate Theses and Dissertations

Development is one of the most debated issues in political science today. There has never been a clear consensus reached on what is one successful path to developmental success for nations to follow. Organizations such as the World Bank and the International Monetary Fund and already developed nations have long touted a policy based on rapid privatization, which has been often referred to as shock therapy.

During this current period of globalization it has never been more important for underdeveloped nations to successfully move towards development, in order for those nations to not be left behind in an ever increasing …


Constructed Global Space, Constructed Citizenship, Micky Lee Jan 2009

Constructed Global Space, Constructed Citizenship, Micky Lee

College of Arts & Sciences Faculty Works

This article examines the relation between global space and citizenship by examining the cases of WTO meeting and Hong Kong Disneyland. Scholars assert that global space can unsettle naturalised social relations. Yet, an ambiguous and vague sense of citizenship and a neoliberal spatiotemporal frame constrain how the state, the media, and the locals interpret the meanings of space, and how citizenship is manifested in space. In the global space of the WTO meeting and the Hong Kong Disneyland, the Hong Kong Chinese identity is reinforced by demonising South Korean farmers and mainland Chinese.


Globalization And Corporate Social Responsibility: Challenges For The Academy, Future Lawyers, And Corporate Law, Faith Stevelman Jan 2009

Globalization And Corporate Social Responsibility: Challenges For The Academy, Future Lawyers, And Corporate Law, Faith Stevelman

Articles & Chapters

Changes in information technology, in combination with changing popular and political opinion (including concern over climate change) are moving the subject of corporate social responsibility ('CSR') to the forefront of policy reform, consumer and investor behavior, and graduate business education. Nevertheless, up to the present, CSR has not thrived within law schools’ curricula, or mainstream graduate or undergraduate programs. First, the subject is too synthetic to fit neatly within the core, established framework of academic subject areas (e.g. history, economics, sociology and management), or law schools’ conventional teaching of corporate, securities, employment, administrative, or environmental law. CSR is relevant to …


The Empire Sings Back: Aesthetics, Politics, And Postcolonial Whimsy, Namita Goswami Jan 2009

The Empire Sings Back: Aesthetics, Politics, And Postcolonial Whimsy, Namita Goswami

Contemporary Aesthetics (Journal Archive)

This essay recovers the devalued aesthetic dimension of the Bollywood film/song from its political over-determination as national allegory. The qualities attributed to the film/song, such as effeminacy, irrationality, fantasy, and non-synchronicity, which I term its postcolonial whimsy, and its surplus value as the Bollywood film’s most transnational component, allow for the free play of the imagination. This admits the possibility of another performative public culture and imagined community not premised on exploitation, calculability, and passive spectatorship and consumption. The film/song enables affect without literal linguistic comprehension, especially among those unfamiliar with the indigenous languages and musical traditions. What is derided …


Hiv/Aids: An Opportunistic Infection Of Globalization?, David H. Lee Oct 2008

Hiv/Aids: An Opportunistic Infection Of Globalization?, David H. Lee

Publications and Research

No abstract provided.


Tales, Techs And Territories: Private International Law, Globalization, And The Legal Construction Of Borderlessness On The Internet, Andrea Slane Jul 2008

Tales, Techs And Territories: Private International Law, Globalization, And The Legal Construction Of Borderlessness On The Internet, Andrea Slane

Law and Contemporary Problems

The Internet has often been described as "borderless," owing to the technical features of Internet communications that make content accessible to anyone with a network connection, regardless of his or her location. This borderlessness has been widely thought both to confound legal regimes relying on territoriality and to fundamentally create a crisis for jurisdictional determination of both public- and private-law matters. Here, Slane dissects the images of globalization at work in conflicts cases involving harms caused by postings on the Internet and demonstrates how these images work to produce a coherence for the field of conflicts as well as the …


The Anti-Network: Private Global Governance, Legal Knowledge, And The Legitimacy Of The State, Annelise Riles Jul 2008

The Anti-Network: Private Global Governance, Legal Knowledge, And The Legitimacy Of The State, Annelise Riles

Cornell Law Faculty Publications

Global private law has become the source of both anxiety and euphoria. Inherent in this fascination is the assumption that global private law threatens the legitimacy of the state by taking over its functions through new techniques of governance. In this article, I build upon research in one arena of global private governance, the production of legal documentation for the global swap markets, to challenge the most prominent assumptions about private law beyond the state. I argue that rather than focusing on how global private law is or is not an artifact of state power, a body of private norms, …


Globalization And Social Work Education : An Initial International Inquiry., Elaine Rushmore Wright Dec 2007

Globalization And Social Work Education : An Initial International Inquiry., Elaine Rushmore Wright

Electronic Theses and Dissertations

With an increasing awareness of a global-local reality, social work research and theorizing on globalization is limited but growing. From a multinational perspective, the purpose of this dissertation was to contribute to the emerging professional discourse through (a) an examination of definitions and dimensions of globalization and (b) and an exploration of the impact of globalization on social work education. Perspectives on globalization were collected on a newly designed and translated survey from 46 social work educators from schools and social work in China, Germany, Russia, and the United States of America. Descriptive analysis and the coding of themes were …


Masyarakat Konsumen Sebagai Ciptaan Kapitalisme Global: Fenomena Budaya Dalam Realitas Sosial, Selu Margaretha Kushendrawati Dec 2006

Masyarakat Konsumen Sebagai Ciptaan Kapitalisme Global: Fenomena Budaya Dalam Realitas Sosial, Selu Margaretha Kushendrawati

Makara Human Behavior Studies in Asia

Global capitalism, which is born in the globalization process, has created consumption culture and consumer society— whose existence is seen just in the differences of their consumption commodities, and on and on consumes the signs and social status that marked on the commodities. In itself, global capitalism has the progressive-power which can help us in our daily live. However, the same progressiveness could bring the world in the unrecoverable and uncontrollable progressiveness. Progressive-power that inherent in the global capitalism has the tendency to lead the world into undetermined, injustice and hegemonic situation. This paper would discover this global capitalism phenomena, …


Masyarakat Konsumen Sebagai Ciptaan Kapitalisme Global: Fenomena Budaya Dalam Realitas Sosial, Selu Margaretha Kushendrawati Dec 2006

Masyarakat Konsumen Sebagai Ciptaan Kapitalisme Global: Fenomena Budaya Dalam Realitas Sosial, Selu Margaretha Kushendrawati

Makara Human Behavior Studies in Asia

Global capitalism, which is born in the globalization process, has created consumption culture and consumer society— whose existence is seen just in the differences of their consumption commodities, and on and on consumes the signs and social status that marked on the commodities. In itself, global capitalism has the progressive-power which can help us in our daily live. However, the same progressiveness could bring the world in the unrecoverable and uncontrollable progressiveness. Progressive-power that inherent in the global capitalism has the tendency to lead the world into undetermined, injustice and hegemonic situation. This paper would discover this global capitalism phenomena, …


Private Law And State-Making In The Age Of Globalization, Daniela Caruso Oct 2006

Private Law And State-Making In The Age Of Globalization, Daniela Caruso

Faculty Scholarship

The rise of post-national entities, such as the institutions of the European Union and of free-trade regimes, bears no obvious relation to the traditional pillars of western private law (mostly contracts, torts, and property doctrines). The claim of this article is that the global diffusion of private law discourse contributes significantly to the emergence of new centers of authority in the global arena. The article tests the impact of private law arguments in three contexts - the growing legitimacy of regional human rights adjudication, the consolidation of the institutions of the European Union, and the higher binding force of international …


Brain Drain Or Brain Gain? The Revitalization Of A Slow Death, Chi Hong Nguyen Mar 2006

Brain Drain Or Brain Gain? The Revitalization Of A Slow Death, Chi Hong Nguyen

Essays in Education

For decades, “brain drain” which has been thought to be a disaster worldwide has influenced the socio-economic aspects in many countries under globalization forces. Presented in a narrative approach, the first parts of this paper introduce an overall view of globalization effects on international higher education and the diaporas of intellectual migrants causing brain drain. The next section of the article critically recommends appropriate measures used by many governments to minimize its negative consequences and to inverse them into beneficial brain. Brain drain, as the paper argues, may not always turn to be the dead end for any countries, but …


Regulation And Freedom In Global Business Education, Stefano Harney, Cliff Oswick Mar 2006

Regulation And Freedom In Global Business Education, Stefano Harney, Cliff Oswick

Research Collection Lee Kong Chian School Of Business

Purpose: This paper seeks to confront the orthodoxy of global business education with some insights from postcolonial theory in order to develop a new critical pedagogy adequate for a global sociology of management and accounting. Design/methodology/approach: Reviewing the state of play in postcolonial theory and noting the new politicisation in that field, the paper asks what relevance this politicisation might have for an alternative to orthodox global business education. Findings: The paper finds that the texts available to postcolonial theory present a wealth beyond the regulation of colonial and neo‐colonial regimes and in contrast critical management studies do not have …


From International Law To Law And Globalization, Paul Schiff Berman Jul 2005

From International Law To Law And Globalization, Paul Schiff Berman

ExpressO

International law’s traditional emphasis on state practice has long been questioned, as scholars have paid increasing attention to other important – though sometimes inchoate – processes of international norm development. Yet, the more recent focus on transnational law, governmental and non-governmental networks, and judicial influence and cooperation across borders, while a step in the right direction, still seems insufficient to describe the complexities of law in an era of globalization. Accordingly, it is becoming clear that “international law” is itself an overly constraining rubric and that we need an expanded framework, one that situates cross-border norm development at the intersection …


The Impact Of Cultural And Religious Values On Television And Newspaper Advertising Content And Appeal: A Cross-Cultural Study Of The United States And The Arab World, Morris A. Kalliny Jul 2005

The Impact Of Cultural And Religious Values On Television And Newspaper Advertising Content And Appeal: A Cross-Cultural Study Of The United States And The Arab World, Morris A. Kalliny

Theses and Dissertations - UTB/UTPA

Standardization versus adaptation of advertising has been a subject of great controversy that has been debated for more than 50 years. Scholars have pointed out the increasing demand for more cross-cultural research on advertising content that can contribute to the standardization versus adaptation debate. Scholars have also pointed out that although the Arab world offers great opportunities for multinational corporations, the Arab world has been severely neglected in academic research. To comply with this demand, this study investigates the similarities and differences of the manifestation of cultural and religious values in the U.S. and the Arab world (Egypt, Lebanon, Kuwait, …


From International Law To Law And Globalization, Paul Schiff Berman Jan 2005

From International Law To Law And Globalization, Paul Schiff Berman

GW Law Faculty Publications & Other Works

International law's traditional emphasis on state practice has long been questioned, as scholars have paid increasing attention to other important - though sometimes inchoate - processes of international norm development. Yet, the more recent focus on transnational law, governmental and non-governmental networks, and judicial influence and cooperation across borders, while a step in the right direction, still seems insufficient to describe the complexities of law in an era of globalization. Accordingly, it is becoming clear that "international law" is itself an overly constraining rubric and that we need an expanded framework, one that situates cross-border norm development at the intersection …