Digital Commons Network^™

Communication Strategies For Increasing Nonprofit Organizations’ Fundraising Revenues, Peterson Mirville

Walden Dissertations and Doctoral Studies

Some nonprofit organization (NPO) leaders lack communication strategies to improve fundraising revenues and ensure financial sustainability. Failure to obtain the funds necessary to support operations affects the NPO’s ability to achieve the organization mission and positive social change for organization recipients. Grounded in stakeholder theory, the purpose of this qualitative single case study was to explore strategies senior leaders of NPOs use to improve fundraising revenues. The three study participants included the founder and two senior leaders of one NPO located in San Antonio, Texas. The data collected included the NPO’s website and organizational documents, public data, governmental data, and …

The Strategy Of Joko Widodo’S Political Communication On 2019 Election Winning In Papua, Abdurrahman Abdurrahman, Riffal Ruchianderan, Palupi Lindiasari Samputra

Journal of Strategic and Global Studies

The purpose of this research is to (1) analyze the influence of trans papua, noken and cultural approach to Jokowi's victory in Papua, both partially and simultaneously, (2) analyze Jokowi's winning strategy in Papua. The research method uses a quantitative approach with cross-sectional data as many as 29 districts in the 2019 general election. Data analysis uses multiple linear regression, with the Jokowi winning vote variable as the dependent variable, noken, trans papua voter characteristics and culture as an independent variable. The results showed that there was a positive and significant influence of the Noken system in Papua on Jokowi's …

Removing The Mask Of Comedy To Reveal The Person Beneath: A Rhetorical Analysis Of How Three Comedians Engage In, And Go Beyond, The Post-Comedy Turn, Steve Ingham

Wayne State University Dissertations

From court jesters to lounge performers, the ‘Chitlin’ Circuit’ to vaudeville, radio to Netflix, the goal of comedy has been the same: use a comic frame to make the audience laugh. However, some modern comedians have altered that paradigm, including purposefully non-comedic material in their stand-up specials. While other comedians have done this before, they did so as an addendum to the narrative of their special, not as an integral part of that narrative. In this project, I engaged in a rhetorical analysis of three modern comedians, through the lens of humor theory, as they included purposefully non-comedic material, engaging …

Anonymous Equity Research, Travis Dyer, Eunjee Kim

Faculty Publications

Crowdsourced financial information platforms often allow content contributors to publish equity research anonymously. This study examines whether investors value or discount information in anonymous equity research. In the short window around research releases, we find that investors’ stock price reaction to anonymous research is muted in comparison to nonanonymous research. Consistent with credibility concerns influencing investor response, we document that this discount to anonymous research dissipates as the monitoring of content contributors intensifies and as authors develop a reputation for high-quality reporting. In addition, we perform a content analysis on the research reports and find that the muted market reaction …

A Review Of Two Decades Of Research On Language In International And Multicultural Marketing (1997 – 2020) – Supplemental Material, Yung-Hwal Park, Kevin Lehnert

Other Faculty Publications

This comprehensive review piece investigates over two decades of research, reflecting on the crucial role of language in international marketing success. In coding and summarizing 181 articles, this work highlights how language has impacted international-marketing-related outcomes across 19 specific content areas. Those content areas are then grouped into seven broad research themes relating to language: Marketing Communications; Linguistics; Branding; Consumer Behavior; Servicescape and Retailing; Internationalization, Supply Chain and Sales; Bilingualism. We synthesize these themes and the common outcomes of the research. From these themes we highlight challenges to the field and explore future research in language in international marketing.

Communicating About Covid-19: Strategies For Promoting Risk-Reducing Behaviors On Facebook, Liz Scharnetzki, Nikki Jarvais, Elizabeth Rintz, Leo Waterston, David Pied, Paul Han

Costas T. Lambrew Research Retreat 2021

Introduction- Controlling the COVID-19 pandemic requires effective public health communication strategies that can promote risk-reducing behaviors despite scientific uncertainties about their effectiveness. The current project developed and tested different theory-based communication strategies for generating public interest in COVID-19 risk-reducing behaviors. • Assessed the efficacy of two novel message frames – destigmatizing and uncertainty normalizing - relative to existing strategies

When Darkness Descends: A Narrative Analysis Of Maternal Resilience Following Hurricane Maria, Sara Potter

Dissertations, Master's Theses and Master's Reports

Within the last 40 years, academic research on disasters has focused on resilience as applied to individual adaptive capacities, rebuilding resources, and policy-driven solutions. While there has been an increased awareness of the many gendered dimensions of post-disaster recovery, women’s and mother’s agency in such situations is still largely ignored. Thus, this dissertation adopts a maternal focus, arguing that mothers are not merely vulnerable subjects but critical agents of post-disaster recovery for families, communities, and social systems more generally.

To analyze mothers’ resilience, I looked to the aftermath of Hurricane Maria in Puerto Rico as an illustrative case and field …

Conflict Communication In Law Enforcement, Don Zheng

All Graduate Theses, Dissertations, and Other Capstone Projects

This paper will focus on addressing conflict communication in law enforcement and what literature are available and the gaps within them. Conflict communication can range from the way's words are used, what words are used, and when those words are used when police officers interact with the public. Due to the lack of extensive research done within communication studies and law enforcement, this paper aims to aid in getting future research studies done within the professions. Conflict communication within law enforcement is a topic that should be talked about more to possibly lower the number of instances where physical and/or …

The New Skill On The Block: Using Social Media In The Law School Classroom To Facilitate Learning, Rosa Castello

Faculty Publications

(Excerpt)

The emergence and rapid growth of technology has dramatically changed society, including the way we communicate and interact. People are gravitating toward shorter forms of written communication, like blogs and tweets. And it seems everyone interacts with others in some way on an online social media platform, exchanging ideas, connecting with friends and colleagues, and offering support.

As a Legal Writing professor, I wonder how this change in written communication will impact legal education and the profession and how I can better prepare my students for a professional environment that embraces these changes. Communication is an essential lawyering skill. …

Competency-Based Education: A Framework For A More Efficient And Safer Aviation Industry, Flavio A. C. Mendonca, Julius Keller, Brian G. Dillman

Publications

Aircraft design and reliability as well as pilots’ education and training have steadily and significantly improved in the last 20 years. Nevertheless, high-profile accidents still occur, even when the aircraft and related systems are operating adequately. Controlled flight into terrain, runway incursion accidents, and loss of control in flight are examples of mishaps in which inadequate decision-making, poor leadership, and ineffective communication are frequently cited as contributing factors. Conversely, the investigation of accidents (e.g., US Airways Flight 1549, in the U.S. on Jan. 15, 2009) and serious incidents (e.g., TAM Linhas Aereas Flight 3756 in Brazil on June 17, 2011) …

Teaching College Athletes Social Media Appropriateness, Christina Murray

University of the Pacific Theses and Dissertations

It may come as no surprise that Twitter is the most popular social media platform where student athletes, particularly men, post inappropriate content. Male student athletes’ inappropriate tweets have become such a problem for universities, athletic departments, and the NCAA that coaches are forced to place a ban on their players’ social media usage or hire third party monitoring systems. Unfortunately, these reactive responses have not alleviated the problem of athletes differentiating what content is appropriate or inappropriate to tweet on their Twitter accounts. Analysis of the data collected from scholarly journal articles, textbooks, and popular press articles revealed that …

Deplatformed: Social Network Censorship, The First Amendment, And The Argument To Amend Section 230 Of The Communications Decency Act, John A. Lonigro

Touro Law Review

No abstract provided.

The Effects Of Artificial Intelligence On Crisis Communication Rebuild Strategies, Rachel Ehlers

Dissertations and Theses

Organizational crises can hinder companies beyond repair if the repercussions of the crisis are not offset with a communications strategy. The severity of the crisis may vary, however, the response strategy used by an organization is a crucial factor in deciding how damaging the situation will be for the business. The types of responses, as described in Situational Crisis Communication Theory (Coombs, 2007), have been studied in conjunction with both the responses’ crisis types and the communicator delivering the message. However, studies on the source of the crisis response have rarely gone past investigating the traditional response personnel. The current …

Veracious Verdicts: An Expansion Of Cognitive-Experiential Self-Theory In Jury Decision-Making Using Attribution Theory, Jade E. Larson

Electronic Theses and Dissertations

As a pillar in our judicial system, the courts utilize almost ten million citizens each year for jury service. As a result, the courts are faced with issues of inconsistency and unpredictability. This study aims to examine some factors that significantly influence jury decision-making by investigating cognitive experiential self-theory (CEST) as a jury decision-making model, unified with attribution theory to better predict verdict outcomes. An online survey was distributed to 121 participants. The respondents were asked to read a civil trial case presentation; they were then randomly divided into two conditions (high and low unrelated detail eyewitness testimony). The testimonies …

A Qualitative Phenomenological Study Exploring Aviation Communication Experiences Of North American Pilots, Sonia Fay Bush

Walden Dissertations and Doctoral Studies

Human factors contribute to approximately 75% of aviation accidents. The lack of effective flight deck communication has caused numerous aviation accidents which has resulted in the loss of many human lives. The specific management problem was that standardized flight deck communication of airline pilots may not be sufficient to prevent aviation accidents. The focus of the study was the lived flight deck communication experiences of North American pilots. Using the Observer Model of Communicology formed the conceptual framework for this study, 15 participants were selected, using purposive sampling. Data collection was accomplished via one-on-one interviews. Coding and thematic analysis were …

Guided Toolkit For Virtual Programming, Sienna Mcarthur

Williams Honors College, Honors Research Projects

The Coronavirus pandemic that has occurred over the last year was a major detriment to the entire world. COVID-19 caused businesses to shut down, people to shelter in place, and restricted in-person gatherings. Specifically, in the event coordinating profession, planners had to pivot their thought process and change how they saw their careers. Virtual events became a reality for most, but some were unsure of where to start the transition.

This research focuses on the importance of continued programming, even virtually, in order to keep positive relationships alive and encourage participants to be engaged from their homes. It also creates …

The Dangers Of Free Speech In The Modern World, Katie Yoak

Williams Honors College, Honors Research Projects

In our modern day individuals often feel safe being able to say whatever they want from behind a computer. The ability to say whatever we want online has both positive and negative effects. This digital form of communication can bring out both the best and worst in us. Many people in our modern age take this technology and use it to engage in aggressive behavior that may not normally occur or be seen by as many people. In this modern day of internet aggression I wish to explore how the ability to speak freely online and through social media services …

The Effects Of Collaborative Leadership Practices On Employee Satisfaction Levels, Thomas Martin

Theses and Dissertations

Successful organizations understand how employee satisfaction levels affect the bottom line. Establishing the best practices for managing employee satisfaction is paramount so human resource directors can share information. This literature review will help educate human resource practitioners and researchers to understand better the history, the existing research, and the benefits of properly managing employee satisfaction levels. When employees become dissatisfied, it can lead to a lack of trust, poor communication, and retention problems. Obtaining information on managing employee satisfaction levels can be difficult for aspiring human resource leaders. Through this phenomenological research study, human resource executives will share their knowledge …

An Exploration Of Experiential Marketing In The Fast-Moving Consumer Goods Industry: Development Of The Experiential Marketing Implementation Model And The Return On Integrated Experience Formula, Holly Anne Barry

Theses

The nature of brand-customer relationships has long been the focus of marketers’ attentions, however, the competitive environment of the Fast-Moving Consumer Goods industry in the modern era, has significantly elevated the importance of that relationship in the literature. This is primarily due to the evolution of consumers’ needs and wants and their growing expectation of brands playing a key role in their daily lives. As a result, brands face the challenge of trying to communicate with their target audience through a multitude of marketing communications tools that both engages and excites them, while at the same time building effective memory …

Fundamentals Of Interpersonal Communication, Teresa Fisher

Open Educational Resources

This textbook introduces students to fundamentals of interpersonal communication. It begins with a foundational chapter about communication including models of, definitions for, basic principles of, a focus on interpersonal communication, and the impact of social media on communication. It continues with chapters exploring various facets of interpersonal communication: intercultural communication, the self and communication, perception, verbal, nonverbal, and listening. The final two chapters look at interpersonal relationships and communication as well as conflict in interpersonal communication.

Future Proof And Real-World Ready: The Role Of Live Project-Based Learning In Students’ Skill Development, Andrew J. Rohm, Matthew Stefl, Noriko Ward

Marketing & Business Law Faculty Works

The rapid pace of technological change taking place today makes it even more important for marketing educators to incorporate relevant technical and higher level meta-skills in their digital marketing courses. We review the pedagogical literature on skill development and project-based learning and detail two live course projects designed to help students develop technical skills related to digital marketing in addition to important meta-skills involving creativity, critical thinking, collaboration, and communication. We evaluate the impact of the projects through a direct and indirect assessment process. Findings suggest that live project–based learning can support the development of the technical and meta-skills necessary …

Andrews University Communication Under The Covid-19 Pandemic: Feedback Analysis Of International Students, Brice B. Eboule

Master's Theses

This research is an informative analysis of international students’ feedback on the Andrews University (AU) crisis communication during the COVID-19 pandemic in 2020. Participants were 21 years or older, on student visas, living on-campus or in student communities and had attended AU for at least 2 years. The theory informing this study is situational crisis communication theory (SCCT). The SCCT argues that the severity of the crisis defines which communicational crisis strategy will be more effective in minimizing attributions and adverse press while both maintaining and enhancing the organization's credibility. The findings of this study indicated that 84 percent of …

Overcoming Team Boundaries In Agile Software Development, Scarlet Rahy, Julian Bass

Journal of International Technology and Information Management

Abstract: The usage of agile software development methods is increasing and so is the need for enhancing the collaboration between the different stakeholders. Thus, we chose to investigate the communication tools and challenges across the different boundaries and consequently deduce implications for practitioners. This research addresses inter-team communication by exploring the practitioners' perception on the different communication tools and the challenges faced at the three different boundaries, inter-team, team and customers, and geographically separated teams. We aim to enhance the productivity of software development through enhancing the communication between the different stakeholders. In this research, we use grounded theory approach …

Higher Education And The Dei Climate: Exploring And Understanding The Role Of Social Media, Self Esteem, And Intercultural Communication In Diversity, Equity, And Inclusion Initiatives On The College Campus, Christian T. Cardona

University of the Pacific Theses and Dissertations

This study seeks to understand the effects and levels of impact that a university student’s intercultural communication competence, social media usage, and self-esteem have on the students’ attitudes towards diversity, equity, and inclusion (DEI) efforts implemented by institutions of higher education. By studying these three independent variables, this research seeks to improve the understanding of the university students’ attitudes on DEI efforts for leaders and change agents in higher education, providing an inspiration for leaders, administrators, and change agents of higher education to continue collaborating to innovate methods and avenues towards creating a diverse, equitable, and inclusive campus climate, as …

Aviation English Assessment And Training, Robert Fowler, Elizabeth Mathews, Jena Lynch, Jennifer Roberts M.A.

Publications

Due to a significant global increase in demand for air travel, there has been a corresponding increase in demand for ab initio flight training. Thousands of international flight students seek admission to collegiate aviation programs in the United States and Canada every year. These international flight students come to the United States and Canada because flight training is nonexistent in their native countries. In fact, flight training in most of these countries is impossible due to airspace restrictions and onerous regulations. If there is flight training available in these countries, the cost is usually prohibitive compared to the cost in …

Eye Gaze Technology For Nonverbal Students With Cortical Visual Impairment, Hannah Sykes

Walden Dissertations and Doctoral Studies

AbstractThe problem that this study addressed was eye gaze technology for nonverbal students with cortical visual impairment (CVI). There are no studies examining educators’ viewpoints on the usefulness of eye gaze technology for communication and language development of nonverbal students with CVI. The purpose of this basic qualitative study was to explore what educators think about the usefulness of eye gaze technology on communication and language development for nonverbal students with CVI. The conceptual framework applied to this basic qualitative study was based on the unified theory of acceptance and use of technology (UTAUT) and John Dewey’s pragmatism theory. The …

Employee Perceptions Of Collaborative Communication Skills Learned In The Informal Workplace, Wendy Marie Lewis

Walden Dissertations and Doctoral Studies

Collaborative communication skills are underdeveloped through higher education experiences; therefore, employees need to develop these skills while working. Current research has not focused on how employees identify collaborative communication skills developed from informal workplace learning experiences, specifically those presented as coaching, mentoring, and networking. Marsick and Watkins’s informal workplace learning theory was the conceptual framework for this basic qualitative study, which used a researcher-produced interview protocol with eight United States employees who had been in their positions longer than 6 months. Data were analyzed using three rounds of hand coding. Participants described how informal coaching, mentoring, and networking encounters influenced …

Exploring Communication Between Staff And Clinicians On An Inpatient Adolescent Psychiatric Unit, Olivia Ray Friedman

Antioch University Dissertations & Theses

This dissertation explored interdisciplinary team functioning on a long-term adolescent inpatient psychiatric unit. It compared staff perceptions (MHCs, clinicians, and nurses) of interdisciplinary coherence and unit effectiveness. This study was particularly focused on understanding MHCs perceptions of team functioning and how satisfied team members are with their level of input and involvement in team decision-making. Additionally, this study explored possible barriers to effective team functioning in this setting. Eighty-four participants in this study completed the Interdisciplinary Team Process and Performance Survey (ITPPS) to assess perceptions of team functioning. Participants answered additional questions assessing barriers to communication and collaboration and levels …

Surface, Depth And The Ephemeral Experience, Naghmeh Hachempour

College of Graduate Studies: Theses & Dissertations

Music has long been an important medium for fulfilling and expressing emotional needs. In fact, music can become a powerful tool to create emotional responses in humans, such as happiness, sadness, awareness, as we see in recent decades in cinema, social media and advertisement. Today, a combination of different media is used to arouse our emotion and feeling, but often music has been used to accompany a visual realization, rather than vice versa. In my work I explore new modes of communication between people and sound by transfiguring music notation to a visual graphic. The scope and scale of my …

Effective Weather Messaging: Applying The Bad News Response Model To Hurricane Warnings, April S. Carr

College of Graduate Studies: Theses & Dissertations

Sweeny and Shepperd (2007, 2009) proposed the Bad News Response Model (BNRM), outlining three effective responses (i.e., Watchful Waiting, Active Change, Acceptance) as a function of the perceived controllability, likelihood, and severity of bad news. In the current study, we have adapted the BNRM, previously used in health-related scenarios, to explore the relationship between message content and responses in the context of hurricane warnings. Participants viewed hurricane warnings manipulated by severity (Category 1 vs. Category 5) and the inclusion of call-to-action statements (CTAs). The present study attempted to evaluate the effects of severity and controllability on participants’ engagement in desirable …