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A Systematic Review On The Ecosystem Services Provided By Green Infrastructure, Daniel Jato-Espino, Fabio Capra-Ribeiro, Vanessa Moscardó, Leticia Bartolome Del Pino, Fernando Mayor-Vitoria, Laura Gallardo, Patricia Carracedo, Kristin Dietrich Aug 2023

A Systematic Review On The Ecosystem Services Provided By Green Infrastructure, Daniel Jato-Espino, Fabio Capra-Ribeiro, Vanessa Moscardó, Leticia Bartolome Del Pino, Fernando Mayor-Vitoria, Laura Gallardo, Patricia Carracedo, Kristin Dietrich

Faculty Publications

Urbanization and climate change are endangering the sustainability of public spaces through increased land artificialization, ecological fragmentation, reduced resource availability, and limited accessibility to natural and seminatural areas. Properly managing Green Infrastructure (GI) can contribute to mitigating these challenges by delivering multiple provisioning, regulating, supporting and cultural Ecosystem Services (ES). This would facilitate the implementation of strategically planned GI networks in cities for urban regeneration purposes. In this context, this study developed a systematic review on the ES provided by GI using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) statement. The analysis of 199 eligible articles indicated …


Co-Creating Culturally Inclusive Climate Change Programming: A Qualitative Study With Indigenous Populations In Southeast Utah, Bayli R. Hanson Aug 2023

Co-Creating Culturally Inclusive Climate Change Programming: A Qualitative Study With Indigenous Populations In Southeast Utah, Bayli R. Hanson

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

This study explores the impact of climate change on underrepresented communities, particularly Indigenous populations in the Colorado Plateau region, and the negative effects on their cultural identities and traditional practices. Despite their knowledge and connection to the land, Indigenous communities are experiencing climate change at a more extreme rate due to their geographical location and the lasting impacts of settler colonialism. The study aims to better understand Indigenous perspectives of climate change, co-create a climate change curriculum with Indigenous populations in southeastern Utah, and apply it to an Indigenous-centric field experience. By incorporating traditional ecological knowledge and Western science practices, …


Greening The Desert: Emirati Youth’S Perceptions Of Green Branding, Gergana Alzeer, Tilde Rosmer Aug 2023

Greening The Desert: Emirati Youth’S Perceptions Of Green Branding, Gergana Alzeer, Tilde Rosmer

All Works

This chapter focuses on Emirati youth’s understanding of and practices related to a green shift in the UAE and how this correlates with the state’s efforts to brand the UAE as green and sustainable. This is part of a larger research project that investigates Emirati youth’s understanding of climate change. The UAE experience of environmental sustainability is unique as its green shift was initiated by the government in a top-down approach compared to the bottom-up green movements in most western states that has been the focus of most environmental studies so far. Environmental sustainability is part of UAE’s national Agenda …


Investing In Nature Can Improve Equity And Economic Returns, Justin Andrew Johnson, Uris Baldos, Erwin Corong, Thomas Hertel, Stephen Polasky, Raffaello Cervigni, Toby Roxburgh, Giovanni Ruta, Colette Salemi, Sumil Thakrar Jun 2023

Investing In Nature Can Improve Equity And Economic Returns, Justin Andrew Johnson, Uris Baldos, Erwin Corong, Thomas Hertel, Stephen Polasky, Raffaello Cervigni, Toby Roxburgh, Giovanni Ruta, Colette Salemi, Sumil Thakrar

Department of Agricultural Economics Faculty Publications

Sustainable development requires jointly achieving economic development to raise standards of living and environmental sustainability to secure these gains for the long run. Here, we develop a local-to-global, and global-to-local, earth-economy model that integrates the Global Trade Analysis Project (GTAP)-computable general equilibrium model of the economy with the Integrated Valuation of Ecosystem Services and Tradeoffs (InVEST) model of fine-scale, spatially explicit ecosystem services. The integrated model, GTAP–InVEST, jointly determines land use, environmental conditions, ecosystem services, market prices, supply and demand across economic sectors, trade across regions, and aggregate performance metrics like GDP. We use the integrated model to analyze the …


Improving The Land Trust Model’S Impact On Environmental Conservation In Northern California, Peter Talbot Jun 2023

Improving The Land Trust Model’S Impact On Environmental Conservation In Northern California, Peter Talbot

Master's Projects and Capstones

For years, the land trust sector of California and much of the United States has operated with a dollars and acres mentality that has prioritized fundraising as a result of acreage protected. Within California, nearly 5.8 million acres of land have been protected by 132 land trusts throughout the state. To accommodate for the diverse cross-section of land and the many needs of the population, land trusts take on numerous shapes and sizes. A unique aspect of this diversity is the rich agricultural and natural spaces found throughout the state. This mix of land and variety of land uses has …


Climate Change: The Ultimate Cereal Killer: The Impact Of Temperature And Precipitation On Agricultural Yields, Hayley Huber, Robert Salita, Ruth Abraham Jun 2023

Climate Change: The Ultimate Cereal Killer: The Impact Of Temperature And Precipitation On Agricultural Yields, Hayley Huber, Robert Salita, Ruth Abraham

Gettysburg College Headquarters

The global food supply depends on agricultural production, but as the negative effects of climate change are exacerbated by human activity, how will agriculture need to change to accommodate both climate change and the increasing population? In order to understand what adaptations will be necessary, we perform analysis on the relationship between climate change (temperature and precipitation) and crop yields (barley, rice, and soybean). We take a multinational approach, using ten countries for each model, to see the global impact of climate change on production. Testing many models, we settle on country-specific time trends, eliminating many confounding variables by focusing …


In The Hot Seat: Saving Lives From Extreme Heat In Washington State, J. Vogel, J. Hess, Z. Kearl, K. Naismith, K. Bumbaco, Brian G. Henning, R. Cunningham, N. Bond Jun 2023

In The Hot Seat: Saving Lives From Extreme Heat In Washington State, J. Vogel, J. Hess, Z. Kearl, K. Naismith, K. Bumbaco, Brian G. Henning, R. Cunningham, N. Bond

Climate Center Research (2021-2023)

Extreme heat is a serious issue that causes significant individual and collective health, safety, and economic costs. Some populations are more vulnerable to extreme heat, and extreme heat has an outsized impact on socially and politically marginalized populations such as low-income households and communities of color.

More Washingtonians will be vulnerable to extreme heat in the future due to the state’s aging population, urbanization, and climate change. Climate models project 4 to 6°F summer warming in the Pacific Northwest in the 2050s relative to the last half of the 20th century and the number of extreme heat days is projected …


Rural And Urban Difference In The Acceptance Of Alternative Water Management Strategies: Case Study Of Idaho Residents, Monica L. Hubbard, Rebecca L. Som Castellano Jun 2023

Rural And Urban Difference In The Acceptance Of Alternative Water Management Strategies: Case Study Of Idaho Residents, Monica L. Hubbard, Rebecca L. Som Castellano

Public Policy and Administration Faculty Publications and Presentations

Idaho is one of the fastest-growing states in the US. The stressors of population growth and climate change are increasing the strain on its water resources, emphasizing the need for water management strategies. Public support, however, can vary by a range of factors, including geography. This study aims to assess the rural and urban distinctions of support for water resource management. In 2014, 401 people from Idaho’s general public responded to an online survey, with 375 of the respondents georeferenced into three groups: urban areas; urban clusters (small towns); and rural. The responses showed similarities in support among the groups; …


The Personal And The Planetal: Essaying The Ecological, Eric Dean Wilson Jun 2023

The Personal And The Planetal: Essaying The Ecological, Eric Dean Wilson

Dissertations, Theses, and Capstone Projects

“The Personal and the Planetal: Essaying the Ecological” investigates contemporary American personal essays in an environmental mode in order to illuminate the boundaries between “self” and “planet.” It does so with an eye toward ecological devastation—namely, the violent effects of global warming—because I sense that thinking about the essay can help us better understand the ethical problems of climate change. Part of our climate crisis is a failure to recognize the boundaries of the personal and what I call the “planetal” (in an attempt to defamiliarize it from the more common “planetary”). Using a method that I call “the ecological …


Positive Out Of The Negative: Tracking Renewable Energy Projects In Central America, Jordan Ethan Castillo (Miner) May 2023

Positive Out Of The Negative: Tracking Renewable Energy Projects In Central America, Jordan Ethan Castillo (Miner)

Master's Theses

Central America is undertaking a vast Renewable Energy (RE) transition, due to widespread investments across the region in an array of technologies. These technologies include Community Solar, Wind, and Hydroelectricity. Hydroelectricity has long been the backbone of many countries’ energy grids in the region due to the region’s long history with hydroelectricity. Ambitious climate goals coupled with diminishing hydroelectric power generation opportunities have led to an expansion of investment in Community Solar and Wind energy. The embrace of Solar and Wind has been accelerated due to declining costs for these technologies as they mature. Central America as a case study …


Macroproblems Require Microsolutions: The Case For Microgrids In The U.S. Energy Infrastructure, David Howie May 2023

Macroproblems Require Microsolutions: The Case For Microgrids In The U.S. Energy Infrastructure, David Howie

Student Theses 2015-Present

This paper explores the shortcomings of the modern United States Power Grid in the face of climate change and worsening climate conditions, and seeks to explore how alternative styles of power grids could be viable replacements for current designs. The power grid is one of the most fundamental aspects of modern life, without it there would be no reliable energy supply to power devices and machinery. Oftentimes when energy generation is discussed in the United States, it only focuses on the source of generation for the energy, not the transmission of the energy. The lack of complete discussion around this …


Heatwaves In The Arctic: Their Effects On Northern Alaska, Tayler M. Rogers May 2023

Heatwaves In The Arctic: Their Effects On Northern Alaska, Tayler M. Rogers

Student Theses 2015-Present

Images of polar ice caps melting and news of global sea levels rising have dominated the media’s coverage of climate change during the past three to four decades. Focusing on these broad-scale impacts without further context does not adequately explain the complexities of what is currently happening in the Arctic and SubArctic Regions. This paper examines why changes to natural cycles like sea ice melt and permafrost thaw are posing significant threats to both human and non-human life. Shifts from the natural pattern of warming and melting in the Arctic, caused by external, human-induced pressures, have thrown these cycles into …


Land Dispossession And Native American Climate Adaptation: The Hopi Tribe, Jessica M. Curran May 2023

Land Dispossession And Native American Climate Adaptation: The Hopi Tribe, Jessica M. Curran

Student Theses 2015-Present

Since the 16th century, Native American communities have lost over 99% of their historical land. New settlers came in and completely destroyed the natives’ way of life, disregarding the love and respect that was once shown for mother earth. Flash forward to the 21st century and we are now struggling with the constant rising threat of climate change. However, this is not an equal fight. Past studies have shown that Native American communities are more vulnerable to climate change hazards compared to the general United States population due to their existing disparities. This paper focuses on the Hopi Tribe and …


Combating The Climate Crisis: Anishinaabe Philosophy And Environmental Justice, Margaret Hunt May 2023

Combating The Climate Crisis: Anishinaabe Philosophy And Environmental Justice, Margaret Hunt

Student Theses 2015-Present

The climate crisis is considered one of humans' most detrimental issues today. Although there is a struggle to find solutions, many have been and continue to be at the forefront of the environmental movement, specifically Indigenous communities. The Anishinaabe people, in particular, have philosophies centered around environmental care. They view the environment as something deserving of honor and respect. Although these ideas have allowed them to have a respectful relationship with their local ecosystems, the United States government has ignored these ideas from the early stages of the environmental movement. With this, there is also an extensive history of harmful …


State Run Dry: How California Manages Inevitable Drought Due To Climate Change, Rachelle Yang May 2023

State Run Dry: How California Manages Inevitable Drought Due To Climate Change, Rachelle Yang

Student Theses 2015-Present

This thesis paper addresses the severe drought brought on by climate change that California is currently experiencing and examines methods to counter the drought in order to minimize water usage and increase water levels. Historically, California has experienced several periods of drought which are increasingly becoming more detrimental to the environment. It is crucial to mitigate the drought as California has already been feeling its major effects from it. As temperatures rise and the atmosphere becomes drier, the water supply in California could be diminished by 10% by 2040. Chapter 1 uses several studies and reports on the California drought …


Energy And Climate Change Issues Around Csudh, Alex E. Perez, Tara B. Jones, Raju Bista, Parveen K. Chhetri May 2023

Energy And Climate Change Issues Around Csudh, Alex E. Perez, Tara B. Jones, Raju Bista, Parveen K. Chhetri

CSU Journal of Sustainability and Climate Change

Climate change is posing significant challenges to California’s energy sector. Extreme weather events (heat and cold) may pressure existing infrastructure. Many studies have indicated that extreme climate events would impact the energy system by affecting peak electricity demand. However, very few studies have been conducted to understand how disadvantaged communities (DACs) will be impacted. Because of unequal access to energy infrastructure (electricity generation and battery storage), DACs are more vulnerable to power outages due to the rising number of significant weather events caused by climate change. To address the issue of how DACs are disproportionately affected by climate change-related energy …


Full Issue May 2023

Full Issue

CSU Journal of Sustainability and Climate Change

CSU Journal of Sustainability and Climate Change, 2022, Volume 2.


Climate Change Skepticism: Who And Why?, Mia Huyen Truong May 2023

Climate Change Skepticism: Who And Why?, Mia Huyen Truong

Student Scholar Symposium Abstracts and Posters

Despite persistent scientific consensus urging immediate action, political polarization, and skepticism have hindered effective climate change mitigation, especially in the United States. This paper explores the factors influencing climate change attitudes among different groups, focusing on right-wing affiliates and Christian believers. Drawing on the Anti-Reflexivity Thesis (McCright and Dunlap, 2001-2010) and Information Processing Theory (Wood & Vedlitz, 2007), we investigate the effects of individual characteristics, including partisan ideology, party identification, educational attainment, and Christian faith. Using Wave 7 (2021) of the Chapman Survey of American Fears Survey, a nationwide sample of different fears among U.S. adults, this study aims to …


Mapping The Impacts Of Climate Change On Mediterranean Viticulture, Zoe A. Knauss May 2023

Mapping The Impacts Of Climate Change On Mediterranean Viticulture, Zoe A. Knauss

Standard Theses

Climate change will have a profound impact on viticulture across the planet in the coming decades. Viticulture in the Mediterranean Basin will be disproportionately affected, as it is considered a climate change hotspot. This study focuses on how the vineyards of three notable wine regions in southern France will be affected by projected changes in average annual temperature, total annual precipitation, average length of droughts, and average volumetric soil water (VSW) content in layer 1 soils due to climate change. Vineyard soils will also be affected by climate change in this region, indirectly impacting grape cultivation as well. A GIS …


Potential Of Increased Thermal Tolerance As A Response To Acute Heat Stress In A Disease-Transmitting Mosquito Species, Nicole Ashley Scanlon May 2023

Potential Of Increased Thermal Tolerance As A Response To Acute Heat Stress In A Disease-Transmitting Mosquito Species, Nicole Ashley Scanlon

Theses, Dissertations and Culminating Projects

Each year hundreds of millions of people are infected with mosquito-borne illnesses. West Nile Virus is the leading cause of mosquito-borne diseases in the United States (McDonald et al., 2021). The first case of West Nile Virus was detected in the United States in 1999 (Sejvar, 2003). Since that time the number of cases has dramatically risen. Mosquitoes are ectotherms which means their body temperature is dependent on the thermal conditions outside of their body. Because of this they are very sensitive to changes in their environment. The Earth’s average temperature has been slowly but steadily rising. This small but …


The Power Of Mission Statements: A Comparative Analysis Of Sec And Big 10 Environmental Verbiage, Julia Kienzler Apr 2023

The Power Of Mission Statements: A Comparative Analysis Of Sec And Big 10 Environmental Verbiage, Julia Kienzler

Honors Theses

Since the 1980s, research universities have utilized mission statements as a way to outline their management processes and their knowledge planning. However, even top research institutions across the United States fail to incorporate environmental verbiage into their missions. This study seeks to begin to understand the factors that contribute to a university’s decision to use or to not use bold environmental language in their mission statements, especially as this concerns climate change and sustainability. To accomplish this, I conducted a comparative analysis of all twenty-six public SEC and BIG 10 universities by extracting specific environmental terminology from each school’s ‘mission …


Cub Plastic Shipping Bag Recycling Program, Samuel M. Arkin, Ethan J. Bruemmer Apr 2023

Cub Plastic Shipping Bag Recycling Program, Samuel M. Arkin, Ethan J. Bruemmer

Student Publications

We implemented a plastic shipping bag recycling program at Gettysburg College. Recycling bags contribute towards contamination within the college's single-stream recycling or end up directly in the landfill via traditional trash collection. The production of plastic bags relies on the continued production of fossil fuel extraction. Plastic bag recycling can decrease fossil fuel extraction and waste entering landfills. To curb Gettysburg College’s generation of waste, we placed four bins in various locations throughout the Center Union Building (CUB) in order to collect plastic shipping bags over a 4.5-week period. We made three hypotheses: that our bins would collect shipping bags …


Carbon Sequestration Capacities Of Different Land Cover Types And Climate Change, Nicole L. Melnick, Annabel Gorman, Adam F. Warren Apr 2023

Carbon Sequestration Capacities Of Different Land Cover Types And Climate Change, Nicole L. Melnick, Annabel Gorman, Adam F. Warren

Student Publications

Human-caused climate change creates a positive feedback loop that emits more carbon dioxide into the atmosphere instead of being sequestered in the Earth or its oceans. A major contributor to this feedback loop is deforestation in order to use land for agriculture and livestock. This study aims to investigate differences in carbon sequestration capabilities of forests, pastures, and cropland through soil and tree sampling in Gettysburg, Pennsylvania. The main hypothesis of this study is that forested land will be the most effective at carbon sequestration. The loss on ignition method (LOI) was used to determine the percent organic material in …


Individual-Level Responses To Rapid Climate Change In Common Terns (Sterna Hirundo) And Arctic Terns (Sterna Paradisaea), Kaiulani A. Sund Apr 2023

Individual-Level Responses To Rapid Climate Change In Common Terns (Sterna Hirundo) And Arctic Terns (Sterna Paradisaea), Kaiulani A. Sund

Student Publications

This study examines fine-scale environmental changes and intraspecific variation in the diet and foraging behavior of two seabirds in the Gulf of Maine, one of the fastest-warming regions of the ocean. This variation on the individual level, or behavioral plasticity, may help long-lived species to persist in rapidly changing environments. As the water warms, seabirds’ preferred prey (hake and herring) follow cooler waters deeper and farther offshore. It is unlikely that all individuals respond to changing food availability in the same way. For common terns (Sterna hirundo) and Arctic terns (Sterna paradisaea) breeding on Petit Manan …


The Art Of Not Being Freshened: The Everyday Politics Of Infrastructure In The Mekong Delta, Timothy Gorman Mar 2023

The Art Of Not Being Freshened: The Everyday Politics Of Infrastructure In The Mekong Delta, Timothy Gorman

Department of Sociology Faculty Scholarship and Creative Works

With the growing threat of climate change, states are increasingly turning to large-scale infrastructure projects in order to control environmental conditions, especially in coastal areas. These projects are often planned and implemented in a centralized, top-down manner and sometimes fail to achieve their stated objectives in the face of “everyday resistance” from local residents and farmers. This study draws on interviews and secondary research to examine the contentious everyday politics of infrastructure in the Mekong Delta region of Vietnam, focusing specifically on how small-scale, surreptitious acts of “counter-infrastructuring” on the part of farmers, such as the construction of illicit wells …


The Influence Of Range Shifts And Wind Energy On The Atlantic Surfclam (Spisula Solidissima) And Ocean Quahog (Arctica Islandica) Fisheries On The U.S. Outer Continental Shelf, Stephanie Stromp Mar 2023

The Influence Of Range Shifts And Wind Energy On The Atlantic Surfclam (Spisula Solidissima) And Ocean Quahog (Arctica Islandica) Fisheries On The U.S. Outer Continental Shelf, Stephanie Stromp

Master's Theses

The Atlantic surfclam, Spisula solidissima, is a biomass dominant bivalve of the Northwestern Atlantic. The surfclam’s historic range extended from Cape Hatteras to Georges Bank, but recent decades of warming bottom water temperatures have caused the surfclam to shift its range to cooler waters north and offshore within the range of the ocean quahog, Arctica islandica. An ecotone now exists over much of the offshore range of the surfclam in which surfclams and ocean quahogs co-occur. Regulations prohibit fishers from landing both species in the same catch, limiting fishing to locations where the target species can be sorted …


Unveiling The Nexus: The Interdependence Of Animal Welfare, Environment & Sustainable Development, World Federation For Animals (Wfa) Mar 2023

Unveiling The Nexus: The Interdependence Of Animal Welfare, Environment & Sustainable Development, World Federation For Animals (Wfa)

Nexus – UNEP – Animal Welfare, Environment, Sustainable Development

On 2 March 2022, the UN Environment Assembly (UNEA) adopted the Animal Welfare - Environment - Sustainable Development Nexus Resolution. In this resolution, UNEA acknowledged that "animal welfare can contribute to addressing environmental challenges". UNEA further acknowledged animal welfare's contribution to "promoting the One Health approach and achieving the Sustainable Development Goals." To understand these links, UNEA requested the UN Environment Programme (UNEP) to analyse and produce a report for the next convening of UNEA on the nexus between animal welfare, the environment, and sustainable development. "Unveiling the Nexus: The interdependence of animal welfare, environment & sustainable development" illuminates the …


Pan-Arctic Soil Moisture Control On Tundra Carbon Sequestration And Plant Productivity, Donatella Zona, Peter M. Lafleur, Koen Hufkens, Beniamino Gioli, Barbara Bailey, George Burba, Eugénie S. Euskirchen, Jennifer D. Watts, Kyle A. Arndt, Mary Farina, John S. Kimball, Martin Heimann, Mathias Göckede, Martijn Pallandt, Torben R. Christensen, Mikhail Mastepanov, Efrén López-Blanco, Albertus J. Dolman, Roisin Commane, Charles E. Miller, Josh Hashemi, Lars Kutzbach, David Holl, Julia Boike, Christian Wille, Torsten Sachs, Aram Kalhori, Elyn R. Humphreys, Oliver Sonnentag, Gesa Meyer, Gabriel H. Gosselin, Philip Marsh, Walter C. Oechel Mar 2023

Pan-Arctic Soil Moisture Control On Tundra Carbon Sequestration And Plant Productivity, Donatella Zona, Peter M. Lafleur, Koen Hufkens, Beniamino Gioli, Barbara Bailey, George Burba, Eugénie S. Euskirchen, Jennifer D. Watts, Kyle A. Arndt, Mary Farina, John S. Kimball, Martin Heimann, Mathias Göckede, Martijn Pallandt, Torben R. Christensen, Mikhail Mastepanov, Efrén López-Blanco, Albertus J. Dolman, Roisin Commane, Charles E. Miller, Josh Hashemi, Lars Kutzbach, David Holl, Julia Boike, Christian Wille, Torsten Sachs, Aram Kalhori, Elyn R. Humphreys, Oliver Sonnentag, Gesa Meyer, Gabriel H. Gosselin, Philip Marsh, Walter C. Oechel

Daugherty Water for Food Global Institute: Faculty Publications

Long-term atmospheric CO2 concentration records have suggested a reduction in the positive effect of warming on high-latitude carbon uptake since the 1990s. A variety of mechanisms have been proposed to explain the reduced net carbon sink of northern ecosystems with increased air temperature, including water stress on vegetation and increased respiration over recent decades. However, the lack of consistent long-term carbon flux and in situ soil moisture data has severely limited our ability to identify the mechanisms responsible for the recent reduced carbon sink strength. In this study, we used a record of nearly 100 site-years of eddy covariance …


Intersectionality & Climate Justice: A Call For Synergy In Climate Change Scholarship, Michael Mikulewicz, Martina Angela Caretta, Farhana Sultana, Neil J. W. Crawford Feb 2023

Intersectionality & Climate Justice: A Call For Synergy In Climate Change Scholarship, Michael Mikulewicz, Martina Angela Caretta, Farhana Sultana, Neil J. W. Crawford

Geography and the Environment - All Scholarship

In this intervention, we call for extending the critical lens of intersectionality to the field of climate justice. We do so by identifying the theoretical and methodological links through which intersectionality can benefit climate change studies. These include common roots in radical theory, a focus on marginalized populations, challenging dominant epistemologies and ontologies, similar strategies for pursuing social justice, de-emphasizing of positivist methodologies, while at the same time deploying similar research methods, embracing cross-scalar and spatiotemporal analysis, and strong emphasis on interdisciplinarity and crosssectoral alliances. We conclude with a number of potential questions to inform future research on these linkages …


The Digital Promotion Of Sustainable Consumption In The G2c Relationship: Urgent Policy For The Future, Mónica Pérez Sánchez, Javier Casanoves Boix, Ana Cruz-Garcia Jan 2023

The Digital Promotion Of Sustainable Consumption In The G2c Relationship: Urgent Policy For The Future, Mónica Pérez Sánchez, Javier Casanoves Boix, Ana Cruz-Garcia

Dept. of Marketing & International Business Publications

In April 2022, the countdown of the climate clock began according to the preview of the current global effects, which could be slowed down with strategic actions, planning, and the participation of all. To achieve this, the commitment to sustainability of governments is imperative, and their active digital presence to stir consciences and cause changes in consump-tion. The objective of this work is to observe the advantages of digital marketing in the G2C (government-citizen) relationship, to create campaigns that promote reasoned and sustainable consumption, and thus contribute to safeguarding the planet.