Digital Commons Network^™

Enhancing Brand Equity Through Branded Content Experience On Social Media: Developing And Testing A Moderated Mediation Model, Muhammad Waqas, Muhammad Adnan Waseem, Nauman Wajid, Irfan Irfan

Plymouth Business School

This study examined the relationship between branded content experience and brand equity by focusing on the mediating role of brand trust and the moderating role of consumer regret of interacting with branded content on social media. In testing the hypotheses proposed in this study, survey data were drawn from a sample of social media users and examined through structural equation modeling. The results indicate that branded content experience positively influences brand equity directly and indirectly via brand trust. In addition, moderated path analysis indicated that regret weakens the direct effect of branded content experience on brand trust and its indirect …

Beyond The Drill: Understanding Empathy Among Undergraduate Dental Students, Muhammad Qasim Javed, Zaina Ahmad, Muhammad Muhammad, Kamran Ali, Arham Riaz, Rebecca Glanville

Peninsula Dental School

Introduction: Compassionate care and empathy are fundamental components of health care which contribute to the social construction of physician–patient relationship to meet the expectations of the patients. The aim of this study was to evaluate clinical empathy among undergraduate dental students at a University in the Middle East. Materials and Methods: It was a cross-sectional study which used purposive sampling to recruit undergraduate dental students from five academic years. The Jefferson Scale of Physician Empathy-Health Profession Students was used, a reliable 20-item tool with a total score ranging from 20 to 140. Data collection was done online using Google Forms. …

Significado Neutrosófico: Partes Comunes De Cosas Poco Comunes Y Partes Poco Comunes De Cosas Comunes, Florentin Smarandache

Branch Mathematics and Statistics Faculty and Staff Publications

Esta investigación explora la Neutrosofía, un enfoque filosófico que se centra en la identificación de elementos comunes entre conceptos opuestos y en el análisis de las diferencias entre conceptos semejantes. En este contexto, se estudian las Partes Comunes a Cosas No Comunes, que se manifiestan cuando elementos como y < antiA > comparten aspectos en su intersección, y las Partes No Comunes a Cosas Comunes, donde conceptos iguales como y difieren al exhibir elementos únicos. Este análisis permite comprender mejor la neutralidad e indeterminación representada por < neutA > y < neutB >, situados entre sus respectivos opuestos. La investigación abarca diversas áreas como la Dialéctica, el Yin …

Reconsideration Of Neutrosophic Social Science And Neutrosophic Phenomenology With Non-Classical Logic, Takaaki Fujita, Florentin Smarandache

Branch Mathematics and Statistics Faculty and Staff Publications

Body-Mind-Soul-Spirit Fluidity is a concept rooted in psychology and phenomenology, offering significant insights into human decision-making and well-being. Similarly, in social analysis and social sciences, frameworks such as PDCA, DMAIC, SWOT, and OODA have been established to enable structured evaluation and effective p roblem-solving. Furthermore, in phenomenology and social sciences, various logical systems have been developed to address specific objectives and practical applications. This paper extends these concepts using the Neutrosophic theory, revisiting their mathematical definitions and exploring their properties. The Neutrosophic Set, an extension of the Fuzzy Set, is a highly flexible framework that has been widely studied in …

A Neutrosophic Exploration Of Creative Ideational Dynamics, Florentin Smarandache

Branch Mathematics and Statistics Faculty and Staff Publications

Philosophy has always tried to illuminate the complexity of existence, but often faced its own paradoxes. The emergence of philosophical schools and concepts, along with their arguments, reflect the dynamic interaction of ideas. This short note explores some nuanced principles governing philosophical thought, summarized in the proposed “philosophical formulas.” These formulas are intended to mathematically and conceptually express the tensions, complementarities, and movements intrinsec in a given philosophical system.

Non-Invasive Glucose Monitoring Using Ppg, Ai, And Iot-Driven Mobile Integration For Real-Time Diabetes Management, Mostafa Abdelaziz, Amr Refaie

Mechanical Engineering

Diabetes mellitus patients must regularly monitor their blood glucose levels to manage glycaemia, typically requiring capillary tests at least three times daily and laboratory tests one to two times per month. These conventional methods involve finger pricking, causing significant discomfort and stress. This study introduces an innovative non-invasive glucose monitoring approach by integrating photoplethysmography (PPG) technology with an artificial intelligence (AI) algorithm, complemented by a mobile application using Flutter, IoT systems, and Firebase cloud for real-time data access. Among the AI models tested, polynomial regression demonstrated superior accuracy in glucose prediction, achieving a Mean Squared Error (MSE) of 14.76 and …

Keynote: New Myths For New Realities: Being 'Up And Doing' In Plymouth, Angela Piccini, Sefryn Penrose

School of Art, Design and Architecture

In this talk, Sefryn Penrose and Angela Piccini discuss projects they've developed as 37 Looe Street Gallery and as arts and heritage consultancy Bureau for the Contemporary and Historic (ButCH). From swanning down the Tamar to the sea to devising and running Gullfest to working as consultants contributing strategy, policy, education, interpretation, and evaluation work for coastal organisations, Sef and Angela are committed to blurring boundaries between creative practice and professional heritage practice as joint forms of world-building. In response to the symposium's focus, Sef and Angela will highlight the importance of working with change and 'loss' through myth, humour …

An Exploration Of The Experiences And Factors Influencing Physical Activity In People With Parkinsons, Heather Hunter

School of Health Professions Theses

Abstract:Background: Physical activity plays a crucial role in enhancing the well-being and quality of life of people with Parkinsons. Despite substantial evidence supporting its benefits, people with Parkinson’s struggle to maintain an active lifestyle. This thesis explored the perspective of people with Parkinsons on their engagement in physical activity.Methodology: This research employed a person-centred approach, comprised of three sequential phases. Phase One: A systematic review utilising the JBI approach of meta-aggregation synthesised the best available qualitative evidence of people with Parkinson's' views and preferences regarding physical activity interventions. Phase Two: Constructive Grounded Theory was used to explore the beliefs, attitudes, …

The Revolving Door Of Epilepsy Emergencies, Sarah Lennard

School of Health Professions Theses

This thesis explores the revolving doors of epilepsy emergencies, focusing on the key factors that contribute to repeated attendances at emergency departments (ED) following seizures. The study is based on five peer-reviewed journal articles that provide a comprehensive review of current evidence, risk factors for ED attendance, clinicians' perspectives, and the use of technology in epilepsy management. The research identifies several critical factors influencing ED attendances, including mental health issues, medication adherence, and social determinants such as deprivation and homelessness. The findings highlight the need for integrated care pathways, improved communication between healthcare providers, and targeted interventions for vulnerable populations. …

Exploring The Role Of Online Discussion Forums In Endorsing Egyptian Undergraduates’ Efl Learning, Wesam Khairy Morsi

English Language and Literature

eLearning Management systems (eLMS) are software applications used in universities worldwide to implement specific educational goals. eLearning platforms have several features that support traditional Face to Face (FTF) teaching and provide valuable opportunities for independent, self-paced learning. One of these features is the Online Discussion Forums (ODFs). This research paper investigates the role of ODFs in endorsing English as a Foreign Language (EFL) learning by examining students' perceptions of its accessibility, peer/instructor interaction, assessment criteria, and discussion topics. The paper also investigates the influence of gender on students' perceptions of the role of ODFs. This is a non-experimental research design, …

Managing Compliance: The Role Of Leadership Styles In Information Security Practices In Nigerian Public University Libraries” Insights From North-East Nigeria, Musa Giade Ya'u Musagiade, Gaberial O. Alegbeleye, Madukoma Ezinwanyi

Library Philosophy and Practice (e-journal)

Background: Information security compliance comprises adhering to established policies, protocols and to ensure absolute security. Despite the importance of security compliance in academic libraries, evidence from previous studies reported a low level of information security compliance among personnel in public university libraries in North-East Nigeria. However, proper leadership styles influence information security compliance leading to absolute protection of information systems. So, this study explored the influences of leadership styles in security compliance in public university libraries in North-East, Nigeria.

Method: This study adopted a survey research design. The population consisted of 618 library personnel from the 14 public university libraries …

Early Childhood Home Visiting In New Mexico, M.Rebecca Kilburn, Courtney A. Fitzgerald, Kevin M. Estes, Theresa H. Cruz

Reports & Documents

No abstract provided.

The Role Of A Pelvic Orthotic In The Management Of Chronic Pregnancy-Related Pelvic Girdle Pain: A Feasibility Study And Validation Of A Novel Body Perception Measure, Bradley Halliday

School of Health Professions Theses

Chronic pregnancy-related pelvic girdle pain (PPGP) affects an estimated 10% of post-partum women and is typically recalcitrant to conservative management. One novel option to manage this is a customised Dynamic Elastomeric Fabric Orthosis (DEFO), however, currently non studies have evaluated the clinical and cost-effectiveness or acceptability of this orthotic in post-partum women. Further, the mechanism of action of this orthotic is unknown. One mechanism may be to impart an effect on the disturbed body perception, which preliminary evidence has demonstrated is affected in women with PPGP. Current understanding is limited by an absence of research into women with PPGP and …

A Critical Exploration Of Social Transformation Through Occupation, Miranda Cunningham

School of Health Professions Theses

Background: In occupational therapy and occupational science, scholars and practitioners advocate for a stronger focus on social transformation. However, there is limited evidence on how occupation-based interventions contribute to addressing inequalities and fostering change for marginalised populations. Methods: This study applied critical occupational science and realist theoretical frameworks to examine the use of arts-based occupations for social transformation. It comprised three strands: (1) a narrative review of arts-based occupations in social change, (2) a realist review of participatory photography, and (3) a realist evaluation of a socially engaged art group in primary schools. Findings: Arts-based occupations have been employed by …

Factors Affecting The Integration Of Dental Services Into Health And Social Care For People With Complex Needs, Afsha Musa, Joelle Booth, Hannah Wheat, Robert Witton, Martha Paisi

Peninsula Dental School

Background: People with complex social and medical needs require a high level of support and face multiple barriers in accessing health and social care services. With limited access to dental care, their high oral health needs go largely unaddressed. Integration of oral healthcare into primary care, alongside improved cross-sector working, has been advocated to bring together services across the system to achieve oral health equity. Aim: To explore the factors affecting integration of dental services into health and social care for people with complex needs. Methods: A qualitative research study was undertaken across two sites in the southwest of England, …

Epistolary Technologies Of Separation And Archives Of Emotion, James Daybell

School of Law, Humanities and Social Sciences

No abstract provided.

Exploring Islamophobia Through Intersectionality., Suparna Bagchi

School of Law, Humanities and Social Sciences

No abstract provided.

, Superhypersoft-Driven Evaluation Of Smart Transportation In Centroidous-Moosra: Real-World Insights For The Uav Era, Mona Mohamed, Ahmed M. Abdelmouty, Khalid Mohamed, Florentin Smarandache

Neutrosophic Sets and Systems

Over recent decades unmanned aerial vehicles (UAVs) have significantly impacted many areas and applications that affect our daily lives. Such as transportation, healthcare, and agricultural surveillance and management. Along with intelligently digitizing these sectors. Hence, this study focuses on exhibiting UAVs' contributions to transportation systems to be smart. An intelligent decision-maker framework is constructed to evaluate smart transportation systems (STSs) that leverage UAVSs in their operations. Preferencing candidates of STSs conduct the evaluation process based on a set of criteria and attributes. Moreover, the new multi-criteria decision-making (MCDM) of centroidous to obtain criteria attribute weights. As well as Multi-objective optimization …

A Novel Approach To Assessing Art Education Teaching Quality In Vocational Colleges Based On Double-Valued Neutrosophic Numbers And Multi-Attribute Decision-Making With Tree Soft Sets, Heng He

Neutrosophic Sets and Systems

To promote stable and sustainable growth in vocational education, it is crucial to innovate and adapt the teaching methods of art education to align with modern educational trends. A comprehensive analysis of the art education curriculum is necessary to drive reform and modernize teaching methodologies, ensuring the continued relevance and effectiveness of art instruction. By updating art education, students can enhance their aesthetic appreciation, develop a refined understanding of high-quality artworks, and experience consistent growth in their artistic development. Moving beyond traditional teaching models is essential for the ongoing advancement of art education in vocational colleges. The evaluation of teaching …

A Novel Analysis On The Perception Of Physical Environmental Quality: An In-Depth Study Comparing The Neutrosophic Likert Scale With Score Function And The Classic Likert Scale - Statistical Analysis Of Data From A Restaurant Survey, Seher Bodur, Serpil Kaya, Selçuk Topal

Neutrosophic Sets and Systems

There are studies examining the quality of the physical environment in the restaurant industry. However, these studies have only been conducted using Likert scale. Since the neutrosophic scale has not been used in the restaurant industry before, it is considered to be an important gap. For this reason, it is aimed to investigate the perceptions of physical environmental quality in restaurants by using Likert and neutrosophic scales for the first time. By applying Exploratory Factor Analysis, evidence is presented that a single factor adequately incorporates both scales, thus optimising the assessment procedure. Their consistency and reliability in assessing environmental perceptions …

Quality Assessment In Higher Education Management Using The Modified Marcos Method With Double-Valued Neutrosophic Numbers: A Case Study, Haihua Ding, Haifeng Chen

Neutrosophic Sets and Systems

Quality is the core and soul of educational management, and educational management is the carrier of quality. Only by improving the efficiency and quality of educational management can we promote the healthy and long-term development of higher education. In the new era, universities should actively introduce education quality assurance theory and advanced management concepts, reform the education management quality assurance system, and thus play multiple educational functions such as enrollment management, student training, degree awarding, and quality evaluation. Based on the theoretical and event exploration of the quality assurance path of higher education management, China's higher education will inevitably embark …

Elevating Service Quality In Mass Sports Events Through Trapezoidal Neutrosophic Weighted Product Models, Yifang Zhao

Neutrosophic Sets and Systems

The evaluation of service quality in mass sports events is a structured process assessing aspects such as event organization, venue facilities, safety measures, staff services, and information dissemination. This evaluation assists organizers in identifying strengths and weaknesses, enabling optimization of services to enhance participant and spectator satisfaction. This study applies to the Weighted Product Method (WPM) integrated with Trapezoidal Neutrosophic Numbers (TNN) to address uncertainties inherent in multi-attribute decision-making. By presenting numerical examples and comparative analyses, the study demonstrates the effectiveness of the TNN-WPM technique. The findings provide a reliable framework for systematically evaluating service quality in mass sports events, …

A Statistical Comparison Study Of A Real-Life Survey Data On Procedural Justice Via Neutrosophic Likert Scale With Score Function And Classical Likert Scale, Seher Bodur, Selçuk Topal, Hacı Gürkan

Neutrosophic Sets and Systems

The present study aims to examine the distinctions between Likert and Neutrosophic scales in their ability to measure organizational behaviors and the many dimensions of organizational justice. To evaluate procedural justice, 6 questions measuring procedural justice from the Learning Environment Questionnaire were used. Compared to the Likert scale, the Neutrosophic scale exhibited greater decision weights and a more distinct expression of participants' ideas due to its ability to capture more complex replies. The reliability of both scales was found to be high, as indicated by satisfactory Cronbach's alpha coefficients. The results of the exploratory factor analysis indicated that both scales …

Education And Eschatology: Why Theological Education Is Necessary, Jiri Moskala

Faculty Publications

No abstract provided.

Care‐Ful Encounters: A Case For Empathetic Youthful Encounters With Coastal Environments, Mark Holton

School of Geography, Earth and Environmental Sciences

This paper extends discourse of environmental stewardship and coastal management by examining the intersecting and overlapping relationships between notions of care and encounter in generating and maintaining forms of environmental empathy among young people at various socio-spatial scales. Exploring ‘care-ful encounters’ matters in terms of developing new ways of understanding how the choreographies of care and self-care shape, and are shaped by, encounters with human and non-human others, and prompts critical engagement and reflection with care as felt and experienced, that could otherwise be considered as distanced and ‘over there‘. Two key contributions emerge – first, that the combined role …

Patient-Reported Outcomes, Postoperative Pain And Pain Relief After Day Case Surgery (Poppy): Methodology For A Prospective, Multicentre Observational Study*, William M. Hare, Martha Belete, Adam B. Brayne, Harriet Daykin, Matthew Everson, Anna Ratcliffe, Katie Samuel, Lexy Sorrell, Mark Rockett

Peninsula Medical School

Background: In the UK, approximately 70% of surgical procedures are undertaken as day-cases. Little information exists about recovery from day-case surgery, yet international data highlights patients are at risk of developing significant longer-term health problems including chronic post-surgical pain and persistent postoperative opioid use. The Patient-reported Outcomes, Postoperative Pain and pain relief after daY case surgery (POPPY) study was a national prospective multicentre observational study, measuring short- and longer-term patient-reported outcomes, postoperative pain and pain relief after day-case surgery. Methods: This was a collaborative project led by resident anaesthetists under the Research and Audit Federation of Trainees umbrella. Adult day-case …

The Current Clinical Practice And Experiences In Buccal Midazolam Prescribing In Community For Status Epilepticus Termination In The United Kingdom: The Rescue Epilepsy Medication And Training (Remit) Study, Rohit Shankar

Peninsula Medical School

Background: Epilepsy is one of the commonest neurological conditions worldwide and confers a significant mortality risk, partly driven by status epilepticus (SE). Terminating SE is the goal of pharmaceutical rescue therapies. This survey evaluates UK-based healthcare professionals’ clinical practice and experience in community-based rescue therapy prescribing. Methods: A cross-sectional, 21 item questionnaire composed of Likert-style and free-text based questions was administered online. It was distributed through a non-discriminative snow-balling methodology to members of the Epilepsy Specialist Nurses’ Association (ESNA) and the British International League Against Epilepsy (ILAE). Quantitative analysis used Chi-squared, Fishers’ exact and Mann-Whitney tests. Qualitative data were analysed …

Serious Games For Constipation Management For People With Intellectual Disabilities: A Scoping Review And Narrative Synthesis, Serena Daniel, Ruth Bishop, Ellie Killner, Alison Whight, Sarah Lennard, Stephen Howard, Richard Laugharne, Rohit Shankar

Peninsula Medical School

Introduction: People with intellectual disability (PwID) are 2% of the UK population. Constipation and bowel movement (BM) problems (diarrhoea/faecal incontinence etc.) affects over a third of PwID and is a serious cause of morbidity and mortality. Pw ID rely heavily on outside support (family/professional carers/healthcare professionals), many of whom are ignorant to bowel related harms. There is significant stigma to discuss BM particularly constipation. Serious Games (SG) are increasingly used for education of health needs. This review examines if game-based technology can assist improving knowledge and reducing stigma of BM problems particularly constipation. Objective: To identify and gain evidence of …

Tolerance Of Ambiguity And Psychological Wellbeing In Newly Qualified Doctors: An Analysis Over Multiple Time Points, Tom Gale

Peninsula Medical School

Introduction: There is evidence of an association between tolerance of ambiguity and psychological wellbeing in doctors, but this relationship is not well understood. We explored this relationship, and the individual or workplace factors moderating it, in a population of newly qualified doctors. Methods: We examined the experiences of newly qualified doctors in the UK as they started a novel interim role (Time 1) and later moved into foundation year 1 roles (Times 2 and 3) during the COVID-19 pandemic. Doctors completed the Tolerance of Ambiguity of Medical Students and Doctors scale (TAMSAD Range: 0–100), the Perceived Stress Scale (PSS: 0–40), …

Systematic Review Of Paediatric Sudep And Epilepsy-Related Deaths To Inform A Safety Counselling Checklist For Clinical Practice, Rohit Shankar

Peninsula Medical School

BackgroundOne in 200 children - in the UK have epilepsy. Approximately, 1 in 1,000 children with epilepsy die yearly from Sudden unexpected death in epilepsy (SUDEP), a leading cause of death in epilepsy. Various risk factors contributing to epilepsy mortality particularly SUDEP, some modifiable, have been identified. Structured discussion of risks results in behavioural change that reduces individual risk factors.AimTo investigate and collate risk factors for SUDEP and epilepsy mortality in children to propose a structured communication tool (“Checklist”) for person centred communication.MethodsA Systematic review for children’s epilepsy mortality risk factors was conducted. The search strategy was developed by clinical …