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2025

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Predicting Social Media Addiction: The Influence Of Paralinguistic Digital Affordances And Cognitive Processes On Social Media Use, Dakota Krebs Jan 2025

Predicting Social Media Addiction: The Influence Of Paralinguistic Digital Affordances And Cognitive Processes On Social Media Use, Dakota Krebs

Theses and Dissertations

Social media has become an increasing staple in everyday life for numerous people. Yet, excessive and repetitive social media usage may become problematic, to the extent that the behavior takes the form of a psychological addiction. The primary objective of this study was to explore prospective factors that could predict the psychological dependency on social media applications, characterized as social media addiction (SMA). Paralinguistic Digital Affordances (PDAs) are “likes” one receives on social media and may predict SMA via the expected gratification attained when a PDA is received. Cognitive processes, assessed with a general executive functioning index and the n-back …